p. 1

erfgoed bezoekers en hedendaagse authenticiteit dr elke ennen nhtv p.o box 3917 4800 dx breda the netherlands t +31-76-533 22 03 f +31-76-533 22 05 www.nhtv.nl www.nhtv.nl lo c at i o n tourism mgr hopmansstraat 1 4817 jt breda other nhtv locations archimedesstraat 17 4816 ba breda reduitlaan 41 4814 dc breda sibeliuslaan 13 editors nhtv breda university of applied sciences marketing and communication office design waldo van bokhoven bowfor photography andy van tilborg jeroen noordeloos fotografie theo de haan www.shutterstock.com print graphic business services bv september 2010 edition no rights can be derived from the contents of this brochure discover your world 2011 2012 4837 ca breda tourism academy for tourism professional bachelor in 3 or 4 years academic bachelor in 3 years

[close]

p. 2

academy for tourism professional bachelors bba academic bachelor bsc academy for tourism with professional bachelor programmes an academic bachelor programme and master programmes in tourism nhtv s academy for tourism in breda offers you all the options to discover your world and find your way to make your own journey an expert committed and enthusiastic team of lecturers coaches and members of staff will assist you in this nhtv profession-oriented tourism and recreation functiegericht toerisme en recreatie in dutch see brochure `toerisme tourism management management toerisme in dutch see brochure `toerisme international tourism management in english see pages 8-15 bachelor of science tourism in english see pages 16 17 ye a r 1 propaedeutic year choice of courses manager travel trade manager tourism marketing and communications recreation business manager tour manager in english see pages 14 15 tourism management postpropaedeutic see pages 10 11 propaedeutic year and consultancy international tourism management propaedeutic year in international leisure and tourism management see pages 8 9 choice of courses see pages 12 13 international tourism and travel industry in close cooperation with wageningen university the academy for tourism offers the bachelor of science tourism this joint programme is the first and only academic bachelor in tourism in the netherlands nhtv is one of the largest and oldest institutes of tourism leisure and hospitality in the world and for nearly 45 years has played an important role as a source of knowledge and training for professionals in this sector ye a r 2 choice of courses touroperating tourism destination man branding and communications attractions hospitality and accommodations ye a r 3 wageningen university minor major and graduation or a pre-master at nhtv minor major and graduation or a pre-master at nhtv minor major and graduation or a pre-master at nhtv academic master nhtv is the first university of applied sciences in the netherlands to hold the ted qual certificate from the un world tourism organization this certificate is a guarantee for the high quality of education in tourism and leisure 1 ye a r 4 master programmes e.g in tourism destination management european tourism management nhtv or elsewhere or a career in particular this brochure provides information about the english-taught bachelor programmes in tourism if you would rather study in dutch you can request the brochure `toerisme via www.nhtv.nl in the brochure `master s degrees you will find more information about our master programmes >

[close]

p. 3

travel across the world do you as a purchaser of special destinations do you combine your business ingenuity broaden your horizons the world lies at your feet working in tourism is as varied as travelling itself tourism is a people s business it concerns people hospitality and experiences but it also concerns business insight creativity and organisational talent does this sound like you then tourism has a lot to offer you you can enter careers like advisor policy officer manager marketeer purchaser or travel guide the world is your playing field just think of all the cultures you will encounter you will explore your limits and broaden your horizons with unprecedented hospitality as a manager of a successful amusement park would a tour of costa rica become an unforgettable adventure thanks to you how can tourism be are you ready for the journey of your life sustainable and successful at the same time 2 3

[close]

p. 4

opt for in an international nhtv is one of the oldest institutes in the area of tourism in the world and has nearly 45 years of experience in tourism this means a source of experience knowledge and inspiration the academy for tourism prepares you for management-level positions in an international setting and works together with many leading education institutions all over the world as a result there are many opportunities for intensive student and lecturer exchanges the international character of the programmes is strengthened through the joint quality setting challenging and inspiring in a cross-cultural context you will learn to look at other cultures the aim is to learn to adopt different views by looking at a problem from several perspectives you set out to look for hidden information dare to ask questions and learn to innovate based on certain values such as sustainability the theme imagineering is the thread that connects all of nhtv s study programmes you learn how to let go of obvious ideas and develop your own values allowing you to create a product or service that appeals to the target market s imagination research programmes student conferences and summer courses furthermore the academy for tourism encourages work placements abroad or at companies with an international orientation international business and international cooperation are key elements in the curriculum both from a social and cultural perspective and from an economic point of view the cultural mix is a fertile breeding ground for open-minded curious and worldly-wise students special distinctive feature the international tourism management programme was awarded the special distinctive feature `intercultural learning deeper dimensions of internationalisation by the dutch-flemish accreditation organisation associate professorships you will benefit from the knowledge and expertise of lecturers who boast considerable experience in the professional field knowledge is continually being developed that is why the various associate professorships are important to you too seeing that you will study at an institute which contributes to knowledge development in its disciplines is on the move and is on top of all the newest developments an example of such a knowledge centre is `sustainable tourism and transport in which the relations between tourism tourist transport and climate change are studied international staff staff members have diverse professional educational and cultural backgrounds every academic year visiting professors from all over the world participate in the programme and are honoured to work with our students in the international classroom you will learn to 4 in your studies specific nhtv themes are applied imagineering 5 collaborate and communicate and developed through the course content in an international environment cross-cultural understanding and social responsibility

[close]

p. 5

educational vision your growth is our business best practice education at nhtv is strongly practice-oriented the theory you study is applied to practice directly other practical components include projects skills training courses company visits work placements and graduation assignments many lecturers and supervisors hold part-time positions in the industry and as such they are perfectly capable of updating students on what s happening in the world of work competencies to be able to operate as a professional you need knowledge with its many areas of expertise associate professorships and an enthusiastic and skilful team of lecturers the academy for tourism has a wealth of knowledge to offer but knowledge alone is not enough it is about a mix of knowledge attitude and skills this is referred to as competencies so education not only focuses on imparting knowledge but on your total development as a person key competencies are collaborating communication skills and organisational skills the academy for tourism has established the competencies for the study programmes in consultation with the industry inspired by you developments in the industry are closely monitored ­ what does the industry want and what do you want you can make your own contribution to the design of education at the academy for tourism within the possibilities of your study programme you can make your own choices and decisions you shape your personal path of study and receive sound coaching in the process you are encouraged to get the best out of yourself special facilities can be arranged for students with a disability at www.nhtv.nl you will find more information about this subject 6 7

[close]

p. 6

international tourism management and consultancy this specialisation focuses on the international tourism destination special attention is given to applied research connections between theory and real-life practice and the rapid change in the international tourism setting the analysis of destination dynamics prepares students for global careers in the public and private sector special emphasis is given to destination growth emerging economies local community involvement and business feasibility see pages 10 and 11 for more information what s next tour manager you will manage and guide tours and round-trips and be responsible for the group process see pages 12 and 13 for more information get started propaedeutic year in international leisure and tourism management at nhtv we have a joint first-year programme delivered in english for both tourism students and leisure students in this year you will become acquainted with the tourism and leisure industry together with your fellow students in groups of four to eight you will work on four projects each covering ten weeks in lectures courses and training sessions you will learn all about the knowledge and skills needed to carry out the projects in addition modern foreign languages are taught dutch students will take english classes and one other modern language foreign students will be given classes in dutch and english moreover they will be given a thorough introduction to dutch culture and society for example by means of study trips and a visit to the `vakantiebeurs a holiday fair bachelor of science tourism once the propaedeutic year has been completed it is also possible to proceed to nhtv s academic bachelor bsc see pages 16 and 17 for more information international propaedeutic year curricu lu mimpression period semester 1 part 1 september semester 1 part 2 november semester 2 part 1 february semester 2 part 2 april content project project management marketing courses project management introduction in leisure marketing planning marketing cases introduction in tourism location breda breda international tourism and travel industry this specialisation deepens your knowledge about the practices of the tour operating and travel industry special attention is given to planning buying organising publicising and distributing trips and tours see pages 12 and 13 for more information imagineering financial management accounting imagineering financial management statistics breda breda depending on your previous education you can continue on the academic bachelor programme or a fast track straight away for admission requirements special and fast track options check www.nhtv.nl 9 8

[close]

p. 7

the itmc programme specialisation international tourism management and consultancy itmc this specialisation focuses on analysing international tourism destinations dealing with tourism transformations and change can be learned in the global tourism context analysing destinations is the key to identify potential for the future in the itmc programme careful attention is given to tourism development planning emerging markets and emerging destinations cross-cultural management network dynamics and business feasibility international tourism today is changing rapidly new economies are emerging local businesses are transforming organisations are attempting to cooperate with each other local communities are generating their income while governments are framing their policies and investors are looking for new opportunities this dynamic setting demands a professional and analytical approach the well-balanced combination of subjects in the itmc programme ensures focus on the future where itmc graduates currently work national and regional tourism boards existing and new business ventures management and business development advisory firms government organisations and departments national and regional parks marketing research firms international policy making bodies airlines and airports examples of master s degree possibilities for itmc graduates master in tourism destination management at nhtv msc in tourism development msc leisure tourism and environment msc european tourism management international development studies marketing business and communication management global marketing business communication communication design field research project the itmc programme prepares students to participate in an applied research programme at a tourism destination previous years australia cambodia indonesia singapore thailand and vietnam during this project students learn to apply tourism theory in a real-life setting by doing so students learn how to integrate new developments local perspectives business opportunities and network dynamics into a destination case study this study is an important foundation for subjects to be taken in later semesters skills and languages many courses support the development of argumentative and literacy skills an analytical attitude and user awareness in addition to english students can choose one of the following languages spanish german french italian and mandarin specialisation semester in the first semester of the fourth year you have the opportunity to either broaden or deepen your knowledge by choosing a specialisation there is a rich variety to choose from for example cross-cultural research aviation management sustainable tourism or marketing communication courses and seminars can be selected and assembled to form a personalised specialisation for example emerging tourist destinations marketing communication international marketing online marketing destination branding cross-cultural research sustainable tourism and tourism management of natural and cultural heritage sites bachelor thesis in the final semester of your studies you will conduct independent research and write a thesis on a subject of your choice you can either choose a topic of your own interest or write for a tourism related business the research activities can be carried out abroad or in the netherlands the itmc course is a perfect basis for nhtv s one-year master programmes master in european tourism management or master in tourism destination management or for a master programme anywhere else in the world international placement most of the itmc students go abroad for a period of six months in their international placement students gain hands-on experience by working for a tourism organisation either in the public or private sector this creates a strong foundation for further studies or future careers international tourism management and consultancy curricu lu mimpression period semester 1 highlights of the programme tourism development marketing · tourism management planning development · tourism market perspective understanding the consumer · research methods i ii quantitative qualitative approaches · tourism impact studies destination change local perspectives · tourism network dynamics · cross-cultural studies · tourism market analysis · field research destination analysis project · project development study · management accounting tourism business management · project development in tourism · marketing management game · feasibility study financial accounting international placement specialisation semester · cross-cultural research in-between the global and the local · emerging tourism destinations and change · international tourism development project · management of natural and cultural heritage sites · destination management and planning thesis location breda semester 2 breda asia and oceania examples of universities where itmc graduates have continued on to master s follow us weblog www.tourism-bachelor.com facebook www.facebook.com/iamitmc degree programmes hong kong polytechnic university university of surrey university of queensland james cook university bournemouth university nhtv breda wageningen university radboud university nijmegen university of amsterdam groningen university leiden university utrecht university maastricht university tilburg university university of bath university of lincolnshire freie universität berlin semester 3 breda semester 4 semester 5 worldwide breda semester 6 worldwide 10 11

[close]

p. 8

the itti programme field trip skills and languages specialised training courses are given such as in communication commercial skills and international tourism research besides english a language choice can be made from spanish french italian german or chinese minor in the first semester of the fourth year you have the opportunity to either broaden or deepen your knowledge by choosing a minor there is a rich variety of minors to choose from such as advanced tour operating cross-cultural research aviation management or sustainable tourism itti is planning to launch an individual specialisation programme students can choose courses and seminars towards earning a certification `cultural and social business management or `business management and economics specialisation international tourism and travel industry itti this specialisation deepens your knowledge about the practices of the international tour operating the travel industry emerging markets and with that the psychological and cultural backgrounds of holiday makers an exclusive snow scooter safari in finland group travel to mallorca or a special-interest culture trip to india there are countless options when it comes to developing and selling holidays depending on the target group it may be a full-service trip an adventurous hiking tour or a tailor-made holiday whatever it will be as a manager in the tourism and travel industry you are in charge of tuning holiday tours and business trips to the wishes and needs of the specific target group this study programme also extensively deals with developments and operations in the airline and airport industry soaring tourist numbers almost a billion at the moment have inevitably resulted in a large and widespread tourism and travel industry which focuses on striking a balance between supply tourism destinations and demand tourists in upcoming travel markets such as brazil russia india and china this travel industry is growing spectacularly after graduation students can find interesting positions with tour operators cruise lines airline companies business travel agencies international hotel chains airports potential employers you will be trained for a front or back-office position in a commercial environment where knowledge of aviation the tourism market the market for business trips hotels economy marketing and management is crucial an important element in this programme is the field trip the location for the field trip is always a renowned tourism destination the field trip involves market research about tourists as well as suppliers of tourism products and services assignments are related to the courses that are important in the curriculum such as tour operating e-business and aviation management thesis or management project in the final semester of your studies you will either write a thesis on a subject of your choice or work on a `final management project for an international tour operating or travel trade company that suits your requirements in this case you will work on a project that is the basis for your thesis the research activities can be carried out abroad or in the netherlands the itti course is a good basis for nhtv s one-year master programme master in european tourism management international placement you go abroad on a 20-week work placement to simultaneously gain work and international experience in most situations placements are conducted in commercial international tour operating organisations and the travel industry anywhere in the world a placement abroad is compulsory in this programme international tourism and travel industry curricu lu mimpression period semester 1 september highlights of the programme · international tour operating · aviation management · marketing instruments · management accounting · marketing strategies · fieldtrip · management · marketing communication · e-tourism · financial accounting placement location breda career examples career opportunities for graduates of this programme are manifold examples are purchase manager thomas cook product manager tui account development manager air plus entrepreneur start your own business brand manager easy group business travel consultant semester 2 january semester 3 september semester 4 january semester 5 september breda asia breda worldwide itti graduates continue on to master s degree programmes on tourism or communication at for example erasmus university rotterdam vu university amsterdam leiden university university of surrey semester 6 january major specialisation or minor programme · international tourism projects · individual specialisation thesis breda worldwide 12 13

[close]

p. 9

specialisation tour manager expertise enthusiasm and attention for the group process the majority of tourists who travel around the world do so in groups organised by travel agencies good tour management may cancel out any difficulties arising from travelling to far and exotic destinations with all its attendant cultural differences managing and guiding these group tours and round trips has a proven added value in traditional and upcoming travel markets all over the world key words dynamic travelling presenting international orientation getting on with people culture religion geography flora fauna management group dynamics own personal development variation study trips languages mediation cross-cultural understanding social change intercultural communication globalisation tour manager curricu lu mimpression groups of tourists and ensure that the tour runs smoothly you are responsible for the dynamics in the tour party the technical aspects of the tour and communication with local guides accommodation providers and tour operators moreover a tour manager enhance sustainability within tourism in general by specifically emphasising as tour manager you will supervise cross-cultural understanding by doing so new cross-cultural encounters are created which is of upmost importance in today s fast globalising world a tour manager mediates period semester 1 september highlights of the programme practice-oriented · presentation skills in various languages group dynamics and leaderships · general knowledge of continents cultures and geology · carrying out `tropencase in the `tropenmuseum · personal development practice-oriented · preparation for travel abroad · carrying out a study trip in latin america · spanish lessons at language school in latin america theory-oriented · management skills · sustainable tourism project africa responsible tourism · tour of rijksmuseum amsterdam optional studytrip to peru placement · carrying out european tour · placement as a tour manager abroad min 20 weeks placement location breda between the host culture and the cultures of the group a tour manager knows how to semester 2 january translate cultural aspects into valuable highlights of the tour in addition the management courses given during this specialisation prepare you for an even broader entrepreneurship study trip latin america employability within tourism semester 3 september breda semester 4 january semester 5 september semester 6 january placement abroad placement abroad the netherlands or abroad graduation assignment 14 15

[close]

p. 10

joint programme the academic bachelor programme in tourism is offered jointly by wageningen university and nhtv breda the first two years of the programme take place at nhtv in breda the third and last year is delivered at wageningen university the lecturing staff in all three years of the programme consists of lecturers and professors from both nhtv and wageningen university academic vs professional compared to the professional bachelor programmes the academic bachelor programme in tourism has a more distinct focus on acquaintance with academic literature theory methods techniques independently conducting research abstraction the ability to see larger connections critical reflection on existing knowledge views research outcomes academic bachelor bachelor of science tourism industry transformation destination management rural development poverty alleviation and climate change this is just a small selection of a wide range of economic social and environmental issues connected to tourism tourism affects nature and the landscapes of emerging as well as developed tourism destinations it changes the living environment of individuals and cultures worldwide in turn tourism is also very sensitive to external impacts such as acts of terrorism economic recession or epidemics understanding the complexity of the `tourism phenomenon and its interrelationships with economics society and the environment requires a scientific approach the academic bachelor programme in tourism adopts an economic social and environmental perspective towards tourism has an interdisciplinary approach is strongly internationally oriented and takes sustainability as a guiding principle the academic bachelor programme in tourism is offered jointly by wageningen university and nhtv breda it combines wageningen s expertise in environmental sciences with nhtv s expertise in tourism management the result is a unique academic bachelor programme in tourism researching consumer behaviour the international field project takes place at a tourist destination in south-east asia at this destination you perform three research assignments related to the courses cross-cultural studies tourism destination management and tourism systems analysis minor the elective component in the final semester allows you to either broaden or deepen your knowledge you can opt for a pre-master s minor a cluster of related courses that will give you direct access to a specific master programme you can also compose your own minor programme by choosing courses offered by wageningen university or another dutch university or you can gain valuable international experience by participating in courses offered at one of our many partner institutes across the globe academic skills most courses do not only cover tourism-specific knowledge they also contribute to developing general academic skills such as information literacy argumentation reasoning and academic writing workshops assignments and skills training help you develop a critical investigative attitude an analytical mindset and a reflective academic way of acting research projects in the first and second year research projects allow you to gain experience in conducting academic research in a realworld context the national field project revolves around after graduating upon completion of this academic bachelor programme you may choose to continue your studies with a master programme in tourism or a related domain such as management studies international development studies or environmental sciences graduates are also qualified for positions which require an initial academic education for example junior positions in strategic tourism policy making tourism marketing management or junior research positions at a research centre or consultancy firm bachelor of science tourism curricu lu mimpression period semester 1 · · · · · · · · · · · · · · · · · · · · · · · · highlights of the programme sociology tourism economics tourism environment tourism tourism principles practice research methods i society history globalisation consumer behaviour marketing management tourism geographies national field project statistics mathematics tourism development planning policy governance law organisational behaviour business management philosophy of science ethics of tourism research methods ii cross-cultural studies tourism systems analysis tourism destination management international field project designing innovative policy arrangements strategic change management innovation sustainable technology development bachelor thesis minor location breda follow us facebook www.facebook.com/bsctourism work is carried out from a broader conceptual perspective than that of a future practice-oriented marketeer project leader or entrepreneur semester 2 breda semester 3 breda semester 4 worldwide semester 5 wageningen semester 6 worldwide 16 17

[close]

p. 11

and what about the practical details fast tracks the professional bachelor programmes covers four years some students however may complete the programme in a shorter period of time depending on their previous education check www.nhtv.nl for the details good to know what about studying in another country for one semester no problem nhtv has great contacts all over the world many of the tourism students take the opportunity to do a part of their course at other universities an exchange period lasts approximately 20 weeks possible countries spain australia china italy france ireland usa arizona finland and portugal pre-master nhtv offers all its students the option of undertaking an academic pre-master s programme in strategic business management marketing in their fourth year after completion you receive in addition to your nhtv bachelor s degree a pre-master certificate with this you can continue on a master of science programme in marketing or management at several universities and earn an msc degree in one year check www.nhtv.nl for more info application and selection at www.nhtv.nl you will find all the information you need about application and selection extensive information for foreign students about studying in the netherlands dutch immigration procedures living accommodation scholarships and grants can also be found at www.nhtv.nl do i have the right qualifications we have listed the admission requirements for you on our website please check www.nhtv.nl for the latest information a laptop the tool you can t live without checking your timetable downloading your project manual looking for the latest news you can find all this information on n@tschool the electronic learning environment we use you can study whenever and wherever you want 18 19

[close]

p. 12

find out for yourself how do you find out whether a study programme really suits you you look through brochures explore the internet and find an environment that inspires you keep in mind that you want to broaden your horizon by exploring areas that really interest you and most importantly find a place you will feel at home come visit us take a look and find out for yourself what s more would you rather study tourism in the dutch language ask for the brochure `toerisme via www.nhtv.nl once you have earned your bachelor s degree you may also choose to continue on an nhtv master programme for example in european tourism management or tourism destination management in nhtv s brochure on master programmes you can find more information about this and other nhtv custom-made master programmes education fairs abroad meet us at education fairs in bulgaria china germany indonesia latvia lithuania romania and russia for dates and other countries please check www.nhtv.nl saturday 13 november 2010 saturday 19 march 2011 open day nhtv all academies open day nhtv all academies thursday 14 april 2011 already made up your mind are you ready to go or would you like to learn more about the study programme then go to www.nhtv.nl on the site you will find all the details about the programme the costs about specialising and continuing your studies after nhtv find out and join in most nhtv academies organise international orientation days for dates and information go to www.nhtv.nl nhtv breda university of applied sciences is a medium-sized university of higher professional education catering for almost 7,000 dutch and international students since being established in 1966 offering tourism education only nhtv has expanded into an internationally oriented higher education institution operating in a variety of disciplines open evening nhtv all academies more info register via www.nhtv.nl for regular e-mail updates more information can also be found in nhtv s brochures and of course at www.nhtv.nl interview have you already been to an open or orientation day and still have questions or doubts make an appointment for an individual interview with a student counsellor or lecturer send an e-mail to academyfortourism@nhtv.nl inside information the brochure `experience nhtv breda tells you all about nhtv and what it is like to study in breda and there is even a special version for international students you can also take a look at www.nhtv.nl/international youtube facebook nhtv breda offers bachelor and master programmes in the disciplines of games media hotel facility urban development logistics mobility tourism leisure and imagineering 20

[close]