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create bind share photobooks by unibind visit unibind at booth #3153 affordable fast and easy the casemaker 750a produces individually personalized hard covers at a speed up to 400 covers per hour it wraps individually personalized prints around the pre-assembled caseplanos casemaker 750a point of sale options with unibind s new point of sale options you can upgrade your photo experience or even give a gift in a very unique stylish way we offer 4x6 photo books with beautiful matching mailing envelopes our unicalendar lets you create a personal calendar with a year of photos new discover dinotalk s line of talking and singing products distributed exclusively by unibind ask about these products at pma 2010 counter display floor display kiosk sizes 4 x 4 6 x 4 7 x 5 6 x 6 8 x 6 8 x 8 8 x 10 8½ x 10 11 x 8½ 10 x 12 12 x 12 11 x 17 colors finishes customization linen glossy leather metallic offset hotfoil visit us at pma 2010 booth #3153 photobook@unibind.com www.unibind.com[close]
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february 2010 connections 2 6 volume 86 no 2 trends technology 44 greening a business labs take steps to do the right thing for the environment association leadership contributors see who s behind this issue research in data watch 10 newsline read about news trends and the latest pma marketing 47 viewpoint alejandro cerutti of onlinephotofix offers tips for making photo restoration a profitable service pma 2010 15 connect energize succeed the pma 2010 show guide 16 dima 2010 innovative sessions designed to educate and inspire 18 piea 2010 photo safari evening with an artist among favorite returning topics for educator group 48 viewpoint michele cardello of albums inc provides perspective on the disturbing trend of vanishing wedding albums 56 parting shot pma executive director ted fox discusses the importance of innovation in the photo imaging industry 19 spaa 2010 sports and event photographers conference will deliver a mix of business and photography sessions plus hands-on sessions include facility tour and panel discussions business marketing 30 achievements recognized brenton watkins is the pma australia young achiever award winner plus plans are announced for the canada young imager award new fujifilm north america organization about changing technologies and markets 20 pspa 2010 highlights of annual meeting of school portrait studios 21 ppfa 2010 custom framing conference offers killer keys and marketing moxie 33 interview fujifilm pma magazine talks to the leadership of the 24 flip it upside down you ll flip for pma 2010 official business session speaker peter sheahan and his panel of industry retailers 26 be a retail superstar pma 2010 official business session 40 foto horst austrian photo dealer bases success on top prices expertise and internet sales speaker george whalin explains how independents achieve stratospheric success 49 better business trend analyst laura heller discusses steps to stay in the photo retail business 28 how tweet it is think twitter marketing is a waste of time pma 2010 official business session speaker guy kawasaki wants to change your mind 53 product spotlight 54 marketplace pma february 2010 www.pmai.org 1[close]
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association leadership connections rainer th schorcht 2009-2010 pma international president pma 2010 represents the most advantageous opportunities in innovative products and services as well as progressive sales and marketing methods to make your business even more prosperous formoreonthepma 2010 international convention and trade show,seepage15 officers and trustees president president-elect vice president treasurer executive director/secretary trustees trustees-at-large national chairpersons australia brazil canada france +germany +italy +mexico +new zealand peru united kingdom united states territorial vice presidents australia easternregion southernregion westernaustralia,south australia,northernterritory andqueenslandregion brazil rioandnortheast southandsãopaulo canada britishcolumbia central eastern prairieprovinces france germany mexico new zealand peru united kingdom united states dixie greatlakes newengland newyork/newjerseymetro northcentral northerncalifornia pacificnorthwest southcentral southerncalifornia southwest 2009 2010 rainerth.schorcht,fotoschorchtgmbh,gütersloh,germany brianwood,photovision,salem,or markklostermeyer,mcpf,designframesllc,fallschurch,va roberte.friendii,districtphotoinc beltsville,md tedfox,pma,jackson,mi allenshowalter,kingphoto/showalterimaginggroup,harrisonburg,va kenstrawbridge,strawbridgestudiosinc durham,nc huberta.rothärmel,cewecolorag&co.ohg,oldenburg,germany fredh.lerner,ritzinteractiveinc irvine,ca kirkm.sidley,pictureperfect,portland,or robertc.bagliolid,bellartecamerafotosource,hamilton,on,canada michellebogosianheckmann,thecamerashop,brynmawr,pa billeklund,sharponehourphoto,eauclaire,wi robertl.hanson,harold sphotocenter,siouxfalls,sd monakelly,walgreenco deerfield,il johnt.mark,marklab-dorianstudio,spokane,wa tonymiresse,art scamerasplus,westallis,wi gabriellemullinax,fullertonphotographicsinc fullerton,ca petern.sandrianjr sandriancamerashops,lebanon,nj sergeye.savenko,sava-digital,moscow,russianfederation richardrobertson,ted scamerastoresvicptyltd,southmelbourne,vic,australia marioshimoda,shimodaphotoevideoltda,voltaredonda,riodejanero,brazil jeansimard,lllozeaultd montreal,qc,canada philippepaillat,ppplpictis,saumur,france arminthorn,h.kertscher&co hamburg,germany dariobossi,ascofoto,milan,italy rolfw.schmidt,fotoprisasacv,mexicocity,mexico grahamboswell,snapshotltd hamilton,newzealand albinosamanez,fotojohnnysac,lima,peru philp.rigby,spectrumimaging,newcastleupontyne,england glenhutchinson,costcowholesalecorp issaquah,wa johnralph,johnralph scamerahouse,erina,nsw,australia timjones,perfectprints,hobart,tas,australia alans.logue,huttstreetphotos,adelaide,sa,australia sergioluizyago,shimoda&yagophotoservice,resende,riodejanero,brazil marcoskamimura,mitlabfotogrltdafotopaulo sãopaulo,brazil carollross,fotosourcereid s whiterock,bc,canada harrymac,downtowncameraltd toronto,on,canada michellacaille,leprosdelaphoto,montreal,qc,canada lisaotto,banffphotography,banff,ab,canada christophecoste,photochristophe,cadaujac,france dominiquelacroix,lis,poissy,france martinwagner,ringfotogmbh&co.alfomktg.kg,fürth,germany alejandrosilviogarciaromero,conceptoeimagendigitalsadecv,mexicocity,mexico katrinamaguire-alves,pictiurperfect&katrinamaguirephotography,matamata,newzealand leisyh.landauromedina,fotoclubdigitalsrl,lima,peru garethdavies,daviescolourltd cardiffbay,wales margaretremy,quickprints,meridian,ms aaronsaldana,nettlecreekcolorsystemsinc griffith,in davemarsh,precisioncamera,enfield,ct joelpaymer,cameralandinc newyork,ny garyg.grinaker,thephotoexpressinc bismarck,nd terryhart,gordon sphotoservice,reno,nv randymccrea,timelessphoto&portraits,boise,id chrisscooter,cooter svillagecamera,dallas,tx stephenwormser,stephenwormserphotography,redlands,ca marktreadwell,c.r.i.s.cameraservices,chandler,az committee chairpersons associationofimagingexecutives certifiedphotographicconsultants digitalimagingmarketingassociation environmental,health&safety massmerchandisers minilabs/localmarkets nationalassociationofphotoequipmenttechnicians onlineimaging peoplelabs photoimagingeducationassociation photoretailersandon-sitelabs/localmarkets photoretailersandon-sitelabs/nationalmarkets pmacopyright professionalpictureframersassociation professionalschoolphotographersassociation retailportraitandeventphotography sportsphotographers societyofphotofinishingengineers suppliers executivecommittee +auxiliarymember thomasrieger,riegercommunicationsinc clarksburg,md chrislydle,cpc,chris cameracenteranddigitalphoto,aiken,sc chrislydle,cpc,chris cameracenteranddigitalphoto,aiken,sc susanborea,fujicolorprocessinginc valhalla,ny joemiller,gianteaglemarketsinc pittsburgh,pa donaldspringjr cavalcadecolorlab,huntsville,on,canada kimvolz,ritzcameraservicecenter,beltsville,md richardtranchida,ritzcameracentersinc beltsville,md co-chairdonaldburrell,burrellcolourimaging,crownpoint,in co-chairrichardmiller,miller sprofessionalimaging,pittsburg,ks carolelichty-smith,cincinnaticountrydayschool,cincinnati,oh petersandrian,sandriancamerashops,lebanon,nj richardrobertson,ted scamerastoresvicptyltd,southmelbourne,vic,australia stevennoble,pma,jackson,mi geneausili,cpf,thepictureshow,valencia,ca toddwilbert,creativeimages,galena,md jeffreywilson,jwpartypictures,elsegundo,ca tomhayes,visualimagephotographyinc cedarburg,wi tomkelly,ritzcameracentersinc beltsville,md eddieritz,ritzcameracentersinc beltsville,md 2 pma february 2010 www.pmai.org[close]
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executive publishers ted fox bruce aldrich publisher gary pageau gpageau@pmai.org copy editor/fact checker cathy haldane chaldane@pmai.org national sales manager james byles jbyles@pmai.org executive graphics and production yvonne philpott production manager melissa hempstone graphic designer carrie joers editorial office 3000 picture place jackson mi 49201 517-788-8100 fax 517-788-8371 for article ideas or letters to the editor submissions contact gary pageau at gpageau@pmai.org for advertising article reprints or direct mail inquiries contact james byles at jbyles@pmai.org or call 202-973-6448 the media kit is also available online at www.pmai.org for subscription address changes contact laura covey at lcovey@pmai.org pma magazine connecting the imaging communities issn 0031-8531 is published monthly except july/august and november/december copyright 2010 by photo marketing association international 3000 picture place jackson mi 49201 usa no part of the contents of this magazine may be reproduced by any means without the written consent of pma magazine periodical postage paid at jackson mich and additional mailing offices available only to firms and individuals in the photographic industry one-year subscription prices for u.s $50/with newsline $85 two-year subscription $90/with newsline $150 canada one-year subscription $55/with newsline $90 two-year subscription $100/with newsline $160 payable in canadian funds plus gst international one-year subscription $70/with newsline $105 two-year subscription $130/with newsline $190 payable in u.s funds single copies $5 each postmaster send address changes to pma magazine at above address or email laura covey at lcovey@pmai.org change of address notices should show both old and new addresses photo marketing association international offices are located at 3000 picture place jackson mi 49201 usa 517-788-8100 fax 517-788-8371 unit 9 14 frenchs forest road frenchs forest nsw 2086 australia 61-02-9454-2444 fax 61-02-9454-2454 alameda irerê 105-jardim itatiaia 06844-260 embu sp brasil tel/fax 55-11-4781-2863 p.o box 81191 ancaster on l9g 4x2 canada 905-304-8800 fax 905-304-7700 wisteria house 28 fulling mill lane welwyn herts al6 9ns england 44-01-438-840367 fax 44-01-438-716572 hiltenspergerstr 9 80798 munich germany 49-089-271-8671 fax 49-089-273-0291 pma europe or 49-0175-157-3946 fax 49-089-273-0291 via passo di brizio 2 20148 milano italy 39-02-40-5775 fax 39-02-40-07-2078 p.o box 89102 torbay north shore city auckland 0742 new zealand 64-09-473-1670 fax 64-09-473-1693 p.o box 523 moscow 107061 russia tel/fax 7-499-161-3778 1010 massachusetts avenue n.w suite 400 washington dc 20001 usa 202-639-8888 fax 202-296-5333 it s more than puzzling what you can do with photos brooke print cutters kodak scanners hope jigsaw puzzle and die cutters storybook publishers s1220 photo scanning system hr-1 218 hr-1218sa semi automatic advance of dies for puzzle cutting new cute mini album system independent consultant web publishing system to bring stories and photos together post office box 300 hansville washington 98340 usa tel +1.360.638.2591 fax +1.360.638.1658 e-mail info@brookecutters.com www.brookecutters.com pma february 2010 www.pmai.org 3[close]
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connections contributors was also director of marketing and creative for albums inc for 12 years awards in recent years michele cardello is president and ceo of albums inc strongsville ohio and has grown up in the photo industry she has served as an advisory board member for the professional photographers association of america ppa cardello alejandro cerutti onlinephotofix.com founder and ceo was born in argentina and into the photography world in 1972 his parents owned and operated a photographic studio and store which provided the beginning and foundation to his passion for photography cerutti found onlinephotofix.com in december 2000 he is also a photographer winning several jennifer barr kruger began writing for pma magazine in 1994 and is now senior editor she is also editor of several pma enewsletters including pma newsline aie the imaging executive newsletter for members of the association of imaging executives aie and digital imaging digest for members of the digital imaging marketing association dima barr kruger also creates podcasts at www.dimacast.com and www.imagingexecutive.com from various interviews for digital imaging digest aie the imaging executive and pma magazine off the job she is married and the mother of three small children barr kruger can be reached at jkruger@pmai.org bonnie gretzner is a senior editor with pma magazine and has been a professional writer for 18 years she joined pma in 1998 and has also served as managing editor gretzner covers a wide range of topics for pma such as professional imaging and technology trends as well as retailing she is also the editor of the school photographer for members of the professional school photographers association international she has also covered the association for imaging executives aie pma member association and edited its newsletter for nine years when she is not working gretzner enjoys running biking and simply being with her two daughters gretzner can be reached at bgretzner@pmai.org ted fox is the pma executive director ceo and executive publisher fox came to pma in 1982 forming the extensive pma in-house marketing research department in 1992 he was promoted to group executive marketing information and was instrumental in the formation of the digital imaging marketing association dima in 2003 he became executive director upon the retirement of roy s pung fox discusses how pma can help retailers meet the challenges of the current market in his parting shot column on page 56 fox earned a bachelor of business administration and a master of business administration in finance from michigan state university he lives not far from his alma mater in the rural town of eagle mich fox can be reached at tfox@pmai.org by jan wilcox publisher gary pageau began his pma career in 1987 in the editorial department recently he s taken up social networking via facebook and twitter but more often than not would rather talk on the phone his ipod is filled with 70s progressive rock and `80s new wave pop an avid snap shooter he photographs his wife and family four kids and three dogs in and around jackson mich he can be contacted at gpageau@pmai.org or follow his tweets at www.twitter.com/garypageau jennifer barr kruger jkruger@pmai.org bonnie gretzner .bgretzner@pmai.org don long .dlong@pmai.org senior editors jacques kau mann jkau mann@pmai.org chad munce cmunce@pmai.org technology advisors industry consultant contributors herb stein hstein@pmai.org 6 pma february 2010 www.pmai.org dimitrios delis .ddelis@pmai.org laura heller lfheller@gmail.com[close]
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visionary leadership nikon congratulates mr michio kariya president ceo and coo of nikon corporation on receiving the prestigious pmda person of the year award we celebrate and honor your accomplishments in the photo imagery industry we thank you for your dedication leadership and vision throughout the years nikon 4/c to come[close]
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advertorial the member advantageone community many opportunities are you making the most of them running a business is a challenge but you don t have to go it alone isn t that one reason you joined a trade association in the first place being a part of pma connects you to the ideas information and people who can help grow your business membership provides access to a broad community and creates a wealth of opportunities you ve paid for these privileges but are you using them to full advantage pma has a history of guiding members through changes whether those changes are in technologies consumer behaviors or economic cycles pma provides the tools and information needed to thrive in the face of change it s one reason pma has served as a voice of the industry since 1924 here are just a few of the many opportunities pma membership offers pma also offers direct positive and proactive representation of the photo imaging industry with federal state and local governments on existing and proposed laws rules and regulations affecting pma members pma membership upgrade pma offers fresh out-of-the-box solutions to bring in new customers and make running your business easier you could spend thousands of dollars on one ad campaign to bring in customers or upgrade to pma and access the pma marketing toolkit of new agency-developed materials including print ads email newsletters in-store materials and more campaigns for holidays babies archival services and more are all available to customize new campaigns are released every quarter navigate through myriad photo publishing options with photo publishing quick start an essential resource available to pma members compare software options use a roi calculator and go step-by-step through a ready-to-use business plan to implement the best photo publishing solution show customers the possibilities your services offer with our consumer articles library of copyright-free materials for reprint in newspapers newsletters or any publications interested in promoting photography help customers have a better experience taking pictures with consumer education videos you can embed into your website get images of people products and holidays to use without worrying about copyrights from our photography library pma has a selection from which to choose if you can t find what you are looking for there use the discounts on fotolia stock photography conveniently available wherever you are pma and ppfa webinars provide tips and solutions on various topics pma members receive free enrollment upgrade your membership to pma for only $50/month or $600/year and experience new ready-to-use tools that help you save time and money n connection when you have an it question or a problem pma members and pma it staff are available to help in the photo it forum join the conversation share ideas or vent your frustration no need to face the blue screen of death alone pma events occur worldwide including your own backyard meet with members in your region to discuss local issues share solutions and experience camaraderie at pma division and ppfa chapter meetings knowledge gain insight into purchasing trends consumer behaviors and industry forecasts with pma marketing research most reports are available free to pma members with discounts available for premium research services sometimes you just need to see it to understand it pma tv online video library offers how-to s conference sessions ad samples from pma members consumer training and more guidance pma regulatory activities provides one-on-one consulting on legal environmental and copyright issues as part of your membership search for regulations by zip code call or email pma with any questions you have and reference guides to protect you and your community 8 pma february 2010 www.pmai.org bylauracovey,pmamembershipsalesandservicesexecutive[close]
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quest for perfection artist david mendelsohn artist david mendelsohn s most recent show at the portsmouth museum of fine art was a resounding success by all measures i had been intending to try kodak s endura metallica paper for some time having the opportunity to have the images produced on the new polielettronica laser printer turned out to be just what i had been hoping for after an initial test i was thoroughly convinced and decided to mount the full show using high resolution prints produced on a polielettronica 1200 dpi laser printer outstanding quality exceptional results the prints glowed the polielettronica high resolution printers are fast becoming the new standard for fine art photographic printing meet david at the 2010 pma show february 22 2pm booth 2852 polielettronica-usa inc 503 846 1492 1 800 675 1493 www.poli-pro-usa.com[close]
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