The Wine Merchant issue 23

 

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The Wine Merchant issue 23

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THE WINE MERCHANT. An independent magazine for independent retailers Issue 23, March 2014 o THIS MONTh o 2 bacchus 4 comings & goings 6 TRIED & TESTED 9 merchant profile 16 david williams 27 NATURALLY NAPA 32 lock up your daughterS 34 supplier bulletin 42 MAKE A DATE

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bacchuS We dedicate this issue of The Wine Merchant to the memory of Michael Cox. As well as being a passionate advocate for Chilean wine, Michael was a staunch supporter of independent wine shops and a true friend of this magazine. He will be sadly missed. See pages 16-17. THE WINE MERCHANT MARCH 2014 2

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THE WINE MERCHANT MARCH 2014 3

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comings & GOINGS THE WINE MERCHANT MARCH 2014 4

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tried & Tested THE WINE MERCHANT MARCH 2014 6

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bits & BOBs THINGS FAVOURITE Magpie THE WINE MERCHANT. www.winemerchantmag.com 01323 370451 Twitter: @WineMerchantMag winemerchantmag@gmail.com THE WINE MERCHANT MARCH 2014 8

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merchant profile: the bottleneck Chris and Lin Beckett sold their house rather than lose their Broadstairs wine store, which is now also their home. Life is never easy in this deprived corner of Kent, but the couple soldier on regardless THE WINE MERCHANT MARCH 2014 9

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merchant profile: the bottleneck THE WINE MERCHANT MARCH 2014 10

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THE WINE MERCHANT MARCH 2014 11

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merchant profile: the bottleneck THE WINE MERCHANT MARCH 2014 12

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“I have worked with the company running Vinifera Wine Club for a number of years and for an independent wine merchant like ourselves, it is very exciting to have access to wines that are exclusive to us. This gives us a very competitive edge over the multiples and supermarkets. The trips they organise offer an insight into the real world of wine and winemaking, and their attention to detail is very impressive.” Vinifera Wine Club wines are exclusive to the merchants we work with, and can often be given bespoke branding. We encourage merchants to play as big a role as they like, from helping select the wines to holding Alan Wright, Owner, The Clifton Cellars, Bristol tasting events or visiting regions with their customers. You decide what “As an independent it is great to have wines that are not seen in the promotional programme best suits multiples as this enables me to offer something different. It is an your target area, and we offer ideal opportunity to offer the customer unique wines and introduce invaluable marketing support. The them to unusual producing regions, as I have found people are Club helps merchants offer a great always seeking something new and fresh to explore and taste. new service to existing customers – It’s great to use the taste and rate sessions as another way to and also helps you attract new ones. engage with existing customers and meet new potential customers. Pilar Bazan, Vinifera founder I enjoy working with Vinifera and look forward to future trips, and the fee we get for selling places on them!” Kelli Coxhead, The Wine Shop, Wiscombe, Somerset THE WINE MERCHANT MARCH 2014 13 Email: merchant@viniferawineclub.com

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news review It already has three websites. Now it has five shops. So where do SH Jones' priorities lie? Chairman Richard Jones sheds some light THE WINE MERCHANT MARCH 2014 14

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