Brand Charisma-品牌魅力

 

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當今市場營銷學首重品牌營銷。 我們所學習的市場營銷,最重要的工作就是要將產品/服務成為「品牌」,能在各個競爭層面上早著先機,穩佔優勢。 最高級的營銷不是建立龐大的營銷網路,而是利用品牌符號,把無形的營銷網路鋪建到社會大眾心裏,把產品/服務輸送到消費者心裏。 使消費者在消費時選購你的產品/服務,投資商選擇你的企業為合作對象。這就是品牌營銷。

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brand charisma lam/sang/rico aeon technology ltd 28121206 3102 2698 3186 6413 http www.aeontec.com 363 2150 2100 2407 3062 info@suplogistics.com.hk isbn 978-988-15604-1-4 98

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