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han university of applied sciences bachelors programmes · · · · 2011-2012 communicationstudies internationalfinanceandcontrol humanresourcesandqualitymanagement i nternationalbusinessand managementstudies · businesslogisticsandmanagement arnhembusinessschool

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doyouwishto pursuean internationalcareer this brochure contains information about arnhembusinessschool theabsbachelordegreeprogrammes general characteristics first year general structure of the programmes main phase subjects offered in the first year double degree programmes 3 4 4 4 5 5 6 6 if you do we suggest you read this brochure and contact us partneruniversities communication studies international finance and control human resources and quality management business logistics and management otherenglishlanguageprogrammesatabs master programmes short-term programmes english preparation course 7 8 10 12 16 18 18 18 18 international business and management studies 14 furtherinformation arnhem student accommodation and sports facilities wireless network introduction week the international students association alumni association 19 19 19 19 19 19 19 admissionrequirementsandtuitionfees admission requirements tuition fees 20 20 20 applicationprocedure applicationform howtofindabs informationdays 21 22 23 han www.han.nl/abs

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arnhembusiness school `our mission is to educate prepare and enable motivated and capable students from diverse cultural backgrounds to function at a high level in internationally oriented environments we will achieve this by providing an academically stimulating inspirational and ethically sensitive learning and working environment for both staff and students welcometoarnhembusinessschoolabs afacultyofhanuniversityofapplied sciences,locatedinarnhem,thenetherlands.theuniversityhasatotalenrolment ofabout27,000students.approximately1000studentsfollowaninternationalbusinessprogramme,60%ofwhicharefromabroad arnhembusinessschooloffersyouatrulyinternationalenvironment:youbecomea partofadiversemixofover30nationalitiesbyattendingourclassesandbyworking inprojectgroups.learningtoworkwithpeoplefromdifferentculturesandbackgroundsplaysanimportantroleatabs,inpreparingstudentsforasuccessfulcareer studentsatabsformacloseanddynamiccommunity.thevariousabsstudent associationshelpyoufeelathomeandengageyouinthemultitudeofactivitiesthat takeplacethroughouttheacademicyear studycareercoach absbelievesinthe completepackage approach:asolidprofessionaleducation enhancedbyathoroughpersonaldevelopmentplatform.oneofyourlecturersis assignedasastudycareercoachandwillhelpyouadjustatabs,aswellasmonitor yourstudyprogress facilities absfeaturesanextensivelibrary,computerandmulti-mediafacilities,anon-campus cafeteria,acopyshopanda300seatauditorium the netherlands accredited hanuniversityofappliedsciencesisaccreditedbythedutchministryofeducation andthereforecomplieswithallthelegalandqualityrequirementslaiddownbydutch law abs the innovative international business school of the netherlands han abbreviation for hogeschool van arnhem en nijmegen · london arnhem · paris

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theabsbachelor degreeprogrammes generalcharacteristics absoffersfivefull-timefour-yearbachelorprogrammes,which aretaughtentirelyinenglish · communicationstudiescs · internationalfinanceandcontrolifc · humanresourcesandqualitymanagementhrqm · internationalbusinessandmanagementstudiesibms · businesslogisticsandmanagementblm manystudentsfromdifferentnationalitieshavesuccessfully completedtheibmsprogrammesinceitstartedin1995 theotherenglishlanguageprogrammeswerelaunchedin september2004 thebachelorprogrammespreparestudentsforaninternationalcareerbyensuringthattheyhaveathoroughknowledge ofotherculturesandlanguagesnexttoasoundunderstanding ofbusinessandmanagerialskills,bothintheoryandinpractice.thereforestudentshavetostudyinenglishandchoosea languagewhichisnottheirnativelanguageandinwhichthey havenotcompletedtheirsecondaryeducation,eitherdutch french,germanorspanish lecturesareheldinsmallgroupsofabout30students educationwithoutinternationalteachersorwithoutteachers withinternationalexperiencecanneverreallybeinternational education.absemploysseveralinternationallecturers,mainly fortheprogrammesthatareinternationallyoriented.foreign guestlecturersarefrequentlyinvitedtolectureonspecialistor topicalsubjects inthefoundationyear,oneofyourlecturersisassignedas studycareercoachtoeachgroup.thestudycareercoachwill helpyoutogettoknowabsandmonitortheirstudyprogress thereisalsoaseniorstudycareercoachtohelpandadviseon othermatters,forexamplepersonalproblems,whichmight haveanimpactonthestudent sstudyprogresslateron firstyear allenglishlanguagebachelorprogrammesbeginwithacommonfoundationyear,ifainternationalfoundationyear whichstartsattheendofaugustandattheendofjanuary eachyear.inthisfirstyearthemajorityofsubjectsisthesame forallstudents.thisgivesstudentsanunderstandingofthe contentsofthedifferentstudyprogrammes.studentswrite abusinessplanbasedonthetheoriestaughtinmarketing businesscommunication,financialmanagement,macro-economics,organizationalbehaviour,logistics,humanresource management,statisticsandaccounting.inaddition,students workingroupsonaprojectrelatingtothechosenstudyprogramme.beforetheendofthefoundationyearstudentshave tomakeafinaldecisionwhichofthefivestudyprogrammes theywillfollowinthemainphase han www.han.nl/abs 4

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general structure of the programmes first year second year third year fourth year foundation year includes a specific subject per programme specialised subjects within general business background study abroad or work placement strategic subjects study abroad or work placement graduation assignment bachelor s degree fifth year master s degree in related or different disciplines business logistics and management students can do their work placement and graduation assignment in the fourth year this depends on the individual study plan of the student international finance and control students do their work placement and strategic subjects in the third year and their study abroad and graduation assignment in the fourth year eachyearisdividedintotwosemestersandeachsemesteris dividedintotwoperiods,withassessmentsduringclassandat theendofeachperiodorsemester.studentstaketwotothree studyunitspersemesterandarealsoinvolvedininteractive groupprojects,whichenablesthemtodeveloptheirpractical socialandinter cross-culturalskills.whatyoumightrememberfromsecondaryschoolas`subjects aregroupedinto `studyunits ineachcluster semesteroftheprogramme inthesecondyear,studentsspecialiseinandreceiveamore detailedandbroaderpictureofthechosendiscipline forstudentswhohavedonetheirsecondaryeducationinthe netherlandsthethirdyearconsistsofonesemesterofstudy exchangewithaforeignpartneruniversityandonesemester doinganin-companyworkplacementinadifferentforeign country.studentsfromothercountrieshavetospendatleast onesemesterabroadforstudyand/orplacement.thisgoes forallstudyprogrammes,withtheexceptionofbusiness logisticsandmanagementstudents.intheirthirdyearthey followcoursesinabs,afterwhichtheydotheirplacement followedbytheirgraduationassignment,inthefourthyear abshasovereightypartneruniversitiesthroughoutthe world.manystudentsusethestudyabroadsemesterto specialiseinaparticularbusinessdisciplineatapartneruniversity,tolearnmoreaboutthecultureofthecountryandto improvetheirlanguageskills mainphase aftersuccessfulcompletionofthefoundationyear,students enterthemainphaseofthestudyprogramme,whichlasts forthreeyears newstudentscantransferdirectlyintothemainphasewith approvedexemptions,providedtheyhaveagoodcommand ofenglishandhavealreadyspentseveralyearsintertiary educationstudying · widerangeofsubjectsrelatedtotheirchosenstudyproa grammeand · o neforeignlanguagebesidesenglish 5

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subjectsofferedinthefirstyear theworkplacementtakesplaceinaninternationallyoriented semester accounting and finance business communication business plan project economics english logistics management management information marketing operational plan project research statistics specific subject per study programme one of dutch french german spanish french starts at intermediate level and requires `faux débutant which means approximately two to three years of previous training german starts at beginners and intermediate level intermediate level requires `grundstufe which means approximately two to three years of previous training dutch and spanish start at beginners level · · · · · · · · · · · · 1 2 · · credits ec 3 2.5 7.5 2.5 3 3 3 5 6 7.5 7.5 4.5 5 inthesecondsemesterofthefinalyearstudentsundertakea graduationassignmentforacompany company,inprincipleinanothercountry.studentsareexpectedtousetheirowninitiativeinacquiringaplacement.our placementcoördinatorshelpstudentswiththepreparations theycan,ifnecessary,usetheirnetworkofcontactsthroughouteuropeandelsewheretohelpstudentsfindplacements studentstakingdutchastheirforeignlanguagemaydotheir placementinthenetherlandsandtheirstudyabroadwitha foreignpartneruniversity theforeignlanguageelectivewilllargelydeterminethecountriesstudentschoosefortheirworkandstudyexperience theyarestronglyadvisedtoselecttwodifferentcountriesfor thestudyandplacement,asthiswillgivefirst-handexperience ofculturaldifferencesandbusinessapproachesinthevarious countries,anaddedadvantage doubledegreeprogrammes absstudentscanalsoapplyforadoubledegreeprogramme atoneofthepartneruniversitiesintheunitedkingdom france,finland,germany,russiaorspain.sincealimited numberofdoubledegreeplacesisavailable,competitionis fierce.studentswhoarecarefullyselectedforadoubledegree programmespendanextrasemesteratthepartneruniversity andonsuccessfulcompletionoftheirprogrammeatthis institutionandtheirabsprogramme,areawardedtwoqualifications-amajoradvantageforaninternationalcareer han www.han.nl/abs 6

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partneruniversities europe burgundy school of business comad de montfort university dublin institute of technology esce paris esc ifi rouen esc montpellier esdes université catholique de lyon essca d angers fachhochschule nordwestschweiz fachhochschule pforzheim fachhochschule vorarlberg fh gelsenkirchen abteilung bocholt fh munchen fh worms fhtw berlin glasgow caledonian university haaga-helia university of applied sciences hedmark university college hochschule bremen iae de montpellier/université de montpellier ii inseec business and communication schools paris institute of technology tallaght istanbul university jyväskylä university of applied sciences karel de grote hogeschool karlstad university kingston university lessius hogeschool molde university college niels brock copenhagen business school plekhanov russian academy of economics riga international school of economics and business administration estonia tei thessaloniki tfh wildau the karol adamiecki university of economics the poznan university of economics umea universitet handelshogskolan i umea universidad autónoma de madrid universidad carlos iii de madrid universidad complutense de madrid universidad de deusto universidad de sevilla università carlo cattaneo liuc université jean moulin lyon iii universitat de barcelona universität duisburg-essen universitat jaume i university college ghent university of cumbria university of gloucestershire university of huddersfield university of hull university of pecs university of vilnius university of west bohemia upper austria university of applied sciences university of economics prague växjö university sweden australia curtin university griffith university unitec university of technology university of south australia university of wollongong victoria university north-america dalhousie university itesm mexico city minnesota state university mankato ohio northern university san francisco state university texas a&m international university universidad de guanajuato university at albany suny albany university of east carolina university of north carolina university of windsor university of wisconsin-stout university of wisconsinwhitewater south-america colegio mayor de nuestra senora del rosario colombia universidad de salvador university of são paulo universidad de chile africa nelson mandela metropolitan university university of pretoria university of the western cape asia ajou university auca american university of central asia beijing university of international business and economics gadjah mada university kimep national sun yat-sen university rangsit university shanghai university of finance and economics the hong kong polytechnic university

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communication studiescs nokia has introduced a new mobile telephone into the market how can the company attract their customers where should they advertise how can they get the attention of the media a communication graduate knows the answers to these questions profileofthestudyprogramme intoday sworld,whereinternationalbrandsareflooding themarketandglobalcompetitionisfierce,aqualified communicationmanagerisessential.thenecessityofa goodexternalandinternalcommunicationinanorganization isstrongerthanever thecommunicationstudiesprogrammecs trainsstudentstobecomespecialistsinthefieldofbusiness,marketingandcorporatecommunication.studentslearnto formulatestrategiccommunicationplansanddrawupamarketingresearchplan.furthermore,theylearnaboutadvertising,media,designandpublicrelations,toestablishagood knowledgeinalltheaspectoftheprofession inthefourthyear,studentsspecialisethemselvesinstrategic newmedia,includingbrandmanagement,publicrelations andmediarelationsanddesign.tofinishthestudy,students willgiveanadviceonapolicyleveltoacompany,aspartof theirgraduationassignment.thiscantakeplace,forexample inacommercialcompany,advertisingagency,governmentalinstitutionoranon-profitorganization.thegraduation assignmentcanbealsoexecutedabroad lecturesinthecsprogrammearetaughtbyprofessionals fromthefieldofbusinessandcommunication.thestudyis welllinkedtotheactualbusinessenvironmentandstudents getfamiliarwiththenewesttrendsintheglobalmarket practicalcomponents applyingskillsandknowledgeinprojectsandassignmentsis anessentialpartofthecsprogramme.byworkingingroups studentssimulatearealworkingenvironment.theyform theirownadvertisingagencywithfellowstudents,conduct researchforarealcompanyandwriteastrategicintegrated planintheintegratedcommunicationgame.additionalskills aretaught,likedesigningadvertisements,leafletsandan internetwebsite,whichareusefulforafuturecareer studentsexpandtheirknowledgeandinternationalorientationbystudyinganddoingaworkplacementabroadinthe thirdyear.forthestudyabroad,studentscanchoosefroma wideselectionofpartneruniversitiesacrosstheglobe,which offerinterestingcoursesforcommunicationstudents professionalopportunities communicationgraduatescaneitherworkinacommunicationdepartmentofacompany,advertisingagencyor governmentalinstitutions.alsopragency,mediaagencyand publishinghousearesomeofthepossibilities examplesofcsfunctionsare:marketingcommunication executive,publicrelationsassistantandmarketingcommunicationadvisor.allleadingtopossiblefunctionssuch as:accountdirector marketingcommunicationmanager publicrelationsmanager,senioraccountmanagerandcorporatecommunicationmanager hisstudyprogrammeisregisteredunderthedutchname t `communicatie han www.han.nl/abs 8

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karin dalhues germany `i like the team projects that provide us with practical experience one project i particularly liked was introducing a magazine from our home country to the dutch market we had to write the strategy design the cover page for the first dutch edition and convince the publishers to market the magazine it was interesting to get to know this sector and the dutch media landscape mainsubjects year advertising agency brand management business communication corporate social responsability corporate strategy direct marketing design internal communication marketing communication marketing research media integrated communication internet web design project management public relations affairs specialisation in strategic new media one of dutch french german · · · · · · · · work placement · · · · study abroad · graduation assignment 2 · · · · · · 3 4 · 9

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international financeand controlifc a production company wants to invest in new machines what is the best option to choose an airline is looking for a strategic alliance is this a valid long-term option a beer brewery needs a new management information system to implement its new strategy what requirements are to be met a company must be able to assess the financial situation whenever necessary an ifc student develops and controls procedures and systems that ensure this sort of information is available they are in the financial centre of companies profileofthestudyprogramme theifcstudyprogrammetrainsstudentsformanagement functionseitherwithinacompanyorasadvisorinthefinancialserviceindustry.studentsacquireknowledge,skillsand insight,whichwillenablethemtoanalysedataandtotake partinthedecisionmakingofinvestments,tosetupand controlsystemsthatmonitorebusinessoperations,toreport thecurrentfinancialsituationofacompany careersopentoifcgraduatesinclude:analistoraccount managerofbanksandotherfinancialinstitutions,financialor information-systemconsultant financialcontroller,corporatequalitymanager,riskortreasurymanager practicalcomponents applyingadvisoryanddecisionmakingskillsinpracticeisan importantelementoftheifcstudyprogramme.casestudies throughoutthestudyprogrammeenablestudentstodevelop competencies,whichareessentialinprofessionalpractice theworkplacementtakesplaceinasemesterofthethird yearinacompanyorafinancialinstitute.studentsanalyse andsolveproblemsrelatingtotheplanningandcontrolof thebusinessoperations,themanagementinformationor financialreportingsystems,investmentorfinancialtopics thegraduationassignmentalsotakesplaceinacompanyor han www.han.nl/abs financialinstitute 10

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earn your masters degree msc in 1 year would you like to earn your masters in 1 year after completing your bachelor degree sign up for the `accounting and control or `finance minor while at the han these specialisation minors run for a year you will become familiar with scientific thinking and research once you have successfully completed one of these minors and earned your ifc degree you can immediate begin a master of economics study with a focus on accounting and control or international economics at radboud university nijmegen near arnhem you will mainsubjects not be required to take an entrance exam or follow a preparatory course which will enable you to save a year georgi atanasov bulgaria `the ifc study is a project-centered education we have experienced at least one big project at a time working on the strategic control project in the last semester has been the best experience within the boundaries of an in-class assignment i had the chance to lead a `pretend strategy consulting assignment for a listed dutch company it took us precise coordination multidisciplinary business research and hard work but in the end our team was able to deliver the highest-quality report among our peers year business processes business communication accounting information systems company law/tax law operational control introduction to management external reporting and taxes tactical control project business analysis strategic control project organizational diagnosis 2 · · · · · · · · · international placement international placement 3 · 4 · · · thisstudyprogrammeisregisteredunderthedutchname`bedrijfseconomie 11 graduation assignment study abroad

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humanresourcesandquality managementhrqm a multi-national wants to transfer its company to an east european country what requirements have to be taken into account profileofthestudyprogramme thehumanresourcesandqualitymanagementhrqm studyprogrammetrainsstudentsforpolicyandmanagement functionsinbusiness,industryandgovernmentalorganizations graduatesarefamiliarbothwithcommercialprocessesand legalprocedures.theyareeminentlysuitableforallfunctionsin organizationsrelatedwithhumanresourcesmanagementand qualitymanagement humanresourcesmanagementandqualitymanagementare thecoresubjectsofthestudyprogramme.inaddition,agreat dealofattentionispaidtocommunicationandintercultural competenciesandtoworkinginteams.acompulsorypartof theprogrammeconsistsofinteractivetrainingsessions,where studentspractisegroupdiscussionsanddialogues,forexample abad-newstalk,performanceappraisalsandnegotiating.the programmeisinternationalandinterculturaloriented,witha strongemphasisonthewesteuropeancountries examplesoffunctionsforhrqmgraduatesare:trainingofficer recruitmentofficer,staffingconsultantinanemploymentagency,managementconsultantinorganizations,qualitycontrol officerandjuniorbusinessconsultant inahrmorqualitydepartmentofacompanyorgovernmentalorganizationorinahrmorqualityadvisorybureau.the graduationassignment,theconcludingelementofthestudy programme,isalsocarriedoutatinabusinesscompanyor governmentalorganization.herestudentscanbeseen astakingontheroleofjuniorconsultantidentifying,analyzing andsolvingproblemsinhrandqualitymanagement studyandplacementabroad forstudentswhohavedonetheirsecondaryeducationthe thirdyearcanconsistsofonesemesterstudyexchangewith aforeignpartneruniversityandonesemesterfulfillingan in-companyworkplacementinadifferentforeigncountry studentsfromothercountrieshavetospendatleastone semesterabroadforstudyand/orplacement.forstudyabroad therearemanyoptionsasarnhembusinessschoolhasmore than60partnersallovertheworld thisstudyprogrammeisregistredunderthedutch name`management,economieenrecht practicalcomponents puttingtheoryintopracticeisthemostimportantpartofthe hrqmstudyprogramme.thisisexpressedinthedidactical approach,workinginprojectsandintheworkplacementand graduationassignment.casestudiesandsimulationsenable studentstodevelopskillsandcompetencies,whichareessentialintheirfutureprofession.theworkplacementtakesplace han www.han.nl/abs 12

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mainsubjects year business communication business ethics business management game change management cross-cultural management economics finance human resource management human resource accounting international hr and q plan international law international management international social and labour law management management accounting management information systems process management project management research statistics strategic management quality management · · · · · · · · · · · · · · 2 · · · · · · · study abroad and international placement study abroad and international placement · · 3 4 · graduation assignment · · · · · · · · bianca brandt germany `i find it really useful that a lot of the things that we learn during classes we can directly make use of in our projects abstract knowledge is not spoon-fed to us but we enjoy a vocational training here at the school in the first semester we were asked to come up with a product that would be of added value for future hrqm students that was actually really interesting because we got the chance of actively contributing to the study stream 1

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the best in the neth erlands internationalbusinessand managementstudiesibms when a car manufacturer launches a new model what needs to be considered how do you enter the italian clothing market or lead a sales team in portugal these are the kind of situations an ibms er is trained to deal with abs has been offering the ibms programme for more than ten years students from many different nationalities have already successfully completed this programme the `keuzegids hoger onderwijs is the leading institute for evaluation of bachelor programmes in the netherlands we re proud that they exclaimed the international business and management studies ibms of arnhem business school abs for the 4th time in a row as best ibms programme of the netherlands · 15 years of experience · students of 40 different nationalities · your international career starts in arnhem profileofthestudyprogramme theibmsprogrammetrainsstudentsforbusinessfunctionsandmanagementpositionsininternationallyoriented companies.theibmsprogrammecoversallaspectsofinternationalbusiness.studentsfollowthestudyunitsbusiness management,marketingmanagementandcommunication inthesecondyear.thepracticalapplicationofinternational commerciallawandcontinuedtraininginthechosenlanguagearealsopartofthesecondyear.inthefourthyearstudentsintegratetheirknowledgeandexperiencebywritinga strategicplan careersopentoibmsgraduatesinclude:internationalmarketingconsultant,exportmanager,internationalaccount managerorinternationalsalesmanager practicalcomponents puttingtheoryintopracticeisoneoftheaimsofibmsprogramme.thisisdonebymeansofprojects,theworkplacementandthegraduationassignment themodule`internationalenterprise focusesonanalyzing thebusinessenvironmentandisbasedontheprinciplesof problem-basedlearning.studentswithdifferentbusiness orientationsworkingroupstoresearchandanalysedata forcasestudies.in`marketingmanagementandplanning studentsgainanunderstandingofthebusinesssituationand industryconditionsinwhichmarketingplansareprofessionallydevelopedandimplemented the`marketingresearchproject givesstudentstheopportunitytoworkingroupsonarealassignmentforalocal company.theinternationalworkplacementtakesplaceina semesterinthethirdyear,beforeorafterthestudyabroad semester han www.han.nl/abs 14

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ivorvanhesethenetherlands inthesecondsemesterofthefinalyear,studentscomplete agraduationassignmentforaninternationalcompany.the assignmentinvolveswritingathesisbasedondeskandfield researchinordertodevelopasolutionforastrategicbusinessproblem `theibmsprogramhasmanyprojectsinitscurriculumwhichenableonetoworkinateamenvironment theseexperiencesarereallyprecious.largescalelecturesareextremelyrare.themajorityofclassestake placeinclassroomsseating25students.thisenables foreasyq&a.theobligatorystudyandplacement abroadiconsiderexceptionallyvaluable.inowget thechancetostudyintheu.s.andexperienceawork placementinanothercountry.notallschoolsand programsofferthis mainsubjects year business communication foreign language intercultural management international business plan international enterprise international finance international law international management international marketing management accounting management information systems marketing management and planning marketing research and project personal leadership procurement and logistics sales management strategic management · · · · · · · · study abroad and international placement 2 · · · · 3 4 theibmsexchange programme the ibms exchange programme has been developed for exchange students · · graduation assignment from our partner universities they study one or two semesters in the netherlands improving their knowledge of and experience in international business management and communication · · · · · 15

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