Roxy Brief


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The Roxy Brief

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Restore The Roxy A project dedicated to the transformation of the Roxy Theater in Philadelphia, PA.


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About the Philadelphia Film Society The Philadelphia Film Society (PFS), a 501(c)(3) non-profit organization, was formed in 2001 primarily to produce the Philadelphia Film Festival and additional select film events. In 2009, with J. Andrew Greenblatt as Executive Director, PFS became a year-round organization, expanding programming to include at least one screening per week throughout the year. In 2012, PFS presented over 300 films with various partners throughout the city, expanded a screenwriting class, and found a new home at the Roxy Theater. The mission of PFS is to utilize film’s unique capacity to engage a broad cross-section of the community, while further providing access to powerful films from around the world in order to increase education and understanding. PFS believes in the power of film. Film is amongst the most accessible of artforms, offering a natural platform not just for entertainment but also for personal exploration and engagement. Through the ideas, voices and images of filmmakers, filmgoers gain new perspectives on the extraordinary diversity of thought, culture, landscape, and experience throughout the world. PFS executes its mission by producing an annual top-tier film festival featuring the best of American and International cinema. The highly successful 2012 Philadelphia Film Festival screened 200 films in 11 days, with approximately 35,000 tickets sold, multiple sell-outs, and dozens of visiting industry professionals. P F S members attend a scre ening


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Project Summary The Philadelphia Film Society will assume operations and reopen the Roxy Theater, located in Philadelphia’s historic Rittenhouse Square neighborhood. It will operate as a first-run independent theater, providing festival-type films all year long. It is the intention of PFS to renovate the two theaters, adding new seating, flooring, digital projection, screens, sound systems, and a central computerized system. PFS also intends to renovate the lobby and concession area, adding a new ticketing system, digital monitors and new concession machines, as well as adding a new marquee outside of the venue. In order to attract patrons, the Roxy needs to be welcoming, clean, and state-of-the-art. PFS budgets the capital needed to accomplish the majority of this, along with a contingency and overhead costs, at approximately $650,000. The PFS Theater at the Roxy will provide an exceptional screening experience, and be a hub for film lovers in Philly. The programming vision includes film series discussion groups, mini festivals and film events that will create partnerships with other non-profit groups in Philadelphia. PFS will present the best in current international and independent film that is not available anywhere else in the city. bef ore” oxy Theater - “ inside t he R Act or Mar k Wahlberg supp or ts the Roxy!


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Full Project Scope: Summary THEATER RENOVATION Seating: Irwin seating will provide 160 new theater seats, with layout optimized for improved sightlines Screens & Masking: Fays Technologies will design and install new, larger screens and drapery Projection & Sound: Cardinal Sound will design and supply the new DCP D-cinema projection and Dolby Surround Sound, while maintaining a 35mm projector for classic repertory programming ADA: Redesign of the entrances, exits and aisles to comply with ADA standards Life Safety: Fire rate the ceiling of the first floor to upgrade the life safety of the building Surfaces: Install new CertainTeed insulation and heavy-duty wallboard, finished with Saint-Gobain acoustical panels for better sound isolation and acoustics Replace flooring and lighting fixtures Bathrooms: Renovate three toilet rooms, one with ADA accessibility OVERVIEW After the refreshing of the existing theaters on the first floor is complete, the venue will formally be renamed the Philadelphia Film Society Theater at the Roxy, the new hub for the independent film community in Philadelphia. PFS will continue to restore the remainder of the venue, refreshing the lobby, lounge, concession booth, bathrooms and exterior, with the goal of a grand re-opening by October 2013, in time for the 22nd Philadelphia Film Festival.


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Theater Interior View


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Main Entrance and Lounge View


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Roxy Renovation Budget Front of House Lobby flooring & redesign of front entrance step for ADA Concession stand and equipment Paint/ wall treatment Marquee letter Sign Poster Holders - exterior Theater Marquee Lobby lighting Bathrooms Capital Construction 2-Hour fire rated ceiling Raise ceiling in 2023 Demolition/Trash removal Lower concrete floor Relocate projection booths HVAC for projection booths Back of House Flooring Aisle lighting Seats Ceiling treatment House lighting Screens Installation/Labor Baffle wall Masking system Exit lighting Sound Proof Doors 35 MM Film system (reel to reel) Projection Booths/ Sound system Sound System Projection Equipment Shipping Installation Overhead - 20% Contingency - 15% Total Expenses Phase 1 Phase 2 $30,000 $20,000 $1,000 $2,000 Total $30,000 $24,500 $2,000 $2,000 $6,000 $2,000 $4,000 $25,000 $4,500 $1,000 $6,000 $10,000 $15,000 $2,000 $4,000 $15,000 $6,000 $5,100 $25,000 $16,000 $7,500 $9,000 $1,000 $40,000 $1,000 $10,900 $15,000 $6,000 $16,000 $25,000 $16,000 $7,500 $23,400 $2,700 $40,000 $24,000 $1,000 $5,000 $10,000 $800 $4,000 $1,000 $5,000 $20,000 $34,334 $71,515 $3,900 $20,000 $89,530 $111,912 $650,000 $14,400 $1,700 $24,000 $5,000 $10,000 $800 $4,000 $1,000 $5,000 $20,000 $34,334 $71,515 $3,900 $20,000 $64,530 $80,662 $467,841 $25,000 $31,250 $181,250


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PFS Theater at the Roxy Press Philadelphia Magazine May 2013 Issue Philadelphia Magazine April 2013 Issue


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Programming at PFS Theater at the Roxy WEEKLY SCREENINGS PFS has designed a schedule that will take advantage of peak attendance times while minimizing waste of operational expenses during off-times. First Run Features: The primary schedule for the theaters will be comprised of first run features. The Roxy will program new releases, ranging from highly anticipated films from independent studios to more obscure, truly independent fare direct from filmmakers including non-American indies, documentaries, and experimental films. Repertory Screenings: Repertory programming of both classic films and cult fare are popular attractions in many large cities. The Roxy will program niche films (genre, cult, foreign, double features) into the midnight time slots on Friday and Saturday, as well as potentially during the week, often pairing these screenings with promotions and audience-engaging ideas. Education Program Accompaniment: The Roxy will be critical in the development and implementation of PFS’ Media Literacy and Education Program, with film education series screenings to be held in the mornings on weekends, as well as potentially on select weekday afternoons for local middle and high school students. PHILADELPHIA FILM FESTIVAL The Roxy will serve as one of the primary venues for the Philadelphia Film Festival. The Festival lasts for ten days in mid-October (Friday-Sunday), and programs over 100 of the most current and critically acclaimed films from across the world. The Festival annually attracts thousands of patrons from across the tri-state region as well as tourists who travel specifically for the Festival. Additionally, the Festival receives weeks of national coverage from many top newspapers, trade papers, and blogs, and welcomes dozens of celebrities and industry professionals as guests of the event. outside the Roxy Theater “bef ore” on the red carpet of P FF 20


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Philadelphia Film Society Development Office 267-239-2941



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