The ASA Annual Reports 2012-13


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The ASA Annual Reports and Accounts 2012-2013

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Health and Participation Annual Report and Accounts


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Contents 3 4 7 13 19 33 37 41 46 51 62 Chairman’s Report Chief Executive’s Report Learn to Swim Health and Participation Athlete Development Facilities Workforce Development Governance, Structures and Partnerships Key Performance Indicators Report and Financial Statements Acknowledgements Cover photography: All internal photography: except where indicated 2 The ASA Annual Report and Accounts 2012 - 2013


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Foreword and Participation Health Foreword from the Chairman To be able to lead the world of swimming in England, the ASA must have robust governance attracting the best talent available to oversee it. John Crowther It was heart warming to witness the London Olympic Games having such an impact on the nation and being supported by an army of Games Makers who, with their infectious enthusiasm, made a day out, for the lucky ones with tickets, such an enjoyable and memorable experience. Swimming in England would not be the largest participation sport without its own army of enthusiastic volunteers, officials, coaches and administrators. And it is to this group of the swimming family that I would like to extend my thanks and ask for their continued support. The last year has been challenging for the Association but we have seen a slowdown in the fall in participation and indeed a small increase. Your Association is determined, in partnership with the aquatic industry, to make swimming an increasingly attractive option for people of all ages, whether they aspire to Olympic heights or they just enjoy swimming for fitness and health. To be able to lead the world of swimming in England, the ASA must have robust governance attracting the best available talent to oversee it. After some years looking at possible structures, your Board has proposed that we adopt a dual governance process with one board being business and participation focused and another being responsible for the sport of swimming and the nurturing of clubs and talented swimmers. Council approved the purpose and intent at our last ACM and we are hopeful that an ECM on 6 July will enable this new structure to be implemented after our ACM in October. I am confident that the new structure will make the ASA ‘fit for purpose’ and ready to face everincreasing challenges. The new structure will also be compliant with Sport England’s requirements and it is pleasing to note that your Board designed the new governance processes in advance of Sport England and they were entirely compatible. We are also grateful to the support of our partners, particularly Sport England who have given us participation funding for the first year of this quadrennial and a full four years for our Talent programme. We must prove to them over the next year that the ASA is worthy of a further three years’ funding. British Gas has also announced that their focus will be on increasing participation in swimming and we look forward to working with them and their enthusiastic staff. Finally, the ASA Board stands down this year to make way for the new governance structure and I would like to thank them all for their unstinting dedicated service over many years and wish them well for the future. The ASA Annual Report and Accounts 2012 - 2013 3


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Foreword Foreword from the Chief Executive We must continue to develop our club strategy to meet the current challenges head on and also to face those of the future with confidence. David Sparkes OBE It is my firm belief that the future of the ASA - and indeed that for the sport of swimming as a whole - looks increasingly optimistic. Despite what many viewed as a disappointing performance in the Olympic swimming pool, we saw our Paralympic swimmers inspire the nation and our divers, water polo players and synchronised swimming stars did well to achieve their goals. This success has been reflected in additional funding for these sports and also a four-year award from Sport England to continue our work in developing talent. The core business of the ASA, however, remains working with the aquatic industry to get more people swimming more often and, whilst this remains challenging, we have constructed, and continue to build, stronger and more effective partnerships, providing very solid leadership in this area. It is clear that increasing physical activity in today’s society is at the heart of every political party’s agenda and if public pools are to remain relevant, we need the community not only to value their provision but also to make good use of those pools on a regular basis. Nevertheless, the ASA is - and always will be - about its clubs and, to adequately reflect the importance of swimming clubs to the community, we are developing a new club strategy. Central to this planning is a new and exciting volunteer strategy aimed at recruiting, training, retaining and rewarding volunteers throughout our sport. We have looked at new models and new approaches for the creation and management of clubs but, again, we should not be complacent. We must continue to develop our club strategy to meet the current challenges head on and also to face those of the future with confidence. Such progressive thinking will help the ASA to adapt to the modern world and its diverse and testing circumstances. There is no doubt that we all face challenges, bringing the need to adapt and change but by doing so and continuing to work hard together, we will be a stronger Association. 4 The ASA Annual Report and Accounts 2012 - 2013


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Susie Rogers celebrates her bronze medal in the S7 400m freestyle at the London 2012 Paralympic Games The ASA Annual Report and Accounts 2012 - 2013 5


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A successful British Gas Pools 4 Schools event in Birmingham Photo: SWPix 6 The ASA Annual Report and Accounts 2012 - 2013


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Learn to Swim Target: 85% of children achieving KS2 (primary school) attainment target Learn to Swim British Gas ASA Learn to Swim Pathway This year has seen some significant and positive changes to the ASA’s Learn to Swim Programme. For the first time since the launch of the first National Plan in 1997, the ASA now offers a seamless pathway for the development of learn to swim from baby swimming through to adult swimming. The refreshed programme - the British Gas ASA Learn to Swim Pathway - was launched in November 2012 and now includes four distinct frameworks: • • • • Foundation Framework - pre-school Learn to Swim Framework - stages 1-7 Aquatic Skills Framework - stages 8-10 Adult Swimming Framework - NEW content 1000 , OVER PROVIDERS USING THE BRITISH GAS ASA LEARN TO SWIM PATHWAY Learn to Swim operators already delivering the National Plan 2007 can continue to do so but the ASA delivery team is working hard to ensure existing centres are encouraged to adopt the Foundation and Adult sections of the ASA Learn to Swim Pathway to ensure a seamless transition is promoted to parents and swimmers. The ASA Learn to Swim Pathway has the added benefit of not only supporting learn to swim across a spectrum of ages but also helping to address some of our organisation’s more strategic targets around participation. This seamless pathway is a significant step forward for our strategy and our centres and we look forward to working with partners and swimming co-ordinators over the coming months to ensure pools can reap the benefits of the new frameworks. Whilst commercially the ASA’s Learn to Swim Programme continues to be the most successful programme of its kind in British sport, we have been working hard to review how we work with learn to swim operators and how we can ensure a more sustainable and supportive environment for the industry. More streamlined offer Learn to Swim programmes remain a lucrative income generator for many operators but the economic climate has seen cut-backs in investment in many local authority leisure programmes and our work over the next 12 months will focus on providing a more streamlined and consistent offer to all learn to swim providers to ensure we can support all our programmes to raise the quality of delivery. 8 The ASA Annual Report and Accounts 2012 - 2013 7


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Kellogg’s investment to be directed in a more co-ordinated manner. Learn to Swim opportunities Analysis of applications presented to the fund in previous open community focused rounds, had shown that the largest proportion of applications received for funding came from schools or groups wishing to promote swimming to children of school age. The most common theme of these applications was to receive funding to enable children to swim who had not achieved the 25m standard through curriculum swimming. Some children may achieve this through private tuition but from our Kellogg’s Swim Active criteria, we receive applications from socially deprived areas where parents may not be able to afford private learn to swim lessons. It is also apparent that budgets are being squeezed in this current economic climate, and some organisations/establishments were struggling to deliver the level of service or commitment they aspire to. Most applications stated costs for additional pool hire, coaching costs and transport costs for these children was a priority. This conclusion enabled the Swim Active Panel to narrow the focus of the Swim Active Grant fund to a school swimming theme. The conclusion from Kellogg’s Swim Active applications for investment into school swimming, supported the conclusions of research conducted by Kellogg’s and the ASA into Key Stage 2 attainment. That research was published in the 2012 School Swimming Census and Manifesto and provides a public commitment from Kellogg’s to invest in improving the delivery, access and opportunities for young people to learn to swim if they have not been able to learn to swim as part of the curriculum learning. Schools are already funded through 7 Swim21 Accreditation The swim21 Learn to Swim and School Swimming Accreditation Process has continued to provide a valuable benchmarking tool for learn to swim and school swimming delivery. Over 500 swim21 CD rom resources have now been distributed and the consistent message is to encourage providers to self-assess against the criteria to help review and further develop their swimming programme in line with ASA good practice. During the last year, 49 pools have held the swim21 Learn to Swim/School Swimming Accreditation status, with a further 10 pools working towards or reviewing their accreditations. Whilst full site assessments are not affordable or practical to all our customers, we remain committed to offering an accreditation programme for learn to swim and hope to refresh our approach to this in the next 12 months. Kellogg’s Swim Active Throughout the year, the ASA has worked together with Kellogg’s and the Swimming Trust to deliver the Kellogg’s Swim Active grant programme. Kellogg’s Swim Active grants are Kellogg’s corporate investment and commitment towards increasing opportunities in swimming as part of their extensive corporate social responsibility programme. The year saw the Kellogg’s Swim Active funding move from an open investment in community swimming to a focused investment to increase learn to swim opportunities supporting the findings and commitment highlighted in the 2012 School Swimming Census and Manifesto. The shift and focus in the Kellogg’s investment came after analysis of the areas of swimming that attract the greatest amount of funding requests to the Kellogg’s Swim Active Fund. This gave us an overview and indication of where communities believe investment is most needed. The result of this investigation showed the benefit of targeting future Swim Active rounds at specific themes, enabling the 8 The ASA Annual Report and Accounts 2012 - 2013


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Government to provide Learn to Swim provision to Key Stage 2 pupils, although it is recognised that not all young people do learn to swim in this time. The renewed focus for the Kellogg’s Swim Active Fund into improving the swimming opportunities of children (aged at KS2 and KS3) is part of an overall promise of investment from Kellogg’s by this manifesto. Projects of note in the summer delivery of Kellogg’s Swim Active were: The Summer Incentives scheme run by Manchester Sport and Leisure Trust. Lessons were offered at nine pools across the city of Manchester and offered over four or five consecutive days to provide an intensive introduction to the water, enabling participants to develop their water confidence and skills more rapidly than by simply attending swimming lessons once a week in the traditional manner. Lessons were open to all but the marketing and promotion was targeted on primary schools across the city. Over 800 individuals took part in these lessons with over 84% of lesson space available being utilised. The Wave Time project conducted at the Westfield Sports College in Sheffield was aimed at local primary school children who did not meet attainment targets in their school swimming. Swimming lessons took place throughout the summer holiday and after school lessons in the autumn term. Pupils who attended achieved a certificate of attendance and at the end of the programme received a family swim pass. Of the 60 children that started and finished the courses, over 85% made or surpassed their target of doubling their starting distance. Of the participants who made the most progress, 20% of children managed to swim 25m either on their front or back by the end of the project, which was a tremendous achievement. One feature that increased take-up of the courses was to timetable them at the end of a natural school block, which provided continuity of learning and progress, but also aided the confidence of the children. The Bay Club project, based in Hull, created 250 swimming opportunities for young people over an eight week period in a mixed provision of lessons and the implementation of an aquatic youth club. One of the main success factors of this project was the partnership working between the 11 schools (Bransholme and District Learning Partnership) and the private swimming provider (Atlantis School of Swimming). The model worked well as it brought together the two key elements: knowledge and expertise. The Schools Partnership allowed access to the chosen target audience and provided immediate networking opportunities to gather and share project information. The private swimming providers offered the expertise to inform the planning and delivery of a quality activity for those who took part. Team Swim Well project, based at Hinchingbrooke School, Cambridge, used a mixture of class based educational sessions and pool activity in a block of six week courses to engage with over 100 KS2 and KS3 pupils from the host and partnership schools. Pupils were asked to fill in swim diaries, documenting their journey, which provided excellent insight into children’s thoughts and fears of swimming and their excitement of achievement as the weeks progressed. The Swim Active project culminated in a festival at the end of the course to celebrate the children’s achievements. This was a celebration of the Kellogg’s Swim Active Programme where the children receive their swim vouchers along with a certificate at a celebration assembly. Head teachers also shared the success of the programme with the school, press and local community. The engagement of families and school head teachers in this project made all the difference to the sustainable swim activity of the children involved. The Splashtastic project delivered at the Pavilion Leisure Centre in partnership with Children and Family Action (a community based charitable organisation) offered tuition and free PaviliO swimming memberships n leiSu Re Ce n tRe StatiO to young people aged n ROad , WitheR nSea 7-15 years from the The Withernsea area in East Yorkshire. Sessions were offered in three ability groups to alleviate the Event 17 Septe mber – embarrassment often 28 Octob er 2012 caused to older young Funding ha people by their lack s be to provide en received from Ke SiX wee ks of FRee llogg ’s Swim Activ of aquatic ability. The e swimmin g lessons for ages 7 – 15 year project saw over 600 olds. Plus unlim ited FRee 6 weeks swimmin at any ea g during swim opportunities st Riding leisure C the entre. taken up over the sixSee det ailS Ov eRleaF week programme. Learn and Participation Healthto Swim Demand for investment Since the renewed focus of the Kellogg’s Swim Active grant fund, 182 applications have been received. An overall total grant requested to this fund from these applications was just under £750,000 quantifying the demand for investment in this area. Kellogg’s total investment into this grant fund is £160,000 over two years. Two Kellogg’s Swim Active Grant panels sat, in June and October 2012, enabling 10 short-termed projects to be offered an award of funding, totaling just under £35,000. Some of these projects ran over the summer holidays and gave the Kellogg’s Swim Active team a good idea of the partnerships needed and the ease of implementing the new Kellogg’s Swim Active fund criteria. Extra swimming lessons From these projects and the investment, more than 3,200 young people were provided with extra swimming lessons and a total of 87% of pool time was allocated for Kellogg’s Swim Active projects use. The Swim Active Grant Project Team were also able to draw some very informative conclusions of how these projects had run, which will be used to ensure we can get more from projects funded in the future. The case studies included in this summary provide a cross section of the work undertaken by the projects awarded funding by Kellogg’s, and completed under the management of the ASA Get People Swimming (GPS) Swim Active Project Team. 8 Splashtas tic ww w.with ernseapa vilionleisu recentre Places ar e limited. Call (019 64) 6140 00 to bo ok. The ASA Annual Report and Accounts 2012 - 2013 9


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Manifesto Point Every child learning to swim in primary school We believe that every child in the UK should have the opportunity to learn to swim in primary school. By the end of Key Stage 2, each child should be safe in and around water and a key element of this is being able to swim a minimum of 25 metres unaided. We call on central and local government to show their commitment to school swimming by reiterating this expectation to schools. Improve training for primary school teachers Before qualifying, all primary school teachers should be provided with at least six hours of aquatics and water safety training. The ASA is ready to work with the government on this to ensure that teachers are more confident in the delivery of swimming lessons as a statutory National Curriculum subject. Support at secondary schools We call for support for the thousands of children in secondary schools who are unable to swim. Being unable to swim prevents young people from participating in not only swimming and aquatics, but also other water based activities such as canoeing, sailing and rowing. It also increases the risk of death by drowning. Those who do not learn at this age are likely to become one of the one in five adults in the UK who are unable to swim. Help keep school pools open The ASA is committed to working with the government to help keep school pools open, which are valuable not only for school swimming, but also community use. All schools considering the development or refurbishment of swimming facilities should consult the ASA to help develop a feasibility study, business case and pool design. Schools considering the closure of pools should also consult with the ASA before closure to fully investigate all the options available for the pool to remain open and support swimming in the local community. 7 School Swimming The year 2012 was significant for school swimming. In partnership with Kellogg’s, we published the ASA School Swimming Manifesto. This was launched at a parliamentary reception along with research data into school swimming attainment levels. These attainment levels were collected through a freedom of information request and showed a national attainment level of only one in three pupils being able to swim when leaving primary school. As a result of this, the six-point manifesto was published. We continue to communicate the importance of learning to swim as part of a drowning prevention strategy. Robust monitoring of school swimming by Ofsted We call on the Government to instruct Ofsted to monitor the inclusion and delivery of swimming lessons as part of primary school inspections in Physical Education. Swimming as a school budget priority The ASA calls on head teachers to place swimming, which is a compulsory element of the National Curriculum, as one of their school budget priorities. This will help ensure that every child has the opportunity to learn this vital life saving skill and take the first steps to leading an active and healthy lifestyle. ‘ We call on the Government to instruct Ofsted to monitor the inclusion and delivery of swimming lessons as part of primary school inspections in Physical Education. 10 ’


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Case Study Improve technique and confidence Mobile swimming pools for schools Quality Swim Service in Leicestershire Curriculum Swim Service took over the provision of swimming to 27 schools in Hinckley, Lutterworth and Market Harborough in the 2010/2011 academic year when Leicestershire County Council ended their direct provision. Through word of mouth, the number of schools has increased to 39 with the possibility of recruiting around a further 10 for the next academic year. The Service offers Level 2 swimming teachers, who are encouraged to attend training to upskill, to provide a quality lesson, and advice and guidance, from Adam, the owner of the Service, on how to provide a better quality lesson. Free water safety workshops are offered to schools with staff visiting to conduct assemblies and activities. Resources from the ASA and Royal Life Saving Society are also offered electronically for use on poolside and water safety festivals are another possibility; this year they will be suggested to more schools with other services invited e.g. police, ambulance and fire brigade. There are also meeting/training days to discuss the curriculum service. Leicestershire has been one area that has not delivered any national curriculum courses for several years. However, the ASA has been working closely since January 2013 with the Curriculum Swim Service to upskill Adam to deliver the national curriculum training courses. Numerous enquiries have been made about the courses and two have been registered with more to follow. The logo for the Curriculum Swim Service was designed by a year 4 pupil at South Kilworth Primary School, and from it, a mascot uniform was made for use at festivals. Learn to Swim School Swimathon is a swimming programme for school children to improve technique and water confidence, building to a final challenge to swim further than ever before. In 2013 4,500 school children across England stepped up to the challenge of using their national curriculum weekly swim sessions to improve their swimming ability and ‘Swim their Best.’ Eighty-six per cent of these pupils saw an improvement in their swimming and 583 non-swimmers managed to swim further than ever before. School Swimathon was created by the ASA and the Swimathon Foundation, the charity behind the world’s biggest swim, to boost swimming participation in children of school age. On completion of the School Swimathon challenge, each pupil received a certificate to celebrate their achievement and a free team entry for themselves and their family into Swimathon 2013. British Gas Pools 4 Schools is an innovative learn to swim programme that takes mobile swimming pools to schools across England. Delivered by the ASA and Total Swimming, the Pools 4 Schools pool is a portable teaching facility designed to accommodate a full class of children in a specially designed teaching tank. Since 2008, the Pools 4 Schools programme has taught 30,000 young people to swim in 25 locations across England while ‘Make a Splash’ has delivered 18 pool projects in some of London’s most deprived and disadvantaged areas since 2009, teaching over 18,000 people to swim. The aim of the programme is to teach as many primary school children as possible in each area to swim, as well as reaching out to the wider community by making the pool available for other sessions out of school hours. In 2012/2013, the Pools 4 Schools programme continues, with projects being delivered in each location for 12 weeks. British Gas Pools 4 Schools specifically targets communities with a lack of local facilities, high levels of socio-economic deprivation, high black and ethnic minority (BME) populations and barriers to swimming such as travel costs. Pools are located at schools or community venues and also open outside school hours for the wider community so that as many people as possible can benefit from having a temporary pool. The ASA Annual Report and Accounts 2012 - 2013 11


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The British Gas ASA National Masters Championships continues to be popular 12 The ASA Annual Report and Accounts 2012 - 2013


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Health and Participation Target: 270,000 more people swimming once a week Health and Participation By transforming the way swimming is delivered, the ASA’s aim is to get more people swimming more often. The last 12 months have been focused on creating a clear framework for the health agenda and implementing strong leadership in swimming pools and outdoor swimming environments as we believe success lies in exciting the population about the sport. Swimming has the capacity to bring communities together and bring considerable economic benefits to the health care system. However, there needs to be coherence between all agencies. The ASA can promote a change to the health approach by focusing on the prevention of health inequalities. Through an innovative and integrated approach, swimming can offer a sustainable model which appeals to everyone and motivates those currently inactive to become active and then exercise more frequently. Swimming is one of the few sports that is accessible to all irrespective of ability and offers proven health benefits: • • • • • • Extends and improves quality of life Reduces risk of serious conditions such as cardiovascular disease and diabetes Improves mental well-being and reduces stress Helps combat obesity and supports weight loss Improves psychological well being Reduces the risk of arthritis by helping to retain normal muscle strength and joint structure Respiratory Health’ pledge by encouraging staff who want to stop smoking. The ASA also supported the ‘Staff Health Checks’ pledge by offering staff to participate in an interactive health kiosk at the ASA Connections staff conference held in February, allowing individuals to self-test themselves against six key indicators of general health. The number of tests undertaken was 37 (11 male and 26 female). Kellogg’s Swim Active – Community focus The Public Health Responsibility Deal This new approach to tackling public health challenges involves organisations taking voluntary actions in one or more of the following areas alcohol, food, health at work and physical activity - to help people lead healthier lives. The ASA is supporting The Public Health Responsibility Deal to get more people active by signing up to and delivering on a number of pledges. The ASA is supporting the ‘Smoking Cessation/ Kellogg’s and the Swimming Trust, through the Swim Active programme, have focused support on participation and community engagement for a number of projects. The case studies overleaf are just a few examples of this investment. 8 The ASA Annual Report and Accounts 2012 - 2013 13


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Case Study Case Study Refurbishment of the Chipping Norton lido This was a simple capital project funded through Kellogg’s Swim Active in partnership with West Oxfordshire District Council, Chipping Norton Town Council and the Bartlett Taylor Charitable Trust, as well as funds from the lido’s own reserves. The overall project involved the complete refurbishment of both female and male changing rooms. Apart from the manufacture of the cubicles and lockers, all the work has been carried out by local people. The pool, which re-opened for the 2012 season in April ready for the ASA Big Splash and Swimathon weekend, unveiled the refitted changing rooms with an official launch by the Prime Minister David Cameron, who is also the pool’s patron. Mr Cameron praised the project, saying ‘The changing rooms look terrific and very smart thanks to Kellogg’s. I’ve always thought this is a great local facility and I remember the threat of its closure and how bad that would have been for Chipping Norton. It’s great to see David Cameron enjoying himself at Chipping Norton lido Mind, Exercise, Nutrition...Do It! MEND Graduates from Bolton how the pool is fulfilling its social objectives and striving to ensure that it is able to meet the needs of all members of the local community.’ Trustee Claire Jarvis commented, ‘For some time now we had been concerned that our antiquated changing facilities, which dated back to the 1970s, were deterring some people from using the lido, in particular families with young children, older people and disabled swimmers, for whom in every other respect the pool is extremely attractive.’ Bruce Learner, Head of Corporate Responsibility for Kellogg’s added, ‘Kellogg’s has supported community swimming projects like this one for many years as part of its long-term commitment to British Swimming. This project will break down barriers to participation for many people in the local community and encourage families to take part in healthy and fun recreational activities, which is what the Kellogg’s Swim Active project is all about.’ The funding for this one-year project allowed MEND (Mind, Exercise, Nutrition…Do It!) to introduce pool-based activity sessions to families in socio-deprived communities. MEND 7-13 is a multi-component programme for children aged between seven and 13 who are above a healthy weight (overweight or obese). Run by local authorities, Primary Care Trusts, housing associations and sports partnerships, the programme empowers participants to reach or maintain a healthier weight and adopt a healthier lifestyle. Sessions were tailored specifically for overweight and obese children, some of whom may not attend swimming pools because of low self-esteem, lack of confidence or a previous bad experience. These children were introduced to swimming and water-based exercise in a fun environment where they were made to feel comfortable and safe so they can develop their confidence and skills in the water and improve their fitness each week. The sessions also aimed to inspire families to continue pool-based exercise after the programme finishes as part of a new, healthier lifestyle. Throughout the year ‘ of the project, more than 25 MEND programmes ran nationally with over 321 children participating in aquatic sessions. Partners report that families continue to be inspired to take up swimming as a family activity after completing the MEND programme. They were made to feel comfortable and safe so they can develop their confidence and skills in the water and improve their fitness each week. ’ MEND Graduates from Blackpool 14 The ASA Annual Report and Accounts 2012 - 2013


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Case Study Swim into Action Swim into Action was a short funded project that provided the opportunity for children and young people with a visual impairment from across Yorkshire and Humber to access swimming and other swimming pool-based activities. Many children with a visual impairment find swimming difficult to access either because of the water itself or accessibility in the general environment of changing rooms etc. This project run by Action for Blind People worked in partnership with local leisure services, Actionnaires Clubs across the region and the ASA to promote swimming and access to swimming to young people in a supportive and encouraging way. 12,500 MONITORED PARTICIPANTS Swim4Health Funded by Sport England and managed by the ASA, Swim4Health is an innovative approach to increase participation in swimming by engaging nearly 12,500 monitored participants across 12 DC Leisure sites. Swim4Health delivers a one-to-one motivational-style interviewing assessment of participants who are then signposted to relevant activities that suit their specific needs followed by a six-week tailored training plan. Participants are monitored throughout their plan with Swimtag which is a training aid and monitoring system that tracks progress in the pool and is installed in three of DC Leisure’s pools. Swim4Health has delivered to 475 participants across the 12 sites from September 2012 to March 2013: • A 20 minute motivational interviewing style one-to-one assessment by a trained member of staff signposting to relevant activities that suit the participant’s specific needs A six-week tailored training plan agreed in the assessment and recorded on a card with the first session marked as FREE An individual membership swipe-card giving each participant 10% discount for all swimming activities for a • period of three months and enabling detailed monitoring Specific monitoring of the Swim4Health participants across three sites using Swimtag SWIM4HEALTH AIMS TO ENGAGE WITH Health and Participation Improve swimming ability As a result of the investment from Kellogg’s, nine swimming events across Yorkshire and Humber took place, enabling over 40 young visually impaired participants to improve their swimming ability. The project has also directly increased the number of professionals within the swimming community who are aware of the limitations facing visually impaired swimmers, as well as enabling the ASA to identify young visually impaired swimmers with the potential to compete regionally and perhaps even at national level. This project received the silver award at the Kellogg’s Swimtastic Community Awards. Swimtag results from January – March 2013 Over 133 days 349 swimmers at Alfreton Leisure Centre recorded 2,741 swims, swimming 134,492 lengths, 3,362 kilometres in 1,794 hours burning an estimated 1,120,982 calories Over 133 days 123 swimmers at Alton Sports Centre recorded 1,593 swims, swimming 84,296 lengths, 2,107 kilometres in 962 hours burning an estimated 609,699 calories Over 133 days 43 swimmers at Victory Swim Centre recorded 238 swims, swimming 12,769 lengths, 319 kilometres in 163 hours burning an estimated 93,948 calories • • 8 The ASA Annual Report and Accounts 2012 - 2013 15



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