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erfgoed bezoekers en hedendaagse authenticiteit dr elke ennen nhtv p.o box 3917 4800 dx breda the netherlands t +31-76-533 22 03 f +31-76-533 22 05 www.nhtv.nl www.nhtv.nl lo c at i o n media mgr hopmansstraat 1 4817 jt breda other nhtv locations archimedesstraat 17 4816 ba breda reduitlaan 41 4814 dc breda sibeliuslaan 13 editors nhtv breda university of applied sciences marketing and communication office design waldo van bokhoven bowfor photography academy for digital entertainment andy van tilborg erik van der burgt verbeeld jeroen noordeloos fotografie www.shutterstock.com student work students international game architecture and design print graphic business services bv september 2010 edition no rights can be derived from the contents of this brochure discover your world 2011 2012 4837 ca breda media academy for digital entertainment professional bachelor in 4 years

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augmented reality enhanced if a picture in this brochure contains a marker like this it means that that picture can be brought to life using a webcam for instructions on software you have to use see www.nhtv.nl/made curious try the lady below she ll dance for you augmented reality is one of the topics explored within the academy for digital entertainment nhtv s academy for digital entertainment offers two bachelor programmes international media and entertainment management international game architecture and design academy for digital entertainment international game architecture and design 3d visual art programming design and production art technology international media and entertainment management international media and general programme entertainment management samples of student work available at www.nhtv.nl/made year 1 year 2 international media and entertainment management year 3 content production marketing pre-academic year year 4 master media innovation this brochure also covers the specialisation art technology for next generation entertainment this specialisation within the international game architecture and design programme is on the interface between the two programmes of the academy for digital entertainment 1

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what is the success factor of the pirates of the caribbean films or a television show like `got talent get started which specialisation suits you marketing production content can you give a big entertainment event that extra special something what makes a website unique the magic media of tomorrow s important factors in creating a unique media experience are content design timing and selection of the appropriate media channel with a combination of creativity technology and commercial thinking this international study programme will train you to make choices as a media manager you will become an expert in creative concept development production techniques and the management and marketing of entertainment products 2 3

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a marketeer develops strategic plans for the promotion and communication of a product or brand you define the marketing strategy what is the target group what is your message what kind of media will you use you supervise people involved in this process and have a commercial mindset year 1 marketing track in the first year courses are taught on topics like · film analysis and scenario writing · project management · audio and video production · marketing market research · imagineering year 2 courses taught in the second year are concept development editorial skills media planning graphic design media legislation financial management · interactive video · · · · · · strategy marketing year 3 in the first semester you do a work placement in the media and entertainment industry after this the specialisation track starts with marketing-related courses year 4 in the first semester you continue on your specialisation track with an emphasis on entertainment management and interactive marketing strategies you can also prepare for a master s programme or do a minor programme in the second semester you do your graduation project samples of student work available at www.nhtv.nl/made 4 5

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a producer provides the shape and content of the chosen media and entertainment products for the promotion of a brand or product just think of magazines musicals television shows and websites you coordinate the editing and production process which means that you have to be good at planning and organising year 1 production track in the first year courses are taught on topics like · film analysis and scenario writing · project management · audio and video production · marketing and market research · imagineering year 2 courses taught in the second year are · concept development · editorial skills · media planning · graphic design · media legislation · financial management · interactive video production promotion year 3 in the first semester you do a work placement in the media and entertainment industry after this the specialisation track starts with production-related courses year 4 in the first semester you continue on your specialisation track with an emphasis on interactivity prototyping and production management you can also prepare for a master s programme or do a minor programme in the second semester you do your graduation project samples of student work available at www.nhtv.nl/made 6 7

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a content specialist actually is a storyteller who knows how to engage his target group he is the creative mind behind a media concept and responsible for the development of that concept into completed content you create meaningful media experiences with creativity as one of your main tools year 1 content track in the first year courses are taught on topics like · film analysis and scenario writing · project management · audio and video production · marketing and market research · imagineering year 2 courses taught in the second year are · concept development · editorial skills · media planning · graphic design · media legislation · financial management · interactive video content year 3 in the first semester you do a work placementin the media and entertainment industry after this the specialisation track starts with content-related courses year 4 in the first semester you continue on your specialisation track with an emphasis on cross media concept development and content creation you can also prepare for a master s programme or do a minor programme in the second semester you do your graduation project samples of student work available at www.nhtv.nl/made concept 8 9

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flagstaff in the final part of the second year students do a three-week training programme in live television production at northern arizona university flagstaff in the united states a professional state-of-the-art television studio will be at your disposal educational vision made production house throughout the entire programme you spend one day a week working in made production house which is naomi polhaupessy the netherlands student `at the end of the first year students go on a field trip to the usa this trip lasts three weeks and during these three weeks students set up a television show which will actually be broadcast live click or no click internationalisation the media world is internationally oriented the global trade in television formats such as `big brother is booming media laws differ from country to country and cultural differences may have a huge impact that is why this programme focuses nhtv s own media entertainment production company practical experience the international media and entertainment programme is very much practice-based you learn about all the ins and outs of the media and entertainment management profession from lecturers with recent experience in this field by working here you work on assignments and projects secured from the industry together with other students just think of developing a website writing a communication plan or organising a media event on the international media sector and the skills required on real assignments for real clients you to operate effectively in an international environment discover what media and entertainment management is all about paul buchanan scotland lecturer `i decided to come to the netherlands and work for nhtv to broaden my horizons ­ and it turns out to be good fun nhtv offers a good infrastructure for supporting students as well as giving them the opportunity and freedom to develop themselves the teaching methods are really innovative as we are constantly re-thinking what the courses are about the media and entertainment course gives you the flexibility to make your own mind up about what you want to do within the industry it s an opportunity to discover for yourself what you are really about and ­ more importantly ­ capable of 10 persuasion the media industry is very trend-sensitive what s hot today will be outdated tomorrow you have a radar for what s happening in the industry and how to act on it in addition to your intuition for trends you also have to be able to present and sell your ideas the media industry is a hard and fast world in other words determination perseverance and persuasiveness are essential character traits if you want to achieve anything in this world 11

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related programme within the academy for digital entertainment you can also opt for art technology for next generation entertainment this specialisation within the international game architecture and design programme is on the interface between the two programmes of the academy for digital entertainment as early as in the first year you can choose this specialisation see page 1 of this brochure for an outline of the academy s programmes year 1 art technology for next generation entertainment in a&t programmers and graphic designers share a first year with courses in · · · · · · · production house english presentation skills concept development client technology business studies visual design year 2 courses taught in the second year are · · · · · · · · production house concept development business studies computer graphics visual design client technology server technology game design samples of student work available at www.nhtv.nl/made art technology for next generation entertainment the aim of this variation is to prepare the next generation of designers producers and developers of interactive digital media you are taught to see interactive media products and services as incorporating good visual design concept design and functional design you focus on developing cutting edge interactive media products and services including mash-ups web-embedded serious games and social network applications understanding digital media and entertainment in terms of good visual conceptual and functional design is at the core of this programme year 3 in the first semester courses focus on · · · · · · management skills serious games augmented reality interface design interactive video databases year 4 year four has two stages · specialisation · graduation in the second semester you do a work placement in the games industry 12 13

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good to know wireless studying the international media and entertainment programme is one of the higher education programmes in the netherlands participating in the make way for talent ruim baan voor talent project initiated by the dutch ministry of education culture and science the aim of this project is to create top-quality higher education programmes that give their graduates a head start in the job market this programme has been admitted because of its didactic concept the international dimension and the good student facilities the wireless network makes studying independent of place and time with your own laptop you have access to the internet e-mail and the electronic learning environment for more information about the minimum laptop specifications go to www.nhtv.nl want to earn an academic degree nhtv offers all its students the option of undertaking an academic pre-master s programme in strategic business management marketing in their fourth year after completion you receive in addition to your nhtv bachelor s degree a pre-master certificate with this you can continue on a master of science programme in marketing or management at several universities and earn an msc degree in one year check www.nhtv.nl for more info application and selection the academy applies a selection procedure as it admits a limited number of students every year on the site you will find all the information you need about application and selection extensive information for foreign students about studying in the netherlands dutch immigration procedures living accommodation scholarships and grants can also be found at www.nhtv.nl do i have the right qualifications we have listed the admission requirements for you on our website please check www.nhtv.nl for the latest information awards nvao dutch-flemish accreditation organisation has awarded a special quality for `linking theory and practice in the made production house to the international media and entertainment management programme the programme has also been awarded a special distinctive feature for `innovative professional education in an international context by nvao 14 15

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frank schuil international media and entertainment management studied at nhtv from 2003 to 2007 a week in the life of graduate frank schuil occupational background since graduating at the beginning of 2008 set up the company irl bv in real life ltd which develops irl connect and related products co-founder of the stichting verbeterdebuurt improving the neighbourhood foundation an initiative which enables citizens to report problems to google maps which are subsequently passed on to the local authorities what is irl connect precisely in brief irl connect is a visual social network this means that we put everything on google maps so that you can see what s happening in your surroundings upon we then very quickly translated the mobile concept into a web concept to link up with the market and to lay the basis there for a new manner of social networking how do you use your studies in your work irl connect started as a study concept so actually irl connect was in a certain sense already part of my education and i graduated with irl connect s business plan as my final project in a general sense as entrepreneur you have to know a bit about everything about marketing for bringing attention to your product and selling it accounting for keeping an eye on your finances and management to ensure that something is actually built up and is preferably as efficient as possible so it was handy for me that i had acquired the necessary basic knowledge during my studies monday 10:00 ­ 11:00 am ­ weekly conference call with chinese development team 1:30 ­ 6:30 pm ­ meeting with head r&d and user experience manager at vodafone head office in london thursday what can you do with it all at the moment you can import your friends from twitter and facebook and put them on the map you can then see where they are and send them a message via the map or via the live stream furthermore via the so-called map you can turn on and off layers of geo-tagged content such as you tube videos cnn news and last fm events and via our partnerships with the mobile applications bambuser and moby picture it is possible to send photos videos and live videos to our platform these will then appear at the location where you have posted them furthermore we have implemented google street view and you can also set to work on your mobile via http m.irlconnect.com tuesday 4:30 ­ 5:30 pm mobile location services 2009 in london ­ speaker at panel discussion wednesday 1:00 ­ 3:00 pm investor meeting with eden ventures friday all day somesso.com conference 6:30 ­ 8:30 pm somesso vip party 9:00 ­ 12:00 pm dinner with google saturday 12:40 ­ 2:55 pm ­ flight back to amsterdam 3:30 ­ 4:30 pm ­ fotoshoot sprout business magazine sunday 5:00 ­ 6:00 pm ­ development preparations china fondest memory of nhtv my fondest memory is the performance that i gave with my hip-hop crew during the launching of s-live which is currently called made radio that rap career is now on the back burner but with a breakdancing father christmas that was definitely the high point how did you come up with the idea the idea came about when i stood in a pub and i realised that i didn t know who the people were around me so it seemed like a logical step to link your digital life to your real life via your mobile telephone to solve this problem this is also what the name irl in real life is based 16 17

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development of media thesis media theory course process after your bachelor programme after the bachelor programme in international media and entertainment management nhtv offers you the opportunity to follow a one-year master s degree programme in media innovation the master in media innovation is an international study programme with lecturers from across academic and commercial communities in the field of digital media the programme has a unique multidisciplinary approach not only will it train young media professionals to acquire analytical skills teach them to look beyond the surface of digital media and distinguish crucial digital processes it will also teach them to transform analytical insights into the building blocks by means of which they can design tomorrow s media products communication studies system architecture business models aim the aim of the master in media innovation is to provide students with in-depth knowledge of digital media processes based on this knowledge students are taught to design a canvas of codes a crucial set of mechanisms that is determinant for every media product by combining this canvas with a profound understanding of the developments of digital media students will be able to continuously develop new and preferably innovative media products degree this master programme has been subjected to accreditation by the nvao the dutch­flemish accreditation organisation after accreditation graduates receive the official title of master in media innovation more information in the brochure `master s degrees you can find more information regarding this master programme assessment and final thesis since the aim of the programme is to use theoretical insights as the initial blueprint for the creation of media products a fairly large amount of credits 20 ects one-third of the programme is reserved for the final assessment in the final assessment students will create a mock-up of a media product in order to facilitate intensive and long-distance monitoring of this part of the master the programme contains a state-of-the-art e-learning trajectory 18 19

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find out for yourself how do you find out whether a study programme really suits you you look through brochures explore the internet and find an environment that inspires you keep in mind that you want to broaden your horizon by exploring areas that really interest you and most importantly find a place you will feel at home come visit us take a look and find out for yourself education fairs abroad meet us at education fairs in bulgaria china germany indonesia latvia lithuania romania and russia for dates and other countries please check www.nhtv.nl saturday 13 november 2009 saturday 19 march 2011 open day nhtv all academies open day nhtv all academies thursday 14 april 2011 more info register via www.nhtv.nl for regular e-mail updates more information can also be found in nhtv s brochures and of course at www.nhtv.nl already made up your mind are you ready to go or would you like to learn more about the study programme then go to www.nhtv.nl on the site you will find all the details about the programme the costs about specialising and continuing your studies after nhtv open evening nhtv all academies master s degree in nhtv s brochure on master programmes you can find more information about our regular and executive master programmes find out and join in most nhtv academies organise international orientation days for dates and information go to www.nhtv.nl inside information the brochure `experience nhtv breda tells you all about nhtv and what it is like to study in breda and there is even a special version for international students you can also take a look at www.nhtv.nl/international youtube facebook 20

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