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university centre programme catalogue 2011 ­ 2013

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table of contents dean s message undergraduate programmes certificate diploma and higher diploma programmes higher diploma and bachelor of arts degree with honours in european culinary management bachelor of arts degree with honours in international hotel and/or tourism management and/or events management postgraduate programmes postgraduate diploma in international hospitality management mba in international hospitality management english preparatory courses university english preparatory course 12 weeks intensive english certificate 4 weeks admission procedures application visa calendar ­ course dates career services and paid practical internships premises and general information fees registration fee tuition fee scholarships 3 4-5 6-7 8 10 12 15 15 16 16 17 18 19 20 20 21 quality assurance and recognitions contact details 22-23 24 university centre imi is a university centre with courses externally validated by manchester metropolitan university in the united kingdom the validation confirms that the structure depth and quality of the courses are equivalent to those taught in manchester the validation includes a quality assurance process instituted by manchester metropolitan university and a further assessment is made periodically by the united kingdom s quality assurance agency in addition for many years imi has used an external examiner system whereby well qualified subject specialists review examination papers course work and dissertations to ensure transparency and fairness in the assessment process these procedures are supported by a well qualified academic staff and support services to create a positive learning environment.

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dean s message university centre i was fortunate to have joined the imi university centre as the academic director and dean of faculty in february 2010 at a very exciting moment in its history imi is on the verge of celebrating its 20th anniversary and it is a good moment to reflect on what has been achieved and what is about to be achieved in particular i would draw your attention to the culturally diverse character of not only the student body but also the staff who speak 25 languages between them this cultural diversity was present at the outset two decades ago but is even more marked today with students coming from 50 countries drawn from the continents of europe asia africa north and south america over the years `international night at imi has become an exciting event i would also like to draw your attention to the 16 year old relationship with manchester metropolitan university mmu which validates our undergraduate programme the delivery of a british style degree with its attention to academic quality within switzerland a country justly renowned for its hospitality has proved to be an enduring success we are proud of the strength and longevity of this relationship imi was also delighted to be selected by presence suisse of the ministry of foreign affairs and by the lucerne tourism office to be the central switzerland hospitality ambassadors at the olympic games in beijing in 2008 the following year saw imi playing a leading role in the first world tourism forum lucerne wtf as the only participating hospitality management educator we helped to support the event and our students were actively involved enabling them to mingle with the leaders and entrepreneurs of the international business community that help shape future tourism trends such engagement enhances the experience that our students gain here and contributes to their employability our success continued into 2010 with our website being awarded the `swiss best of the web award and there are plans to build on this achievement the next few years promise to be equally if not more dynamic since imi is located close to lucerne one of the most beautiful cities in switzerland set on a lake with the stunning backdrop of the alps lucerne is becoming a city of not only commercial opportunities but also a major cultural and sporting centre in addition to the stunning museum of art there are many galleries and concert venues while the nearby lake and surrounding countryside play host to a wide variety of sports visitors to the city often comment on the range and quality of its restaurants as well as the wide choice offered by its shops i am delighted to have taken up this position and look forward to welcoming you here professor michael hitchcock dean s message 3

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certificate diploma and higher diploma programmes requirements for admission ­ 17 years of age ­ high school certificate or equivalent eg gce o/a levels ­ proficiency in english 500 toefl paper-based 61 toefl internet-based 5.0 ielts or equivalent applicants who do not have the required english level may join the 4 week intensive english certificate iec or the 12 week university english preparatory course uepc for more information please refer to page 15 imi certificate in international hotel and tourism management who is this programme for this 5 month programme which is validated by imi s uk partner the manchester metropolitan university is equivalent to the first year of university and is designed for school leavers who wish to begin their academic and industry career in hospitality and tourism with a good grounding in operational management programme objective and content the objective of the programme is to give students a sound professional education in the operational management of hospitality and tourism organizations with a par ticular focus on the management of food and beverages front office systems and tourism processes the programme also includes opportunities to acquire fundamental skills in languages information technology communication business planning and self-development dual imi diploma in international hotel and tourism management mmu certificate he in hotel and tourism management awards who is this programme for this 5 month programme which is validated by imi s uk partner the manchester metropolitan university is equivalent to the second year of university and is designed for those who already having qualifications in and/or experience of the fundamental operational aspects of hospitality and tourism management seek to develop these skills to supervisory management level programme objective and content the objective of the programme is to develop students professional understanding of how hospitality and tourism organizations integrate business functions and focuses on specific departmental responsibilities housekeeping and facilities management as well as cross-functional management skills accounting financial management marketing and sales and the uses of e-commerce the programme also offers opportunities for the learning of foreign languages and core intermediate management skills dual imi higher diplomas mmu diploma he awards in ­ ­ ­ ­ ­ international hotel management international tourism management international hotel tourism management international hotel events management international tourism events management who are these programmes for each of these programmes all of which are validated by imi s uk partner the manchester metropolitan university are equivalent to the third year of university and allow either a measure of specialization in either hospitality or tourism management or the opportunity to study both subjects jointly the courses are designed for those with an interest in rapidly achieving junior management positions and who already have relevant qualifications and/or experience programme objective and content all three programmes share a common core of higher level management subjects with an emphasis on business development including enterprise development and appraisal human resource management and corporate financial planning specialization is possible in tourism and transport tourism consumer behaviour food and beverage management and food costing purchasing merchandising and control the programme also offers opportunities for learning and developing foreign language skills as well as higher management skills for example negotiation and data analysis entry dates there are two intakes per year early in february and august 4 undergraduate programmes

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academic semester costs swiss francs registration fee chf 2 800 all-inclusive fee chf 25 750 for details on costs please refer to pages 20­ 21 content semester 1 5 months certificate personal development planning i restaurant service introduction to beverage studies rooms division management housekeeping management introduction to the global hospitality tourism industry business language culture i french or german i semester 3 5 months diploma personal development planning ii front office skills computer reservation systems wine beverage studies culinary production financial management i cost accounting business language culture ii french or german ii semester 5 5 months higher diploma personal development planning iii enterprise development project human resource management services marketing financial management ii french or german iii or spanish i plus pathway choice pathway 1 international hotel management food beverage facilities management food costing purchasing merchandising pathway 2 international tourism management tourism impacts transport tourism pathway 3 international hotel tourism management tourism impacts or transport tourism food beverage facilities management or food costing purchasing merchandising pathway 4 international hotel events management events operations food beverage facilities management or food costing purchasing merchandising pathway 5 international tourism events management events operations tourism impacts or transport tourism semester 1 entry with high school certificate imi certificate semester 2 paid practical training semester 3 imi diploma mmu certificate he awards semester 4 paid practical training optional semester 5 imi higher diploma mmu diploma he awards semester 6 imi mmu ba degree with honours semester 7 mba 1 year 2 years 21 2 years 3 years 31 2 years note additional optional paid practical training possible between semester 5 and 6 and/or semester 6 and 7 undergraduate programmes 5

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higher diploma and bachelor of arts degree with honours in european culinary management dual imi higher diploma in european culinary management mmu diploma he in european culinary management awards requirements for admission ­ 18 years of age ­ graduates of recognised hotel or culinary management schools with a strong motivation to specialise in culinary management ­ experienced chefs who wish to acquire a formal managerial education ­ high school certificate or equivalent ­ proficiency in english 500 toefl paper-based 61 toefl internet-based 5.0 ielts or equivalent applicants who do not have the required english level may join the 4 week intensive english certificate iec or the 12 week university english preparatory course uepc who is the programme for the higher diploma is a 5 month specialist programme validated by the manchester metropolitan university and is equivalent to the third year at university it is designed for those with prior qualifications in culinary arts or management it is an ideal programme for qualified chefs to elaborate their knowledge in a european context programme content students on the higher diploma programme study wes tern gastronomic cookery international patisserie food costing purchasing and merchandising services marketing personal development planning and a european language dual imi mmu bachelor of arts degree with honours in european culinary management requirements for admission ­ imi higher diploma in european culinary management or equivalent ­ transfers are considered from recognised hotel and tourism schools and universities for details contact registration@imi-luzern.com ­ proficiency in english 525 toefl paper-based 71 toefl internet-based 5.5 ielts or equivalent who is the programme for the bachelor of arts degree with honours is validated and awarded by the manchester metropolitan university it is a six month course and is an extension of the imi higher diploma programme in european culinary management or similar qualifications in a world where well rewarded executive head chefs increasingly require sophisticated management skills it emphasises the importance of administering and integrating the culinary department with service and marketing in the wider restaurant and hotel organization programme content the ba degree with honours builds on the studies of the higher diploma programme to include culinary systems management food and beverage themes and applications personal development planning with an emphasis on career development strategic international marketing management and research methods this last module prepares students for the dissertation that normally focuses on a culinary management theme more extensive details of these exciting courses can be found on www.ici-luzern.com entry dates there are two intakes per year january and july ba degree with honours and february and august higher diploma academic semester costs swiss francs higher diploma ba honours degree registration fee chf 2 800 chf 2 800 all-inclusive fee chf 25 750 chf 28 050 for details on costs please refer to pages 20 ­ 21 6 undergraduate programmes

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semester 1 semester 2 semester 3 semester 4 semester 5 mba non residential entry with experience or diploma in hotel or culinary management imi higher diploma paid practical training mmu diploma he optional in european culinary management awards dual imi mmu ba mba honours degree in residential european culinary management or international hotel management 1 year 11 2 years 2 1 2 years haresh pritamdas has been nicknamed the millionaire prata guy by all his close friends and for good reason this 30-year old entrepreneur literally whipped up a storm in the local food scene with the creation of spize the makan place in singapore he studied culinary management at imi you really need a good business foundation when making any business decisions quote from a newspaper undergraduate programmes 7

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dual bachelor of arts degree with honours in international hotel and/or tourism and/or events management requirements for admission ­ imi higher diploma in hotel and/or tourism management or equivalent ­ transfers are considered from recognised hotel/tourism management schools or universities for details please contact the registrar at registration@imi-luzern.com ­ proficiency in english 525 toefl paper-based 71 toefl internet-based 5.5 ielts or equivalent dual bachelor of arts degree with honours of the manchester metropolitan university imi university centre in ­ ­ ­ ­ ­ ­ international hotel management international tourism management international hotel and tourism management international hotel and events management international tourism and events management european culinary management who are these programmes for each of these 6 month programmes which are validated and awarded by the manchester metropolitan university are equivalent to the final year of university study and allow a measure of specialization in either hospitality or tourism or events management or the opportunity to study two subjects jointly the courses are designed for those who have prior qualifications to higher diploma level and who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion programme objective and content the objective of these programmes is to equip students with employability skills for the demands of senior management in the tourism hospitality and corporate events industries students receive individualised attention and the curriculum focuses on the strategic business development of hospitality and tourism organizations core subjects including international strategy and marketing international food and beverage concept development international tourism development strategies for evaluating management decisions mice management and personal development planning with an emphasis on career development entry dates there are two intakes per year early in january and july academic semester costs swiss francs registration fee chf 2 800 all-inclusive fee chf 28 050 for details on costs please refer to pages 20 ­ 21 international hotel management international tourism management international hotel and tourism management international hotel and events management international tourism and events management european culinary management personal development planning iv research methods international strategic marketing management dissertation food and beverage themes and applications meetings incentive convention and exhibition mice management information and communication systems international tourism development food and beverage themes and applications culinary systems management information and communication systems food and beverage themes and applications international tourism development 8 undergraduate programmes

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mochamad suryadharma sasradipoera harry director of sales jw marriott hotel jakarta imi is one of the key elements when i consider my career s achievements i am proud to be an alumni of imi and will always be an ambassador for imi carmen gretler received first prize in the literature competition organised and owned by the chinese version of swissinfo my time spent in lucerne and imi was an important milestone in my life where i start my life in this country undergraduate programmes 9

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postgraduate diploma in international hotel and events management requirements for admission ­ unrelated degree diploma or other relevant qualifications or experience ­ imi regards strong motivation and maturity as important as academic qualifications ­ english competent to undertake postgraduate diploma e.g 5.5 ielts or equivalent applicants may be tested by imi applicants who do not have the required english level may join the 4 week intensive english certificate iec graduates of english language medium programmes are usually admitted who is this programme for this 5 month intensive course is designed for students with qualifications and/or experience in other subjects who wish to make a career in the hospitality industry by following a flexible but intensive period of study programme objective the programme s objective is to equip students with limited or no experience of the hospitality industry with the practical and management skills necessary for entry level positions in the hotel events and related industries the core focus is operational and integrative management with subjects including food and beverage operations front office management and the business development of hospitality organizations including finance marketing and human resource management and events management ­ ­ ­ ­ ­ ­ ­ ­ ­ programme content personal development planning front office management services marketing financial management business language and culture human resource management food and beverage service events management language and culture french or german entry dates there are two intakes per year early in february and august academic semester costs swiss francs registration fee chf 2 800 all-inclusive fee chf 25 600 for details on costs please refer to pages 20 21 semester 1 entry with unrelated honours degree or other relevant qualifications and management experience postgraduate diploma semester 2 paid practical training in switzerland optional 1 year semester 3 mba residential semster 4 mba non residential 2 years 10 postgraduate programmes

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christian lo senior sales manager sales marketing at ascott international management indonesia everything i learnt and experienced during my time at imi has really supported my professional career and development it is because of imi that i have been able to have the career i wanted bryn foulkes-jones director sales marketing city square trading pty ltd i am now the general manager of african wind developments pty ltd which is a project based company focusing on large commercial projects on the african continent that can be identified for chinese investors we currently have offices in shanghai sandton johannesburg and will shortly be opening an office in mauritius g shervington works as district sales manager for western usa for the jamaican tourist board i thought it beneficial to immerse myself in the tourism capital of switzerland luzern so i could experience each and every component of the industry in this efficient culture that runs like clockwork and the icing on the cake was learning german as a foreign language postgraduate programmes 11

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dual master of business administration mba in international hospitality management requirements for admission ­ first degree with honours in relevant fields of study i.e hospitality and tourism or first degree with honours in unrelated fields of study and adequate professional experience or successful completion of imi postgraduate diploma ­ exceptionally a pass degree or no degree combined with high level managerial experience in hospitality and tourism will be accepted ­ english competent to undertake mba applicants may be tested by imi ­ professional and managerial experience in relevant areas ­ imi regards strong motivation and maturity as important as academic qualifications who is this programme for this 6 months intensive residential course is followed by a 6 months non residential programme for the field consulting project or dissertation the course is designed for students who wish to develop their skills and understanding of the hospitality industry in preparation for middle and upper management positions the programme is validated by the manchester metropolitan university and graduates receive a dual award from the manchester metropolitan university and from imi university centre objectives and content of programme the programme aims to equip students with the professional and sector specific skills to eventually enter higher levels management in the hospitality industry by focusing on those subjects that relate to the internationalization of hotel and hospitality companies the core focuses are on a strategic management hospitality management marketing financial management entrepreneurship and the dissertation or field consulting project entry dates there are two intakes per year in january and july students requiring english language support may be advised to either take the postgraduate diploma where there is special provision for english or to study english to a higher level in their country of origin before embarking on the course applicants who have graduated at degree level in the english language medium will be admitted directly to the mba duration 12 months direct entry with 6 months residency only 1½ years if pursuing a imi pgdip or 2 years for imi pgdip mmu mba and internship option students who wish to undertake paid practical training in switzerland must also additionally study german or french students without honours degree in hotel or tourism management will be encouraged to consider this option programme content international strategic management business research methods global hospitality management services marketing e-business financial management for services entrepreneurship and innovation dissertation or field consulting project costs for the full programme swiss francs registration fee imi graduate all inclusive direct entry all inclusive chf chf chf 2 800 32 700 35 700 for details on costs please refer to pages 20­ 21 12 postgraduate programmes

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semester 1 entry with related honours degree or other relevant qualifications and management experience and unrelated honours degree with adequate related professional experience mba residential semester 2 mba non residential option paid practical training in switzerland 1 year 11 2 years semester 1 entry with unrelated honours degree or other relevant qualifications and management experience postgraduate diploma semester 2 paid practical training in switzerland optional 1 year semester 3 mba residential semster 4 mba non residential 2 years statements i gained lots of knowledge which are currently applicable to my daily job it was not a book based learning methodology but many group works projects discussions online articles information sharing and exchange with the very experienced lecturers were fantastic to add on more practical knowledge not the least the incredible panorama the greens friendly swiss and the noisy cow bells put in more savor to my stay in imi way ing tah 2007 learning and development manager mandarin oriental sanya china i can thoroughly recommend imi s newly validated mba with manchester metropolitan university i was happy with the original mba which certainly helped underpin my career in business but the new mba with its sharpened focus on hospitality and services management represents a great step forward urs keiser 2001 managing director conim ag ­ concepts ­ implementation switzerland the validation of the mba by mmu provided imi with the opportunity to reflect creativity on the needs of managers in the hospitality sector and to test out new ideas the process of validation facilitated critical debate and enabled imi to sharpen its focus on future trends in hospitality dr roy c wood associate professor academy of hotel and facility management breda university of applied science the netherlands 13

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mochamad suryadharma sasradipoera harry director of sales jw marriott hotel jakarta imi is one of the key elements when i consider my career s achievements i am proud to be an alumni of imi and will always be an ambassador for imi conrad chia australia hospitality coordinator at megt institute without the move to switzerland to gain more qualifications at imi i don t think my career development would have been as exciting as it has been 14

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imi university english preparatory course uepc requirements for admission ­ 17 years of age ­ high school certificate or equivalent ­ english proficiency 400 toefl paper-based 32 toefl internet-based under 4.5 ielts or equivalent who is this programme for this 3 month 12 week intensive course is designed principally for students who wish to improve their english skills in preparation for an internationally recognised english language examination or for entry into the main hospitality programme at imi programme objective and content the programme s objective is to prepare students for an internationally recognised qualification in english for further details please contact the imi marketing department at marketing imi-luzern.com the course is structured in two parts the first eight weeks focusing on generic english skills the remaining four weeks comprising of the imi intensive english certificate curriculum with an emphasis on english language skills in business besides this students will study relevant introductory hospitality related subjects as well as learning strategies and study techniques finally professional excursions will increase students knowledge of swiss hospitality and tourism entry dates there are two intakes per year mid october and early may costs partly sponsored registration fee all-inclusive fee swiss francs chf 1 440 chf 5 900 for details on costs please refer to pages 20 ­ 21 imi intensive english certificate iec requirements for admission ­ 17 years of age ­ high school certificate or equivalent ­ english proficiency 500 toefl paper-based 61 toefl internet-based 5.0 ielts or equivalent who is this programme for this 1 month 4 week intensive course is designed principally for students who wish to improve their business english skills programme objectives and content the programme objective is to equip students with the listening speaking and writing skills necessary for effective understanding and performance in academic and business life as well as everyday situations the focus is on vocabulary grammar and syntax in the business context small groups ensure individual attention and the opportunity to secure a recognised test score two afternoon excursions per week will allow students to become familiar with the swiss way of life entry dates there are two intakes per year early in january and july costs partly sponsored registration fee all-inclusive fee swiss francs chf 480 chf 2 300 for details on costs please refer to pages 20 ­ 21 english preparatory courses 15

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