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erfgoed bezoekers en hedendaagse authenticiteit dr elke ennen nhtv p.o box 3917 4800 dx breda the netherlands t +31-76-533 22 03 f +31-76-533 22 05 www.nhtv.nl www.nhtv.nl www.academyforleisure.nl lo c at i o n leisure archimedesstraat 17 4816 ba breda academyforleisure@nhtv.nl www.academyforleisure.nl other nhtv locations mgr hopmansstraat 1 4817 jt breda reduitlaan 41 editors nhtv breda university of applied sciences marketing and communication office design waldo van bokhoven bowfor photography andy van tilborg arno van der linden esther de jong jeroen noordeloos fotografie www.flickr.com www.shutterstock.com print graphic business services bv september 2010 edition no rights can be derived from the contents of this brochure discover your world 2011 2012 4814 dc breda sibeliuslaan 13 4837 ca breda leisure academy for leisure professional bachelor in 3 or 4 years academic bachelor in 3 years

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academy for leisure professional bachelor bba leisure management vrijetijdsmanagement in dutch international leisure management in english academic bachelor bsc international leisure sciences in english academy for leisure with the professional bachelor in international leisure management and the academic bachelor in international leisure sciences nhtv s academy for leisure in breda offers you all the options to discover and live your dreams an expert committed and enthusiastic team of lecturers coaches and members of staff will supervise you in this nhtv is one of the largest and oldest institutes of tourism leisure and demands for leisure organisation of leisure · leisure activities organisation of leisure · broader orientation minors diversity confrontation · bachelor thesis ye a r 1 exploration of event management evm sports management spm leisure project management lpm management in creative industries mci creative leadership specialisation phase joint programme international leisure management and international tourism management hospitality in the world and for many years has played an important role as a source of knowledge and training for professionals in this sector ye a r 2 evm spm lpm mci exploration of event management evm sports management spm leisure project management lpm management in creative industries mci www.academyforleisure.nl here you can find examples of how the academy for leisure works it describes the stories of students lecturers and professionals working in the leisure sector it is about what drives them binds them and the results of this contributing something to the world around us academic bachelor in september 2009 the 3-year academic bachelor in international leisure sciences started the dynamics practical experiences and specialised knowledge of the academy for leisure are linked to academic insights from a professional perspective ye a r 3 placement leisure regie placement branding experience evm ye a r 4 spm lpm mci minor and graduation or pre-master at nhtv academic master e.g leisure studies tilburg 1 master job or for more information about course programmes special tracks and fast tracks check www.nhtv.nl or www.academyforleisure.nl in particular this brochure provides information about international leisure management and international leisure sciences if you would rather study in dutch you can request the brochure `vrije tijd via www.nhtv.nl >

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power and passion international leisure management in leisure it s all about surprise and emotion so captivating and unforgettable experiences ones that you create creativity is the essence of your work but also important are a strictly directed planning a well-conceived business plan and a substantiated budget you will work on developing new leisure products on the basis of changing trends you are responsible for the marketing or alternatively you are occupied with the organisation of a conference an event or an exhibition you will find solutions using an integrated management approach international leisure sciences when do you enjoy yourself when are you happy what effect does a leisure experience have on your well-being how can leisure contribute to social participation or cohesion in a problematic neighbourhood what is needed for a talented sportsman or sportswoman or musician to develop into a real star you will consider and research the answers to these questions from a multidisciplinary perspective with for example insights from psychology sociology and philosophy you will explore the unknown and find causes you are the future leisure manager you are the future leisure expert the starting point of your studies is a dream your dream your power and passion are central to these studies what is your vision of leisure why would you like to go and work in this industry what would be your future contribution to the leisure organisation where you are going to work what would be your contribution to a more beautiful world we challenge you to think about these things we challenge you to achieve your dreams what is leisure to you leisure per se does not exist free time or leisure are broad concepts it is the world of amusement parks pop concerts cultural institutes events and entertainment but it is also outdoor activities top-class sport and cultural activities leisure activities are not isolated but indirectly provide social cohesion in a neighbourhood an improvement in people s health or sustainable development in a city or region inspiring and challenging on a mission the academy for leisure wants to provide an unlimited playing field that connects and challenges people to create meaningful experiences for a better world the academy for leisure consciously attempts to make a contribution to the quality of life by integrating themes such as social enterprise sustainability well-being participation and charity events into the curriculum for examples of student projects please take a look at www.academyforleisure.nl the word leisure comes from the latin word licere meaning `to be permitted or `to be free 2 leisure or free time is a period of time spent out of work and essential domestic activity possibility of doing something that people want to do such as pursuing a hobby watching tv or going out leisure is primarily associated with the leisure is a subjective experience its perception is different for everyone 3

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when you opt for the academy for leisure you and your studies connecting with people and pushing back boundaries in a personal and friendly atmosphere international leisure management or international leisure sciences how to choose establish your profile ilm personality or ils personality are you a go-getter or a thinker prefer solving problems or understanding answers emphasis on a more practical orientation or do you like to go deep learning in group or do you like individual learning as well quality in an international setting at nhtv breda you opt for as a student at the academy for leisure you will profit from the knowledge and expertise of lecturers who have considerable experience of actual practice knowledge is continually being developed so the various associate professorships knowledge and research centres in a specific aspect of leisure are also important for you you will thus study at an institute which provides an important contribution to knowledge about the subject area is on the move and is on top of all the newest developments an example of such a knowledge centre at the academy for leisure is `creative leisure network this network focuses on the exchange between culture and entertainment and brings the creative industry and business life together in this way culture is accessible for more people for more information look at www.nhtv.nl and www.academyforleisure.nl nhtv is the first university of applied sciences in the netherlands to hold the ted qual certificate from the un world tourism organization this certificate is a guarantee for the high quality of education in tourism and leisure what will make you happy talents interests ambition what s driving you what provides you with energy expected/desired future profession international classroom working in a team can be a challenge imagine a team which has members with different cultural backgrounds different mother tongues and diverse ways of working learning in the international classroom is gaining a multiple perspective on almost everything as long as you are open to learning from each other willing to listen to different opinions and want to share your own ideas it will turn out to be a great and enriching experience would you like to know what the students think about this topic go to www.academyforleisure.nl distinguishing features the academic bachelor in international leisure sciences distinguishes itself from the professionally-oriented programme international leisure management through a multidisciplinary academic and research-based approach work is carried out from a broader perspective than that of a future manager project leader marketeer or entrepreneur imagineering any idea what imagineering involves imagineering means adding an image to a product or service that appeals to the imagination of the buyer or consumer the leisure manager tries to create a unique and memorable experience for the visitor imagineering is the tool that you can use to do this an example what about playing tennis but not on a normal tennis court but on top of a skyscraper for the students vision of imagineering check www.academyforleisure.nl click or no click find out what s in it for you an international career cross-cultural perspective when you work internationally you can expect intercultural differences how do you deal with those differences in both international programmes you will learn and experience what it is like to work in international teams with international examples and you will be confronted with diverse perspectives besides this you will also work on your english and intercultural skills graduates of senior general secondary education secondary school or secondary vocational education are eligible for the international leisure management programme under certain conditions graduates of all pre-university education profiles e.g german hochschulereifezeugnis/abitur are also eligible for admission to the international leisure sciences programme students who have completed the first year of a higher professional education programme in a related field i.e social sciences and/or leisure may be admitted to the first year of the bachelor as well check www.nhtv.nl for information about application and selection leanna berlin germany `at first i felt uncomfortable working in a group but in the future i will have to adapt to different teams as well 4 imagineering is one of the spearheads within nhtv and nhtv has even been awarded with the special distinctive feature `imagineering by the dutch-flemish accreditation organisation need we say more 5

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international leisure management international leisure management international leisure management educational vision already competent international leisure management ilm is a competency-oriented programme a competency is a mix of knowledge attitude and skills if you take a look at vacancies you will see a large number of competencies are mentioned international leisure management is aimed at helping you to develop these competencies in the courses the emphasis is on the knowledge component in the projects you will apply this knowledge in the skills training sessions you will learn how you can apply the appropriate attitude and skills correctly course planning year 1 joint programme for both leisure and tourism students education is concentrated in four projects project management marketing imagineering financial management what happens behind the scenes in the leisure industry when you visit a venue you are not always aware of what happens behind the scenes no doubt you will realise that a lot of work is being done there twice a year you will have the opportunity to take a look `backstage during the ilm backstage field trips adopting the view of a professional you will be asked to find the solution to a certain problem the organisation is facing besides this you will be able to find out whether it would be an interesting organisation for you in the future examples and reports www.academyforleisure.nl year 2 further exploration of the four specialisations imagineering research project management marketing entrepreneurship leisure city management year 3 during one term you will work on the branding experience project the other terms of the year you will do your work placement in the netherlands or abroad year 4 the first semester you follow a minor programme the second semester you work on your graduation project you can also opt for a year minor or the ceo-track in year 2 or 3 you have the possibility to do an exchange period abroad for one semester a coach for every student a coach that s for managers only right no students deserve a coach as well within international leisure management coaching is an important component of the programme every student has a coach who will support them in their development process you are encouraged to ask yourself questions for instance `what are my talents and competencies what am i looking for in my placement what should my future job look like it is important to know what you want what you are capable of and to reflect on your own performance besides this you might need to coach your own team once you become a manager yourself what would our client think of this idea an important question to keep in mind while you are working on your real project for a real client at the beginning of each term you will start with a new project team on a new assignment your project team consists of four to eight students and together you will work on a real-life problem special tracks check www.academyforleisure.nl for the special-track options e.g theme park management in years 3 and 4 this track was developed at the request of and in cooperation with the international theme park industry which is in need of young creative and innovative professionals fast tracks check www.nhtv.nl for the fast-track options e.g depending on your previous education it may be possible to complete the programme in 3 years a taste of the world of work your placement will make it happen you will not only learn a lot during the projects courses and training sessions at school you will be `sent away for a while for 20 or 30 weeks depending on the programme you follow you will have the opportunity to work in the leisure industry abroad this is the moment when you can apply everything you have learned so far nhtv has business contacts all around the globe and will of course support you in the search for the right company many of our students have placement experiences interested in their exciting stories check www.academyforleisure.nl possible minors marvin barnie nürnberg germany `working for a client gives added value to a project the marketing manager of tropical island gave us the opportunity to visit tropical island and to present our findings to him doing a presentation for a professional was a great reward for our project team in the fourth year the time has come to opt for a specialisation to name some examples strategic business management and marketing imagineering aviation management visitor management entrepreneurship researcher in leisure consultant in leisure management in creative industries leisure for development at www.academyforleisure.nl you can find out more about the specialisations in year four examples of student projects and placements can be found at do you want to see more examples of projects check www.academyforleisure.nl 6 www.academyforleisure.nl 7

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international leisure management international leisure management sports management get started which role suits you entrepreneur you know all about operational management and economics you make sure for example that the day-to-day affairs within a sports complex cinema or exhibition and conference centre are run properly marketeer you know how to market a product internationally this means you know how to recruit members for a sports club how to promote an art exhibition and how to bring an event to the attention of the public you formulate national or international marketing plans and develop promotional material are you the person who will play a role in organising the olympic games in 2016 maybe you prefer advising the local government about sports facilities for their citizens or would your dream job be to manage the best basketball team in the world you don t have to be a professional sports person yourself to work in the field of sports management although you should have affinity with the field leisure project management how about working on the conception development and management of multifunctional venues or regions with a wide range of leisure products and services would that suit you you can go in all directions but what would you be good at the playing field of the international leisure management programme covers four specific areas creative industries leisure projects sports and events the specialisations are reflected in the entire programme however during your placement and graduation assignment you can immerse yourself in the specialisation or specialisations which appeal to you the most imagineer you are involved in concept and product development in other words you form creative and innovative ideas behind leisure products and you develop them you come up with for example new products for a theme park enterprising policy director you see opportunities and make plans for the long term for example you design policy to stimulate sports or conceive ideas for the development of multifunctional leisure facilities or the construction of an inner city as a leisure location you also facilitate communication between different parties involved in this process click or no click your profile vvvvvvvvvvvv open mind willingness to work organisational skills intercultural awareness international orientation creativity economic and financial understanding independent character and team player at the same time immunity to stress commercial abilities resourcefulness willingness and ability to reflect on one s own learning project manager you are able to manage projects from start to finish think of organising a pop festival or setting up a multifunctional leisure centre management in creative industries creative industries is the collective term of the industry of music theatre museums fashion arts design games dance festivals and so on is this of interest to you 9 8

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international leisure sciences international leisure sciences international leisure sciences educational vision ensuring that students master a comprehensive set of academic and management competencies is one of nhtv s challenges to achieve this you will be working in small groups as well as independently reproducing knowledge is one thing but you will also learn to apply this knowledge in cases assignments tasks and roles which are typical of an academic profession as the study programme progresses you will acquire competencies in addition to knowledge enabling you to actually put your knowledge to work everyone is different and that is why our study programme is characterised by a personal approach to students in an academic setting all students have to develop their talents to the full developing talent and competencies go hand in hand our well-supervised learning process serves to support your ambitions motivation and performance education and research are closely intertwined which is clearly expressed in the curriculum nhtv considers evidence-based learning and knowledge of the leisure sector and the context in which it operates to be crucial to the leisure professional the academic bachelor in international leisure sciences ils blends knowledge of business administration marketing/economics/innovation/organisation with social sciences knowledge sociology/psychology/anthropology of leisure giving you a broader basis of understanding of leisure consequently upon graduation you will be equipped for a range of careers and a variety of roles schematic overview of international leisure sciences bachelor year 1 semester 1 theme spending leisure introductory term 1 term 2 semester 2 theme organisation of leisure introductory term 3 term 4 student facilities the student counsellor can help you with advice on the progress of your studies your own personal development ambitions and choices and university rules and regulations there is also an advisory committee with members from across the academic and business communities within the electronic learning environment the academic bachelor in international leisure sciences has its own domain which has been set up to support the study programme in addition nhtv has a very extensive mediatheek library in the area of leisure at its disposal sociology of leisure project 1 anthropology of leisure economics of leisure rm 1 introduction to methodology psychology of leisure project 2 marketing of leisure organisation of leisure rm 2 introduction to statistics bachelor year 2 semester 3 theme leisure activities in depth rm 3 techniques for causal analysis project 3 leisure labour care imagineering philosophy of science action theory semester 4 theme organisation of leisure in depth rm 4 construction/analysis of questionnaires project 4 strategic decision-making sustainability entrepreneurship and performance innovation and change student association international leisure sciences has its own student association called prioritijd-breda which is a joint initiative with the master in leisure sciences at tilburg university at the moment prioritijd has some 200 members main goal is to stimulate knowledge and information exchange prioritijd-breda brings together students lecturers public and private sector organisations and other actors in the leisure sector by organising study-related activities such as guest lectures excursions and symposiums letting go of existing ideas to educate students on an academic level more is needed than just a broad knowledge base that is why students receive in-depth instruction in research techniques and theoretical models in the process of `creating and learning it all comes down to being able to let go of existing ideas theories and working methods and being able to generate or synthesise alternatives in the area of leisure this is particularly of great importance because the various lines of approach from psychology sociology and anthropology only offer partial explanations to what people want are able to and do in their leisure time whether with others or alone bachelor year 3 semester 5 theme broader orientation minor subject 1 your individual choice minor subject 2 your individual choice minor subject 3 your individual choice research practicum semester 6 theme diversity and confrontation leisure and urban processes intercultural management philosophy of leisure bachelor thesis in leisure sciences these courses are delivered by our partner university of tilburg 10 11 semester 5 offers a great opportunity to make an exchange with other universities in the netherlands or abroad.

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international leisure sciences international leisure sciences career prospects why do immigrants play different sports than natives why are consumers who visit cabaret not interested in stage performances what are the critical success factors for attraction park management what is the meaning of leisure for a healthy life examples of professions and employers the academic bachelor in international leisure sciences trains students for policy management and research positions within large enterprises in the cultural and leisure sector consultancy and engineering agencies property developers sports associations event organisations state provincial and local authorities leisure policy developer e.g local and regional authorities breda noord-brabant consultant e.g engineering and consultancy firms grontmij dhv berenschot academic and applied researcher e.g universities scp or h.j mulier institute lecturer e.g nhtv rocs regional education centres will you find the answers project manager e.g large events exhibitions leisure project developers banks staff member of sports federations or cultural organisations e.g nocnsf cultural foundations exhibitions transfer to university master programmes from the academic bachelor it is possible to transfer to master programmes offered at universities examples of the transfer possibilities are the universities of tilburg and wageningen but also universities abroad such as the university of pretoria in south africa 12 13

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what about studying in another country for one semester contacts all over the world good to know fast tracks pre-master the international leisure management programme covers 4 years some students however may complete the programme in a shorter period of time depending on their previous education check www.nhtv.nl for more info nhtv offers all its students the option of undertaking an academic pre-master s programme in strategic business management marketing in their fourth year after completion you receive in addition to your nhtv bachelor s degree a pre-master certificate with this you can continue on a master of science programme in marketing or management at several universities and earn an msc degree in one year check www.nhtv.nl for more info a laptop the tool you can t live without checking your timetable downloading your project application and selection at www.nhtv.nl you will find all do i have the right qualifications we have listed the admission requirements for you on our website please check www.nhtv.nl for the latest information the information you need about application and selection extensive information for foreign students about studying in the netherlands dutch immigration procedures living accommodation scholarships and grants can also be found at www.nhtv.nl no problem nhtv has great many of the international leisure management students take the opportunity to do a part of their course at other universities an exchange period lasts approximately 20 weeks possible countries spain australia china italy france ireland usa arizona finland and portugal look at www.academyforleisure.nl for experiences of some students students of the international leisure sciences programme can follow minors at nhtv s partner universities at home and abroad in the fifth semester manual looking for the latest news all this information you can find on n@tschool the electronic learning environment we use you can study whenever and wherever you want 14 15

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find out for yourself how do you find out whether a study programme really suits you you look through brochures explore the internet and find an environment that inspires you keep in mind that you want to broaden your horizon by exploring areas that really interest you and most importantly find a place you will feel at home come visit us take a look and find out for yourself what s next from the academic bachelor it is possible to transfer to master programmes offered at other universities examples of the transfer possibilities are the universities of tilburg and wageningen but also universities abroad such as the university of pretoria in south africa education fairs abroad meet us at education fairs in bulgaria china germany indonesia latvia lithuania romania and russia for dates and other countries please check www.nhtv.nl saturday 13 november 2010 saturday 19 march 2011 open day nhtv all academies open day nhtv all academies once you have earned your bachelor s degree you may also choose to continue on an nhtv master programme for example the master in imagineering and other nhtv custom-made master programmes in nhtv s brochure on master programmes you can find more information about this thursday 14 april 2011 already made up your mind are you ready to go or would you like to learn more about the study programme then go to www.nhtv.nl on the site you will find all the details about the programme the costs about specialising and continuing your studies after nhtv find out and join in most nhtv academies organise international orientation days for dates and information go to www.nhtv.nl nhtv breda university of applied sciences is a medium-sized university of higher professional education catering almost 7,000 dutch and international students since being established in 1966 offering tourism education only nhtv has expanded into an internationally oriented higher education institution operating in a variety of disciplines open evening nhtv all academies more info register via www.nhtv.nl for regular e-mail updates more information can also be found in nhtv s brochures and of course at www.nhtv.nl interview have you already been to an open or orientation day and still have questions or doubts make an appointment for an individual interview with a student counsellor or lecturer send an e-mail to academyforleisure@nhtv.nl inside information the brochure `experience nhtv breda tells you all about nhtv and what it is like to study in breda and there is even a special version for international students you can also take a look at www.nhtv.nl/international youtube facebook nhtv breda offers bachelor and master programmes in the disciplines of games media hotel facility urban development logistics mobility tourism leisure and imagineering 16

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