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master s programme in health food innovation management msc 2010 faculty of health medicine and life sciences language of instruction english

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maastricht university leading in learning historic yet forward-thinking and contemporary typically dutch yet multicultural and vibrant maastricht is a city of contrasts not only is maastricht the birthplace of the modern european union it also continues to establish itself internationally thanks to maastricht university s position as a leading academic centre in europe beyond boundaries london amsterdam maastricht brussels paris berlin welcome from the dean what makes studying at maastricht university s faculty of health medicine and life sciences fhml so special many answers are possible but the strong focus on the health continuum as a basis for our educational and research strategies plays a prominent role this continuum spanning from molecule to human to society is mirrored in the breadth of our faculty which covers everything from the prevention diagnosis and therapy of diseases to rehabilitation and societal aspects we feel strongly that we must understand what health is before we can develop genuine and far-reaching knowledge of disease having such a broad scope within one faculty is unique in europe and stems from the fact that the fhml was founded in 2007 from a combination of separate faculties this merger was based on a unique vision bringing together the health and life sciences with the broad spectrum of experimental and clinical medicine to form a new powerful alliance the master s programme in health food innovation management will be offered at the maastricht university satellite location in venlo under the responsibility of the fhml local industry mainly focuses on activities in the area of agriculture and logistics with its campus in venlo maastricht university aims to play an important role as a regional knowledge catalyst by offering relevant academic education and research across limburg 2 the true interdisciplinarity of our faculty and school will empower all students to integrate questions of fundamental science with applications of clinical medicine further they will be able to understand the complex needs of our society when it comes to the maintenance of health the prevention of disease its proper diagnosis and treatment and of course its social cultural and political implications our programmes will thus provide the most comprehensive spectrum of knowledge in the fields of health and life sciences as well as medicine i have every confidence that our education and research programmes will enhance your knowledge and skills in health sciences and prepare you for a most successful career professor martin paul dean faculty of health medicine and life sciences with over half of its master s students and a third of its academic staff coming from outside the netherlands maastricht university has a reputation for quality and for its international orientation and dynamic interdisciplinary environment most of our master s programmes are taught in english and international themes are deeply rooted in the curricula at maastricht university you will be encouraged to look across traditional boundaries for answers looking to other departments disciplines institutes universities and international scholars to provide better insight into your own education and research new perspectives table of contents maastricht university leading in learning welcome from the dean introduction · faculty of health medicine and life sciences · problem-based learning msc in health food innovation management · in brief · profile · objectives · student profile · curriculum overview · special programme features · career prospects · links with research useful links practical matters · tuition fees and scholarships · admission and application · master s meetings master s programmes overview 2010 as a master s student you are a contributing member of our academic community using the problem-based learning methodology you work in small groups alongside students from all over the world in close cooperation with the academic staff you and your fellow students seek solutions to real-world problems you exchange knowledge and experiences learn to see things from new perspectives and develop skills that will last a lifetime research 3 4 4 4 5 5 5 6 6 6 8 8 9 9 10 10 10 10 11 research at maastricht university focuses on gaining insights into current issues in today s society and we recognise the value of bright young researchers in contributing to the development of fresh and innovative ideas that is why research plays an integral role in the majority of our master s programmes and why we offer a number of research master s focused solely on the training of future researchers career further specialising in your field by earning a master s degree at maastricht university will greatly enhance your career prospects the effectiveness of our approach to education and research is demonstrated by the performance of our graduates they are self-assured independent and assertive professionals who are able to make a smooth transition from university to the job market because they focus on more than just theory they also learn the skills they need to have a successful career the programmes in this brochure are accredited by the accreditation organisation of the netherlands and flanders nvao for more information on nvao please visit www.nvao.nl code of conduct maastricht university is a signatory of the code of conduct with respect to international students in dutch higher education master s programme in health food innovation management msc 2010 more information about this code of conduct is available at www.internationalstudy.nl the programme in this brochure is accredited by the accreditation organisation of the netherlands and flanders nvao for more information on nvao please visit www.nvao.nl code of conduct maastricht university is a signatory of the code of conduct with respect to international students in dutch higher education more information about this code of conduct is available at www.internationalstudy.nl 2 3

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introduction faculty of health medicine and life sciences maastricht university founded in 1976 is the youngest university in the netherlands ever since its founding the university has held a unique position among dutch universities thanks to its problem-based learning pbl system the faculty of health medicine and life sciences fhml currently has some 4,000 students enrolled in its various educational programmes the faculty is located in the university s randwyck complex modern buildings provide students with a pleasant atmosphere in which to study students at fhml have regular access to the latest services including a multimedia laboratory a library a computer resource centre and multiple information desks the learning and resource centre and the library house an extensive collection of books scientific journals and magazines computers and audiovisual equipment special teaching rooms equipped with modern video recording and presentation equipment are available to students for use during skills training students are also free to use the internet café conveniently located near the university library msc in health food innovation management problem-based learning maastricht university has adopted the problem-based learning pbl system as the leading educational approach in all curricula pbl is an educational format focusing on discussion and learning based on real-life problems which activates the student s prior knowledge and thus enhances a natural interest in the study topics students learn to recall information and to become self-directed initiators under the guidance of a tutor students are placed in small groups where they are encouraged to probe and scrutinise issues concepts and principles related to a specific real-life problem pbl motivates students to become more involved in their studies to be more independent and to deal with various situations by using skills learned in the pbl training students tackle problems that provoke scrutiny and are encouraged to retrieve information from diverse learning resources and actively participate in the group discussions director of studies f brouns phd study coordinator f troost phd department of human biology and new product development in-depth insight is required into key success factors that play a role on the route from `idea about a healthy food to its go to market observations that new products are primarily successful when information about potential health benefits spread by opinion makers from health sciences government and industry to the public point to the fact that there are four domains that in concert determine the degree of success scientific knowledge of these domains is essential to be able to bridge research insights with business matters effectively in this respect four potential areas of science along with developments in food regulation/law should be continuously evaluated 1 biomedical sciences addressing the impact of nutrition components on health and disease prevention 2 consumer research in the area of health concerns and disease risks and desired benefit communications 3 new technologies of ingredient extraction modification and processing impacting on product application opportunities 4 food regulatory/law developments and health benefit claim possibilities integrating knowledge of these areas enables us to estimate the potential chance of success for innovative ideas and will help to bridge research and development with business management the unique master s programme in health food innovation management deals with these aspects and aims to develop the required insights and skills that will help students to fulfil demanding roles in the business of healthy eating and to develop a solid base for employment and future growth into research or commercial leadership functions in brief starting in the academic year 2009/10 the faculty of health medicine and life sciences fhml will offer the two-year international master of science msc health food innovation management at the maastricht university satellite campus in venlo the netherlands the course will be offered in venlo under responsibility of fhml the education will be provided by staff from the fhml the faculty of economics and business administration the faculty of law and the faculty of psychology and neuroscience and by invited lecturers from european educational institutes in close collaboration with the food and beverage industry this master s degree programme prepares students to understand the process of innovation in the food and beverage industry with a specific focus on improving consumer health and healthy eating behaviour through a multidisciplinary learning approach students will be prepared to help transferring health science aspects into sound new product and marketing concepts profile today poor diet choices often in combination with an inactive lifestyle are known to be associated with a variety of chronic diseases such as obesity heart disease and diabetes accordingly nutritional healthcare has become a main driver for innovation in the food and beverage industry however the rate of product failure is high for appropriate innovation the business of healthy eating the emphasis of the master s programme in health food innovation management lies on the development of in-depth health consumer and market insights that facilitate the generation of ideas for new products and ways of reaching consumers focus is also placed on food law and regulatory aspects which largely determine the freedom to operate in the market students develop their innovation and business skills which are essential for bringing innovations to market and developing new businesses at the same time expert practitioners provide the necessary theoretical background to help students critically assess published scientific research formulate hypotheses set up and perform scientific experiments and interpret and present the results during internships students fred brouns phd director of studies department of human biology work as part of an innovation or npd team and gain increasing responsibility for their part of the project there is ample room for individual initiative which is supported by enthusiastic teachers with academic and business backgrounds the international student population with differing life sciences backgrounds yet all with a focus on nutrition adds an extra level of stimulating experiences all this helps prepare students for careers in food and beverage companies as well as research government and industrial organisations 4 master s programme in health food innovation management msc 2010 5

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objectives the programme aims to deliver highly knowledgeable graduates who are able to deliver the innovation and entrepreneurial activity needed to advance and vitalise health-related best practices and new product developments in the food and beverage industry for this purpose it is vital that participants possess research skills and are knowledgeable about the scientific state of the art of food and nutrition and their role in health and disease at the same time and perhaps more than in various other master s programmes the education is aimed at providing the participants with the knowledge and skills to successfully pursue the entrepreneurial opportunities arising from these recent innovative scientific developments thus a significant part of the programme is dedicated to understanding and justifying the health food business from a biomedical and a consumer behavioural view additionally the programme contains several modules on methods methodology and fundamentals of health food management and business administration the objective is to bring forth professionals who are able to bridge the gap between science and business management and to promote innovation and entrepreneurship in real-life health food management this objective sets the programme apart from all other programmes in the fields of nutrition and health and the field of food and business management student profile this programme is primarily intended for students with a background in life sciences with a specific interest in nutrition who are interested in pursuing a career in product innovation and business management in the health food industry curriculum overview the master s programme in health food innovation management is designed to teach students the basic theoretical principles and state-of-the-art techniques involved in life sciences­oriented research students acquire knowledge of the relevance of scientific research in developing novel strategies to prevent or treat common chronic health-related disorders the courses emphasise the role that food and nutrition play in health and disease in later courses this leads to multidisciplinary examination of the role of both academic and industrial progress in research as well as their impact on the innovation chain further the background and principles of the product innovation process are combined with detailed insight into national and international regulations for the agro-food chain this provides students with knowledge about the possibilities of `go-to-market strategies and to prepare students for leading positions in industrial activities in the agro-food chain special attention is paid to environmental economics which encompasses sustainable product production and environmental aspects in relation to the economic consequences of the agro-food industry the skills training throughout the programme which runs parallel to the content-based courses introduces the tools necessary to successfully design the graduation project in this project students learn to translate consumer or industry questions into scientific research they also learn to communicate their findings to the industry in such a way that this leads to product innovation or answers consumer demands after successfully completing the programme students will have the skills to integrate consumer and industrial demands with scientific research this will enable them to independently perform scientific studies and ultimately to drive the innovation chain the multidisciplinary approach that is needed to meet the final qualifications of the programme and the manner in which it is organised in the curriculum guarantees a balanced and interrelated acquisition of profound knowledge and expertise the areas covered include the biomedical sciences health and disease prevention consumer behaviour food preparation food product innovation food law and innovation management in the first year of the programme students are provided with all the knowledge and academic skills relevant to the different disciplines that are necessary to underpin a successful second year in the second year all disciplines are integrated in the graduation project combined with discussion of relevant questions from the market and industry all this ensures that graduates are prepared for leading positions in the health food industry curriculum overview year 1 the functional foods market health concerns innovation 1st semester 1 health targets and market segments food categories ingredient carrier systems ingredient categories food technology 2 2nd semester 3 4 market research consumer understanding and behaviour biosciences innovation and entrepreneurship methods and analytics year 2 3rd semester 5 6 7 8 health foods scientific and regulatory environment skills training life sciences-oriented project and change management skills training business plan internship and thesis 4th semester bridging the gap between science and business we re very enthusiastic about the master s programme in health food innovation management offered at maastricht university we fully support this programme because to our knowledge it s unique it aims to provide students with the food science background and skills needed to work in the innovative food and beverage industry students who follow this programme will be able to bridge the gap between science and business and because it is a multidisciplinary programme it goes far beyond purely academic training in nutrition and health it includes courses in health claim regulation sandra einerhand phd director of health and nutritional sciences tate lyle innovation centre france entrepreneurship food and ingredients innovation consumer insight and food application importantly it s not only theory-oriented but also provides practical training in that the students gain real-life experience in the food and beverage industry those who successfully complete the programme are the ones that tate lyle would seek to recruit in the future 6 master s programme in health food innovation management msc 2010 7

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special programme features the new master s programme will be offered at maastricht university s satellite campus in venlo local industry mainly focuses on activities in the areas of agriculture and logistics there is a strong drive for agro-feed and -food product innovation and successful management strategies in order to make the region internationally competitive in both agriculture and food production and thus drive the regional economy and innovation chain the master s programme will merge academic activities with industrially relevant topics thereby enhancing the programme s relevance for industry and society moreover given its international nature the programme is aligned with maastricht university s international and innovation-oriented strategy which aims to merge developments in the southeast of the netherlands with the surrounding euregion and even worldwide the goal of the programme is to enhance the vitality of present businesses in the region but also to contribute to new entrepreneurial activity and ultimately the building of strong international knowledge and innovation networks in the region apart from this regional spin-off the master s degree graduates will be able to pursue careers in industry as well as in academic environments in the global food industry or institutes specific educational activities such as site visits to industrial partners will be organised in other locations where appropriate students will visit the laboratory facility at the maastricht university medical centre located in maastricht career prospects the intended profile of a graduated msc health food innovation management is that of someone who is able to independently develop and implement innovation and entrepreneurial activity at all levels of the food and beverage industry having completed the programme the graduate · will be able to identify relevant trends and developments in the area of nutrition and health sciences consumer sciences as well as the regulatory and food law developments in this space · will be able to merge biomedical and consumer sciences data in new ideas and concepts that have a real benefit to the consumer and that are economically attractive · has the insights and skills to help develop scientifically sound biomedical consumer intervention study concepts with the selection of appropriate biomarkers · will be able to discuss these trends and developments in a manner that will help to facilitate connectivity and partnering between the technical and commercial functions · will be able to translate scientific evidence for product benefits into generally understandable consumer benefit claims that are scientifically sound and will be acceptable to the food authorities graduates will typically find a job at small and mediumlevel food and beverage enterprises retail companies multinational food and beverage industry or non-governmental organisations that focus their activities on the interface between biomedical research technology and business management valuable real-life experience the proposed programme aims to provide students with a solid scientific basis for the skills needed in food innovation it transcends purely academic nutrition training by adding valuable real-life experience that will meet the needs of industry and other stakeholders involved in food innovation to our knowledge the proposed programme is unique in this context graduates will have strong foundations for employment in the food industry like csm and other stakeholders in the industry dr p.j.f de vries csm links with research research for the master s degree programme is carried out at companies or organisations as mentioned above and under guidance of scientific staff from the nutrition and toxicology research institute maastricht nutrim site visits to other eu academic partners are embedded as an integral part of the curriculum senior nutritionist useful links www.maastrichtuniversity.nl www.maastrichtuniversity.nl/fhml www.maastrichtuniversity.nl/ssc www.maastrichtuniversity.nl/library www.maastrichtuniversity.nl/languages www.maastrichtuniversity.nl/guesthouse www.kamerburo.net www.holland.com www.maastricht360.nl www.nuffic.nl www.grantfinder.nl www.ind.nl maastricht university faculty of health medicine and life sciences registration scholarships finances living sports etc maastricht university library maastricht university language centre housing in maastricht housing in maastricht the netherlands a virtual tour of maastricht practical information on studying in the netherlands information on scholarships immigration procedures for academic visitors 8 master s programme in health food innovation management msc 2010 9

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practical matters tuition fees and scholarships tuition fees the tuition fees for eu/eea students are set by the ministry non-eu students must submit a score on the ielts test not higher than 6.5 older than five years at the start of the programme equal to or instead of the ielts test proof of having participated in a toefl test and a score not older than five years at the start of the programme equal to or higher than 575 paper based 233 computer-based or 90 internet-based will be accepted applicants are eligible for exemption provided they submit master s programmes overview 2010 arts culture 1 of education at the end of each calendar year for the 2010/11 academic year tuition fees for master s students from eu/eea of 30 and 2,058 for those over 30 these fees are subject to fees for these students in 2011/12 and beyond countries are approximately 1,676 for students under the age an annual rise of 2 to 3 this provides a good indication of the health life sciences proof of `sufficiency in their english-language training e.g if tested before 3 3 1 1 1 1 1 1 english is their native tongue or if english language skills were for non-eu/eea master s students tuition fees are 1 determined three years in advance the fees for the 2010/11 2011/2012 and 2012/2013 academic year amount to 12,000 please consult www.maastrichtuniversity.nl for other fees and the latest information scholarships please note that an entrance interview with the board of admission will be part of the selection procedure the board of admission may impose additional requirements for admission to the master s programme 1 1 1 there are a number of scholarship programmes available to see www.maastrichtuniversity.nl/fhml/masters for more details behavioural political sciences 1 1 1 1 1 1 1 1 prospective master s students depending on their academic funding is available at background and nationality information on scholarships and www.maastrichtuniversity.nl/scholarships application procedure 1 applications for admission to a programme at maastricht university should be submitted via www.maastrichtuniversity.nl/mastersadmissions 1 1 1 1 admission and application admission requirements successful applicants must have one of the following university in a relevant domain on receiving your application your diploma will be assessed to decide whether you are eligible for the programme you have chosen diploma evaluation more information about www.maastrichtuniversity.nl/mastersadmissions application deadlines be admissions application and registration is available from graduate programmes for professionals 1 1 1 a bachelor s degree issued by a dutch or a non-dutch 2 a bachelor s degree issued by a non-university institute in the netherlands equivalent to 4 years of nominal study time 240 ects or in belgium equivalent to 3 years of nominal study time 180 ects in a relevant domain business economics all programmes triple crown accredited aacsb equis and amba 1 1 1 law 1 3 the application deadlines for starting in september 2010 will · 15 april 2010 for students who require a visa or residence · 1 july 2010 for eu/eea students permit 1 1 1 1 3 a bachelor s degree issued by a university of applied sciences in germany austria or switzerland equivalent 1 1 1 1 1 to 3 years of nominal study time 180 ects in a relevant domain this programme should be accredited by one of the following accrediting institutes austria fhÖ germany ahpgs acquin aqas zeva switzerland qaq in addition successful candidates who hold a bachelor s degree issued by a non-university institute or a university of applied requirements sciences in a relevant domain must satisfy the following three · sufficient scores on the `methodology and statistical · sufficient scores on an essay examination master s meetings we strongly advise prospective applicants to visit our master s meetings on saturday 10 october 2009 or saturday 13 march 2010 they are a perfect opportunity to learn whatever is needed to make a well-grounded study choice students 1 1 1 receive a detailed explanation of the contents of the various master s programmes and vital information about student facilities as well as practical details for completing the 1 sciences 1 admissions requirements students and staff will be on hand to answer any questions applicants may have for information and to register for one of the master s meetings please visit our website www.maastrichtuniversity.nl/fhml/masters graduate programmes for professionals 1 1 3 · sufficient scores on a letter of expectation nvao accreditations graduate programme for professionals nvao accredited graduate programme for professionals in process of nvao accreditation graduate programme for professionals nvao accreditation process will be initiated language of instruction 1 only in english 2 part dutch part english 3 available in both english and dutch 4 only in dutch 10 master s programme in process of nvao accreditation and approval by ministry of education master s programme in health food innovation management msc 2010 for more information on nvao please visit www.nvao.nl 11

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© 2009 maastricht university office marketing communications p.o box 616 6200 md maastricht the netherlands text faculty of health medicine and life sciences peter hamerslag derixhamerslag photography jonathan vos maastricht arjen schmitz maastricht sasha ruland fotografie eijsden carin willemsen and marianna bandi/coproductions sittard concept and design template vormgeversassociatie bv hoog-keppel layout and production océ business services maastricht although this brochure was made with the utmost care no rights can be attained from it www.maastrichtuniversity.nl based in europe focused on the world maastricht university is a stimulating environment where research and teaching are complementary where innovation is our focus where talent can flourish a truly student oriented research university bsr0089 contact information pr office faculty of health medicine and life sciences maastricht university p.o box 616 6200 md maastricht the netherlands phone 31 43 388 5708 e-mail study-fhml@unimaas.nl internet www.maastrichtuniversity.nl/fhml/masters master s meetings saturday 10 october 2009 saturday 13 march 2010 for more information please visit the programme of your choice at www.maastrichtuniversity.nl

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