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2011 full-time industrial design engineering [open innovator bachelor of applied science enable people to improve their diet through smart engineering den haag the hague la haya the hague university makes you think

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industrial design engineering the sky is the limit as a result of globalisation and modern technology we see a world of opportunities that keeps evolving boundaries between products services and consumer experience are becoming increasingly blurred this requires a new type of designer with a broad view the `open innovator our english-language industrial design engineering study programme teaches you to design solutions for today s and tomorrow s complex challenges and to combine creativity with entrepreneurial skills so that the products and services that start in your mind end up in the real world this study programme is already backed by a solid network in the business community businesses are eagerly looking out for these designers of the future coen dekkers programme manager our daily life is full of consumer behavior ourselves and the people around us look what s going on around you and use that knowledge to improve products services or processes our observations and designs are built on the four focus areas of the ide programme user society technology and entrepreneurship.

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key elements a three-year bachelor s programme taught entirely in english a high-level solid academic grounding with a strong focus on practical skills international career prospects strong business and industry links with opportunities for international work placements an opportunity to work with other highly-motivated students with diverse backgrounds each year in this three-year programme has been assigned a theme the first year s theme is `the explorer blazing new trails you can only explore new trails with a truly investigative attitude the theme of the second year is `the creator designing your own world the primary focus will be on the design process which will be explored in detail `the entrepreneur making it happen is the theme chosen for the last year because a good idea will also need to be marketed the year s courses are built around team projects with external partners you will enjoy supportive lectures and practical assignments career prospects with your bachelor of engineering degree a range of opportunities will be open to you you ll have what it takes to start working independently on your own design projects in the role of junior innovator you can join any of the larger companies or work in the arts and entertainment sector having already worked with many of these companies while studying it will be easier to get in touch with them if you d like to specialise you ll be able to continue studying after completing your bachelor of engineering s degree your learning experience industrial design engineering is a three-year english-taught bachelor of engineering the creative process lies at the heart of this technical programme you won t be looking for the standard answers but for genuine innovations whether it concerns a product webservice or your own company from the initial brainstorm to designing and testing concepts with users to the market introduction we will take every step in the process together you ll learn to design creative and successful solutions for complex issues in trade and industry and non-profit organizations solutions that are of value to the user the market and society janneke sluijs co-developer of the industrial design engineering programme the student combines trends and developments in the areas technology economy culture and society to add value through innovative products services or business models applying this approach in mobile application development could lead to a mobile app that scans products in a supermarket and is able to rate the product ecologically and can indicate if it fits your high blood pressure diet curriculum year 1 theme the explorer the researcher four modules projects company based assignments in the first year you will focus on an important phase in a creative design process the explore or research phase key factors are human values technology business and markets opportunities the creative process and exploring cultures and yourself in this initial phase you seek a creative solution to an existing problem or future challenge the creator the designer four modules projects company based assignments internship the second year focuses on actually designing the creative solutions that you devise you will immerse yourself in subjects such as social innovation production techniques user-friendly and environmentally friendly materials and digital design techniques the entrepreneur four modules minors company based assignments internship graduation project in the final year you study support subjects these teach you smart purposeful and strategic entrepreneurship once you have designed a solution its successful marketing is naturally your next concern so that people really do benefit from it you ll learn where you need to focus your attention as an entrepreneur and you will also learn all about matters such as marketing strategies business models corporate social responsibility change management and networking you will also have the opportunity to study minors of your own choice and this is also the year in which you graduate content year 2 theme content year 3 theme content

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the hague and the netherlands the hague is a great place to live study and work in it is an international diplomatic crossroads it is the political capital of the netherlands and home of the royal family the international criminal court peace palace the war crimes tribunal and europol give the hague its name as an international city of peace justice and security there is something for everyone in the hague enjoy the historic architecture soak up the sun on the sandy beaches and walk in the steps of mondriaan and vermeer the hague offers all the benefits of a big city with a village feel it is also home to large numbers of companies and organisations with a global influence internationally-renowned businesses like shell and siemens have their headquarters in the hague the hague is close to europe s largest port and two international airports the netherlands enjoys a strategic geographical position and is often called `the gateway to europe as a result there is a strong international flavour particularly in the country s western urban conurbation the `randstad where the hague is a central part english is widely spoken beyond the classroom between and after your classes you can grab something to eat and catch up with friends at any of the cafeterias or student lounges on campus you can also make friends and have fun by joining one of our student associations these groups of enthusiastic students get together for excursions sports cultural events discussions parties and entertainments for sporty types our sports office offers a wide range of activities you can take part in football tennis fitness golf hockey pilates rowing climbing ice skating and much more for the times when you feel unwell the hague university has a health centre for students and staff conveniently located near the campus.

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enable people to improve their diet through smart engineering any supermarket carries a dizzying number of products packaging cries out for attention with appealing promises like `extra vitamin c `packed with anti-oxidants and `organic `fairtrade or `msc certified yet hardly anyone knows what healthy food is anymore top chefs like jamie oliver are encouraging a return to the enjoyment of natural healthy food and technology can help just suppose you were to devise a useful application for mobile phones so that supermarket shoppers could scan the barcodes on packaging enabling them to see at a glance whether the manufacturer s promises are justified entrance and costs to enrol in the three-year programme you need the equivalent of a higher level dutch vwo diploma such as an international baccalaureate german abitur or three british a-levels at grade c or higher other diplomas may also be acceptable and these will be evaluated upon application more details are available on our website at www.thehagueuniversity.nl please check our website for the most up-to-date information on tuition fees and other costs how to register and further information the application process will depend on which country you are from as well as your diplomas students with a dutch diploma should go to http dehaagsehogeschool.studielink.nl for details on how to apply students with a non-dutch diploma can find all the application criteria on our website www.thehagueuniversity.nl/enrolment for more information on the application process you can also contact the enrolment centre on +31 070 445 85 85 or by filling in the online contact form at www.thehagueuniversity.com/enrolment-contact-form english the industrial design engineering programme is offered in english so proof of proficiency in english is required bachelor s candidates who were educated in the netherlands or whose secondary education was in english are exempt from taking an english proficiency test in all other cases you will have to take a toefl test of english as a foreign language or ielts international english language testing system test if your english test results fall short of the programme requirements but are above a certain level you can follow our six-month or one-year english preparatory school programme industrial design engineering toefl paper-based toefl computer-based toefl internet-based ielts overall ielts speaking ielts reading ielts writing 550 213 80 6.0 www.thehagueuniversity.nl/ide ielts listening

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more information about this programme for programme information feel free to contact coen dekkers programme lecturer by phone on +31 0 70 445 89 56 or by e-mail c.a.h.m.dekkers@hhs.nl for information regarding the application process diplomas english language requirements or the tuition fees visit our website www.thehagueuniversity.nl/enrolment or contact the enrolment centre on +31 070 445 85 85 or via an online form www.thehagueuniversity.nl/enrolment-contact-form for information regarding visa procedures scholarships accommodation or insurance please visit our website www.thehagueuniversity.nl or contact the international office on +31 070 445 85 05 or by e-mail at internationaloffice@hhs.nl experience the hague university open days and university visits visit one of our open days join in with trial study days and take your own personal tour through the university the best way to get a taste of life here on campus is to join in one of our open days it s a great opportunity to tour our impressive campus ask questions about different programmes meet students and staff and see what our city is like please check our website www.thehagueuniversity.nl for current open day information if you cannot make it to an open day you are still more than welcome to come by yourself just let us know when you plan to be here and we will arrange for someone to show you around please send your visit request by e-mail to study-information@hhs.nl colophon editor communications marketing the hague university of applied sciences print opmeer b.v the netherlands we have done our utmost to provide you with the best possible information about studying with us but changes may be made to the educational programme therefore no rights can be derived from the information in this brochure for the latest information please consult our website www.thehagueuniversity.nl september 2010 the hague university the hague university visiting address johanna westerdijkplein 75 2521 en the hague the netherlands postal address p.o box 13336 2501 eh the hague the netherlands international office t +31 70 445 85 05 e internationaloffice@hhs.nl www.thehagueuniversity.nl office hours 11 a.m 3 p.m monday thursday note office hours are limited during official academic holidays our 21,000 students come from all over the world with more than 135 different nationalities we are a diverse and lively group our students can choose from more than 50 different programmes whilst making use of the excellent facilities that the university has to offer like a state of the art library computer facilities and science labs we have several restaurants extensive sports facilities and student lounges where you can unwind and make new friends.

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