p. 1

tourism destination management one-year master programme

[close]

p. 2

working on international publications nhtv boasts several associate professorships imagineering cross-cultural understanding sustainable tourism and transport visitor management digital media concepts serious games leisure and sport management creative leisure networks new business models for chains and networks transport and logistics traffic and urban development facility management business travel management productivity in leisure and hospitality and travel industry international scope and unwto membership nhtv is an education institute with an international character constantly seeking to enhance this dimension nhtv is a member of various international professional organizations and is a permanent member of the education council of the united nations world tourism organization unwto nhtv was the first university of applied sciences in the netherlands to receive the tedqual certification from the unwto for its bachelor programme in tourism management this shows that unwto endorses the quality of the tourism education at nhtv nhtv works together with many leading education institutions for example in the united states united kingdom australia germany history for more than 40 years nhtv breda university of applied sciences has been training students for management positions in the fields of digital entertainment hotel facility leisure tourism urban development logistics mobility nhtv is an international modern and dynamic higher education institute with more than 7000 students from over 50 countries it is situated in the south of the netherlands in the historic city of breda only 100 km from amsterdam brussels and cologne france spain sweden macau and india as a result there are many opportunities for intensive student and lecturer exchanges through these joint research programmes student conferences and summer courses the international character of the programmes is enhanced most of our programmes are offered in english dutch eu and non-eu students work in mixed classes some parts of the programmes take place abroad as well as is the case for our master programmes thus students are thoroughly prepared for a future career in an international setting unique approach nhtv was founded as an institute offering management programmes in tourism and leisure in our field we are the largest and leading education institute in the world our multimedia library has one of the most specialised collections in the world and our electronic learning system has made studying independent of place and time nhtv offers four-year bachelor programmes in tourism and leisure management international hotel and facility management international media and entertainment management and international game architecture and design furthermore nhtv offers 3 master programmes tourism destination management european tourism management and imagineering due to it s 40 year history in tourism education nhtv has established an extensive network within the global tourism industry as well as with a large number of prestigious international tourism education centers many programmes in the netherlands like at nhtv are completely in english the dutch higher education system is based on a three-cycle degree system consisting of a bachelor master and phd degrees this system was officially introduced in the netherlands in 2002 at the same time the european credit transfer system was adopted as a way of quantifying periods of study according to this one credit represents 28 hours of work and 60 credits represent one year of fulltime study the netherlands has a binary system of higher education universities train students for the independent practice of research-based work in an academic setting universities of applied sciences hogescholen like nhtv are more practically oriented and prepare students for specific careers and managerial functions in an international setting international recognized degree all programmes lead to an internationally recognised degree accredited by the dutch government this means your nhtv diploma is accepted everywhere in the world dutch higher education system higher education in the netherlands enjoys a worldwide reputation for its high quality this is achieved through a national system of regulation and quality assurance the netherlands has received international acclaim for its education system which prepares students to analyze and solve practical problems independently through emphasis on selfstudy didactics and staff as a didactic concept nhtv applies `action learning rather than `receiving education in the traditional manner the students design and direct their own plan of study our lecturers are international experts acting as role models for our students rather than being tutors who tell them what to do the knowledge and principles from the range of disciplines covered in the bachelor and master programmes is applied to problems taken straight from the professional field in this way we are committed to constantly gearing our curriculum to trends and developments in tourism employment in close cooperation with the industry centre of excellence one of our main objectives is to make a substantial contribution to the development of knowledge our lecturers expertise is frequently drawn upon to assist in both national and international consultancy and research projects students can also assist and participate in such assignments and thus gain hands on experience in doing research and broaden your horizons broaden your knowledge

[close]

p. 3

one-year master programme tourism destination management international tourism a new world ahead of us in the tourism sector the tourism destination is becoming an important focus for study and research it is the place where tourists travel to stay entertain explore shop relax plan trips and meet others analysis of international tourism development reveals an increased need for independent and international professionals at master level international professionals in tourism can make a big difference the difference between profit and loss a difference between chaos and structure a difference for the tourists as well as the local people who are residing and/or working at the destination organizations involved in tourism at these destinations are looking for well educated professionals people who are able to analyze interpret and apply the global developments that take place and translate these into new opportunities and solutions at tourism destinations while it s true in general it s specifically true for tourism tomorrow is another day the world ahead of us is changing and the tourism industry needs people that can act accordingly 1

[close]

p. 4

tourism destination management unique approach for professionalizing tourism nhtv breda university of applied sciences offers since 2006 a unique and internationally recognized degree master in tourism herman jan meijers ma international relations managing director global recruiters ­ interphase bvba brussels destination management mtdm the degree is officially accredited by the dutch government accreditation board the nvao it s a real life test i have been professionally involved in the international tourism sector for many years including global recruitment the business environment is changing rapidly the use of internet and new communication systems offshore tourism product development customer relationship management they all appear like virtual trends but most of them are people driven managing these developments needs a new breed of professionals that is capable of out-of-the-box thinking and delivering results in an international setting besides developing knowledge and skills this master programme shapes students personalities many think that they can manage successfully in an international environment but one can only be sure after performing in real life students learn to value themselves at different locations in the world organisations need professionals that understand their added value not only in tourism but in international business practice in general the tdm programme offers a unique guidance through this process of international learning it provides students with an immediate advantage over those who have never worked on projects abroad in my current job i provide hands-on support to international companies that are at the forefront of economic development in tourism we select experts to carry out the projects a complex process reflecting on my current position it would have been impossible to do so without a profound education background it was years ago but almost every week i remember things that i studied back then tourism research has centred for many years on business economics and management in the 1980 s and 1990 s there was an evolutionary process where the influences of other disciplines like geography sociology anthropology and political sciences increased today tourism is for many students an interesting area of study and research it influences people and places and in return is influenced by those surroundings there are many ways of looking at tourism and the opportunities that it offers tourism offers economic benefits growth and opportunities for people and businesses that operate at a destination at the same time the match between demand tourists and supply destinations is the main challenge mismatching the need of tourists and the mix of products and services of the destination can lead to unsuccessful developments quite often short-term objectives are achieved but long-term consequences are forgotten about the tourism context international growth and professionalization tourism is booming globally tourism has developed into a dynamic and fast growing sector creating an interdisciplinary field of study and research it receives huge interest from public and private sectors including investors and banks as well as from the academic and management consultancy world the tourism sector offers services to growing amounts of tourists and travelers it also generates income and revenues for people and governments in destinations and business that cater to the needs of both domestic and international tourists tourism development more jobs at the destination without trivializing the role and the importance of the tourist it is clear that the position of the destination areas is becoming more and more important one of the causes of this is the changing role of operators in tourism in a world which is becoming increasingly transparent as a consequence of the development of information technology with continued developments taking place at the destination level the tourism sector is in need of professionals able to participate in the management of a destination this entails for example the management of continuously changing flows of tourists professional destination marketing destination management and understanding of effective cooperation between the public and private sectors and last but not least managing finance and attract investments.

[close]

p. 5

the commercial position of tour operators in the areas of origin tourism markets is under pressure from an increasingly empowered position of the suppliers of tourism products and services at the destination it is expected that a shift of power will take place from the tour operators in the market areas towards the operators of tourism products and services at the destination areas this shifting balance of power requires knowledge and expertise which is closely interwoven with the destination areas themselves this master in tourism destination management is designed to contribute to this destination management is a profession and needs serious managerial skills programme aim preparing tourism professionals this master course offers graduates the required qualifications for international managerial and consultancy positions with private public or non-profit organisations in the tourism sector due to the clear international character of the programme students can also work for international organizations in other service industries prof brian wheeller phd visiting professor of tourism nhtv the netherlands professor of tourism school of management university of tasmania australia there is room for lee-way i think students entering the tdm programme given the nature content and structure of this program presumably posses a spirit of adventure ­ along with career ambitions given the extensive field work involved in the second phase of the programme they develop and mature considerably along the way it is this practical aspect of this masters integral and fundamental in balancing with the academic philosophy of the programme that gives it a worthy distinctive unique edge and one that able students should prosper most from it is my fervent belief that at least within academia the personal career trajectory of tourism academics drives the tourism research agenda as much as if not more than the actual `needs of tourism when subject matter and prospective job opportunities coincide then all the better but if we look at research requirements during this programme that research is most personally rewarding when the topic studied is of personal interest to the researcher particularly at the academic level for students this is important when it comes to selecting a dissertation topic some students choose a subject that they think opens up future employment opportunities 3

[close]

p. 6

international classroom learn from cultural diversity the masters programme of tourism destination management has a unique international character by joining the programme in breda students will not only be taught by our best professors but they also will study in an extremely rich and international environment studying together with fellow students from many different nationalities representing different perspectives maybe the best resource available at nhtv the international classroom is considered an essence in educational practice and didactics we have had thousands of international students over the 40 years of our existence once students are out of their own milieu learning takes place both inside and outside the walls of their educational institution for students who plan to work in an international context in the future it s crucial to develop reflexive crosscultural understanding the lifestyles and cultural mindsets of a variety of students are the point of departure in many subjects finding a new balance in international education is likely to be the academic challenge of the 21st century nhtv stimulates this new approach in didactics three phases study apply and research this one-year master programme focuses on practice policies and future of tourism destinations and is divided into three phases theory practice and dissertation during the first phase in breda destination theories models developments and practical cases will be studied courses are given by lecturers along with an interesting team of visiting lecturers from international organizations and universities in breda students interact on a daily basis with this specialized team of academics and tourism professionals the second phase offers a very unique learning environment it focuses on practical research and consultancy assignments at three different destinations in the asia-pacific region students stay at these destinations for a period of three months and work on research assignments they interact with managers of large tourism organizations governments non government organizations ngo s and tourism entrepreneurs at the destination simultaneously rosalie lap consultant tdm alumni young colfield rotterdam the netherlands things were totally new for me starting this master with no tourism background was a challenge for me many things were totally new nevertheless it gave me a better insight in the tourism business complex but full of opportunities during the first phase in breda the focus was mainly theoretical we had to study quite hard but it helped me to perform better during the second phase where i had to perform research tasks at the destinations melbourne vietnam bali at that point i realized that tourism is about understanding complexities at destinations and being able to report on improvements potential and strategic future directions me and my fellow students had to present these ideas to managers of tourism organisations i learned how to present our research findings to them having an open mind is important when you participate in this course you interact with different cultures and you have to cooperate with because of the skills i developed during the master program i was able to find a job immediately after my graduation my main strength was that i learned to cooperate with a variety of people in complex situations i now work as a trainee consultant my company specializes in executing projects in the service industry with a strong focus on optimizing services and processes for private sector companies a good match with my studies others and use this diversity to improve your work one of the courses given during the first phase destination cultural analysis helped me with this but real life is still different learning never stops really one of the main added values of this master is the international focus it enables you to apply theory into practice within one year you interact with different organisations who are contributing to the tourism business.

[close]

p. 7

lecturers from nhtv supervise and support students during the preparation and the presentation of their assignments during this phase students learn to apply their knowledge on destination management to international tourism settings with a strong focus on research techniques analysis and advisory skills at the same time it offers students hands-on international experience which is highly valued by future employers finally the third phase of the programme comprises of the carrying out of independent individual research assignment the writing of a dissertation at applied master level students select their own subject and can conduct their research in cooperation with a commissioner or individually at a place of their choice worldwide research and publications participate and contribute research in tourism destination management takes many directions students in this programme are actively involved in preparing research papers especially during the second phase of the programme the research assignments of students are used to produce a destination publication in close cooperation with lecturers in 2007 the publication stakeholder perspectives on palawan was published for the first time other publications by students and lecturers are in preparation for example for central vietnam in 2008 check the internet for our publications one-year master programme tourism destination management graduates qualify for professions and positions such as international policy advisory positions international management research positions international advisory functions related to feasibility analysis of investment projects business strategy and market penetration or development international growth related management functions in internationally operating business like service companies hotel chains tour operators airline companies research functions in the area of international new market development market segmentation or market potential analysis public strategic functions in the field of development and management of tourism destination areas advisory and management functions in the field of visitor-management in urban areas theme parks and nature reserves research functions with branch organisations such as wto pata govt tourism boards and destination management/marketing organisations international marketing management functions with destination management organisations or tourism marketing consultancy agencies strategic advisory policy development project management and market research functions within international branch organisations multinational or transnational corporations international and interregional tourist boards and destination management/marketing organisations international consultancy positions either project based or permanently in commercial consulting or international development organisations external advisory functions in the area of international corporate financial and organisational development for small and medium sized companies 5

[close]

p. 8

contents and course planning period phase 1 phase 2 phase 3 september january february april may september content courses field research dissertation location breda the netherlands 3 different locations in asia-pacific world-wide choice of individual student phase 2 and 3 of the master course offer excellent opportunities to develop contacts with possible future employers phase 1 during the first phase student gain theoretical knowledge and develop professional skills this enables the future master to effectively analyse the current situation and the available potential for a future tourism development strategy at various tourism destinations students interact on a daily basis with these lecturers professionals from the industry and academics from partner universities by means of guest lectures together with other students assignments are prepared and presented in the classroom discussions on international topics are stimulated and even published on the specialized internetblog www.tourismmaster.com students are during interactive sessions in the classroom stimulated to develop critical learning skills in this phase of the course the different parts of the curriculum are general context related subjects international tourism context itc international project management ipm international tourism research itr a complete list of teacher profiles and guest lecturers can be found at www.nhtv.nl/tdm main subjects destination stakeholder analysis tsa destination cultural analysis tca destination development strategies dds tourism destination finance tdf tourism destination marketing tdm the international tourism environment international tourism context the tourism destination environment destination cultural analysis past present future demand supply tourism destination marketing tourism destination marketing tourism destination marketing destination development strategies tourism stakeholder analysis destination development strategies international project management tourism destination finance tourism stakeholder analysis destination development strategies international project management tourism destination finance international tourism research

[close]

p. 9

phase 2 during the second phase of the programme students carry out practical assignments at three different locations in the asia pacific a beach a city and a rural developing destination destinations visited in previous years were indonesia singapore the philippines vietnam australia cambodia the aim of phase 2 is to apply the accumulated qualifications of phase 1 to the research advisory and managerial practice destination 1 city destination destination 2 developing destination destination 3 developed destination the students will work in teams of four at three locations adopting the perspectives of three different groups of stakeholders large tourism related companies ltc small and medium-sized enterprises sme other important tourism related organizations oto 1 3 kinds of stakeholders 3 teams of students subdivided ltc sme oto 1 2 3 sme oto ltc 1 2 3 oto ltc sme 2 3 figure groups of students rotate 3 positions at three different destinations in order to maximize international learning in each period of four weeks a central theme is determined in close consultation with stakeholders of each specific tourism destination the selected theme can be in reference to a current development which is expected to increase in importance the nhtv utilizes its large international network during this phase and many tourism organizations participate in presentations discussions and meetings the student teams produce a problem analysis to facilitate their advice to the different stakeholders at the end of this phase each team makes a report and a presentation the knowledge obtained in the first assignment and the feedback given by lecturers are the point of departure for the assignments at the second and third destination phase 3 the final phase of the master course comprises the execution of independent research and the writing of a dissertation the preparations for writing this will commence in phase 1 with a period in which suitable research subjects will be discussed potential subjects will be researched further through a problem analysis which will clarify whether such a theme has been published about what the most important insights and opinions are on the subject and which aspects of the theme seem suitable for further research or study this first step of writing a proposal is highly interactive and both students and lecturers participate in such critical discussions following this research actual proposals will be produced in phase 2 in phase 3 the research will be conducted under the supervision of an appropriate lecturer the master course will be concluded with an assessment of the dissertation after an oral defense the tdm alumni network nhtv has established a tdm alumni network on the networking site linkedin the network offers a dedicated environment for students to stay in contact with their fellow graduates and lecturers further the network opens doors to international recruitment and is actively promoted among the nhtv industry network graduates can virtually present themselves to a growing group of tourism destination professionals this is endorsed by nhtv a process which can prove invaluable in kick-starting your international career keeping track of fellow students can be professionally and personally rewarding as most of our graduates get international jobs a large diversity of nationalities is the main characteristic of our alumni network graduates from about 20 countries are already part of this group tdm alumni network 7

[close]

p. 10

students with a bachelor degree in business administration bba for example in tourism leisure management hotel management are eligible if they meet the following criteria sufficient academic skills at bachelor level e.g methods and researching techniques abstract and critical thinking proficiency in english ielts minimum score 6.0 or toefl minimum score 550 paper-based information only students with a bachelor degree can apply for this master programme in principle most students with an internationally recognized bachelor degree are eligible to participate however a tourism hotel management leisure or economics degree is an advantage all students are interviewed before they obtain admission based on the outcomes of a personal or telephone interview the final decision for admission is taken students with other qualifications can also apply especially if involvement in the tourism business in the past or present can be demonstrated through courses additional diplomas or hands-on experience in such situations students might lack specific knowledge about important subjects to support these students a self-study package with a corresponding examination has been developed by nhtv it encompasses a maximum of 4 subjects some students only have to focus on 1 or 2 of the following subjects students with a bachelor degree in a field other than business administration are eligible if they meet the following criteria demonstrable working experience of at least two years in the hospitality industry sufficient academic skills at bachelor level e.g methods and researching techniques abstract and critical thinking proficiency in english ielts minimum score 6.0 or toefl minimum score 550 paper-based international degree the master programme has been officially accredited by the nvao the dutch-flemish governmental accreditation body accreditation also entails that dutch students are entitled to receive study finance loans from the dutch government and non-dutch students can apply for scholarships from nuffic graduates of the programme will receive an official internationally recognized master degree in `tourism destination management mtdm application procedure based on a written application including a portfolio an intake interview will take place to assess the aforementioned requirements based on the assessment results it will be determined whether the student can be accepted or if any deficiencies need to be resolved applicants are admitted on a first-come-first served basis and based on the outcomes of their interviews bear in mind that arranging practical matters tourism planning and development cross cultural studies financial management research methods and techniques advisory board mr arjen de haan director asialink holidays in bali indonesia mr brad kirk regional general manager inter continental hotels group for hong kong macau and taiwan mr bert van walbeek director twe winning edge in bangkok thailand mr alwin zecha executive chairman pacific leisure group at bangkok former chairman of pata such as housing will take quite some time on our website the deadlines for application are indicated please note that deadlines differ for dutch eu and non-eu students moreover non-eu applicants are recommended to apply early because of visa application procedures in short the sooner you apply the better your chances of acceptance the application portfolio needs to contain application form official copies of diplomas curriculum vitae with a personal motivation letter to following this course an application form can be downloaded free of cost from www.nhtv.nl/tdm upon request the international office of nhtv can also send you the application forms and information about additionally required documents the completed form and full portfolio should be sent by regular mail to our international office you will be notified within three weeks after receipt of your application if your file is complete the application fees are d 82.50 non-refundable for non-eu students if you are from one of nhtv s international partner institutes you are exempted from paying this application fee 8 pacific asian travel association in bangkok thailand

[close]

p. 11

jobs in the eu do you want to work as well as study for eu/eea citizens a work permit is not required and there is no limitation on the number of working hours if you are a non-eu/eea citizen you can obtain a work permit for the duration of your stay in the netherlands while you are studying ask international office for more detailed information the netherlands the netherlands capital amsterdam also known as holland covers an area of 41,526 km2 with a population of 16.3 million and the official language is dutch nearly everyone also speaks english especially in scholarships loans excellent non-eu students can apply for scholarships each year approximately 5 students can obtain financial aid check www.nhtv.nl/tdm under scholarships for more information about deadlines application procedures and eligibility or see www.nuffic.nl and www.grantfinder.nl for other scholarships during the last few years many students have successfully applied for an international `education bank loan nhtv is a government approved university and banks therefore offer financial assistance check your local bank branch to find out about the possibilities for your requirement nhtv does not work on an exclusive basis with any bank or financial institution the larger villages and towns the netherlands has a rich historical past many famous painters and writers were born here including van gogh rembrandt and vermeer and the writer/philosopher erasmus due to its location by the sea and its long coastline the netherlands has been engaged in international trade for many centuries it still plays a major role in world trade and is home to large multinationals such as philips heineken ing and klm additionally many international companies have established their european headquarters in the netherlands including sony general electric and sara lee the netherlands is a hub where knowledge skills ideas and cultures from all over europe come together which makes it ideally suited for receiving people who seek to enrich their knowledge through studying abroad please visit www.studyin.nl for more information visa and residence permit if you want to study in the netherlands you must apply for a residence permit a tourist visa is not valid if you are an eu/eea resident or if you come from australia canada japan new zealand switzerland or the usa you will need to apply for a residence permit after you have arrived in the netherlands if you come from any other country you will first need an authorisation for temporary stay called `mvv in dutch which serves as an entrance visa an `mvv costs about d 250 and must be applied for before 1 july after your arrival in the netherlands you will still need to apply for a residence permit our international office may help you with an accelerated `mvv application procedure but only after you have been admitted to nhtv a residence permit costs d 30 for eu/eea students and about d 188 for non eu/eea students this fee must be paid upon arrival in the netherlands at the local government offices students with an mvv can apply for a temporary work permit in the eu after graduating from the nhtv however conditions do apply for more information check www.ind.nl breda breda is a historical city in the south of the netherlands and only 100 km from both amsterdam and brussels it is a lively city where students make up a considerable portion of the population total population 168,000 people 17,500 of which are students breda has a lot to offer there are many cinemas theatres and discotheques and if you are looking for a restaurant or pub you will be spoilt for choice breda has over 900 of them breda s social life is concentrated in the old restored city centre around the main church annual events such as breda jazz festival burgundian breda and breda run are all organised in this part of the city the surrounding area is also buzzing with activity the city centre is atmospheric boasts a large shopping district and entertainment centre and has many old monuments and places of historical interest www.breda.nl breda is a very safe city for students more information and assistance if you would like to subscribe to our bi-monthly digital newsletter or if you have programme related questions please e-mail the programme management directly master-tdm@nhtv.nl for questions related to the application process and other practical questions please do not hesitate to contact international.office@nhtv.nl extensive information about studying in the netherlands immigration procedures scholarships and grants can also be found on www.nuffic.nl or www.ind.nl information on scholarships from the dutch government can be found on www grandfinder.nl health and liability insurance all residents of the netherlands must have adequate health insurance it is required by law and you need it in order to get a residence permit most national health insurance packages within the eu are valid in the netherlands nevertheless it is important to ask your health insurance company for a statement which proves that your medical expenses in the netherlands will be covered if necessary you can arrange medical insurance upon arrival in the netherlands third party liability insurance is also compulsory accommodation nhtv does not offer on-campus housing facilities however international office assists international students to find accommodation in breda accommodation costs from d 250 to 350 per month accomodation during the second phase of the programme is generally organized by students themselves hostels budget hotels or small resorts nhtv is a member of:

[close]