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a top-ranked mba program · · top45 business week top50 u.s news world report you can feel it can t you that need to move from the passenger seat into the driver seat to take control of your career your life your destiny you re not just ready to do something new you re ready to be someone new #1 fastestpayback forbes #2 bestr.o.i.intheu.s businessweek #7 bestr.o.i.intheworld businessweek #7 bestadministered princeton review #9 bestinfinance financial times #16 bestu.s.program forbes #31 mbaprogramwithstrong regionalrecruiting wall street journal #36 bestu.s.program financial times rankings at press time welcome to the tippie full-time mba program 2 experience

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table of contents welcome academics career academies marketing finance at tippie you ll develop the skills knowledge and connections that will propel you forward through the 21st century s global business environment but the tippie mba is about more than education it s about transformation it s about changing your outlook your abilities your expectations the decades ahead will be a period of tremendous change brimming with opportunities for those who have prepared themselves to spot them seize them and shape them at tippie that s the person you will become a global business leader who not only welcomes new worlds but who brings them into being a professional who performs with integrity innovation and impact strategic innovation consulting opportunities global business alumni network career services iowa city visit campus program details 8 12 16 20 22 24 26 28 30 31 4 6 the tippie mba something s about to change ce it 3

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what will i learn who will i connect with how will i land a summer internship you have a hundred questions about business school but ultimately one of them trumps all what will i achieve the answer a lot tippie alumni occupy key positions at prominent organizations around the globe at fortune 500s and at early-phase start-ups in kalamazoo california and calcutta our alumni are making the decisions that propel their companies forward in the global economy and they re being rewarded for their achievements tippie graduates on average more than double their pre-mba salaries in their first job giving the tippie mba one of businessweek s top rankings for return on investment at tippie you ll discover your strengths you ll build on them leverage them you ll become a leader who motivates people generates ideas builds organizations you ll begin forging routes to success that will change you your company your world matt lane managing director of u.s sales media entertainment hewlett packard bringing big change to an established industry takes vision innovation planning and implementation those are precisely the skills you develop at tippie inside the classroom and out at tippie we define our success by your success which takes us back to that original question what will you achieve 4 your resu

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cara wick senior financial analyst intel tippie gave me the confidence to boldly engage and take risks i was required not only to know the theory and perform the analysis but also to put myself out there to demonstrate that knowledge in front of faculty classmates and consulting clients i was able to hit the ground running in my new position because i was taught what a business leader is and how to be one cara s accomplishments cara has already made a big impact at intel she received the company s hot stuff award for creating a new high-efficiency ordering process that added more than $3 million to intel s bottom line cutting-edge inventory management principles from cara s mba class in operations management were the genesis of the project sults 5

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like the world s best companies at tippie we focus on our strengths and like apple fedex and southwest airlines focusing on what we do best has allowed us to build programs renowned for their depth and innovation what makes the tippie mba curriculum so singularly valuable our career academies you ll choose an academy and track after your first semester marketingcareeracademy managing customers products and brands financecareeracademy corporate finance or investment management strategicinnovationcareeracademy strategic management of innovation or process excellence and whichever academy you select you re in for a unique academic experience that melds rigorous coursework with real-world client responsibilities and success-driven skills development how do the academies transform you into an expert in your field as a member of the marketing academy you may staff a consulting project for a fortune 500 consumer products company visit with executives from a global advertising powerhouse and compete in a national case competition in the finance academy you might study fixed income derivatives write a sales points memorandum for an equity offering or meet with warren buffett in the strategic innovation academy you may apply leading-edge manufacturing technologies to healthcare delivery earn your six sigma green belt and learn how to put it all together in an attentiongetting résumé colleen downie assistant dean tippie school of management jay sa-aadu associate dean tippie school of management 6 your found at tippie you won t just learn about your specialty you ll learn how to succeed in it.

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what s the core of the tippie value proposition more of what readies you for success · hitthegroundrunning by the end of your two years at tippie you ll have done more work in the field analyzing real-life business problems and implementing strategic solutions than in other mba programs you won t just know how to handle business challenges in theory you ll know how to handle them period · hitthegroundrunning faster to convert your summer internship into a full-time offer you have to perform you have to add more value more quickly than the mba student from another school in the next office at tippie we prepare you to do just that you ll complete your foundation courses in the first 16 weeks that means you ll progress to concentration courses consulting projects and custom-tailored career skills development well before your summer internship the bottom line real value for your employer and a dramatic increase in marketability for you · stretchglobally at tippie international exposure is not an option it s a core component of our academic experience through international immersion trips consulting projects exchange opportunities coursework and more you ll be exposed to the global economy from the day you first step into the classroom until the day you cross the stage in your cap and gown · learntolead in today s market corporations expect the entire package in a new hire the functional knowledge that mba programs have always specialized in and the soft skills that are critical to effective leadership those skills are not just an add-on to the tippie mba they re at the very heart of our career academies through individualized development communications coaching exposure to best-in-class executives and opportunities to direct teams and student organizations you ll prepare for a future in the leadership ranks of the 21st century and the tippie value proposition isn t just about value it s about values we ve built our mba program on a culture of integrity and social responsibility a culture that we charge our students with upholding it s a belief that ethics aren t ancillary to business growth and stability they re the foundation of leadership and long-term success your foundation leadership strategy professional development international immersions strategic innovation academy foundation process excellence applications in business integration leadership development and coaching strategic management of innovation finance career academy corporate finance alumni and business network finance marketing accounting economics operations management law ethics sustainability data and decisions project management business foundation skills development career skills development leadership skills development marketing career academy managing customers products and brands strategic business consulting professional and career development investment management ndation graduation 7

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whether it s cars or credit cards green technology or toothpaste today s consumers have more choices than ever before the result is that companies have to be more innovative to maintain their relevance and drive success marketers must work faster even when uncertainty is certain they must work smarter and choose the right mix of available marketing strategies and vehicles bart hendryx senior marketing manager conagra foods if there s a career that combines management entrepreneurship and leadership it s brand management leading healthy choice or orville redenbacher is as much about your passion for the business as your passion for the consumer tippie s marketing program nurtured creative thinking honed my analytical skills and provided opportunities in leadership and that s enabled me to help our brands succeed in extremely competitive categories managing customers products and brands in the marketing career academy builds your foundation in strategic decisionmaking tippie grads put these skills to use to become global marketing leaders in brand product category customer or general marketing management careers how will two years at tippie ready you for a high-profile marketing career let s take a peek 8 your focus:

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biotechcompanygenentechtappedmarketingprofessor johnmurrytohelpdevelopapricingstrategyforlucentis itsdrugtotreataleadingcauseofblindness.murryposes thequestiontohisclass:howshouldthedrugbepriced he explains that companies frequently make the mistake of going to market with too low a price if your profit margin is 10 and you make a 1 error in pricing you ve left 10 of your potential profit on the table for lucentis the pricing approach looked at opportunity cost the cost of long-term care and the earnings impact from a patient going blind as well as the pricing of other products in the market the timely case helps students in murry s product management class develop their understanding of pricing as a critical element in marketing hormelfoodshiredatippiembateamtoidentifyatarget countryanddevelopacomprehensiverolloutstrategyfor thecompany sflagshipspamproductineurope tippie students researched consumer behavior market size competition category makeup and other factors in a number of european countries after narrowing the candidates to spain the netherlands and the czech republic a team was dispatched to each for a week of field research hormel is currently evaluating the students final report including their ultimate recommendation to launch the product in spain katie funk marketing student like many tippie students katie uses extracurricular activities to build her career skills as president of the graduate marketing association katie initiated and helped lead mba trips to five major companies and tippie s `winter in india program gave katie a firsthand look at the challenges associated with brand management in emerging markets katie credits activities both in and outside the classroom with helping her secure her internship with campbell s soup company marketing lauradesmond,ceoofstarcommediavestgroup,asked aselectgroupoftippiestudentstopresentstrategiesfor marketingsprite oneofthefirm smajoraccounts tothe 12-to18-year-oldmarket.theproposal:travelinglounges whereteenscandrinkspritewhilebrowsingtheinternet 9

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iowa electronic markets can economists tools help companies forecast sales tippie s iowa electronic markets iem has become famous for predicting the results of the last six presidential elections including the obama-mccain contest more accurately than public opinion polls now marketing professor tom gruca is applying iem s prediction markets technology to help movie producers forecast box office receipts mba students compare iem results to those generated by surveys and analytical models the results will allow studios to better allocate marketing resources among their projects bet you wish you d known that before you bought your tickets to daddy day care 10 iowa electronic market your focus:

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john murry marketing professor while consulting for mohawk industries on the development of a new flooring product professor john murry a partner in the market research firm brandware group exposed some of the biases in standard concept testing approaches focus groups overwhelmingly rejected the company s new product proposal when it was presented in written format when photos were shown about half liked the product but when the customers could actually feel and test the product more than 90 had a favorable impression murry s subsequent research examines just how customer perceptions about new product concepts are affected by the format in which they are presented this research will reduce the likelihood of a company killing a good product concept too early or investing too much in a non-viable one marketing 11

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career academy the financial landscape is undergoing changes of historic proportion but even as mountains are crumbling new ones are being pushed up businesses will always need capital and future leaders will need to display greater adaptability and vision than ever before tippie s finance career academy offers two distinct tracks to prepare students for the challenges ahead corporate finance is designed to develop next-generation financial analysts managers and executives for u.s and global enterprises todd nelson associate goldman sachs wall street is a very competitive environment thriving here is even harder than getting here and to do it you have to be able to adapt quickly to new markets new situations new people new paradigms serving as the mba association president enhanced my adaptability it helped me learn to deal with different people and multiple agendas it had a major impact on my ability to succeed at goldman sachs investment management prepares students for careers in asset management investment banking private wealth alternative investments and other areas within the financial services industry what will your days in the finance career academy look like 12 your focus here s an insider s view

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in2005and2006,pfizerpaiditsceoabout$20million ayear anddismissedhimwitha$200millionseverance package allwhilethecompany sstockunderperformed bymorethan20 professormattbillettposesthechallenge tohismanagerialfinanceclass:howdoyoucreatefair compensationpackagesthatproperlyalignexecutivepay withcorporategoals students discover that the most effective solutions are found at the intersection of corporate finance and psychology they rely on packages that recognize both the rules of the game the explicit and implied contractual relationships between stockholders lenders employees and others and the complexities of human behavior how individuals respond to specific incentives students use this approach to model compensation packages for ceos of companies they choose to research each proposal is vetted by the class astudentconsultingteamwasengagedbyafull-service broker-dealertoassesstheviabilityofcreatingaregional small-andmid-capequitiesfund the students developed and applied a methodology for evaluating the investment worthiness of smaller companies overlooked by wall street the tippie team met with senior management of several target companies and produced a series of investment research reports now being distributed nationally iana stahov finance student in less than 30 days mba student iana stahov spent a day with warren buffett during a leadership development trip to omaha walked to the on-campus taping of cnbc s mad money with jim cramer and visited with fidelity developing business coo roger servison before his presentation to tippie mbas says iana this is starting to feel more like wall street than market street whynottalkfinancewiththosewhoareactuallyinthe trencheseveryday tippie second-year joe mcspadden did just that he sat down with fidelity portfolio manager andy sassine to discuss the effects of emerging market economics on u.s equities sassine was on campus to update students on the current market conditions as part of the pearson lecture series finance 13

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henry fund real-world finance students in applied securities management serve as sector analysts and portfolio managers for the $1.5 million henry fund led by professor todd houge students research companies create valuation models analyze industries and economies and make investment decisions they also perform the administrative tasks of portfolio management such as reviewing the fund with outside donor investors and producing the annual report jim cramer of cnbc s mad money paid a visit to a recent henry fund class to discuss the outlook for the u.s economy and world markets and henry fund alumni are regular contributors to both cnbc and other financial media the class was an eye-opener says tippie student bill aldridge a henry fund analyst who was recently featured in businessweek anyone can do well in a bull market but it s times like these when the fundamental analysis techniques we learned are clearly the key to success 14 your focus:

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erik lie finance professor through the dot-com boom bust and beyond professor erik lie noted an unexpected phenomenon companies stock values frequently increased after they issued stock options to their executives his research revealed a practice called stock option backdating that spawned a wall street journal exposé regulatory investigations and ultimately indictments against corporate execs professor lie was named to time magazine s 100 most influential people list and forbes termed lie s discovery the scandal of the year finance 15

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