EUROPEAN JOURNAL OF TOURISM AND TRADE. SPECIAL ISSUE:ZIMBABWE-FAVORITE CULTURAL DESTINATION IN 2014

 

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European Journal of Tourism and Trade has an average readership for issue of more than 120.000 professional’s that includes the 180 embassies in Europe as well as all major European government institutions, private corporations etc

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EUROPEAN JOURNAL OF TOURISM AND TRADE Quarterly Journal of Tourism Information General Manager: Nicolae Nicolae ISSUE 12 , YEAR 2014, SPECIAL EDITION: WORLD BEST TOURIST DESTINATION this issue WORLD BEST TOURIST DESTINATION AWARD CEREMONY P.1 GUIDE TO ZIMBABWE P.16 EUROPEAN ACADEMY P.19 Upcoming event`s P.28 2014 WORLD BEST TOURIST DESTINATION AWARD CEREMONY HELD IN HARARE– ZIMBABWE On May 3, 2014 in a public séance of the European Council on Tourism and Trade, gathering representatives of tourism organizations from European continent have debated the list of candidates for WORLD BEST TOURIST DESTINATION for 2014. On the debate for WORLD BEST TOURIST DESTINATION AWARD FOR 2014, Professor Dr. Anton Caragea, President of European Council on Tourism and Trade (ECTT) presented the report titled: ZIMBABWE: THE PERFECT AFRICAN DESTINATION. A SEVEN WONDER IN TOURISM AND CULTURAL POTENTIAL proposing ZIMBABWE as the winner of WORLD BEST TOURIST DESTINATION FOR 2014 and as receiver of FAVORITE CULTURAL DESTINATION distinction for 2014. It was also presented the Official Invitation, on behalf of Ministry of Tourism and Hospitality of REPUBLIC OF ZIMBABWE for a delegation of European high-ranking official of European Council on Tourism and Trade, to present the WORLD BEST TOURIST DESTINATION AWARD in Harare, in person, to His Excellency President of REPUBLIC OF ZIMBABWE –ROBERT GABRIEL MUGABE the most outstanding personality of today Africa. Awarding the highest world tourism prize of European Council on Tourism and Trade, accepting the invitation for a working visit of high-ranking members of European Council on Tourism and Trade in REPUBLIC OF ZIMBABWE, are all momentous and felicitous occasions that are offering the symbol of admiration that all tourism experts are having for the potential and future of tourism in REPUBLIC OF ZIMBABWE, concluded at the end of the meeting Professor Anton Caragea ALGERIA CONGRATULATES ZIMBABWE -WORLD BEST TOURIST DESTINATION FOR 2014 H.E. Daous Tjeloulis, Algerian Peoples Democratic Republic Ambassador has presented his congratulation to Professor Dr. Anton Caragea, European Council on Tourism and Trade President for the election of ZIMBABWE as the first African country named WORLD BEST TOURIST DESTINATION FOR 2014. This election is a sign of the great influence of European Council on Tourism and Trade on international scale, influence in the service of Africa and here development via tourism.

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2 WORLD BEST TOURIST DESTINATION FOR 2014 IS ZIMBABWE Luxurious WORLD BEST TOURIST DESTINATION AWARD Festivity held in Harare . 20 years of revolutionary activity at the risk of the life and personal peace, spent in the opposition to the absurd regime of apartheid and segregation of Old time Rhodesia. As we do not forget the word of reconciliation spoken after this years of struggle, ten years before Nelson Mandela similar example: “If yesterday I fought you as an enemy, today you have become a friend,” “If yesterday you hated me, today you cannot avoid the love that binds me to you.” The European Council on Tourism and Trade high level delegation has toured ZimbabweWORLD BEST TOURIST DESTINATION IN 2014 and FAVORITE CULTURAL DESTINATION in order to express the European support for the development of tourism industry in Zimbabwe and clearly mark the fact that Zimbabwe has developed into the epitome of high class tourism in Africa. The visit made between 28 May-6 June 2014 by an European delegation headed by H.E. Professor Dr. Anton Caragea, President of European Council on Tourism and Trade was destined to restart the bilateral relation between Europe and the Republic of Zimbabwe and the southern region of Africa, a region in full economic development and with a long tradition of partnership with our country. We will never forget that 35 years ago from Harare you have called all nations of Africa to wake up from the long colonial sleep to a new and rich life of fulfillment`s. Your name is and will be forever inscribed for me and for all the honest people of the world During the visit Professor Dr. Anton Caragea was welcomed by H.E. President of Republic of Zimbabwe-Robert Gabriel Mugabe who stated that: is exuding with love and gratitude for the visit of Professor Dr. Anton Caragea. President Robert Mugabe express his gratitude for Professor Dr. Anton Caragea continuous support in promoting Zimbabwe integration in international tourism arena and stated than: when others where plotting to punish us you think at rewarding us and make us friends. From the profundity of our heart: Tank you Professor ! Professor Dr. Anton Caragea at his turn praised president Mugabe stating that: the world did not forget the ten years spent in the dungeons of the colonial rule, the world did not forget the along the names of the fathers of free Africa:Kwame Nkrumah, Julius Nyerere, Jomo Kenyatta etc. as a giant of liberation and freedom fight in Africa and the world. Other meeting where held by H.E. Professor Dr. Anton Caragea with Hon. J.T.R Majuru- VicePresident of Republic of Zimbabwe, S.K.MoyoSenior Minister (Prime Minister) of Zimbabwe, Hon. N. Goche-Minister of Foreign Affairs and Minister of Tourism and Hospitality Industry- Walter Mzembi etc. During the discussion, foreign policy cooperation, opening of honorary consulates and economic cooperation councils as well as economic and investment opportunities where tabled offering opportunity for European countries to take part in the business boom and bonanza of southern region of Africa and specially the

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3 WORLD BEST TOURIST DESTINATION IN 2014 IS THE REPUBLIC OF ZIMBABWE Republic of Zimbabwe buoyant economic environment. The European delegation enjoyed a sophisticated cultural program with visit`s to the History Museum of Harare, National Heroes Acre and to the wonderful UNESCO heritage site of Great Zimbabwe-the largest African palatial complex dating from XII century and covering 700 hectares and a chance to discover the world greatest cascade: Victoria waterfall. In sign of honor, Professor Dr. Anton Caragea occupied the Winston Churchill apartment in the famous Victorian hotel of Victoria Falls. Our fact finding tourism mission must also mark the start of rebuilding EuropeanZimbabwe relations, the end of the futile and unnecessary sanctions and to mark the fact that tourism in Zimbabwe is the perfect, safe, luxury and ideal vacation spot for all world tourists. I hope that after our visit and after receiving the world highest tourism honor, the tourism in Zimbabwe has become world recognized, perfect placed in the world spotlight and all the tourism agency have already started or will soon start to include in their travel program the perfect scenic destination of Zimbabwe. We succeeded in ending the separation beThe high level visit, the first after a 25 year hiatus in bilateral relation offered to the parties the opportunity to table concrete cultural, tourism and cooperation projects and to highlight the bilateral support for the development of the social and political cooperation. The Republic of Zimbabwe becomes now the main political and strategic partner in the region of southern Africa, offering innumerable opportunities for developing friendly ties. On 11th of August 2014 President Dr. Anton Caragea had offered an interview regarding his recent trip to Zimbabwe and stated that: EUROPEAN COUNCIL ON TOURISM AND TRADE PRESS OFFICE tween tourism community and, in a few years, Zimbabwe, if continues the policy of President Robert Mugabe and Academician Walter Mzembi will surpass all the tourism competitors in the region. The days of betterment and perfect development of tourism in Zimbabwe are right ahead concluded European Council on Tourism and Trade`s President his report over his visit to Zimbabwe-the gem of Africa- WORLD BEST TOURIST DESTINATION IN 2014. Our familiarization trip has in his core to express our support for the incredible development of tourism in Zimbabwe under the care and benevolent support of H.E President Robert Mugabe, the celebrated African hero and with the efficient and lofty supervision of Minister Walter Mzembi and Tourism Authority of Zimbabwe Chairman- Karikoga Kaseke declared H.E. President Anton Caragea.

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4 3 MAY 2014 – EUROPEAN COUNCIL ON TOURISM AND TRADE GENERAL ASSEMBLY ELECTS ZIMBABWE AS WORLD BEST TOURIST DESTINATION FOR 2014 On May 3, 2014 in a public séance of the European Council on Tourism and Trade, gathering representatives of tourism organizations from European continent have debated the list of candidates for WORLD BEST TOURIST DESTINATION for 2014. On the debate for WORLD BEST TOURIST DESTINATION AWARD FOR 2014, Professor Dr. Anton Caragea, President of European Council on Tourism and Trade (ECTT) presented the report titled: ZIMBABWE: THE PERFECT AFRICAN DESTINATION. A SEVEN WONDER IN TOURISM AND CULTURAL POTENTIAL proposing ZIMBABWE as the winner of WORLD BEST TOURIST DESTINATION FOR 2014 and as receiver of FAVORITE CULTURAL DESTINATION distinction for 2014. Delegates from 27 countries debated the future of tourism for a two day summit. Among the reasons for awarding WORLD BEST TOURIST DESTINATION FOR 2014 to ZIMBABWE the report outlined: - The peerless organization of World Tourism Organization General Assembly in 24-30 August 2013, the world gathering of tourism experts comprising more than 120 countries. All this regions and natural parks are model The successful organizing of this world event, despite tremendous logistic and economic challenges, proves without a doubt the capacity of Zimbabwe authority and tourism industry to organize world level events and to host all level of tourism. After the perfect support and creative vision in carving a successful - The continuous development and protection of cultural and historical patrimony of Republic of Zimbabwe, the transformation of Harare in a historical and spiritual center offering to the visitor a glimpse into rich culture and heritage of people’s of Zimbabwe of achievements in ecological and green tourism that must be world recognized. - Offering to tourists and outstanding and pristine nature and the opportunity to explore nature, to contribute to ecological preservation and the opportunity to visit extraordinary space such as: the unique landscape of Victoria Waterfall, the National Parks as: Mana, Eastern Highlands from Manicaland, Mana Basins from West Mashonaland, Exfoliated Hills from Matebeland, Chilojo Cliffs, and Matobo Hills from Bulawayo etc. Community based ecotourism protection carved by Minister Walter Mzembi is a perfect way to share revenues and income, to support rural communities in prospering and presenting their foodstuff and handicrafts to the world and to make eco-tourism as the base for an economic local development. Sharing tourism benefits to all the population, offering eco-friendly tourism it is a lesson that REPUBLIC OF ZIMBABWE is offering to the world. - The promotion and support offered to a new concept of community natural protection supporting tourism friendly to nature, with low ecological impact and preservation of natural biodiversity and protection of endangered species and areas, especially rainforest south-African eco-climate. world tourism meeting, ZIMBABWE has unequivocal demonstrated that is a safe, open and perfect managed tourism power house. 3 MAY 2014 PHOTO CHRONICLE OF EUROPEAN COUNCIL ON TOURISM AND TRADE ASSEMBLY

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5 3 MAY 2014 – EUROPEAN COUNCIL ON TOURISM AND TRADE ELECTS ZIMBABWE AS WORLD BEST TOURIST DESTINATION FOR 2014 – The preservation of cultural and natural sites of world significance and value such as: Great Zimbabwe National Monument (added to UNESCO list in 1986), Khami Ruins National Monument (added to UNESCO list in 1986), Matobo Hills (added to UNESCO list in 2003), Mana Pools National Park, Sapi and Chewore Safari Areas (added to UNESCO list in 1984), Mosi-oa-Tunya / Victoria Falls and UNESCO candidate regions as: Ziwa national monuments dating from Stone Age period with an incomparable contribution to world legacy. - The REPUBLIC OF ZIMBABWE is today a hot spot for adventure tourism offering a large After hearing the report, Senator Ionel Agrigoroaiei, from Romanian Parliament and Director of European Parliamentary Committee in European Council on Tourism and Trade had express the feeling’s of all present at the gathering declaring that: REPUBLIC OF ZIMBABWE is the perfect candidate, with a perfect record of promoting ecofriendly tourism, ecological and social oriented tourism and that only a unanimity vote in favor of REPUBLIC OF ZIMBABWE could express the unwavMr. Mihai Prundianu, Chairman of Trade Mission of ECTT also highlighted the importance that today, when Africa is celebrated 50 years of African Unity, Europe must express his commitment and appreciation for Africa by crowning ZIMBABWE as FAVORITE CULTURAL DESTINATION AND WORLD BEST TOURIST DESTINATION FOR 2014. In the end of the debate European Council on Tourism and Trade decided, unanimously, to award WORLD BEST TOURIST DESTINATION FOR 2014 TITLE TO REPUBLIC OF ZIMBABWE and to declare REPUBLIC OF ZIMBABWE FAVORITE CULTURAL DESTINATION in 2014. Awarding the highest world tourism prize of European Council on Tourism and Trade, accepting the invitation for a working visit of highranking members of European Council on Tourism and Trade in REPUBLIC OF ZIMarea of regions suitable for this special kind of tourism and the necessary infrastructure to welcome adventure sicker, the safety structures and natural potential to rank amongst the top world adventure spots. - Keeping alive spiritual tradition, integrating tourist`s and visitors in the atmosphere of the REPUBLIC OF ZIMBABWE people, offering possibility for an enriching cultural experience, are all achievements that transMr. Victor Deleanu, ECTT rapporteur, presented also a report on ZIMBABWE: HOT SPOT OF ADVENTURE TOURISM reiterating the highest praises for the country safety record and infrastructure and hospitality industry achievements that are making Zimbabwe the perfect destination in Africa. ering European tourism and economic community support in favor of such a world model. BABWE, are all momentous and felicitous occasions that are offering the symbol of admiration that all tourism experts are having for the potential and future of tourism in REPUBLIC OF ZIMBABWE, concluded at the end of the meeting Professor Anton Caragea, President of European Council on Tourism and Trade. EUROPEAN COUNCIL ON TOURISM AND TRADE PRESS OFFICE form REPUBLIC OF ZIMBABWE in a spiritual first class destination.

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6 In addition our country is adjudged by relevant experts to poses the best climate in the word making it: an attracting tourism destination all year around All thou like anyone else we can experience dramatic climate conditions, the impact on us is not that devastating , Zimbabwe can conform his reputation as an ideal tourism destination, but destinations might be mere geographical entities, it have to be destinations with people, and it is the people that are making destination to worth the talk, and is therefore the people of Zimbabwe we should be praised for the destination to be as warm as is proofed to be, Zimbabwe together with many other countries in southern Africa has succeeded to preserved much of his natural biodiversity in both flora and fauna, indeed we are home to some of the of the most sought after and rare animals in the world, including the big five: the elephanthuge, the lion- feroces, the rhino-quiet, but harmful, the leopard-there is stealthy but also blood thirsty and buffalo. Of all this, the one we say is the most friendly maybe the buffalo, it is the only one of them but it is just one but the others do not provide the thing that we want to eat. I don’t know if the lion is eatable, less still do I know if the The Minister of Tourism and Hospitality Industry comrade Walter Mzembi and all ministers here present, Foremost to The President of European Council on Tourism and Trade, Professor Dr. Anton Caragea and all members of his delegation, Minister of Culture Andrew Langa , traditional leaders, all minister here presence, Members of the diplomatic core, Ladies and gentlemen`s, dear comrades, I'm pleased though not surprised at all that the European Council on Tourism and Trade had seen fit to give the awards for the BEST TOURIST DESTINATION for 2014 and the distinction for FAVORITE CULTURAL DESTINTION for 2014 to Zimbabwe. Zimbabwe's is indeed endowed with bountiful natural resources and rich cultural history rhino or leopard are eatable anywhere but the elephant is, I did not tasted before I was in the prison where they serve us with elephant meet, it but I can tell you that I never like it I never tasted it after prison. I was afraid and who could not be afraid to eat the elephant ? EYE ON IT Kazakhstan congratulates ZIMBABWE for being named WORLD BEST TOURIST DESTINATION FOR 2014 His Excellency Kazakhstan Ambassador Yerzan Kazykanov stated after Laos was awarded the title of WORLD BEST TOURIST DESTINATION FOR 2014 that : I express my sincere congratulation for the people and government of ZIMBABWE and Africa for this outstanding success and powerful promotion tool for tourism, but also for this increase in the international prestige of your country. I hope that we can cooperate in the framework of European Council on Tourism and Trade to promote tourism, cultural and trade ties between our countries. ZIMBABWE HAS THE LIMELIGHT ! – PRESIDENT ROBERT GABRIEL MUGABE SPEECH FOR WORLD BEST TOURIST DESTINATION CEREMONY FOR 2014 On the venue of WORLD BEST TOURIST DESTINATION award ceremony held in Harare H.E. President of the Republic of Zimbabwe-Robert Gabriel Mugabe, the african liberation hero, has presented the official acceptance allocution on behalf of people and government of Zimbabwe. Here is the full text of the inspiring speech presented by the most famous african leader of today: I want I thank for this event to: The Honorable Vice-President Joice Mujuru The Speaker of the House of Assembly and advocate Jacob Mudenda,

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7 ZIMBABWE HAS THE GLOBAL LIMELIGHT ! – PRESIDENT ROBERT GABRIEL MUGABE SPEECH FOR WORLD BEST TOURIST DESTINATION CEREMONY FOR 2014 dance and you heard today that diversity coming out from Reverend Damasani poetic rendering. A gifted man indeed! O gifted musician, but a gifted moralist, man of prayer, man of God, We need to be thoroughly familiar with them and be proud with them. Some time I think that Zimbabweans are not knowing their country endowment, beside mineral gold, and precious stones, perhaps Ministry of Tourism and Hospitality should launch a know your Zimbabwe! , know yourself campaign! To facilitate, to know our country. I must pay a tribute to this young person they call Minister Mzembi, now the only surviving minister of tourism in Africa, or in the world, so he says. I rate him as one of my best ministers. Ladies and Gentleman’s Foresight, full of brilliant ideas that are not remaining just in the While our country rich historical and cultural legacy has caught the et ye of ECTT, the venerable Great Zimbabwe, a fortified palatial complex that must have being build in 12 century, must played his part , the Great Zimbabwe from whom our great country is deriving his name is offering a rare insight into one of the greatest precolonial civilization of Africa and indeed a rare window into centuries of traditions. Indeed countrymen, the winning of this award should must be a wakeup call to many, to realize the many historical treasures that we own. How many of us are aware of the many historical treasure that we own ? How many are aware that our national monuments in Manicaland are dating back from stone age period ? Many of this natural sites, that are now on the list of UNESCO human heritage site, can and should be leveraged, to attract international visitors to Zimbabwe I believe is equally important for our people both children and adults to know and visit this site, yes we can share them with world and can be said that that we hold them entrust for humanity , but they remain first and foremost our own, they defined our zimbabweness cultural diversity. Cultural diversity in way of life and way of life showing itself in our interaction, marriages but much, much more pleasantly in song and A wealth that we discovered ! Even our past was sometime ugly, difficult for our ancestors, but let it be know our immediate past even as well as our contemporary history. Is in this context that we emphasize the importance of our history of liberating Zimbabwe from colonial bondage and it is in this context that we want to emphasize the importance of writing the history because was not just the liberation of the people but the liberation of a people and their resources and their the tourist attraction as well. Must people commemorate the major historical wars going back to centuries, our war of liberation was, only yesterFighters against imperialism and colonialism because it wants to displace us, as in deed they have displaced us for nearly a century, and we are owners and in possession of our wealth. Let the world to know us and to know us fully: that we are a peaceful people but a proud people as well, and when it comes about natural resources s committed to be their owners, jealous of them. Yes, he has gallivanted the world: East, West, North South, but every step he took, was to make better know Zimbabwe, two make the people better know, to make the reaches of Zimbabwe better known. We still have so many not unknown, some of them where known and dig out, but thanks God we still have them and we start to discovering them for ourselves. mind, they take the form of action and practice. Who would obviously not be frighten to eat the elephant? I am indeed proud that the iconic physical tourist attraction that we have in the country that include: Victoria Falls, the Eastern Highlands, the Mana Pools and off course the Exfoliated Hills in Manicaland, all must have influence the European Council on Tourism and Trade to select out of 27 nominated country to select Zimbabwe as the winner of the BEST DESTINATION AWARD. It is our capacity to give tourists from all the corners of the world access to all our country natural features, the opportunity for tourists to explore nature in his ecological environment, must have strongly contributed to ECTT decision to grant us the awards that we just received today.

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8 We should thank you for your magnanimity, I say magnanimity ZIMBABWE HAS THE GLOBAL LIMELIGHT ! – PRESIDENT ROBERT GABRIEL MUGABE SPEECH FOR WORLD BEST TOURIST DESTINATION CEREMONY FOR 2014 day, comparatively specking, we should not risk erase it from our memories. But we should preserved our pride history We won a great war the often pitted poorly armed, often shoeless peasants against experienced, well armed, ruffles mercenaries, but we won it, against all odds. because at this juncture, during this time, at this time. When others are thinking at punishing us more, you are thinking of making us more a friend than enemy. We are thanking you; we are exuding with friendship and love for others who equally may exude with love and friendship to us. It is that interaction of love, love of nations, and love of people that we in Zimbabwe we want to work for. Let me conclude by saying that I ‘am greatly enthusiastic and appreciative and full of pride for all the decision taken by European Council on Tourism and Trade (ECTT) to give this awards to Zimbabwe. If the countries that have win these awards in the past are any- It was a people war, not just a ZANU ZAPU ZAMPLA ZIBRA war. No! Those where fronts, fronts of the people of Zimbabwe in their diversity and thus where fronts of determined people, determined to fight for our people, their people, our people. We should never forget our people together, whatever their cultural believes religious, cultural, political, they are our people and hence the need for the unity of our people, unity in diversity, We need to enshrined all location of majors battles indeed and grow them into iconic attractions, that our visitors and our posterity will visit and value them for all time. They become visiting places, tourist attraction. They will naturally evoke memories, but they should never, even if they made us angry sometimes, they should never make us to want to fight again, but should make us to be always ready against the enemy, against thus who want to pull the same trick already that they put against us in 1890 lasting up to 1980 we say No. Never again! Ladies and gentlemen, comrades and friends, President of the European Council on Tourism and Trade. Let me conclude by saying: Thank you to you to European Council on Tourism and TradeECTT for these awards thing to go by, the European Council on Tourism and Trade has a very powerful and transparent desire to draw all the world's attention to the tourism potential in developing countries Thank you for that! This award is having the effect of putting the winner under the global limelight and I want to say that we have this limelight, thanks to the European Council on Tourism and Trade (ECTT) and thanks to you the Zimbabweans for demonstrating that you love others in the world. We are now in the global limelight! I want to promise to the European Council on Tourism and Trade that we shall continue to increase our efforts to leverage the potential that you have identified in us and always make Zimbabwe a preferred tourist destination in the world, a people loving people’s destination. And I want to assure you that this is what are we working for: peace and harmony in Zimbabwe, peace and harmony in the region, and peace and harmony in the world I want to say once again thank you to European Council on Tourism and Trade for these awards, we shell treasure them for all time. PRESIDENT OF ZIMBABWE-ROBERT GABRIEL MUGABE

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9 ZIMBABWE THE HOME COUNTRY OF TEN WORLD WONDERS by Professor Dr. Anton Caragea-PRESIDENT OF EUROPEAN COUNCIL ON TOURISM AND TRADE and understanding, a road that leads towards a better future for all. On 3 June 2014 in Harare-the capital of Republic of Zimbabwe the ceremony for awarding the world highest tourism prize has taken place in the presence of H.E. President Robert Gabriel Mugabe of Zimbabwe and H.E. Professor Dr. Anton CarageaPresident of European Council on Tourism and Trade. After the handing over ceremony of the most important honor that tourism industry can bestow for a country, now new opportunities arise for Zimbabwe tourism. This wonderful world of opportunity for the people of Zimbabwe was opened by the 3 June mass ceremony held in Harare-Zimbabwe on the occasion of the official presentation of the highest tourism award of the world to the African country ( a premiere in the history of the award) We have the honor of presenting you the full text of the empowering speech by European Council on Tourism and Trade president on this felicitous celebration: Your Excellency, the President of the Republic of Zimbabwe, and Commander of the Zimbabwe Defence Forces, Cde Robert Gabriel Mugabe; The Vice President of the Republic of Zimbabwe, Cde Joice Mujuru; Members of the Politburo; All Cabinet Minister and Members of the House of Assembly and the Senate; President of the Chiefs Council and all Chiefs here present; Members of the Diplomatic Corps; Ladies and Gentlemen, all protocol observed. As always, the ceremony for WORLD BEST TOURIST DESTINATION AWARD is the embodiment of an idea and the universal proclamation of a country that succeeded in materializing this idea to the fullest. Last year we concentrated on the idea that in the world of today, tourism is a causeway uniting knowledge and friendship, peoples and countries, a way to promote peace Even more fundamental for us, is your acknowledgement that tourism is a peace sector, constantly building bridges amongst the various peoples of the world. Your Excellency, we are aware that in 2013 you signed the United Nations World Tourism Organization’s Golden Book of Tourism. We must congratulate and commend you highly for signing that book. Yours was the 29th signature by various world statesmen throughout the globe, who have pledged their support for global tourism, with its critical role of promoting both the economic, as well as the social wellbeing of the world. Needless to say, tourism can do a great deal of social and economic good for Africa, including Zimbabwe. Mr. President, in our consideration for whom to give this award to, we learnt, amongst many other facts about your country, of your economic model ensuring that local communities participate and benefit from enterprises that exploit and benefit from the conservation of bio-diversity of both flora and fauna, was born here. We are here to urge you along this course, because that makes Zimbabwe a steward of the earth’s flora and fauna, in its pristine condition, for the benefit and enjoyment of all humanity including Zimbabwe’s own posterity. Your government’s well placed recognition of tourism as an important sector is also evident in your decision to create a stand-alone Ministry of Tourism and Hospitality Industry, back in 2009. We see the recipient of the WORLD BEST TOURISM AWARD, ZIMBABWE, not only standing for the idea of a resurrection of Africa and African people, but also symbolizing Africa’s determination to undertake the long journey to global significance. We have also noted with great satisfaction that Zimbabwe has persistently viewed tourism as one of the pillars of its economy, going forward. Your successive economic blueprints, right up to the current one, the ZIMASSET, recognize the critical value-adding role that the tourism sector can play in your economy.

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10 ZIMBABWE THE COUNTRY OF TEN WORLD WONDERS by Professor Dr. Anton CarageaPRESIDENT OF EUROPEAN COUNCIL ON TOURISM AND TRADE Your recognition of this truth is evidenced, in part, by the support you have given your Minister of Tourism to travel the world, east and west, ensuring that this bridge between your country and the rest of the world remains intact and promote real people-to-people warmth and friendship. It is not only for these philosophical reasons that we found your country worthy of this award, the fact is your country if ple. Visitors here are bound to feel welcome, safe and secure, and that is probably the reason why the United Nations World Tourism Organization decided to hold the 20th Session of its General Assembly, which turned out to be its most successful, here in Zimbabwe at the magnificent Victoria Falls. Your Excellency Mr. President, It is my great honor and privilege to hand over this title as an well-endowed with historical and cultural features of great worth and value to all humanity. These range from the massive long-standing architectural structures of Great Zimbabwe monument, and others like it all over your country, to rock paintings and artefacts that symbolize early human civilization. Zimbabwe is indeed a destination of global note and the recognition of many of your country’s features as UNESCO Human Heritage sites says as much. We did explain in great detail in our 3rd of May Press Release that we put out for this purpose, why we found Zimbabwe a deserving recipient of these awards, but my address would be amiss if I failed to refer to the well-known hospitality and peace- loving nature of the Zimbabwean people. It is quite appropriate that you position your people as one of the Seven Wonders that characterize Zimbabwe. Zimbabweans, both at home and in the diaspora, are generally well-known for their hard-work and cheerfulness – they are a wonder indeed. Last but not least, Your Excellency, Ladies and Gentlemen, it is not only in Zimbabwe that we have found a naturally and culturally well-endowed destination, but it is here that we find an exceptional combination of peace and security, combined with a crime-free environment and an exceptionally hospitable peoANTON CARAGEA-EUROPEAN COUNCIL ON TOURISM AND TRADE PRESIDENT international recognition for all the people of Zimbabwe, all united in the service of protecting and preserving the historical and cultural heritage of your country, leveraging tourism and culture, in the service of the people of Zimbabwe.

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11 Professor Dr. Anton Caragea PRESIDENT OF EUROPEAN COUNCIL ON TOURISM AND TRADE declares ZIMBABWE-FAVORITE CULTURAL DESTINATION FOR 2014 In a festive ceremony the Zimbabwe Tourism Authority CEOKarikoga Kaseke and the Minister of Culture and Sport of The Republic of Zimbabwe has received from His Excellency President of European Council on Tourism and Trade the FAVORITE CULTURAL DESTINATION title for Republic of Zimbabwe as part of WORLD BEST TOURIST DESTINATION award ceremony held in Zimbabwe between 29 May-6 June 2014. You can read in full extent the speech delivered on this momentous ceremony from the Office of The President of European Council on Tourism and Trade: In a world that is loosing the true values, we come today the honor a real TOURISTIC PATRIMONY, in a time in which to many speak and do not act for protecting historical sites and environmental riches, we come to honor THE SEVEN WONDER OF TOURISM, we come to honor the Republic of Zimbabwe. We come in this place of Hope, in this place where almost 35 years ago the end of segregation, of exploitation and of colonialism was cried out into the open and confronted with a new name: Harare! Here, in the city that never sleeps we have all gather to I must say what a privilege is for the all mankind to honor a country that is becoming a FAVORITE CULTURAL DESTINATION. It is also a great pleasure to address our salute to the majestic people of Zimbabwe, a people that with spirit and mettle have united the south of African continent in the peerless civilization of Great Zimbabwe, that had left to the mankind the legacy of an indelible civilization, with hundreds of monuments of historical and world patrimony relevance, a strong and proud people that had offered to the world heritage countless blessings. We all have found in ZIMBABWE the perfect teacher in tourToday when we celebrate Zimbabwe as a cultural and touristic power house, we must not forget that the main credit belongs, without a doubt, to the all people of Zimbabwe irrespective of their race, color, political or religious orientation that from 1979 onwards have been constructing, defying unfathomable Among the reasons leading to awarding FAVORITE CULTURAL DESTINATION IN 2014 title to REPUBLIC OF ZIMBABWE our report has taken under consideration: ism, offering to all tourists of the world the possibility of a safe, pleasurable and enlightening touristic experience. show our support for the values of humanity, of cultural driven tourism. We are all here in the search for a country that offer to tourists a complete experience, a country that educates spirit, elevates soul and gives everybody a lesson in history and culture. Today, we come to share the good news that Africa, that recently celebrated 50 years of African unity, has reasserted herself and we come to honor a country of REBIRTH , OF RENAISSANCE, in a world that forgets that the main reason of tourism is imbuing the travelers into local culture, to immerse them in the discovery of the history, we come today to Harare honor a TRUE CULTURE. difficulties, a life of dignity, liberty and tolerance in a free country. Distinguish guests, To all the people of REPUBLIC OF ZIMBABWE,

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12 Professor Dr. Anton Caragea PRESIDENT OF EUROPEAN COUNCIL ON TOURISM AND TRADE declares ZIMBABWE-FAVORITE CULTURAL DESTINATION FOR 2014 - The promotion and support offered to a new concept of community natural protection supporting tourism friendly to nature, with low ecological impact and preservation of natural biodiversity and protection of endangered species and areas, especially rainforest south-African eco-climate. - Offering to tourists the outstanding and pristine nature and the opportunity to explore nature, to contribute to ecological preservation and the opportunity to visit extraordinary space such as: the unique landscape of Victoria Waterfall, the National Parks as: Mana, Eastern Highlands from Manicaland, Mana Basins from West Mashonaland, Exfoliated Hills from Matebeland, Chilojo Cliffs, and Matobo Hills from Bulawayo etc. - The preservation of an outstanding historical and cultural patrimony that comprises wonderful sites such as: cultural, historical and rich legacy of Great Kingdom of Zimbabwe, the preservation of the former capital of Shone Kingdom-Great Zimbabwe in Masvingo area with a world class fortification system and palatial complex from 12th century, these are offering a rare insight for tourists into one of the greatest civilization of pre-colonial Africa and a rare window into traditions of centuries. - Today, REPUBLIC OF ZIMBABWE is creating and offering for tourists an open air museum, a rare collection of historical and archeological treasures that educate and enrich the world. – The preservation of cultural and natural sites of world significance and value such as: Great Zimbabwe National Monument (added to UNESCO list in 1986), Khami Ruins National Monument (added to UNESCO list in 1986), Matobo Hills (added to UNESCO list in 2003), Mana Pools National Park, Sapi and Chewore Safari Areas (added to UNESCO list in 1984), Mosi-oaTunya / Victoria Falls and UNESCO candidate regions as:Ziwa DERS -THE REPUBLIC OF ZIMBABWE. Esteemed Minister of Culture, It is my privilege to handover to you, as representative of culture of THE REPUBLIC OF ZIMBABWE, the award for FAVORITE CULTURAL DESTINATION FOR 2014. Your Excellency Mr. President, It is my great honor and privilege to hand over this title to the Minister of Culture and Sports of Republic of Zimbabwe, as an international recognition for all the people of Zimbabwe, all united in the service of protecting and preserving historical and civilization patrimony of your country, in fostering tourism and culture, in the service of the people of ZIMBABWE. May this award be transformed in a support for developing the international standing of REPUBLIC OF ZIMBABWE, for a sustainable tourism and development and in a base for further success for A WORLD OF WONBased on these facts that can be completed with many others, The European Council on Tourism and Trade decided, unanimously, to declare REPUBLIC OF ZIMBABWE – FAVORITE CULTURAL DESTINATION in 2014. national monuments dating from Stone Age period,make destination Zimbabwe to offer an incomparable contribution to the world legacy.

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13 DR. WALTER MZEMBI HAS PUT ZIMBABWE ON THE TOURISTIC MAP states Professor DR. MIRCEA CONSTANTINESCU-DIRECTOR OF EUROPEAN TOURISM ACADEMY and expertise. This is also a confirmation that his doctorate in management is well deserved. The studies and diploma in Business and Governance studies of Dr. Walter Mzembi gave him credentials for being a knowledgeable member of the Zimbabwe government and of the different Parliamentary bodies and committees. Dr. Walter Mzembi is at the same time a great patriot. He loves his country, Zimbabwe, and the people of Zimbabwe. He put his enthusiasm, energy and knowledge in making a better life for the people and promoting the image of his country On the venue of WORLD BEST TOURIST DESTINATION FOR 2014 official function held in Zimbabwe`s capital Harare, the Director of European Tourism Academy- Academician Mircea Constantinescu has officially presented the insignia and certificate of membership to European Tourism Academy most recent elected member-The Minister of Tourism and Industry of Republic of Zimbabwe-Walter Mzembi. Here is Academician Mircea Constantinescu declaration on this solemn occasion: We are here to award to Dr. Walter Mzembi, the Minster of Zimbabwe, the Academician status and Medal of Honor, by the European Tourism Academy. We may say from the beginning that the curriculum vitae as well as the entire activity of dr. Walter Mzembi are remarkable and represent a very successful combination between high level knowledge and expertise, and efficient action implemented in different areas of the public service. Dr. Walter Mzembi is a very resourceful person and a man of many talents. You need modern infrastructure, need people to provide serHis initial activity in the area of mechanical engineering, mining activity, water resources engineering, development and management, land resettlement and agro industrial management provided him with extensive knowledge Dr. Walter Mzembi knows all that, and since 2009 he and his team, with the support of the entire Zimbabwe government, developed and implemented a successful strategy for the Zimbabwe tourism. Dr. Walter Mzembi is a born communicator and diplomat. vices and stewardship, need financial and human resources, need communication and good will, and above all you need to be proud of your country. all over the world. One may think that in a large and complex country like Zimbabwe, being a Minister of Tourism may be much easier than in other areas of activity. But what the international tourist visiting Zimbabwe nowadays might see is only the tip of the aisberg. Practically all the Zimbabwe economy is benefiting from and contributing to a successful tourism, making the tourism the third largest contributor to the Gross Domestic Product, after mining and agriculture sectors. Dr. Walter Mzembi’s expertise in all these areas was extremely useful. Mother Nature was generous with Zimbabwe. The numerous natural reservations represent a valuable asset and create a legal framework for preserving the natural resources and wonderful landscapes, as well as building a tourism structure. After our working trips and evaluations of many countries of the world, we know that only the beauty of a scenery does not make a tourist attraction and does not bring revenues to the people.

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14 DR. WALTER MZEMBI HAS PUT ZIMBABWE ON THE TOURISTIC MAP states Professor DR. MIRCEA CONSTANTINESCU-DIRECTOR OF EUROPEAN TOURISM ACADEMY And this is not a pure laudation. The re c ognition of his merits in this area are c onfirmed by the appreciation of the Institute of Public Relations, by the African Travel Association, by the United Nations World Tourism Organization, by the Institute Of Cultural Diplomacy, and by many other national and international professional bodies. But there are not the titles and diplomas that finally count, but the results, and Dr. Walter Mzembi, as Minister of Tourism of Zimbabwe got remarkable results since 2009. He realized that a continuous development of domestic tourism will not be enough. The tourism of Zimbabwe, as the entire Zimbabwe nation must be reconnected to the world. It was not an easy task for a country that has been confronted with an unlawful isolation for more than a decade. The president Robert Mugabe, the Zimbabwe Government and Parliament, supported by all the Zimbabwe people, played and essential role in installing again Zimbabwe into the great concert of the nations. Dr. Walter Mzembi was part of this continuous effort of communication and diplomacy inside and outside the country, and his role as Minister of Tourism was important and with remarkable results. So there is almost no surprise that with remarkable personalities like Dr. Walter Mzembi, Zimbabwe was nominated as the 2014 Best Tourist Destination by the European Council on Tourism and Trade, award handed over by President Dr. Anton Caragea during an official ceremony. As a recognition of his contribution to the development of Zimbabwe tourism, we are proud to hand over the title of Academician member of Honor and to bestow the Medal Of Honor to his Excellency Dr. Walter Mzembi, Minister of Zimbabwe tourism, and to congratulate his as the newest academician of our European Tourism Academy.

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15 EUROPEAN COUNCIL ON TOURISM AND TRADE CONGRATULATES HIS NEW ACADEMICIAN: DR. WALTER MZEMBI-THE VOICE OF AFRICA On the occasion of WORLD BEST TOURIST DESTINATION 2014 elections, the Academic Board of European Council on Tourism and Trade has decided to co-opt as his newest honorary academic member- Mr. Walter Mzembi, Minister of Tourism and Hospitality Industry of Zimbabwe. The decision comes natural, as Minister Walter Mzembi succeeded in profusely supporting the successful candidature of Zimbabwe to the highest tourism honor- WORLD BEST TOURIST DESTINATION. After being voted as WORLD BEST TOURIST DESTINATION FOR 2014, Zimbabwe has become the first African country to hold this honor, a sign of African resurgence and of closer ties with Europe. The decision to award the HONORARY ACADEMICIAN TITLE has come not only after the successful Zimbabwe bid for WORLD BEST TOURIST DESTINATION AWARD, but in recognition of the extensive academic activity realized by Minister Walter Mzembi in the last span of time. From the large list of academic qualification of Mr. Walter Mzembi the academic committee has appreciated his studies in: Mechanical Engineering, Diplomas in Business and Governance Studies (USA), Business Administration and Doctorate in management (Mexico) etc. The decision was taken in consensus on 3rd of May 2014 and was communicated to Minister of Tourism and Hospitality Industry of Zimbabwe-Mr. Walter Mzembi in Harare on 29 May 2014. The official handing out ceremony was part of WORLD BEST TOURIST DESTINATION FOR 2014 and was conducted by the Director of European Tourism Academy-Academician Professor Dr. Mircea Constantinescu. In his welcoming speech in the European Academy, Professor Mircea Constantinescu has praised the first African leader accepted in the European Academy-Minister Walter Mzembi: Dr. Walter Mzembi is at the same time a great patriot. He loves his country, Zimbabwe, and the people of Zimbabwe. He put his enthusiasm, energy and knowledge in making a better life for the people and promoting the image of his country all over the world (…..) Dr. Walter Mzembi is a born communicator and diplomat. And this is not a pure laudation. The recognition of his merits in this area are confirmed by the appreciation of the Institute of Public Relations, by the African Travel Association, by the United Nations World Tourism Organization, by the Institute Of Cultural Diplomacy, and by many other national and international professional bodies. In the end of the ceremony Senator Ionel Agrigoroaei handed out the academician insignia and European Council on Tourism and Trade President-Professor Dr. Anton Caragea invited the new academician Walter Mzembi to take his place amongst his peers. After being nominated as Academician- Honorary Member of European Tourism Academy Mr. Walter Mzembi becomes the voice of African continent in relation with Europe and in the world tourist stage opening the gates of prosperity and recognition for his fellow ministers from Africa and creating new opportunities of engagement between Africa and Europe in tourism, culture and economic cooperation.

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