ASA Annual Report 2009-2010


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The annual report of the ASA, the national governing body for swimming.

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the asa annual report and accounts getting more people swimming more often and having more fun 09 10


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2 04 chief executive the asa annual report and accounts 2009 2010 david sparkes


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aims and objectives the amateur swimming association is the governing body of swimming in england it comprises eight regions through which we affiliate 1,158 clubs and more than 200,000 members contents 04 chief executive s report section one paddling pool to podium 06 learn to swim 12 health and participation vision to ensure everyone has an opportunity to learn to swim to ensure everyone can achieve his or her personal goals 18 athlete development 28 facilities 34 workforce development 40 governance structures and partnerships 1 2 3 section two to ensure everyone has the opportunity to enjoy swimming as part of a healthy lifestyle to ensure that we achieve gold medal success key performance indicators section three report and financial statements 52 financial review 53 independent auditors report 54 income and expenditure account 54 balance sheet 56 notes to the financial statements


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04 the asa annual report and accounts 2009 2010 david sparkes chief executive what a fantastic year our sport has enjoyed english athletes crowned as world and european champions with new names making the headlines and english diving also celebrating on top of the world podium in addition how pleasing it was to witness our two water polo teams moving forward and our synchronised swimmers challenging the best in the world a massive thank you to everyone involved whatever your role none of this would have been possible without world-class talent development and this year has seen the emergence of our beacon programmes underpinning the world class programme to ensure a regular supply of high quality english athletes across all disciplines we all know the certitude that people make our sport work and with the good progress in our teacher/coach education and development programme i am confident we will see our coaches and teachers nurture even more talented athletes in future we have also now created an apprentice programme to ensure the whole industry has better skilled practitioners whether they are a volunteer or professional our challenge has been to drive forward our `grow agenda after the `active people survey reported participation figures falling this despite the massive throughput reported by the industry due to the free swimming initiative however with tireless support from our partners and with a rejuvenated engagement with the industry we have worked hard and remain confident we will achieve our target by 2013 the new modern office for the asa has now opened such an impressive building will i feel help to further motivate our staff and volunteers as we embark on a programme of workforce engagement through our `people agenda by moving this programme forward with energy focus and passion i believe we will be the envy of sporting bodies around the world finally as our athletes prepare for the commonwealth games in new delhi i am sure that you would all join me in wishing them well and most importantly continued success.


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the asa annual report and accounts 2009 2010 03 paddling contents pool to podium section one 06 learn to swim 12 health and participation 18 athlete development 28 facilities 34 workforce development 40 governance structures and partnerships


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1 06 the asa annual report and accounts 2009 2010


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the asa annual report and accounts 2009 2010 07 learn to swim vision to ensure everyone has the opportunity to learn to swim pe sport strategy for young people pessyp school swimming improvement programme programme aim targeted intervention designed to increase the number of pupils being able to swim at least 25 metres before they leave primary school key stage 2 attainment level the principles of the school swimming improvement programme are based on the success and lessons learnt from the top up swimming programme although the programme is aimed at delivering intensive swimming lessons a number of school sport partnerships ssp are taking the opportunity to review their school swimming programme as a whole it is clear that if school swimming standards are to continue to improve school swimming programmes need to focus on three key principles · ensuring that teaching is of a high quality · reducing the pupil to teacher ratios · increasing the frequency of lessons when designing the initiatives these key principles underpin the development of school swimming improvement plans swimming improvement grants this funding is used to implement the school swimming improvement plan funding is also being used to run intensive courses `top up lessons or to deliver on the three key principles we have found a direct correlation between partnerships with a high national index of multiple deprivation imd score and poor key stage 2 ks2 swimming attainment therefore additional funding has been made available in these areas additional project funding was also made available to school swimming plans with projects which engage with special educational needs sen schools and black and minority ethnic bame pupils good practice from the projects is shared with other partnerships to ensure inequalities in provision can be addressed we are currently looking at projects aimed at obese pupils to see if school swimming can be a catalyst to engage these pupils in more physical activity.


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1 08 the asa annual report and accounts 2009 2010 83 of children achieving ks2 primary school attainment target of primary schools delivering school swimming 95 school club links the school club links programme is delivered through asa regions regions are directly funded to provide a stepping stone from school lessons through a structured link programme to a swim21 club this can be in the form of activity sessions or partnership working alongside the school in delivery of school swimming funding is to be used to meet the needs of all young people whether they want to get involved in developing their skills for social or recreational reasons maintain or develop their fitness or as a young leader or coach the national school sport survey for 2009 showed an increase in links to aquatic clubs to 48 per cent strengthening partnerships leading on the promotion of the government s free swimming lessons programme to teach 100,000 people to swim the asa has shown its strengthening partnerships with both local authorities and national pool operators by engaging with bolton metropolitan borough council and serco leisure the asa has successfully provided opportunities for 10,000 people across bolton to access free swimming lessons supporting increased use of local facilities and encouraging more people to take part in aquatic activity large-scale approaches to free swimming lesson delivery are now being profiled across the country to ensure community participation is maximised and the sport of swimming is enjoyed by all high quality school swimming to improve the outcomes of school swimming it is essential to provide high quality school swimming lessons the asa is providing each school partnership with a minimum of one national curriculum training course to a maximum of 20 deliverers of school swimming this development area will start to ensure that we have swimming deliverers who understand and have the skill to provide quality swimming instruction during 2009 over 5,700 deliveries of school swimming have benefited from continual professional development in school swimming british gas pools 4 schools the asa is working in partnership with total swimming and british gas in funding the installation of portable pools in areas of aquatic deprivation based on low key stage 2 attainment levels eight projects were delivered during 2009 and the key stage 2 attainment achievements are around 75 per cent this varies from project to project the support of british gas has enabled a substantially enhanced community access programme that is on target to achieve over 10,000 pupils participating by the end of the summer term 2010 outcomes during 2009-10 the school swimming improvement programme has continued to contribute to the key performance indicator of 85 per cent of primary age pupils being able to achieve key stage 2 attainment levels data collected as part of the audit process for school sport partnerships shows a national attainment level of 83 per cent of pupils achieving key stage 2 the number of primary and secondary schools delivering swimming as part of the pe curriculum has increased to 95 per cent and 75 per cent respectively the programme continues to impact on a considerable number of primary school pupils during 2009 over 300,000 pupils nik jones ­ serco contracts manager free swimming lessons have proved successful throughout bolton because of the joined-up working between the trust the asa bolton council and bolton pct energising employees at all levels of each partner organisation to promote this exceptional win win offer to all local residents.


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the asa annual report and accounts 2009 2010 09 10 9 8 7 6 5 4 3 2 the asa national plan award this is to certify that 10 9 7 6 5 4 3 2 1 8 the asa national plan award this is to certify that 10 9 7 6 5 4 3 2 8 the asa national plan award this is to certify that 9 8 7 6 5 4 3 2 1 10 the asa national plan award this is to certify that 10 9 8 7 5 4 3 2 1 the asa national plan award this is to certify that 10 the asa 8 7 6 5 4 3 2 1 9 national plan award this is to certify that 6 has achieved stage 10 date chief executive stage 10 n has achieved sta e 9 date has achieved has achieved stage 6 sta e 8 date has achieved has achieved stage 1 examiner date chief executive date 1 executive the asa the asa the asa the asa the asa national plan award stage 1 national plan award s e 2 national plan award stage 3 national plan award stage 4 national plan award stage 5 directly benefited from the school swimming improvement programme national plan for teaching swimming the national plan for teaching swimming powered by british gas npts and the kellogg s asa awards scheme continue as the most popular schemes of their kind in british sport over 1,000 learn to swim providers implement the new framework which was launched in 2007 the successful transition from the old plan to the new reflects the commitment of asa teachers and learn to swim co-ordinators in ensuring their programmes match current thinking and underpin the npts fundamentals asa national plan for teaching swimming principles which the npts advocates throughout 2009 the asa has continued to work in partnership with our business partners teachers and tutors to ensure npts implementation is the best possible over 280 teachers attended our annual teachers conference and the npts continual professional development courses continue to be delivered nationwide as part of a rolling programme of support for asa teachers using the framework swim21 the asa has also developed the new swim21 accreditation strands swim21 learn to swim and swim21 school swimming the new strands replace the aquamark programme and provide a more relevant and streamlined self-assessment tool for the industry to use to help manage and deliver good practice to support the development of new resources and ensure the asa continues to deliver quality products to support delivery a learn to swim technical group has been established the group has already done a considerable amount of work on updating reviewing and writing learn to swim resources including an npts games resource and an npts games cpd both of which should be available later in 2010 our next challenge will be to further support learn to swim providers as they strive to be the best they can be there is a need to ensure the right resources are provided to help teachers deliver the best programmes and whilst we are confident the npts is the best framework for the delivery of learn to swim we need to provide more examples and support at local level to ensure the implementation and delivery is the very best for the swimmers in the pool.


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1 10 the asa annual report and accounts 2009 2010 bradford `let s get wet scheme bradford in west yorkshire had a ks2 swimming attainment of 45 per cent in 2002 with the help of bradford metropolitan district council and the asa s additional funding for targeted projects there has since been a massive increase in the amount of children reaching the key stage 2 attainment of 25 metres however bradford has a high percentage of bame pupils who have never been into a swimming pool to combat this problem ben pollard principal manager of bradford aquatics and carole richmond bradford aquatics swim school manager have put together the `let s get wet project with the aim of providing all children with school swimming lessons as an introduction to a swimming pool the importance of water safety and basic teaching techniques before progression into school swimming lessons the project has had a lot of support from bradford metropolitan district council and the asa to encourage these children living within areas of deprivation to have the opportunity to learn to swim ben pollard commented `this is a great programme that will help children before they reach the key stage 2 lesson programme to acclimatise to an aquatic programme there are 15 schools taking part from easter to july 2010 the project aims to give the children the water confidence to progress their skills within all aquatic disciplines after just a few weeks feedback from the teachers and children has been very good `we wouldn t have achieved an 80 per cent result from the school swimming improvement programme last year continued ben `without the help of the asa


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the asa annual report and accounts 2009 2010 11


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1 12 the asa annual report and accounts 2009 2010 british gas great east swim competitors of all ages and ability have taken part in the british gas great swim series


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the asa annual report and accounts 2009 2010 13 health and participation vision to ensure everyone has the opportunity to enjoy swimming or water based fitness activities for health and fun throughout their lifetime grow agenda national governing bodies have been engaged by sport england to contribute to the strategic `grow outcome the asa has set targets to increase the `once a week adult participation rates the growth targets across sports will contribute to sport england s overall target of getting one million people doing more sport by 2012/13 in order to ensure the asa will reach their target of 270,000 more people swimming once a week with greater satisfaction a research summit was held in december to evaluate the number of initiatives the asa implement partners from external organisations such as women s sport fitness foundation sheffield hallam university and sport england gave presentations on findings about women participating in swimming the everyday swim programme the active people survey and satisfaction survey workshops allowed the asa and partners to discuss what was working and what could be improved the result of the seminar was a resounding agreement that we are delivering the right interventions but need to create a bigger impact and to have a more specific focus research from sheffield hallam university sport industry research centre shows that the active people 2 data set contains the responses of over 191,000 adults and from that data the regular in a four week period participation rate in swimming was 13.4 per cent this means that through swimming we could potentially yield an additional 4.3 million adult participants in england indication from those who swim already shows that 1.1 million people want to swim more often regions focus on operational plans the asa operates eight regional offices which act as central points of contact for all aquatic issues the focus for the regional directors during 09-10 has been to develop and implement operational plans which clearly identify what each region will deliver across the asa s main strategic themes during the year the regional directors role is to provide leadership and coordination to all the work undertaken in the region and to influence future developments by creating strong partnerships with clubs local authorities pool operators and primary care trusts etc a priority for the directors was to work with local authorities to develop and deliver aquatic strategies this process involves agreeing priorities for the development of aquatics and identifying resources to deliver the agreed programme in the south west the region worked with bristol city bath and north east somerset and plymouth city council on the development of and implementation of their aquatic strategies these strategies underpin the entire delivery of aquatics within the local area ranging from learn to swim participation and pool programming right through to elite performance the development of these strategies in partnership with the local authority swimming community and pool operators are crucial to ensure swimming within the area has a clear and sustainable future to be delivered by all partners working together the region continues to support these authorities on the implementation of their plans and has commenced work with another four authorities in developing clear strategies everyday swim the asa s culture change programme for pools everyday swim provided good practice centres for 12 months that concentrated delivery within suffolk and islington this activity and evaluation was captured in a seminar delivered throughout the country.


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1 14 the asa annual report and accounts 2009 2010 in excess of 400 attendees participated in workshops discussions and feedback on everyday swim activity the workshops were based on the key topics of culture change product development and enhancement and creative marketing swimming participation rates have remained static for the last 20-25 years and encouraging pool providers to work to develop the market for swimming will help bring in new swimmers and also encourage those who already swim to swim more often swimfit powered by british gas swimfit is an on-line asa resource that aims to provide members with sessions suited to individual needs it is an ideal tool to promote the benefits of swimming and through the additional resource of swim stroke instruction it allows the individual to determine what level of swimming they wish to follow services such as `ask a coach and `my swimfit log further personalise the swimming experience the programme is moving into phase two which will enhance the website content and the services it can provide feedback so far has been full of praise and many view it as a key motivator to swimming more regularly there are 4,400 swimfit members and targets are set to increase this significantly over the next two years the network of county swimming co-ordinators is currently delivering swimfit units into over 400 pools around the country together with training of poolside staff and specific instructors this will continue to enhance the development of swimfit for more information or to sign up go to sport england in conjunction with british unive different participation opportunities masters have been encouraged to take part in the british gas great swim series operating throughout the country figures show they have risen to the challenge and as a result the sport has gained more masters swimmers the asa regions have embraced the `step into masters programmes where non-asa members are targeted to attend a course for 10-12 weeks the regions have been working in partnership with some clubs who have identified capacity and are looking for new members the courses available have ranged from swimming and stroke technique to coaching and aquatic disciplines rsities and college sport higher education sport audit bucs sent an audit to all higher education institutions heis in england in august 2009 to obtain a more comprehensive understanding of what higher education institutions are currently doing and plan to do in terms of sport provision for their students and/or surrounding community from the 60 heis that completed the swimming section within the audit existing provision for swimming is as follows · twenty-one universities 35 per cent have a university club and a community club link for swimming · twenty universities 33 per cent just have a university club for swimming · nine universities 15 per cent don t have a university swimming club but do signpost out to a local community club · ten universities 17 per cent currently do not have an offer for their students in swimming eight universities stated that swimming was a priority sport for their institution and two universities have specific swimming scholarships only the university of bristol and university of hertfordshire stated that swimming is a priority sport at their university and that they have specific scholarships for swimming on offer the blueprint created by everyday swim and the good practice centres has enabled the asa to move into the free swimming and free swimming lesson initiatives with a whole host of experiences that can allow us as an organisation to make progress quickly and efficiently when working with new partners and tackling new participants and converting them to being regular swimmers masters swimming in a drive to increase participation and offer


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the asa annual report and accounts 2009 2010 15 tyne and wear swimfit launch former commonwealth breaststroke champion chris cook helps out at the launch of swimfit in tyne and wear



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