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erfgoed bezoekers en hedendaagse authenticiteit dr elke ennen nhtv p.o box 3917 4800 dx breda the netherlands t +31-76-533 22 03 f +31-76-533 22 05 www.nhtv.nl www.nhtv.nl lo c at i o n hotel sibeliuslaan 13 4837 ca breda other nhtv locations archimedesstraat 17 4816 ba breda mgr hopmansstraat 1 4817 jt breda reduitlaan 41 editors nhtv breda university of applied sciences marketing and communication office design waldo van bokhoven bowfor photography andy van tilborg arno van der linden eric van der burgt verbeeld jeroen noordeloos fotografie margot meijer belicht ruud balk www.leonardo.com www.shutterstock.com print graphic business services bv september 2010 edition no rights can be derived from the contents of this brochure discover your world 2011 2012 4814 dc breda hotel academy of hotel management professional bachelor in 3 or 4 years

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at nhtv in breda you can enrol for the programme international hotel management at the academy of hotel management also known in dutch as `hoge hotelschool breda the programme can be finished in 3 or 4 years and allows you to become a professional in the hospitality industry the language of instruction of this international study programme is english this programme has been label of excellence for close collaboration with the industry by the dutch government and has been recognised by the awarded a united nations world tourism organization `the new and fresh views on hotel education combined with the state-of-the-art facilities make this school the ideal place to study for me stijn berben student 1

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talent inhospitality are you willing to go the extra mile can you turn a hotel stay into an the hospitality industry is all about the guests expectations business travellers tourists conference delegates each target group ­ or in fact each guest ­ has their own specific needs as a manager you cater for their needs ensuring an unforgettable stay for each guest with your professionalism creativity and innovative ideas you take just that extra step as a result of which you exceed your guests expectations each and every time you oversee the operations of an organisation that runs 24 hours a day 7 days a week and 365 days a year unforgettable experience do you exceed your guest s expectations do you combine you are tomorrow s hospitality manager excellent service sustainability and profit maximisation 2 3

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you and your studies enterprising service-oriented with a personal touch attentive service and an eye for detail meeting people from all over the world creativity in organising daily work and in communicating with both staff and guests that s what international hotel management is all about details matter management in the hospitality sector is not only about attending to guests but also about the character style and feel of the building details are vital in the guest s perception in other words details matter but at the same time you keep a close watch on the cost/benefit balance you learn to look at your environment and at information ­ which is either implicitly or explicitly present ­ from different perspectives you learn to look with different eyes and think outside the box in this way you arrive at creative and innovative experience concepts that make a difference professionalism and courtesy in your future career in the hospitality industry you combine sense of service and your flexibility contribute to the guest s experience you see things or more distinctly you identify and analyse them as you progress along your academic path you learn to establish priorities more consciously and to create added value for all parties involved in a hotel business for the guest first and foremost the academy of hotel management believes that optimising the guest s experience will lead to profit maximisation professionalism with courtesy your click or no click international opportunities the hospitality industry is an international industry that is why crosscultural aspects are extensively covered in the study programme you are open to other cultures and ideas and what s more you respect them the curriculum is in english and is taught by an international staff you are in a class with dutch and foreign students enabling you to learn to cooperate and communicate in an international setting you do a work placement abroad and various international field trips are organised moreover you can add an extra international dimension to your studies by doing an exchange programme or even obtaining a double degree 4 5

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getstarted make a difference you are trained for a managerial position in the international hospitality industry you become for instance a general manager who directs and coordinates the operations of a hotel you can also become manager of a specific department in a large hotel this could involve the management of the restaurant housekeeping or reception duties but it could also be a department in charge of the marketing and sales or finances of a hotel general manager banqueting manager marketing manager rooms division manager financial manager sales manager food beverage manager whatever kind of manager you become you always succeed in motivating your staff to achieve the joint goal 6 a more than satisfied guest 7

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study career coaching during your studies you compile your own portfolio you have several meetings with your study career coach who evaluates your portfolio an important part of this portfolio is your professional service-oriented attitude you are assessed on these aspects throughout your course of educational study educational method various teaching methods are applied in the study programme 1 problem-based learning students work in groups on problems within a professional context 2 project-based learning each theme of the second phase consists of a concrete project assignment commissioned by the hospitality industry 3 individual academic learning individual study of academic literature and managerial models will be required to complete the third phase case assignment 4 demand-based education the final phase is designed according to the `demand-based principle meaning you propose how to design your graduation phase vision it s all about five values the english-taught international hotel management programme has been built around five values you need a balanced mix of knowledge skills and attitude therefore the curriculum is aimed at the mastery of ten specific competencies 1 creating experiences by delivering hospitality 2 developing visions of external developments and engaging in active networking to this end 3 preparing functional plans 4 contributing to the development and implementation of hrm policies 5 preparing managing and improving business and organisational processes duration all students go through the four phases mentioned the duration of the programme depends on your previous training 6 procuring all necessary management information 7 initiating change in a planned manner 8 developing new hospitality products and services 9 cooperating and communicating in teams 10 managing one s own professional and personal development we explore internationalisation we experience imagineering we acknowledge responsibility we customise communication we innovate hospitality action learning the concept of action learning is at the heart of the curriculum this means that a great deal of independence and responsibility is expected from you lecturers mainly act as coaches you have a limited number of supervised classes per week the remaining hours are dedicated to working independently or on group assignments ­ either fictitious or commissioned by the industry theoretical knowledge is directly applied to real-life situations the curriculum is aimed at the development of ten specific competencies assessments assessments are held at regular intervals in the programme in an assessment students have to convince a panel of professionals that they have developed certain competencies if you completed pre-university education e.g vwo hochschulereifezeugnis or vocational education in a related field e.g middelbare hotelschool you have the opportunity to do the programme in three years instead of four you may also be eligible for admission to the three-year track based on proof of competencies acquired elsewhere if you graduated from vocational education mbo level 4 or upper general secondary education havo you pursue the regular four-year track growing importance of professional practice and independence three ye arprogramme year 1 orientation group-oriented problem-based learning year 1 specialisation group-oriented project-based learning year 2 year 2 integration individual academic learning year 3 year 3 graduation individual demand-based year 4 four ye arprogramme 8 9

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the three-year track is open to all students who graduated from pre-university education e.g vwo hochschulereifezeugnis vocational education in a related field e.g middelbare hotelschool or who can submit proof of competencies acquired elsewhere pre-university education the first year from september to december you will attend the supply and demand theme you will become acquainted with the industry in various ways and you gain a lot of practical experience in our training company `sibelicious a field trip will be organised to a spanish-speaking country to get acquainted with the hotel industry in january you will start taking part in a second year project management and organisation and organisational theory the theme week in this term will focus on various aspects of food from may to june you will pursue the theme operations management that highlights the practical side of catering facilities and hospitality course planning vocational education introduction you will skip the entire first year and start in the second year of the four-year programme main phase you will be partially exempted from some parts of the four-year programme instead you will be offered a special introduction programme in the first semester consisting of extra tutorials and a spanish language course main phase 1.5 year from september to april you will carry out projects commissioned by the industry each project has its own theoretical framework based on the competencies to be acquired each project assignment revolves around one of the following themes imagineering crm management and organisation organisational theory besides these projects you will also have to organise an event and you can participate in a wine field trip optional graduation phase 1.5 year in january you engage in the strategy and communication theme and attend foreign language classes during this period you will also write your personal development plan pdp in preparation for assessment 3 if you pass assessment 3 you will be permitted to put your pdp to work between january and june in june you will be given the opportunity in assessment 4 to demonstrate that you are competent to enter the international hotel industry if you succeed you will be rewarded with the bachelor of business administration in hotel management mail to hotelmanagement@nhtv.nl please contact us to discuss which track would be the most appropriate in your case starting mid-may you will do a six-month placement abroad this means that your `summer holidays are delayed to november and december you can also apply to the three-year programme if you are in possession of a propaedeutic certificate a higher education or university degree competencies acquired elsewhere 3-year december you will attend the projects customer relations management and imagineering moreover you will organise an event and prepare for your placement the second year the assessments in which you need to demonstrate your professional development will take place in january assessment 1 and june assessment 2 the results determine whether you will be admitted to the next year should the three-year track turn out to be too difficult for you you can switch to the regular four-year programme in january from september to the end of the third year after having successfully completed your work placement you will set to work in the strategy and communication theme in september during this period you will also write your personal development plan pdp in preparation for assessment 3 in december to prepare for the graduation phase you will participate in a special study trip if you pass assessment 3 you are permitted to put your pdp into practice during the period of january to june in june you will be given the opportunity in assessment 4 to demonstrate that you are competent to enter the international hotel industry if you succeed you will be rewarded with the bachelor of business administration in hotel management from january to the end of june you will go abroad for a placement in the hospitality industry 12 13

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all students who completed vocational education mbo level 4 or higher general secondary education e.g havo abitur/artium/avgångsbetyg från gymnasieskola/cou senior high school/a level baccalauréat will do the regular four-year-track the first year course planning the second year the third year the fourth year each theme of the second year consists of a concrete project assignment commissioned by the hospitality industry the following projects are executed by teams of 4 to 5 students the industry rewards the best teams with the golden bell and golden key award imagineering managing the `heartbeat of an organisation and the guest experience at all points of contact customer relationship management creating building customer loyalty among individual guests and clients management and organisation improving results and profit by streamlining processes and applying revenue management techniques organisational theory covers all aspects of formal and informal organisational design processes and cultural understanding as well as ethics food theme week you will learn about various aspects of food event management organising an event six-month placement you will do a placement in a hotel abroad for a two-week period second-year students will be asked to manage `sibelicious see page 16 and supervise first-year students who work in the operations in assessment 3 you must demonstrate your competency level by writing a reflection report and participating in an assessment interview furthermore you write a personal development plan in which you present and support your personal competency development plan for your graduation year in a final assessment assessment 4 you will convince a committee of professionals that you are ready to enter the international hotel industry a supervisor who shares your interests will coach you in taking the final step to the international hotel industry or perhaps a master programme through a number of guest lectures group discussions challenging assignments and reading leading literature you are stimulated to think about what makes a strategy a successful one what makes one company outperform the others to develop your strategic mind individually studying academic literature and managerial models is required to fulfil the third-year assignments ultimately you will have to develop a clear vision of the hotel industry learn about strategic management and account for your choices during the third year theme strategy and communication in the fourth year the personal development plan will be implemented the programme is tailored to your needs and interests and allows you to transfer and lift the competencies acquired during the first three years to the required level you decide whether this entails a large-scale project a double degree a pre-master track another placement a research assignment or an advanced course the fourth and final year is designed according to the `demand-based principle meaning you design your own plan of study for your graduation year 4-year the first academic year is divided into a number of periods each period revolves around a certain theme in the first year the following themes will be dealt with supply focuses on the kind of products and services offered by the hospitality industry demand how can different types of customers be found what do they expect exactly which travel trends can be observed operations management looking after guests involves preparing and serving meals knowledge of wine cost accounting hygiene and rooms division including reception and housekeeping a four-week operational placement in a hotel at the end of the first year you will submit and present a business plan for a hotel in assessment 1 and assessment 2 you must convince a professional committee of the competencies you ve achieved in all themes continuous interaction with the international hotel industry is secured by means of guest lectures company visits field trips and real-life assignments during each theme of the first three years relevant aspects of finance human resources management methods techniques law and fidelio property management system are tackled in lectures and workshops you have the possibility to do an exchange programme for example in finland spain usa or china 14 15

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practical com ponents and skills the orientation phase the specialisation phase the integration phase placements you will perform a four-week operational placement in a hotel relating to the operations theme you will do a six-month placement in a hotel abroad the purpose of this placement is to combine vocational and managerial experience at the `assistant to the manager level excursions a field trip will be organised to a spanish-speaking country as well as a city trip during the theme demand a wine trip will be organised in the month of may after having completed most of your individual assignments you will work with the management team of a first-class hotel in a gateway location on a strategic project assignment service points credits must be earned through working in the training company sibelicious working in events and pr activities credits must be earned through working in the in-house training company sibelicious working in events and pr activities dutch students english spanish french or german foreign students english spanish dutch competency development training programmes methods techniques career orientation dutch students spanish french or german foreign students spanish or dutch languages dutch students english spanish french or german foreign students english spanish dutch training skills competency development training programmes methods techniques group dynamics fidelio front-office system cross-cultural training hospitality training sales training presentation skills interviewing skills wine course offered in cooperation with the london based wset wine and spirits education trust upon sufficiently completing the test at the end of the course students will receive an internationally recognised certificate which will serve as an entry level for other wset courses competency development training programmes methods techniques creativity day project management fidelio conference events cross-cultural workshop liquor/spirits course job application training management skills 16 17

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`sibelicious the in-house training company the heart of the programme is of the academy of hotel management in a real-life setting you will find out what service and hospitality management is all about together with your fellow students you will organise meetings and functions from the first contact with the client to drafting a proposal and budget right up to the execution of the actual event and after-care in addition you will work in the kitchen restaurant and banqueting to ensure first-class experiences for internal as well as external quests to get an impression of this in-house training company check out www.sibelicious.nl good to know service desk a separate section of sibelicious is the service desk here you are in charge of the coordination of cleaning maintenance and distributing office supplies the programme was voted no.1 by two independent surveys the annual choice survey carried out by the dutch government elsevier a renowned dutch magazine the programme has been awarded the following accreditations manager s position in your second year you will be assigned to a manager s position in one of sibelicious departments you will be responsible for budgeting staffing and monitoring operations want to earn an academic degree nhtv offers all its students the option of undertaking an academic pre-master s programme in strategic business management marketing in their fourth year after completion you receive in addition to your nhtv bachelor s degree a pre-master certificate with this you can continue on a master of science programme in marketing or management at several universities and earn an msc degree in one year check www.nhtv.nl for more info application and selection the academy applies a selection procedure as it admits a limited number of students every year on the website you will find all the information you need about application and selection extensive information for foreign students about studying in the netherlands dutch immigration procedures living accommodation scholarships and grants can also be found at www.nhtv.nl do i have the right qualifications we have listed the admission requirements for you on our website please check www.nhtv.nl for the latest information national accreditation by the dutch government with an excellent mark for close collaboration with the industry international accreditation from the un wto united nations world tourism organization 18 19

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find out for yourself how do you find out whether a study programme really suits you you look through brochures explore the internet and find an environment that inspires you keep in mind that you want to broaden your horizon by exploring areas that really interest you and most importantly find a place you will feel at home come visit us take a look and find out for yourself education fairs abroad meet us at education fairs in bulgaria china germany indonesia latvia lithuania romania and russia for dates and other countries please check www.nhtv.nl saturday 13 november 2010 saturday 19 march 2011 open day nhtv all academies open day nhtv all academies thursday 14 april 2011 more info register via www.nhtv.nl for regular e-mail updates more information can also be found in nhtv s brochures and of course at www.nhtv.nl already made up your mind are you ready to go or would you like to learn more about the study programme then go to www.nhtv.nl on the site you will find all the details about the programme the costs about specialising and continuing your studies after nhtv open evening nhtv all academies master s degree in nhtv s brochure on master programmes you can find more information about our regular and executive master programmes join in on a selection day this programme organises selection days as it admits a limited number of students every year for dates and information go to www.nhtv.nl inside information the brochure experience nhtv breda tells you all about nhtv and what it is like to study in breda and there is even a special version for international students you can also take a look at www.nhtv.nl/international youtube facebook 20

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