September 2014 Auto & Trucking Atlantic

 

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September 2014 Auto & Trucking Atlantic

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auto CARS • TRUCKS • JOBBERS C-STORES • INSTALLERS • RECYCLERS CARWASHES • SERVICE STATIONS DEALERS • GARAGES • BODY SHOPS & trucking SEPTEMBER 2014 $4.95 (STORY ON PAGE 56) THE ATLANTIC NATIONALS IN MONCTON, NB AUTOMOTIVE, TRUCKING AND RACING THE LABOUR COMPONENT (SEE PAGE 20) BIG RIGS HAVE ‘SPECIAL NEEDS’ TOO! (SEE PAGE 46) ATLANTIC LEADING WAY IN SERVICE (SEE PAGE 50) WIN PRIZES!!! A BRAND NEW GARMIN® NÜVI® 40LM GPS NAVIGATOR OR A NAPA 126 PIECE TOOL SET! CROSSWORD GUESS & WIN DETAILS ON PAGES 61 AND 62! OWNED AND PUBLISHED BY ALFERS ADVERTISING & PUBLISHING INC. Publications Mail Sales Agreement Number: 40062985

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auto scan & visit our online hub! Call us toll-free: 1-866-423-3939 Fax us: 1-902-423-3354 E-mail us: rob@autoatlantic.com Mail us: 51 Bethany Way Halifax, NS B3S 1H6 atlantic V O L U M E T H I R T E E N • I S S U E 5 • S E P T E M B E R • 2 0 1 4 & trucking AUTOMOTIVE, TRUCKING AND RACING Page 6 ADVERTISING DIRECTORY: PAGE 60 PUBLISHER / OWNER Robert Alfers rob@autoatlantic.com EDITOR Carter Hammett carter@autoatlantic.com OFFICE MANAGER James Somers james@autoatlantic.com PRINTING & MAILING Advocate Printing Ltd. advocateprinting.com Auto & Trucking Atlantic magazine is owned and published bi-monthly by Robert Alfers of Alfers Advertising & Publishing Inc. For advertising rates or information regarding Auto & Trucking Atlantic magazine, please call or write to us at: 51 Bethany Way, Halifax, Nova Scotia B3S 1H6. Tel 902.423.6788 Fax 902.423.3354. Opinions expressed in Auto & Trucking Atlantic do not necessarily reflect official policy of Alfers Advertising & Publishing Inc. Printed and produced in Canada. Welcome to Generation D – Carter Hammett finds that Atlantic Canadians are quite attached to all things digital. Oh yeah, he tries some apps as well! RACING NEWS AT YOUR FINGERTIPS – In which Tim Terry demonstrates the growing impact social media is having on the racing establishment. APPS GOING OLD SCHOOL – Kenneth E. Seaton recalls the good ol’ low-tech days of yore. LEARN TO EDUCATE THE CLIENT WHAT THE LABOUR COMPONENT STANDS FOR – What’s that? Never heard of of a third door rate? You’re about to, now . . . THE POTENTIALLY DEADLY EFFECTS OF SENSELESS VANDALISM – Anyone who’s ever had their car keyed will be able to relate to this one. By Jay LaRue THE ATLANTIC ROAD REPORT – Bits and pieces of news you can use collected from around the Atlantic region. NEWS OF THE WEIRD – Introducing a car pool of a completely different sort. THERE’S AN AUTOMOBILE APP FOR THAT! – Gavin Brown reminds auto retailers about the importance of “keeping up with the phone-es”. BIG RIGS HAVE SPECIAL NEEDS TOO! LED adds another dimension of safety and efficiency to long-distance hauling, reports Jay LaRue ATLANTIC MOTORSPORT PARK – One of Atlantic Canada’s best-kept racing secrets won’t be for much longer . . . ATLANTIC CANADIANS LEADING THE WAY IN REPAIRS AND SERVICE – Finally! An auto-related news report worth celebrating! ATLANTIC DRAG RACING – Terry Waterfield reports on an often-overlooked racing style that’s slowly gaining in popularity. IT’S ABOUT THE PEOPLE! The Trucking Human Resource Sector Council works with industry leaders today to foster the trucking leaders of tomorrow. WHAT DOES A PROFESSIONAL DRIVER Love About His or Her Job? WIN BIG! A Garmin Nüvi GPS from National Energy Equipment, or a NAPA 126 piece tool set in our 2 BIG contests!! s e ptemb er 2014 n autoatlantic.com Page 12 Page 16 Page 20 Page 24 Page 34 Page 38 Page 42 Page 46 Page 48 Page 50 Page 52 Page 58 Page 59 Member AIA Canada, CCA, AAIA, ATA and the AMA Publications Mail Agreement No. 40062985 Return Undeliverable Canadian Addresses to: Alfers Advertising & Publishing Inc. 51 Bethany Way, Halifax, NS B3S 1H6 Page 61 Page 62 3

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Letter from the Editor THE LONG DISTANCE TRUCKER A S OF THIS WRITING, VANCOUVER-AREA TRUCKERS ARE HOPING (AGAIN) TO AVERT THE THREAT OF ANOTHER STRIKE THAT COULD STAGGER THE LOWER MAINLAND PORTS. With representatives of over 1000 non-unionized and 400 unionized truckers due to meet federal Transporation Minister Lisa Raitt and BC Transportation Minister Todd Stone, the government has been accused of failing to follow up on an earlier promise to create a minimum rate of pay for all drivers. The goal is that the provincial government hears the truckers’ demands and works toward a speedy resolution. Despite the fact that Vancouver’s port authority claims to have created a complaint line which allows truckers to report companies skimming on truckers’ salaries, Unifor’s Gavin McGarrigle calls the action “toothless” unless government is forced to legislate to ensure this happens. An earlier strike in February of this year resulted in 1000 non unionized truckers and 250 of their unionized broth- WHY BUY NEW WHEN USED WILL DO! 1-800-565-2433 brought in to bridge the gap, which is often an expensive gamble. Long-haul drivers average around $55,000.00 annually, but the dated National Occupation Classification Code lumps all truckers in at the same skill level, and ers and sisters (joining in March) supportin some cases, should upgrade it to “trade” ing them, which crippled operations in status to distinguish it from garbage truck local ports for weeks. Drivers returned to or light duty truck driving, for example. work at the end of March following a deal, The underlying principle in both caswhich focused on pay, unpaid time waites, of course, is money. And truckers have ing for cargo at the port and allegations of a right to feel entitled to a career commenunderpayment by some companies. surate with their skill level. Say what you Closer to home, there is consternawill: Carrying a load across the country at tion on the part of Atlantic truckers over all times of the year, under duress at all changes to the Temporary Foreign Worker times of the day does require skill. Mainprogram, which Jason Kenney recently taining a vehicle, surpassing basic skills, announced. Executive Director Jean-Marc remaining up to date with changes all rePicard stated in a press release that truckquire some talent level that many, includers are categorized as a low-wage occupaing policy makers take for granted. Pertion and were obliged to respond to the haps it’s time the government re-thought, changes. He added that even though long re-defined what trucking means to them haul drivers were paid above Provincial and the impact this sector has on the Camedians, truck drivers were all lumped nadian economy. And the dollar value an together. honorable career should have attached to Atlantic Canada has long struggled it. with recruiting local talent, but has selTechnological change is one of the dom been able to stimulate enough interthrusts of this issue of Auto and Trucking est in attracting qualified drivers to fill a Atlantic. A year ago, we discussed the onvoid. Therefore, temporary workers are slaught of apps and how much they were infiltrating and influencing the automotive sector. From concept cars with integrated app systems being introduced at major car shows, to simpler apps that help you find your car, apps are here to stay. It’s not just trucks and cars that are feeling the pinch of evolution though. Even race Brookside Road, Truro, NS cars are getting into the act as our local pundit explains in Phone: (902) 897-0252 an enlightening article. MeanFax: (902) 897-2854 while, writer Kenneth Seaton muses on a simpler, low-tech vancehanesautoparts.com time and how things used to DAILY SHIPPING ANYWHERE be back in prehistoric times… you know, like 1970. As if that weren’t enough, Jay LaRue introduces the benefits of LED lighting in trucks and presents a great argument for their use. It’s all in the latest edition of ATA, along with the usual insightful commentary and critical thinking from your local pundits. Enjoy, and see you on the broken lines… n Recycled replacement auto parts n Rebuilders available n Parts locating service 4 autoatlantic.com n s e ptemb er 2014

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WELCOME TO GE 6 autoatlantic.com n s e ptemb er 2014

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ENERATION By Carter Hammett HE DISTANCE BETWEEN AUTOMOBILE AND YOUR PHONE MIGHT NOT BE AS G R E AT A S YO U ONCE THOUGHT. AS PARTNERSHIPS BETWEEN AUTOMAKERS AND HIGH TECH COMPANIES RAMP UP THEIR RESEARCH TO MAXIMIZE NAVIGATION AND SAFETY, YOU JUST MIGHT FIND THAT THE SMARTEST PHONE OF ALL IS PARKED RIGHT IN YOUR DRIVEWAY. It seems Atlantic Canadians are quite attached to their Internet. And according to a Rogers Innovation Report conducted by Harris-Decima and published earlier this year, more than half (!) of you would rather give up booze, sports, car, pet or even your best friend for continuous access to the Internet. Apparently you would give up coffee too. I have to draw the line there. I love my Internet too, but if it’s between iTunes and my java fix, well….step away from the cuppa jo and nobody gets hurt. It’s led Rogers to decree that ‘Generation D’ has finally arrived: a demographic that lives by the mobile Dee-vice and dies by the mobile Dee-vice. Almost half of Atlantic Canadians say they expect most human interaction to be done via text, social media and email on mobile devices in the next five years. More than half of us own a smartphone and we spend at least three quarters of our time within reach of that phone. T Can you say, “addicted?” Further proof of how much Atlantic Canucks loved their devices was indicated by the fact that 78 per cent load their devices with social media and other apps. Compare this to 67 percent for the rest of Canada on average and it’s clear that east coasters are app-solutely crazy for their phones. The future looks to be even more intense with a full 90 per cent of you expecting that your car will predict accidents, provide weather alerts and other pragmatic functions, compared to 84 percent average for the rest of our fair nation. There could be even more surprises and functions to expect with the rate that partnerships between auto and car companies are developing. THE RISE AND RISE OF INTEGRATED SYSTEMS The future of car apps in the car is indeed a fast-merging and emerging story. In fact, four-in-10 car buyers believe that in-car technology is the primary reason for purchasing a vehicle, according to a recent Accenture report. These partnerships are a potential win-win for all stakeholders: Automakers get to provide value-added services through the harmonization of technologies with their vehicles while technology companies extend their reach into new markets. It’s an interesting evolution as mobile products are beginning to push infotainment systems slowly out of the picture. One example of this are mapping services that typically exist for no charge in smartphones. This is now becoming a hot commodity and a shift from expensive navigation systems. Likewise, the versatility of a phone’s entertainment services offers an alternative to the DVD aimed at a backseat audience. To date, most car companies are offering in-car software systems - like the Ford-Microsoft collaboration, MyFord Touch, which includes voice activated services -, which, while assisting automakers to create quality and unique products, the downside is that writing software unique to each company is both expensive and inefficient. The partnerships speak for themselves: Google is working on its Open Automotive Alliance; and a consortium of automakers and handset manufactures, including Nokia, LG, and Samsung are working under the MirrorLink banner. When Apple unveiled its new CarPlay at the Geneva International Motor Show last March, brands like Volvo, Mercedes Benz and Ferrari were all on board to mark the occasion. Mercedes Benz played a double hand when it became the first car brand to demo the CarPlay interface for iPhone 5 at the Geneva show. But it also reiterated its endorsement for Mirror Link’s OS-agnostic standard for the same reason. The enduring car company is a cofounder of the Car Connectivity Consortium, a group collaborating on the uniform standard MirrorLink, which integrates smartphones with In-Vehicle Infotainment (IVI) systems. Besides integrating both iOS and Android systems the company is committed to “offering compatibility for smartphones with other operating systems” the company stated in a release. Trying to give MirrorLink a run for its money is Google’s freshly-picked Open Automotive Alliance, launched in January 2014, that is working to unite Android phones with IVI systems. The alliance is supported by heavy hitters like GM, Honda, Audi and chip maker Nvidia. Not all of these partnerships work out. In February of this year, Ford put the brakes on its car connectivity parts e ptemb er 2014 n autoatlantic.com 7

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Future Technologies nership with Microsoft, which produced its Ford Sync program. Sync is the carBlutooth-USB-voice recognition piece of the MyFord Touch interface. MyFordTouch are touchscreen devices that quarter the home screen into phone, climate control, navigation and entertainment components. Ford will begin collaborating with Blackberry and pilot the QNX operating system. Although, not hurting in the slightest, Microsoft may need to rethink its approach as automakers show concerns about the cost effectiveness of partnering with the tech brand THE BIG PLAYERS For those still stuck on dial up, CarPlay, launched earlier this year offers a smarter, safer and more fun way to use the iPhone in the car. Relying heavily on Siri, drivers can listen to music, access messages “CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car,” said Greg Joswiak, Apple’s vice president of iPhone and iOS product marketing in the company’s press release. “iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction. We have an amazing lineup of auto partners rolling out CarPlay, and we’re thrilled it will make its debut in Geneva.” Drivers can connect their iPhone directly to a vehicle via the CarPlay integration to perform a variety of functions, including returning missed calls, listen to voice mails, read messages. A maps feature predicts destinations based on recent travel data, and offers information on traffic conditions and routing. Here, Siri kicks in as well, offering spoken directions. Drivers can access all of this, in addition to being able to listen to podcasts and audiobooks as well. CarPlay will also support certain third party apps like Spotify and iHeartRadio as well as sports. But Apple is more likely to choose proprietary solutions over shared ones, and this is a key difference between it and chief rival, MirrorLink. The latter standard supports third party app developers and might be able to eventually allow iPhones to connect to IVIs through a wraparound. MirrorLink connects a smart device to a car’s IVI system through a USB cord which allow drivers access to phone application through the car’s navigation screen and steering wheel buttons and dashboard. The standard essentially reflects smartphone apps on a car’s IVI system. One condition is that the IVI has to carry the MirrorLink API on a specific chipset in order to be compatible with specific smart devices . A WiFi edition of MirrorLink is anticipated in the next version which is scheduled to drop later this year. This would enable wireless connections to IVI systems. STEALTH OR HEALTH? One of my favourite concepts about MirrorLink is the emphasis it places on reducing distracted driving. The CCC, which owns MirrorLink, certifies apps and smart phones for the MirrorLink standard. Now the vehicle itself is being seen as a kind of app on four wheels. The good news is that the best of these apps are designed to facilitate both safety and navigation. And some are predicting that health monitoring features integrated into multimedia systems will be the next big thing. 8 autoatlantic.com n s e ptemb er 2014

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Most likely this means that sensors will become designed in all seats (including infants’), dashboard, steering wheel and other places. Systems integrated with wearable technology probably aren’t that far off either. Health apps have been in development for several years now. One of the first was a Toyota initiative that examined cardiovascular functions through the driver’s grip on the steering wheel. Ford has also partnered with Medtronic to create a glucose meter linked through Bluetooth and allows drivers to monitor alerts about their glucose readings. And yet, and yet. These offerings, still in development, are largely context-driven. Confidentiality is important and drivers most likely won’t want that compromised. A whole new discussion regarding ethics is rising simultaneously with the launch of these new developments. Despite all this, drivers are relentless in their demand for continuous improvement and integration. Over time apps will become more intuitive and cars will become more “smart.” With safety the primary concern, let’s hope drivers react accordingly. s e ptemb er 2014 n autoatlantic.com 9

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Future Technologies AUTO ATLANTIC APP ATTACK! H ERE’S A RANDOM SELECTION OF INTERESTING CAR APPS AVAILABLE FOR YOUR SMARTPHONE. mation and locate CAA/AAA approved accommodations, restos and attractions. BIGROAD: FREE TRUCKER LOG APP BigRoad is a free app for Android devices that allows truckers to monitor their daily driver logs. Locate truck stops, weigh scales, and traffic directions, and send documents and photos to your company straight from the phone. Some have been around for a little while but still are useful or popular or relevant. Prices range from free to cheap. Enjoy! to purchase it. Community driven, the app pinpoints traffic jams, accidents and gas prices. It also lets you know if the fuzz is close by. Waze will route you out of heavy delays as much as possible and show you side streets as well. A great navigation tool. SLEEP CYCLE ALARM CLOCK Traditional alarms jolt you awake and can sound like screaming sheep. This leads to fatigue throughout the day. The Sleep Cycle monitors your sleep cycle and wakes you up during your lightest sleep phase, ensuring you begin your day well- CAA ATLANTIC CANADA APP Offered by the CAA for their members. Use it to request Roadside Assistance, look up Member Savings, view insurance infor- WAZE This free app, compatible with iOS and Android, was apparently good enough for Google to cough up a cool billion bucks CARMINDER THE WEATHER CHANNEL SLEEP CYCLE CAA GAS BUDDY 10 autoatlantic.com n TRANSFLO s e ptemb er 2014 PLUGSHARE HONK

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rested and relaxed –critical for maximizing that big rig! Set the alarm within a 30-minute window of when you’d like to wake up, and the app will gently wake you during your lightest sleep cycle. Cost: $.99; available on iOS. PLUGSHARE Green drivers rejoice! Whether you have a plug-in hybrid or full-blown EV, finding a nearby charging station is a critical part of ownership. The free PlugShare—good for both iOs and Android, simplifies things BIGROAD WAZE

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Future Technologies by showing you the closest charge station and breaking them down by which ones are home, public, quick-charge and in use. THE WEATHER CHANNEL With the Atlantic’s fickle weather, The Weather Channel app provides you with weather conditions, pollen alerts, and warnings for any city/zip code. Review the weather in the areas you’ll be traveling through prior to departure. Stay on top of things with hour-byhour weather forecasts! Now you can decide on whether or not to bunk down for the night or weather that storm . . . RACING NEWS AT YOUR FINGERTIPS By Tim Terry HONK Best 99 cents you’ll spend this year, This free iOS app will mark where you parked with a GPS pin. Even parked underground, you can take a picture and use voice notes to remember where you’re parked. The app can also track how much time you have left on the meter, alerting you when time is about up. ROM SOC I A L MEDIA PL ATFOR M S TO BRANDING APPS OFFERED BY RACING ORGANIZATIONS, RACING APPS OFFER A HANDY AND VERSATILE WAY TO KEEP THE FANS ON-TRACK! So, you want to know who won last night’s race or where your favourite driver placed? The information you desire is as easy as your phone these days. Okay, I guess it always has been. You could call up John Doe who was at the race track last night and ask him how the race went and get the full rundown. For some, myself included, those firsthand accounts are some of the best ways to get information. Let’s say that isn’t an option though, but you still want to get the information you crave. Say you’re out on the road, away from a computer and an internet connection, but you have your smart phone. The catchphrase, “there’s an app for that?” fits perfectly here. Sure, you can head to your favorite drivers website or check out the web home of the race track or sanctioning body that oversaw the race you are looking for, but if it is not mobile friendly, trying to find info while magnifying everything can be difficult. Apps can make eve- F TRANSFLO NOW! Another free app available in both iOS and Android, Transflo Now is a scanning app that accelerates document delivery. Take photos of your delivery documents, submit them to your fleet, and take off on your next load! Get paid faster with Transflo’s same-day access too. CAR MINDER PLUS At nearly three bucks, iOS app Car Minder Plus is like having a fleet manager in your pocket. This app will remind you when it’s time for scheduled maintenance as well as logging all of the service and repairs. After inputting a maintenance schedule, you can also track your fuel economy and can distill all of that data into an convenient graph. Finally, you can also manage multiple vehicles. ACAR This popular free Android app has been downloaded over 1-million times, and for good reason: this app allows you to keep track of every little detail regarding your vehicle. aCar makes it simple for fuel station fill-ups, logging specifics of your vehicle’s parts; timers that will remind you to change your air filter, oil, etc., and so much more. On top of all that, your data even gets backed up every month. And finally, it seems no car app list would be complete without the one and only… Gas Buddy’s been around for a while now, but continues to be a perennial favourite among app users. It lets you find the cheapest gas and determines if it is close to you as well. This app uses a network of members that report on changes in gas prices as they rise or fall. The more gas is reported the more accurate Gas Buddy becomes. 12 autoatlantic.com n s e ptemb er 2014 rything easier, one click or tap of a touchscreen and all the info you want is there at your fingertips. In the upper echelons of the sport, apps are commonplace in NASCAR garages and F1 paddocks. Most major sanctioning bodies in motor sports have “an official app,” including the two aforementioned sanctioning bodies. Now, I am a stock car racing fan and live in an area where there is more stock car racing than there is road and open wheel racing (though it does exist and the community is strong in Atlantic Canada), I want to focus on stock car racing apps. Before I do though, I will recommend the Official F1 App if you are a fan of Formula1 racing. Even if you are not, the app is laid out pretty simply, with easy-to-maneuver pages for schedule, results from previous races and even a countdown to the next Grand Prix when you first launch the free app. Their counterparts in the stock car world have a pretty comparable product as well in the NASCAR Mobile App. With a sanctioning body that has their main sponsor of a major telecommunications company, you’d have to believe their mobile presence would be pretty stellar and should blow any racing news app out of the water. It lives up to all expectations, with easy tabs for News and Video, Schedule and Results, Standings and a more tab, which lists seven other options for your viewing pleasure. Again, everything you would ever want to know about the NASCAR Sprint Cup Series, from track info and ticket links - all in one place.

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The information on the NASCAR Mobile App is easy to browse through, with the main tab having the top news. For example, cruising the app before the NASCAR Sprint Cup Series race at the New Hampshire Motor Speedway, the app has race info and entry list on the landing page, along with news if you scroll down. The schedule tab features all information on the Sprint Cup Series schedule with broadcast information for each event, and link to ticket information and even a place to book a reminder for the race on your phone. For the information that is available within the app, it is definitely a must if you are a racing fan. Even if you do not follow NASCAR or the Sprint Cup Series, you can’t beat the free price tag, even though you will have a pop up now and then from their sponsors like Sprint, Toyota or Coors Light. So you have the sanctioning body of those races at your reach, what about the track you may be going to watch a race at? Many NASCAR tracks that host the major three touring series have apps and while most are geared towards race fans and those who travel to the track, they are still nice to have. For example, when I went to Daytona International Speedway this past February for the Daytona 500, the app was handy to have. Yes, while I could have purchased tickets, checked out parking and travel tips (detours, construction, etc), I really used the app during the rain delay that took place in the first 40 laps of the race. When the rain came down in Central Florida during “The Great American Race,” the race was red flagged and fans were told to follow the track on social media or download the track app for all the latest information. Of course I was curious, so I downloaded the app and received push notifications to my iPhone when there was an update on the weather, when the stressed cell system at the track would allow me to get service. When there was a threat of a lightning storm or a tornado warning, I would get a notification telling me to find shelter, etc. Even during the Coke Zero 400 weekend, forgetting to turn my notifications for the app off after I left Florida, I still had notifications from Daytona updating me on the rain situation at that race. Pretty neat and easy way, if you ask me, to keep the public up-to- date! Most major race tracks have the same layout, which can help you plan your route to the track when updates. Parking lot full or restricted? Maybe there’s a road closed? The Michigan International Speedway app has a bulletin on their traffic tab app about an Interstate ramp being closed and a map showing an alternate route. Again, saves fans a lot of potential headaches and could potentially get them back in the seats at the track for future races. A lot of major teams, such as Hendrick Motorsports and Joe Gibbs Racing for example, have apps of their own to keep fans abreast of all the action of the team and their drivers. Hendrick Motorsports and their app is a fine example of how to get team information. The app’s landing page has tabs along the bottom of the screen for all five teams. Within those team tabs, you can find driver bios, a team member chart, paint scheme schedule for the car with what sponsors colors will run at one track, news, and media surrounding the driver. On that landing page, you can find info on past and future races, events such as driver appearance and autograph sessions, photos and videos, latest team news and information on where you can find their race shops and museum in Concord, North Carolina. Again, nicely laid out, not too busy that everything is cluttered and the price is right at a free download. In the case of Jeff Gordon, among others, they have their own app to keep their fans updated on their goings-on. Like most team apps, they have driver biographies, photos and videos and latest news. Looking for a mainstream racing news app? There are many sporting news apps, including those like Yahoo Sports and CBS

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Future Technologies Sports that will keep you up-to-date with racing, along with baseball, football, hockey and other mainstream sports. Personally, I like the Motorsport.com app, which focuses on everything motor sport. With a ticker up top that you can scroll through to see ALL news or make a selection of different facets of motorsports, from NASCAR Trucks to the World Rally Championship, NHRA Drag Racing to MotoGP, Sportscar Racing to F1 and everything in between. You can even customize the ticker on top based on your most recent choices. Want DAKAR Rally or V8 Supercars news at the top of the app? No problem! The bottom bar of the app gives you tabs for browsing photos and videos from your favorite series, and also a tab for you to log into your Motorsport.com account, where you can upload media. A search function also makes navigating easy should you be looking for a select piece of content. Through all the browsing I’ve done for this article, this has to be one of my favorite apps, free at that, and will easily be on my home screen long after this piece is penned. We’ll transition into some more grassroots racing, and with it, here’s something that might be worth mentioning. To do it right, apps are not cheap to set up and maintain. To make sure all your important information is in the hand of your consumer, you could be spending thousands a year. For a grassroots racing team or series, this may be out of their price range but in turn, it can also be another incredible marketing tool. For fans to be able to get your information at their fingertips as quick as snapping their fingers is important in this day and age, but for some smaller teams, they cannot justify that. Two parties that have made it work are the Parts for Trucks Pro Stock Tour and Scotia Speedworld. The Parts for Trucks Pro Stock Tour is the biggest short track touring series in Canada and is a highly touted Super Late Model tour throughout short track racing circles in North America. Scotia Speedworld, based just outside of Enfield, Nova Scotia and adjacent to the Robert L Stanfield International Airport, is the home track for the Parts for Trucks Pro 14 autoatlantic.com n s e ptemb er 2014 Stock Tour, hosting four events each season including the staple Atlantic Cat 250 in August. Scotia Speedworld is the only race track in Nova Scotia and one-of-three in Atlantic Canada that operates weekly, producing six weekly racing series divisions that run from May-to-September. Both apps, created by Buzzer Apps, which boasts a lineup of apps created for many sport teams including the American Hockey League, National Lacrosse League, and the Quebec Major Junior Hockey League, has everything a race fan needs when they are either going to, or attending the race track. From a place for fans to interact with others, along with tweets from the series/ track mixed in (under the Buzz tab), to updated schedule, championship points, social media links and much more! In fact, the app for both Scotia Speedworld and the Parts for Trucks Pro Stock Tour has replaced paper program inserts, which, prior to the app, were created each week with race results and points to keep fans at the track updated. With the app having all that information in one place, it saved each sanctioning body hundreds of dollars per week from having to print a couple thousand inserts. If those fans didn’t show up, or the race rained out, it would end up a waste of paper and a waste of money. As Tara Foster, assistant general manager of both Scotia Speedworld and the Parts for Trucks Pro Stock Tour says, it brings fans not only closer to the information they desire, but the cars and stars they see on track. “We are always looking for ways to enhance the fan experience; the apps allow us the opportunity to provide fans with instant access to driver information, point standings, schedule information and much more in the palm of their hands at a live race or away from the track. Our apps provide one-touch access to all of the information fans are looking for anywhere, anytime!  Our apps are available for Blackberry, iPhone and Android platforms and are absolutely free to download!”   Foster recommends looking into an app for any track or series that is looking to expand or continue to beef up their digital horizons. “Both Scotia Speedworld and the Parts for Trucks Pro Stock Tour are very active on social media. I would certainly recommend an app to any other tracks or series who also have a digital space strategy. We have received great feedback on our apps and believe it’s enhancing our overall digital marketing strategy.” Canadian race fans love to talk racing, and Race Time Radio is the leader in the country when it comes to bench racing, and bringing fans closer to the events that shape the motor sports landscape. The easiest way to enjoy Race Time Radio’s vast content, including racing news and results, news and links is to listen live to their stream, which includes coverage of Atlantic Canada’s biggest Super Late Model events, such as the IWK 250 at Riverside International Speedway and the Atlantic Cat 250 at Scotia Speedworld. In essence, you could be sitting at Oyster Bed Speedway or Speedway 660 on a Saturday night watching their weekly show while listening to the race that Race Time Radio is covering on your smartphone. Talking about killing two birds with one stone! Some tracks that have live timing and scoring have turned to the Race Monitor app to keep their fans current on how everyone is running throughout a race. Whether you are in the pit area watching your car go around the track and want to know what lap times he/she is turning, or maybe you are unsure of your driver’s position after a green flag pit stop, the Race Monitor app taps into the timing and scoring computer and puts that information in the palm of your hand. It also works for those unable to attend a race and that might want to keep tabs on track activity. Fans of Legend and Bandolero drivers that could not

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