The ASA Annual Report March 2011 - March 2012


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A review of the last year at the ASA. The report includes the ASA financial statements from the year.

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learn to swim outcome 85 of children achieving ks2 primary school attainment target annual report and accounts 2011-2012


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contents chairman s report chief executive s report learn to swim health and participation athlete development facilities workforce development governance structures and partnerships key performance indicators report and financial statements acknowledgements 3 4 7 13 19 33 37 41 46 51 62 cover photography all internal photography except where indicated 200 thousand over swims have been taken as a result of the british gas free family swim promotion 2 the asa annual report and accounts 2011 2012


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chairman forewords we fully recognise the sport england requirement for the asa to meet its contractual targets and will continue to work with them closely to ensure that the association is doing everything it possibly can to provide leadership across the swimming `industry john crowther chairman while the chief executive s report will comment on our efforts to increase the number of people swimming regularly i must put on record the board s disappointment that the last active people survey figures registered a further decline after all the efforts of many involved in the sport however and in spite of this i can assure all our partners and stakeholders that the asa board has focused on the relevant issues and endorsed a revised approach under the headline of `getting people swimming gps with an injection of new management talent into the organisation we fully recognise the sport england requirement for the asa to meet its contractual targets and will continue to work with them closely to ensure that the association is doing everything it possibly can to provide leadership across the swimming `industry from my contact with operators they view the asa as a wellmanaged governing body and are right behind our current efforts while sport england recognise our governance processes and outcomes as satisfactory the asa board is continuing to look at ways that it can improve its own performance and hopes to submit to the agm in october proposals to take us the next step this will require a considerable amount of work from the corporate governance strategic delivery group which will include extensive consultation i have been encouraged by the open and enthusiastic way in which board colleagues have been prepared to look `at the future which bodes well for our sport my thanks go to board colleagues and to the staff for their hard work and support throughout the year my thanks also go to the many volunteers who turn out every week and through their efforts underpin much of what happens in our sport across the country obviously the period under consideration in this report ended on march 31 but i should still mention the london olympic games and paralympic games which will take place just after this report is distributed the asa is proud to contribute to the efforts of british swimming and we wish them and all their athletes the very best of fortune for what will be a momentous occasion the asa annual report and accounts 2011 2012 3


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chief executive the association has continued to work hard on its twin work strands of growing participation and building a world class talent pathway and whilst we have struggled to build numbers in the active people survey our talent programmes have shown that they can deliver great young athletes for the future david sparkes obe chief executive this has been one of the busiest years for the asa since i took over the reins in 1994 fast upcoming is the culmination of our long preparation to host the world s best athletes in the new london aquatics centre a magnificent pool which i am sure will inspire some magnificent performances and one in which we hope some great english athletes will rise up to achieve olympic and paralympic medals the association has continued to work hard on its twin work strands of growing participation and building a world class talent pathway and whilst we have struggled to build numbers in the active people survey our talent programmes have shown that they can deliver great young athletes for the future the building of participation has been really challenging however it is not all gloomy news as many of our pool operators have seen attendances and income rising and margins increasing this suggests that regular swimmers are not only augmenting their visits to the pool but also taking advantage of new products the challenge now is to reach into the community and get more people swimming regularly we have also done some early work on enhancing the support for our club network with advice that details the relevance of the clubs and voluntary sector in pools set against the backdrop of the big society ambitions of the government we have also looked at new and interesting models of clubs that are emerging more tailored to the 21st century there is no doubt that clubs will need to evolve and develop new business models to ensure they remain relevant and sustainable and continue to meet the challenges of their communities and contribute to the increasing `participation agenda to underpin all this we need to continue to invest heavily in people to ensure that swimming teachers coaches and administrators across all our disciplines have the skills they need and are the best they can be for this reason we are again reviewing our qualifications to ensure they meet the needs of employers and clubs and will be compiling a new and vibrant strategy for volunteers as ever though the asa is looking forward and working to build our sustainable income streams in order to maintain swimming as a major sport in england having said that in this complex and turbulent world we are aware that our governance structure that has served us well still needs to develop to ensure that we have access to a broader range of skills to guide our sport into the future 4 the asa annual report and accounts 2011 2012


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learn to swim learn to swim outcome 85 of children achieving ks2 primary school attainment target 54 of schools now have asa club links the asa annual report and accounts 2011 2012 5


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learn to swim 150 6 the asa annual report and accounts 2011 2012 new pools have converted to the npts 2007 including serco and la fitness photo


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learn to swim learn to swim commercially the asa s learn to swim programme continues to be the most successful of its kind in british sport the dtaga ar splan ew award nation stage 1 1 al the asa the asa national stage plan award asa the award stage the 7 1 asa natio stage nald plan awar award stage 2 1 asa the last 12 months has seen a number of significant changes to the asa s learn to swim programme after the successful launch of the national plan for teaching swimming in 2007 npts it was recognised that the asa needed to provide more guidance and a seamless pathway for learn to swim from baby swimming through to adult swimming to establish this clear pathway the british gas asa learn to swim pathway is being developed to incorporate four distinct but inter-linking asa learn to swim frameworks there will be the asa learn to swim framework incorporating the current npts stages 1-7 a new foundation framework for baby swimming and pre-school learn to swim to underpin the existing stages the asa aquatic skills framework for stages 8 9 and 10 and a new adult framework this new pathway and the four frameworks will be launched in summer 2012 and supporting cpds continuing professional development have been written for teachers and learn to swim co-ordinators to help implement the new sections all centres using the npts 2007 will be encouraged over the next 12 months to adopt the foundation and adult sections of asa learn to swim pathway to ensure a seamless transition is promoted to centres and parents the asa learn to swim pathway has the added benefit of not only supporting learn to swim across a spectrum of ages but also helping to address some of our organisation s more strategic targets around participation this seamless pathway is a significant step forward for our strategy and our centres and we look forward to working with partners and swimming co-ordinators alike over the coming months to ensure pools can reap the benefits of the new frameworks commercially the asa s learn to swim programme continues to be the most successful ful programme of its kind in british sport over 2,500 ,500 learn to swim providers including the country s s 10 largest public and private pool operators work closely in partnership with the asa to use our r learn to swim programme as the basis for their eir lesson plans in the last year alone 150 new pools have converted to the npts 2007 including serco erco and la fitness and almost two million awards s have been given through our learn to swim programme this additional activity has resulted ed in a 10 per cent year on year increase in turnover over from award sales and we hope for similar increases during 2012 the swimmer s journey ney the swimmer s journey links nks the npts to the kellogg s asa awards structure and demonstrates how complementary awards can an the asa annual report and accounts 2011 2012 7


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learn to swim 300 swim21 cd rom resources have now been distributed be used to add diversity to programmes in order to keep swimmers motivated this has been well received by operators and helps link the awards and also encourages teachers to try and retain swimmers through to stage 7 of the npts the asa learn to swim team has attended exhibitions including the education show isrm conference specialist sports colleges conference bsca conference and leisure industry week these events provided the opportunity to raise the profile of the asa and npts amongst not only our current but also prospective customers liam hibbitts receives his `top teacher award from gb women s water polo captain fran leighton photo feedback from module 1 courses `a fantastic and interesting course so many fabulous ideas.teaching the group was daunting but great fun and i learnt so much in a short space of time i look forward to next wednesday taking my class swimming and trying out some ideas thank you `just to say i am still raving about your course last week my first day back at work was today i put into practice some of your new games and other games from the work sheets it was truly amazing i just loved it and so did the kids injected some new life into my teaching thank you so much any more courses you do let me know `as a result of the unit 1 swimming course i introduced synchronised swimming to my class we had a competition at the end of the half term where all the children showed off their routines to the rest of the class great fun `this course has given me tons of confidence and ideas ­ thank you `thoroughly enjoyable stimulating and useful there were lots of ideas for resources and games to use with the children which were progressive `i will use these ideas in other areas of the curriculum too the swim21 learn to swim and school swimming accreditation process has continued to provide a valuable benchmarking tool for learn to swim and school swimming delivery over 300 swim21 cd 8 the asa annual report and accounts 2011 2012 swim21 rom resources have now been distributed and the consistent message is to encourage providers to self-assess against the criteria to help review and further develop their swimming programme in line with asa good practice however we understand full site assessments are not affordable or practical to all our customers and we are currently considering ways of recognising partners who are taking positive steps towards achieving asa best practice in the next 12 months the asa is committed to helping centres introduce all areas of the british gas asa learn to swim pathway we look forward to working closely with the asa regions partners and swimming co-ordinators to improve delivery at local level we have every confidence that the asa learn to swim pathway is the best framework for the delivery of learn to swim and we hope to be able to support more providers to realise its full potential and keep more swimmers in the programme till stage 7 and beyond the asa s vision for school swimming our vision is `to ensure that every child has the opportunity to participate in high quality school swimming linked to community programmes delivered by appropriately qualified people in a safe environment over the last 12 months school swimming has seen a dramatic change in the support and networks that schools were working with however the asa are still committed to working with the department of education schools and school teachers to ensure our vision is achieved the national curriculum training programme nctp is a scheme to improve swimming teaching in schools the programme has been developed to deliver the right training to teachers and assistants to ensure school children receive the best quality aquatics education we want school swimming to help children be confident and safe in and around water therefore it is essential that high quality school swimming lessons are delivered the nctp is open to anyone working within


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learn to swim case study fresh approach to free school swimming through the school sports co-ordinator ssco programme aylesbury high school was successful in their application for funding for free school swimming lessons in the autumn term of 2010 the government end of key stage 2 swimming target is that in its basic form pupils will be able to swim 25 metres somewhat of a myth if you consider that the national curriculum actually consists of pupils being able to · · · · pace themselves in floating and swimming challenges related to speed distance and personal survival swim unaided for a sustained period of time over a distance of at least 25m use recognised arm and leg actions lying on back and front use a range of recognised strokes and personal survival skills front crawl back crawl breast stroke sculling floating surface diving this data was then collected before the beginning of each session in order to chart perceived progress and confidence levels the students would also identify with their teacher their key achievements/progress at the end of each lesson the intended outcome of the programme was to improve pool confidence and swimming ability through delivery of swimming through aquatics using a range of fun activities and games rather than by more traditional teaching methods lessons included · a variety of games such as `stuck in the mud `supermarket sweep · water polo · synchronised swimming · personal survival activities and skills · travelling and submerging games · fun competitions e.g tug of war boat races confidence levels 1 very confident pupil 1 2 3 4 5 6 7 8 session 1 4 3 5 3 3 3 3 3 5 not at all confident session 2 2 1 1 2 1 1 1 1 photo supplied a different approach to school swimming the swimmer in the middle would not let go of the side during her first session in the pool the aim of the ssco programme is to enable those students that are currently non-swimmers/not confident in the water to be able to meet some if not all of these descriptors the pe department within the school had recently attended the module 1 national curriculum training programme nctp they identified eight students they felt would most benefit from additional swimming lessons and support through their swimming programme delivered to year 7­9 these students ranged from non-swimmers to weak swimmers also lacking in water confidence the funding was used to pay for one of the teachers who had recently attended the module 1 nctp to work solely with these students in their swimming lessons over 12 x 40 minute sessions prior to the start of these sessions the girls met with her to collect some baseline data as identified below week 1 1 rank your confidence level in the swimming pool 1 being very confident ­ 5 not at all confident 2 rank your current enjoyment of swimming 1 being love ­ 5 being really dislike 3 how far can you swim if not at all please state i.e do you use swimming aids 4 comments on key progress/achievements ranking/comments subjectively the group also seemed to really enjoy these sessions smiling faces were evidence of this as was more confidence in team and group activities the group gelled and supported one another reciprocal teaching was often used and they soon knew each other s strengths and weaknesses celebrating in each other s achievements/light bulb moments for example the first time a pupil put her face in the water touched the bottom of the pool to collect a jewel lifted her feet off the bottom of the pool to lie in a floating position on her back for a synchronised swimming routine a significant success occurred during a water polo lesson in week three where the least confident student in the group was so determined to gain possession of the ball she ceremoniously cast her woggle aside for the first time to enable faster movement to the ball splashing through the water as she went this was the same student who in week one struggled to get her face wet and clung to the side of the pool by the third week three of the pupils who had previously swum short distances `head up doggy paddle style front crawl were swimming with their faces in the water beginning to breathe to the side talk to the fishes listen to the fishes became a key phrase amongst them six of the eight students were successfully achieving streamlined body positions in the water whilst trying to `beat the treasure one of the noticeable changes was in the free movement around the water space laughs and noise now came from an initially very quiet and timid group who were showing far more water confidence the asa annual report and accounts 2011 2012 9


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learn to swim case study re-fuelled with enthusiasm i am a level 2 swimming teacher delivering school swimming for buckinghamshire and oxfordshire schools and in january 2012 i attended the bucks county council nctp module 1 units 1 and 2 staged in association with the asa at green park conference centre i wanted to attend this course to check on the information being taught to school teachers who then go on to teach swimming alongside specific swimming teachers initially i felt a little apprehensive as all my colleagues on the course were school teachers and i was the only swimming teacher in no time though thanks to mandy s initial ice-breaker exercises we were all chatting and sharing experiences and i soon realised that there was a whole lot more for me to learn from this course key points for me learning about the national curriculum and swimming mapping the national plan to the national curriculum the handouts totally supported the information learned on the sessions and were descriptive and very informative the first practical session in the pool was a great opportunity to re-visit the strokes drills and learn about some new teaching methods and introduce some fun games everyone really enjoyed the games and joined in with great enthusiasm it was great to experience being the student for a change i have brought these new games into my teaching at every opportunity to re-emphasise the fun element of swimming and learning through games is absolutely key in swimmers developing their water confidence and stroke technique my swimmers have definitely benefited from my experiences and knowledge learned on this course i have subsequently been on my next buckinghamshire course which included mini polo and have once again been re-fuelled with enthusiasm and new and exciting teaching methods and games to introduce into my lessons i would thoroughly recommend this course to anyone who would like to build upon their bank of knowledge as a beginner or even swimming teacher it really is an opportunity to meet with other teachers and work together in developing swimming within the national curriculum a primary school swimming programme for example school teacher classroom assistant learning support staff nursery nurse qualified swimming teachers parent or other helpers in addition students involved in initial teacher training may also attend as part of the training candidates receive the certificate for teaching school swimming key stages 1 and 2 and experience theory/practical sessions that show how best to deliver school swimming the last year has seen 162 national curriculum nc courses registered and delivered with over 2,200 teachers trained to deliver school swimming the asa has been working in partnership with universities to embed the nctp module 1 and module 2 courses into various university courses ideally these would be courses that students will eventually attend as pgce post graduate certificate in education training courses the nc syllabus is mapped against university courses to identify how this training can be embedded into existing university courses leeds metropolitan university are in their second year of delivering the courses to their students with two further universities offering the training to their students this year newman university in birmingham is offering the module 1 course to 62 of their students and the university of birmingham have offered the module 1 and 2 courses to 60 of their students from april 2011 to march 2012 over 100 university students will be leaving with a ngb qualification in teaching school swimming the asa have also worked in partnership with buckinghamshire county council to offer their teachers training and nc accreditation one hundred and forty two school staff attended and gained the nc module 1 certification and there are plans to offer module 2 courses in the future aquatics in the national curriculum the asa identified a gap in the training for teachers delivering school swimming and has developed a new cpd entitled `aquatics in the 10 the asa annual report and accounts 2011 2012


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learn to swim case s study 162 national curriculum courses registered national curriculum aimed at level 1 and 2 swimming teachers who deliver school swimming ng the desired outcomes of this cpd are for teachers to · provide knowledge and understanding of the programme of study for ks1/ks2 swimming ing and water safety deliver lessons in line with the national curriculum pe requirements focusing on what children are learning and identifying activities that will challenge them and impact pact positively on their learning engage pupils more fully in their learning helping them to make better progress use aquatic activities to support and enhance learning in other areas of the national curriculum · · · this training will give the swimming teachers rs the knowledge of the nc pe outcomes and how w they can deliver swimming to meet these rewa rewarding to see the se improvement impr i attended the asa level one swimming course in t february be because i had started to support a young boy with ce cerebral palsy in his swimming lessons the cour has had a dramatic impact on my course swimming teaching as i had very little knowledge t of the techn techniques of swimming and how to deliver them to children however since the course i have been able to use child-friendly fun hav ways of get getting him to put his mouth and nose in the wate from that he has achieved a great water deal of confidence in the water and is now able to submerge his whole head h he has a improved his kicking technique also and is beco becoming stronger at getting across the width of the pool i have introduced `talking to the fishes and `listening to the fishes to advance his breathing te technique it has be a pleasure to use the information been i received o the course and games ideas to aid on his developm development in the water due to his disability swimming is an important sport for him to partake i in and to watch him improve is very rewarding w laura brad bradley the asa annual r report and accounts 2011 2012 11


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health and participation 2.3 12 would like to swim more than they do million women the asa annual report and accounts 2011 2012


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health and participation health and participation outcome 270,000 more people swimming once a week national partner relationships and key areas of work the asa is identified as a key sport for national partners such as the women s sport and fitness foundation wsff sporting equals streetgames and the english federation of disability sports edfs the aim is to work together to understand and promote an increase in sport participation our national partners consider swimming a sport accessible to all and a key driver to getting people back into being active regardless of age or ability through them we have been able to conduct some innovative and insightful research into people s swimming participation from this we have been able to consider and identify barriers for some key target groups over 20 million people swim every year with women making up 55 per cent of this number we also know that swimming is the most popular sport for female participation yet sport england active people surveys show a significant decrease in female participation in our sport despite this downward trend reports of latent demand tell us 2.3 million women would like to swim more than they do again this number is significantly more than any other sport as well as national sporting partners the asa this year developed `core offers to outline and deliver key areas of work we continued to work with county sports partnerships csps and higher education facilities through the active universities programme and aimed to complement the objectives of the association of colleges 2011­2015 strategy entitled `growing sport growing colleges a strategy for sport in further education colleges swimming trust to deliver the kellogg s swim active grant programme the grant fund aimed to increase participation in community swimming particularly in deprived communities projects had to deliver any swim/aquatic-based activity that · · · enhances motivation to swim removes barriers to swimming increases participation in swimming and provides evidence of exit routes to sustained participation two projects `mine s a swim from cornwall aquatic group and `swim together from richmond leisure trust were able to use the kellogg s award to achieve sport match funding from sport england doubling the investment made by kellogg s swim active grants which was a great achievement kellogg s swim active the asa has worked with kellogg s and the two funding rounds have been completed in this last financial year these attracted a significant demand from eligible swimming groups including a large proportion of clubs a total of 347 applications show us how much funding is still needed in communities to increase swim participation the fund was able to direct £140,000 into the swimming community across 19 projects targeting a total of 19,620 new participants across 79 facilities in england slimming world slimming world and the asa worked together to run a study to test whether swimming when combined with an appropriate dietary plan can contribute to changes in body perceptions and improved physical well being we teamed up with the centre for exercise nutrition and health sciences at bristol university to evaluate the the asa annual report and accounts 2011 2012 13


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health and participation case study hertfordshire disability development day in as many ways as you could imagine life with a disability is quite something i don t see a disability as a negative attribute quite the opposite doorways of different perspectives make for a more rounded view in my head everyone else is blind to this insight in a general context problems are no longer so large having been at death s door certainly changes things swimming has been such a huge part of my rehabilitation for me positivity comes easily equally so perseverance perhaps the largest factor in me being alive now not least walking again i want everyone i meet to understand what a powerful mix these attributes are swimming is perhaps a prescription for one of the aforementioned it is certainly more powerful than any of the medication i take i recently asked my boss if i could perhaps arrange swimming as a tool a tool to reduce staff attrition and sickness i suggested it would benefit the organisation i thought swimming could be done in work hours he replied `in a word no i think i ve got a bit of a steep climb for that idea to flower chris williamson programme to see how well it worked the study was designed to complement the slimming world body magic programme that slimming world members follow the focus for members was to take part in 30 minutes of swimming twice a week using the british gas swimfit programme or aqua fitness sessions or general lane swimming results showed some correlation between diet and physical activity and further work will continue nationwide to develop links between slimming world groups and pools healthy living pharmacies the asa has worked with the department of health and their principal pharmaceutical officer to show how swimming can help the role of pharmacies to support the health and wellbeing of their local community content has been provided for their pathfinder website together with additional resources which include a core offer and information to local pharmaceutical committees lpcs that represent all nhs pharmacy contractors in a defined locality culture change among health professionals we continue to work with a number of organisations in order for swimming to be specifically recommended by health and wellbeing boards and gps as a way to improve physical and mental health in their communities with the prospect of health reforms we hope this will place us in a position to help support and influence key decision makers in the near future active workplace the asa has produced resources for both the employer and employee to encourage an environment that will help develop a happier more motivated and more productive workforce by making swimming the key to a healthy and active lifestyle one specific example of this is the civil service physical activity challenge which is inspired by the london olympic and paralympic games 14 the asa annual report and accounts 2011 2012


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health and participation nicola latty competes in the 400m individual medley at the british masters and senior age group swimming championships 2011 in leeds 347 applications have been received for the kellogg s swim active grant programme older people s day the minister for pensions steve webb visited a leisure centre in his constituency to underline the message that physical mental and social activity go hand in hand with fitness and health in old age the liberal democrat mp for thornbury and yate officially launched the government s older people s day at yate leisure centre bristol people aged 60 and over were offered a range of activities including swimming aquafit aerobics table tennis and badminton the day was aimed at changing attitudes to age and celebrating the contribution older people make to society mr webb said `it s good news that we re living longer and we want to ensure people maintain a good quality of life in retirement `this is a real chance for the old and the young to come together and take part in activities that showcase our older generation as we are raising awareness of the benefits of exercise for older people the event was seen as minister of pensions steve webb right with mark cratchley left chief executive of circadian trust and alan green asa south west aquatic officer photo supplied the challenge is an opportunity for all civil service organisations to show their commitment to a fitter and healthier workforce by encouraging staff to `get physical and to motivate their staff to be more active in accordance with new chief medical officer s physical activity guidelines active ageing the health and participation team are members of the older people s taskforce forum the group was formed to co-ordinate and deliver specific initiatives products and programmes around older people we have also joined the age action alliance which is a partnership of organisations from the public and private sectors celebrating the lives of older people and their contribution to society since swimming has been identified as a key activity older people want to take part in we will be working together and using our diverse skills to improve the lives of the most disadvantaged older people and prevent deprivation in later life the asa annual report and accounts 2011 2012 15



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