Consult Us! Issue 5 Fall 2010

 

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Consult Us! Issue 5 Fall 2010

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contents fall 2 0 1 0 navigation notes this document is best viewed by going to view page display and clicking on two-up and show cover page during two-up click the page numbers in the table of contents to go directly to the articles on the cover nia beyah and brent porter attended new consultant bootcamp at fort lauderdale florida in september 2010 special 2 you know you re a consultant if lauren loney 19 news from around the globe international consultants 1+1=3 nicole hamilton marilyn lance a day in the life bob keller jack umstatter helpful tips 20 from novice to natural michelle cardona 22 collaboration 2 a note from rita shaefer 12 everyone s favorite person mary landgraf 13 q&a with ciara smyth 14 ciara as mentor vicki tumulty 21 advice for the new consultant diane fluty 24 campaign marketing 26 humor on the road health 8 fit on the run dick cable 27 packing perfection sharman admire 31 looking for balance sharon camp-reed 30 remembrance 30 if you look features venesa kostagos-gonzales venesa s oldest son rafi in every issue 1 6 10 32 editor s note dear coco consult us matching bulletin board 3 changing the attitude erika simono 9 healthy class tyrone holmes 4 amazing challenge amazing team katie crowe-lile kelly lockner 28 slim down the campaign pounds 29 walking donna kloeppel 16 hmh university 18 ewhat what in the world is elearning ladd skelly executive editor lena rubin creative director patricia turner copyeditor steve anderson i consult us issue five

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editor s note have an idea for the next magazine contact lena rubin at lena.rubin@hmhpub.com t here is a brand new high-tech telescope sitting on my deck it was the present i chose for my 25th year at hmh some might think that a telescope is an odd choice especially when the catalog contains jewelry artwork etc i selected jewelry for my 5th 10th and 15th years and artwork for my 20th after 25 years i spotted the telescope and knew it was perfect for my four grandsons time does have a way of changing your priorities while i m now a seasoned veteran of hmh i am so fortunate to feel the same enthusiasm for my work miller asey karen mary jo c and lou montiel try candace gen sultant manager ct to con rea training and team as i did 25 years ago when i began as a consultant elcome to the freshman class of hmh consultants congratulations to those who survived new consultant boot camp for those of you who have come to boot camp you know that survive is the word you think of when you get the email that you have been chosen to go to training by the end of the three days survive softens to attend or even enjoy boot camp the members of internal training team have discussed changing the name from boot camp to something friendlier but boot camp is a place where you work hard to perfect specific skills you leave better prepared for the challenges ahead with friendships from other regions you probably wouldn t have made otherwise meredith montgomery and i planned this year s new consultant training to include not only the basics of presentation delivery but also the life changes one experiences when moving from a teaching environment to the world of consulting this freshman class is diverse and extremely talented sitting in my ft lauderdale boot camp from the ne was jim metcalfe while jim is new to hmh he comes with years w chereeze hal l sheila lar kin and jodi at tar at consultant b oot camp gra duation of experience teaching public speaking at the university level sitting across from jim was josh funk from the east josh comes right out of the classroom but has i am so fortunate to feel the same enthusiasm for my work and team as i did 25 years ago a wealth of technology experience i made him promise to create a course for hmhu it s wonderful to see the strongest consultant team in the industry getting even stronger that doesn t take a telescope lena rubin multi-tasking is making us less efficient the best way to impress your boss and become more successful is to concentrate on one project at time multitasking is making us less effective and efficient turn off your email when you re working on project 1 consult us issue five

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hello consultants as we begin the new sales year let s take a moment to celebrate the consultants contribution in making hmh the overall market leader as you can see by the chart hmh was #1 in five out of the six disciplines just wait until they see science fusion thank you for continuing to step out of your comfort zone to embrace new products presentations and technology a special thank you to katie and the consultant managers who have assembled and successfully coached their dynamic teams estimated market size k­12 reading/literature k­12 math k­12 science k­12 social studies k­12 world languages overall 528m 212m 19m 14m 10m 783m hmh share rank 48 41 24 34 52 46 1 1 2 1 1 1 hmh captured 46 share in new 2010 adoption sales opportunity exceeding our budgeted share of 42 a fter years of consulting we have noticed that there some similarities among ourselves as consultants you know you re a consultant if you have sho ut wipes/tide p ens in your bag you know your way around at least 3 different airports you kn o clean b w all the a betwee throoms n 100-m your home ile rad a ius all the tsa employees welcome you back to the airport each flight your family calls you to help make their travel plans ne you help airli rrange ssengers rea age pa stor the overhead e in s on the plan ir bin ke the order to ma bags fit you can find the main office of any sc within two m hool inut arriving you es of als where to fin o know d th visitor parkin e g 2 do any of these characteristics/traits activities describe you lauren loney consult us issue five

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inservice we don t need no stinkin inservice one discussion at a time part 1 was recently on facebook when i saw that one of my friends wrote attending another useless inservice why do we have to go to these on a different occasion i once heard someone say i d like to die in an inservice because the transition would be so smooth now i know that these attendees were not talking about one of our inservices right what makes the inservice so dreadful i have to think that many times there is so much to cover and because we are passionate about our products we feel we have to get through as much material as humanly possible when in reality do our attendees retain more than 7 of the content probably not unless they have time to process and interact with each other processing time is imperative for our participants to comprehend the content of any workshop or inservice i get them to process here are some very easy ways to get your participants to interact with one another and process the information you are providing add some of these activities throughout your session and you will find your participants more engaged and excited about the product they are about to implement provide each participant with an index card and have them write fictional times 10:00 and 2:00 on it on your cue have the teachers stand up and find a partner for their 10:00 and 2:00 slot they cannot have the same person for both times and it can t be someone sitting at their table once they have their appointments they sit back down throughout your training stop and have the teachers meet with their different appointments to process prior information often having them just talk about an a-ha moment provides good debriefing this activity is really good because it gets them out of their seats and moving we all know when the bum is numb the brain is the same 30-60-90 appointment clock t like this is a great starter activity as well to talk about what they know about your product or how they are feeling at that moment if it s a follow-up training they can discuss how things are going in the classroom up to this point at the end of your training provide each participant with three sticky notes they should think of a notable idea that came to mind from the training an idea they are going to take back to school and write the same idea on each sticky note on your signal they will move about the room meeting up with people that were not sitting at their table and exchange one of their notable idea papers when they exchange their papers they should share their thinking as to why they think it is a notable idea once they have given away all of their sticky notes they should sit back down each participant should have three new ideas to take back with them check the next issue of consult us for part 2 where we ll give you more ideas to help you engage your audience and change their attitudes right in time for spring inservice give one get one the saxon consultant team has worked hard at modifying our trainings to incorporate many energizers and processing tools in order for our trainings to become more effective the change has created enthusiasm with our teachers and the feedback from our trainings is extremely positive this article will provide you with a myriad of ideas to use during your trainings that will create a better learning environment for the teachers you train this activity works great after a break when you are halfway through your training or at the end of your inservice each person talks for 30 seconds then 60 seconds then 90 seconds based on things they learned up to this moment you can provide prompts if you d erika simono consult us issue five 3

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n april we hosted the first houghton mifflin harcourt k­12 consultant meeting at the beautiful ritz carlton in orlando florida the theme of the meeting was the amazing challenge because it was just that a challenge to find a time that we could have all consultants in one location a challenge to provide the right balance of instruction and social activities and a challenge to make sure that the training increased our ability to do our work successfully in each session an amazing challenge was issued we asked you to travel with reps and learn more about their intervention customers compare sales presentations for the same product across the states analyze commercial messages utilize bar modeling to solve daily problems i amazing team present using technologies such as smart and promethean boards and several other activities our goal was to transfer the learning from the meeting into our daily work environment you asked that in addition to the product training we continue the professional growth opportunities as an outgrowth of our meeting we launched the consultant course of study webex series under the supervision of our national consultant team since april we have hosted courses for math in focus gateways and other intervention programs k­12 science and common core literature/language arts and eld are coming soon these sessions are designed as a series of 4­5 trainings per topic delving into the pedagogy research trends and competition that provide the depth of knowledge we seek so what did your feedback tell us about our meeting over 90 percent of those who responded to the survey loved the hotel accommodations enjoyed the time to meet and build new relationships with consultants across the country strategy presentations the adult learning workshop and many other sessions recommendations for what we can do better at the next meeting included suggestions for food selection more training on secondary product lines and time for peer collaboration as we move to plan next year s meeting we will embrace these suggestions in an effort to provide you with a meaningful engaging and informative training opportunity the meeting also enabled each consultant to receive three hmhu credit hours towards our annual goal we learned quite a bit at our first meeting and i can t wait to see you at our second consultant meeting in 2011 you are an amazing team katie crowe-lile 4 consult us issue five

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dear coco advice from your corporate consultant dear coco i a m constantly jotting down books or articles or websites to read whether it is an author that a supervisor likes or a book written by one of our progra m authors or a special consultant project i end up with a stack of books from amazon next to my bed or lost in suitcases how do you prioritize your professional reading when our subjects are so scattered scattered reader dear scattered reader ironic that we are in the book business and don t have time to read for starters i bought a kindle i can download professional books and read them in sections most professional books are not meant to be read like a novel so i can read the parts i want and put it aside it also means i always have a book with me when i travel you might want to prioritize by choosing two titles one on a newer topic that you need a lot of guidance in or help with and another that is about refining your skills that way you are gaining professional growth and not getting overwhelmed with all new material try going through the table of contents and highlighting the sections that appeal to you most skim and scan jot down notes and reread the parts that make sense for you also try to get some balance by reading something that is not work related some of my best insights have come from unexpected places umm the magazines on the plane 6 consult us issue five

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ever gotten and i don t like it i m not making excuses but i don t feel it was entirely my fault i hate it when my best is not good enough how can i keep this from happening again dear coco iama consultant with several years of experience and i got a bad evaluation from an inservice session i conducted this su mmer it was a six-hour inservice in an auditoriu m with stadiu m like seating i had 120 grade three teachers and about half of them did not bring their teacher edition i had to stand on the stage to make my computer/projector work with the location/position of the screen i used a mix of powerpoint and live demo tech and i did several brain teasers during the day they were talkative borderline rude and just did not want to participate at the end of the day the evaluations were negative and i feel it wasn t all my fault it was like the perfect storm 120 people many with no teacher editions stadiu m-row seating me on the stage far removed from my audience and a six-hour session which is too long for an overview however it s my job to do things like this success fully this is the first really bad evaluation i have 7 dear wounded although it is human nature to listen the hardest to the most negative comment sometimes worrying about it is not worth the energy do not become defensive all of us have had at least one person who has complained about one of our inservices we cannot be all things to all people all the time is it coincidence that i have not only experienced the scenario you are describing but two other consultant friends were faced with something similar it hurts and is frustrating that we are the ones who end up feeling unprofessional when we would never agree to that situation if i am confronted with talkative teachers i physically move and stand near them i also ask politely is there a question over here and then will try to give a group turn and talk opportunity quite honestly the situation you describe was not only uncomfortable for you the participants were faced with sitting in a crowded room on hard seats for six hours give them chart paper and markers have them do some type of reflection activity shift your gears many times we try to push forward with our own agenda when it is simply not working remember the goal is for them to learn something and make use of it put it behind you and move forward consult us issue five

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cardio workout and muscle-training workout to reiterate your cardio should be several days a week working in your target heart rate muscle training should be two to three times a week q a d exercise bands getting fit here and there muscle training using exercise bands which o f the f ollowing will imp rove you r life a ban d b ban -aids dwidth c ban d d ban stand ds and tubes bands a nd tube s i what are they exercise bands have a variety of names and brand identities they are also referred to as exercise tubes bands or tubes are a stretchy material with a handle at each end they come in a variety of strengths from very easy to very difficult often they are color coded arm and elbow you contract your bicep with the resistance of the band acting like a free weight offering resistance to the muscle do 16 or more repetitions or until the muscle is fatigued which muscles exercise bands can effectively work biceps triceps deltoids back chest and all leg muscles where do i buy them i have found the greatest selection online there are some very affordable packages offering a variety of band strengths a door handle attachment along with a training dvd i particularly like ripcords do a google search for that name am not telling you anything new when i mention travel diet and exercise and what we face as consultants on a daily and weekly basis on the other hand many of us are looking for a change of routine for our workout and some of us are challenged to even have a plan or know how to adopt a plan in past features i have talked about a balance between your why use them exercise bands are light and easy to pack requiring very little space in a suitcase or carry-on they are ideal for the traveler who does not want to leave behind a work-out routine they are also ideal for the home for the same reasons they offer a quality muscle training routine for virtually every major muscle group how are they used either using a body part or a fixed location like a door jam the band is then stretched as the muscle is contracted bicep curl imagine you have a band that has one end under your foot in your hand you have the handle of the other end your arm is straight with no slack in the tube if there is slack you shorten the tube by putting more of the band under your foot moving your hand toward the shoulder movement of the lower i have used bands as part of weight training classes my classes always enjoy the exercises when i incorporate bands into my teaching/training routine down the road look for a course with the same name coming soon to dick cable is a certified personal trainer accredited with american council on exercise a certified fitness instructor accredited with aerobics and fitness association of america and a certified cycling/spinning instructor with bally total fitness consult us issue five 8

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n o w boarding s h ince we are a group of doers we find it easier to do things than to not do things so rather than turn this into a list of foods to avoid which would no doubt inspire you to skip to the next article i will focus on foods to crowd in to your diet vegetables followed by fruit are the most nutrient-dense lowcalorie foods we spend so much time focused on what not to eat that we lose site of what we should be eating someone once said the news isn t that vegetables are good for you the news is that they are so good for you they just might save your life in other words road warriors if you are not eating enough vegetables your next reservation may be at your local hospital that means no king-size bed or wireless internet in a perfect world one could find an abundance of nutritious vegetables on every street corner instead we live on the free hotel breakfast followed by lunch at a fast food joint or an overpriced overcooked crappy airport meal ow do we increase our intake of vegetables and fruits when you go out to dinner after locating a restaurant on eatwellguide.org choose a meal that is loaded with vegetables road rule #2 crowd in not just water-filled nutrient-dead iceberg lettuce but darker green vegetables like arugula spinach kale collard or mustard greens bok choy red or green chard etc let the green dominate your plate f restaurants with nutritious fare are hard to find a supermarket is your best choice many of the healthier supermarkets have prepared foods road warriors can stock up on many travel-friendly items like cucumbers avocados celery red and yellow peppers apples oranges and grapes these items taste great raw just wash or peel and eat put them in a bag toss them in your rental car and you have will have snacks that your body will thank you for foods like nuts and edamame soybeans are great travel food chocolate lovers can indulge in organic raw cacao found at health food stores the dark chocolate raw cacao is surprisingly low in sugar and high in antioxidants the vitamin c level in raw cacao rivals the levels found in oranges rganic whole grain oatmeal lowered my cholesterol by 38 points i sound like a commercial i but it is true would you believe i accomplished this by eating the travel-friendly instant oatmeal carbohydrates have gotten a really bad rap over the past decade while it is true that white flour used for most breads pastas and muffins are the nutritional equivalent of our competitors programs good looking but empty inside whole grain sources of carbohydrates are essential for lasting energy try to substitute brown rice and multi-grain bread in place of white rice and bread open your palate with grains like quinoa and millet found in most health food stores consultants are can-do people so spend less time focusing on what you are not eating and more time focusing on the vegetables fruits whole grains and healthy snacks that you are eating you will be amazed at just how good you will feel look for more road rules in upcoming issues of consult us and remember o you can stay healthy on the road tyrone holmes consult us issue five 9

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try to guess who these little darlings grew up to be then match them with their grown-up photos on the opposite page to learn more about them answers on page 32 consulus t 3 4 7 8 1 2 5 6 9 10 11 12 13 14 15 16 10 consult us issue five

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a mary jo casey west/california yrs as consultant 4 expertise california mcdougal and holt language arts excursions similar to storytown favorite food sushi hobbies travel salsa dancing i ve traveled in over 20 countries and have had some exciting adventures hitchhiked throughout europe climbed an active volcano in guatemala lived and taught english in rio de janeiro for half a year i hope to introduce my 8-year-old son to other countries and cultures dorie mendoza west yrs as consultant 4 expertise i would not say that i am an expert in a subject sort of a jack-of-all-trades and would be happy to help someone if they b janel broussard wood southwest yrs as consultant 8 expertise secondary social studies and language arts favorite food gumbo or cheese enchiladas hobbies enjoying life with my family in texas and washington extremely proud of my heritage from one grandmother momo broussard a cajun who never went to school and couldn t read or write i learned the importance of family food and fun from the other granny gibson a suffragist who fought for women s voting rights and started our small-town library i learned to love reading and to discuss politics at the kitchen table because of these two strong-willed women i chose teaching as my first career sheryl johnson central yrs as consultant 6 expertise saxon elementary math saxon early learning and saxon phonics and spelling c simeon sanders national years as curriculum specialist 1 expertise destination mathematics and learning village favorite food lasagna hobbies listening to jazz music and auto detailing when the opportunity presents itself i love a great game of chess i ve been playing since i was 7 years old recently i discovered two newfound passions diy home remodeling projects and gardening d diane fluty southeast years as consultant 13 expertise legacy hm products for school division favorite food anything my mother makes hobbies kayaking biking boating watching college football go buckeyes not a chocolate eater/lover e f g needed it favorite food pizza hobbies travelling soccer working out reading spending time with my husband and dog i worked in club med for 4 years and lived in 5 different countries favorite food barbeque ribs hobbies sewing baking line dancing and garage sales i helped with wheat harvest in the summers when i was a teacher technology favorite food any dessert especially chocolate hobbies nature photography camping and biking i m a very proud dad to six wonderful children ranging in age from 31 to 5 dave kowal midwest region yrs as consultant starting 10th expertise secondary science i especially enjoy working with holt mcdougal biology and holt science h fried catfish hobbies reading my only child jessica got married on august 21 and i inherited the most adorable granddaughter named kennedie who is now 7 years old and is in storytown wally day southwest yrs as consultant combined years with hm harcourt and now hmh 32 years 22 as a consultant expertise journeys favorite food thin i wraps hobbies decorating home improvement projects diy was an independent international consultant working in buenos aires argentina and lethbridge canada before joining the company studied with howard gardner at cambridge university focusing on brain research and learning candace gentry midwest yrs as consultant 10 expertise mcdougal littell literature elements of literature secondary social studies gateways write source favorite food lettuce j tracie carr southwest yrs as consultant starting 7th expertise journeys math/thinkcentral favorite food mexican hobbies exercising and traveling k criminal hobbies my children two boys ages 7 and 4 they take up most of my free time and i don t mind at all as a college student i wanted to be the next jim henson after college i worked for the fox kids club as an on-air personality in springfield mo and then indianapolis in currently i write and perform children s music with hundreds of cds in my basement to prove it check out the music at www.singwithmark.com mark bernstein mid-atlantic yrs as consultant 6 4 with hmh expertise 6­12 social studies favorite food my father-in-law s bbq chicken is so good it s l puggle and a snake i m a parrothead and big steelers fan carol baker eastern yrs as consultant 24 expertise reading favorite food seafood hobbies reading traveling taking care of my pets three cats two german shepherds a m tyrone holmes east yrs as consultant 13 expertise larson math grades 6­12 favorite food japanese macrobiotic hobbies yoga nutrition at my first sales meeting i was 21 years old at that age i had never been in a fancy hotel the mini bar didn t have a price list in it and resembled a college dormitory refrigerator thinking the food was free i ate tons of food from the mini bar every day for a week n margo dye midwest yrs as consultant 3 expertise holt elements of literature elements of language mcdougal littell literature favorite food italian specifically my husband s homemade chicken parmesan which he beats with the top of a miller lite bottle hobbies laundry for my family of six my right femur is ¾ longer than my left femur been to band camp can sing the greek alphabet known to bring my ventriloquist doll willie talk to parties chicago bears and chicago blackhawks we got the cup fan o pierre m geurts national yrs as consultant 5 expertise math intervention/isucceed mathtm favorite food garlic and wine hobbies hiking geocaching mountain biking with my wife and two sons aidan 8 and keenan 5 born in belgium native french-speaker swam across lake washington last summer near seattle p kevin eddington west yrs as consultant 1 expertise 2010 holt california literature and language arts/elements of literature favorite food so many to choose from but kogi korean bbq tacos are at the top of my list hobbies cooking and serving my friends and family listening to music i think that i am the youngest consultant in the company at the ripe old age of 27 11 consult us issue five

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everyone s rite favo person 1 t ell us when and how you began your career at hmh i was hired in 1989 when the company was harcourt brace jovanovich hbj and my position was secretary that was the title before administrative assistant to barry bostian who headed up the marketing department i ll never forget my initial interview with barry we discovered that we actually lived in the same subdivision in stone mountain ga before our families moved to orlando and our kids had gone to the same preschools small world i worked in the marketing department for several years and then became the executive assistant to jan spalding when she was promoted to president ceo of harcourt school publishers when jan retired and harcourt was acquired by houghton mifflin i was lucky enough to move into the position as administrative assistant to katie crowe-lile who leads the sales consulting strategic field support team mary landgraf 3h ow many people do you support i support the vp of sales consulting the national consultant team the regional consultant teams the strategic field support team author utilization management and presentation implementation management probably well over 100 people 5w hat is your favorite part of working with the consultants working with the consultants has been so rewarding and they always express their appreciation for my help i m glad to be able to do anything that makes their job a little easier 6w ho has been your role model or mentor at hmh 4y i would say that my role model at hmh has been sandy peters as the executive administrator to many high-level executives in the company over the years is always gracious and professional in every situation ou won an award several years ago that was only given out to a select group of employees can you tell us about it 7i 2h ow has the industry changed technology is the biggest change back in 1989 i was the only one in the marketing department who had a computer it was a wang used mostly for word processing i am proud of the award that i won several years ago when reed elsevier harcourt s parent company stressed company values harcourt school publishers announced quarterly winners of these awards and i won the valuing our people award which was a great honor for me during our quarterly meeting when my name was announced i got a standing ovation what a thrill that was f you could take a vacation anywhere in the world where would you go why vacation what is that i would say if i had to choose any place in the world to go for a vacation i would head to our timeshare in captiva island on the west coast of florida truly a tropical paradise my family has been going there for over 30 years and although we have been many places all over the world this is like our second home can t wait for our next time there consult us issue five 12

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executive vice president chief human resources officer ciara smyth in 2009 and 2010 ciara smyth was named one of the 75 most influential women in the world by the irish voice cu as executive vice president chief human resources officer what are your key responsibilities cs i am responsible for enterprise hr my role is to design the hr strategy fully aligned to our business strategy and assist my team in making our strategy a reality at hmh that specifically includes talent acquisition talent management health and welfare benefits payroll compensation hr systems and our business partnership group who work closely with the business leaders to help design hr programs to achieve business objectives cu when did you begin working with barry o callaghan ent company s sales forces and then further we integrated into k­12 and the same book bag making decisions that impact individuals is never an easy task nor should it be doing so in an equitable fact-based fashion and being considerate to those impacted is important in such a task corporate cultures can differ and do differ and so it s important to define the culture we want to have and to strive towards that organizations evolve through ownership changes and mergers etc we have tried ultimately to take the best from each legacy culture and embed it in hmh up in a big family to get noticed i started early in life i was educated in dublin went to college in dublin and did a postgraduate degree in the uk before coming to the us in 1995 my education has allowed me opportunities i would not have been afforded otherwise and as such i consider myself a product of our education system in ireland cu it has been stated that one of your goals is realizing employee potential at all levels of the organization can you tell us about this initiative cu upon being named one of cs i started working with barry in 1999 it has been an extreme pleasure to work for him for the past decade and i have learnt a tremendous amount from him too cu what is the most difficult challenge when integrating sales forces from different corporate cultures the 75 most influential women in the world by the irish voice you stated that your professional success has been made possible because of the education and upbringing you received at home can you tell us about your upbringing in ireland cs when i came to houghton in 2007 i was surprised at the lack of infrastructure in place to identify and manage our talent great cs integrating any workforce is challenging in the last three years we have integrated first two differ cs i had a fairly standard upbringing i would imagine i come from a big family i am one of six kids and had a very happy childhood i tell people now that some of my ability to make myself heard and influence is because you need to speak our career path infrastructure is designed to allow employees to take control of their own careers and to be active participants in same organizations are simply places that facilitate employee s realizing their potential doing their best work and being the very best they can be to make that happen we continued on next page 13 consult us issue five

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