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how to do everything with google tools

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about the author donna l baker is a seasoned graphic designer who has been working on the internet since the late 1980s she taught software applications for several years both in a college and online and has been a full-time author and writer since 2000 donna has written numerous books on web and graphic design dozens of tutorials and tips donna has written are available at adobe studios she also contributes a monthly column to acrobatusers.com her web site is www.donnabaker.ca her blog is www.acrofacts.donnabaker.ca you can reach her by e-mail at donna.baker@gmail.com about the technical editor bill bruns is a the webmaster for the student center at southern illinois university carbondale www.siucstudentcenter.org and also serves in a volunteer capacity as chapter advisor and webmaster for the beta chi chapter of tau kappa epsilon www.tkebx.org for more than 10 years he has been a technical editor working on more than 125 books related to the internet web servers html and office applications in the late 1980s he first ventured into the hypertext world by creating grants in graduate study gigs in gopherspace for new york university s tisch school of the arts bill holds bachelor s degrees in telecommunications and english literature from indiana university and a master s of public administration from new york university bill his wife debbie daughter marlie son will and two bearded dragons live on the edge of the shawnee national forest in carbondale illinois you can reach him at billbruns3@yahoo.com.

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how to do everything with google tools donna l baker new york chicago san francisco lisbon london madrid mexico city milan new delhi san juan seoul singapore sydney toronto

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copyright © 2008 by the mcgraw-hill companies all rights reserved manufactured in the united states of america except as permitted under the united states copyright act of 1976 no part of this publication may be reproduced or distributed in any form or by any means or stored in a database or retrieval system without the prior written permission of the publisher 0-07-159567-8 the material in this ebook also appears in the print version of this title 0-07-149626-2 all trademarks are trademarks of their respective owners rather than put a trademark symbol after every occurrence of a trademarked name we use names in an editorial fashion only and to the benefit of the trademark owner with no intention of infringement of the trademark where such designations appear in this book they have been printed with initial caps mcgraw-hill ebooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs for more information please contact george hoare special sales at george_hoare@mcgraw-hill.com or 212 904-4069 terms of use this is a copyrighted work and the mcgraw-hill companies inc mcgraw-hill and its licensors reserve all rights in and to the work use of this work is subject to these terms except as permitted under the copyright act of 1976 and the right to store and retrieve one copy of the work you may not decompile disassemble reverse engineer reproduce modify create derivative works based upon transmit distribute disseminate sell publish or sublicense the work or any part of it without mcgraw-hill s prior consent you may use the work for your own noncommercial and personal use any other use of the work is strictly prohibited your right to use the work may be terminated if you fail to comply with these terms the work is provided as is mcgraw-hill and its licensors make no guarantees or warranties as to the accuracy adequacy or completeness of or results to be obtained from using the work including any information that can be accessed through the work via hyperlink or otherwise and expressly disclaim any warranty express or implied including but not limited to implied warranties of merchantability or fitness for a particular purpose mcgraw-hill and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free neither mcgraw-hill nor its licensors shall be liable to you or anyone else for any inaccuracy error or omission regardless of cause in the work or for any damages resulting therefrom mcgraw-hill has no responsibility for the content of any information accessed through the work under no circumstances shall mcgraw-hill and/or its licensors be liable for any indirect incidental special punitive consequential or similar damages that result from the use of or inability to use the work even if any of them has been advised of the possibility of such damages this limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract tort or otherwise doi 10.1036/0071496262

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professional want to learn more we hope you enjoy this mcgraw-hill ebook if you d like more information about this book its author or related books and websites please click here.

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this book is dedicated to the millions of people who have contributed to the ever-changing world of the internet.

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contents at a glance part i 1 2 part ii 3 4 5 6 7 part iii 8 9 10 11 12 13 14 use google to search search with google dig into power searches 3 37 communicate google style map with google travel the earth talk it up say it in pictures host ads and advertise with google ads 67 95 127 169 209 construct a mobile office make your web interface your own manage e-mail with gmail do way more than just e-mail with gmail create and manage documents online handle spreadsheets online design websites with google page creator blog with blogger index 251 269 291 315 345 365 385 421 vii

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for more information about this title click here contents acknowledgments introduction part i chapter 1 xvii xix use google to search search with google 3 4 4 4 8 9 11 12 13 13 13 14 15 15 16 21 21 24 25 28 31 31 31 36 conduct basic text searches decipher the search results a checklist of basic page components ways to choose laser-sharp search terms use simple operators to shape the returns search within your results do you feel lucky how google searches rank a page based on its content how relevant is the content set the order using pagerank personalize your search specify preferences to speed up searches work with multiple languages for fuller results focusing a web search configure an advanced search apply more advanced search features type operators in the search window use google personalized search to store your searches look to google toolbar for faster searches download options for different browsers what s on the toolbar and why you want it summary ix

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x how to do everything with google tools chapter 2 dig into power searches 37 38 38 41 46 46 46 49 49 51 52 53 54 56 57 60 60 61 63 64 search for images and entertainment hunt for pictures search for moving pictures check out different communities blog searches group searches a quest for all sorts of neat things track numbers in google search just ask the question use special search areas for easy information access seek wisdom online book searches search for scientific and scholarly materials directory browsing by topic explore the joys of shopping online catalog shopping track down products with google product search manage accounts using google checkout summary part ii chapter 3 communicate google style map with google 67 68 68 70 70 72 73 76 76 77 78 78 88 88 89 94 search for locations get around in google maps navigate in google maps check out different map views zoom in on businesses and locations generate a route or itinerary interesting things to do with your maps save and manage your searches take google maps to the next level create a new map add custom content to personalize your map map features emerging from google labs plan a local trip with google take a taxi or shuttle summary chapter 4 travel the earth 95 96 97 98 98 download and install google earth take a program tour check out the program elements be a tourist on planet earth .

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contents travel the globe navigate in google earth hands-on navigation with your mouse customize your global travel work with different views for different purposes customize program preferences search for locations all over the world fly to a location search for a business or directory listing get directions to a destination take your place in the world save places for future reference layer information on the 3d viewer summary chapter 5 101 101 103 106 106 107 111 111 112 116 119 120 124 126 xi talk it up 127 128 128 132 138 141 144 145 147 151 152 156 156 157 159 159 160 160 163 164 165 166 168 participate in discussion groups search google groups the ins and outs of participating in google groups start your own group manage your group use google news to manage newsworthy information conduct a news search personalize your news search explore history with archive searches convenient ways to manage your news read google finance to stay up to date what s on the overview page search google finance for targeted information take google with you track down information using google sms google product search on the move use map content on your phone integrate google talk into your communications repertoire talk it up with google talk using google talk place the google talk gadget on your website or blog summary chapter 6 say it in pictures 169 170 170 171 install the program perform the initial scan to find images get around the program .

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xii how to do everything with google tools organize images and videos import images from a camera manage images and folders maintain the image library keep track of your files add different types of labels track down images improve your image quality in the edit picture screen adjust the image preview to see detail clearly correct basic image flaws use tuning tools to refine light and color apply effects for interest save and export edited images distribute and print your photos create a poster from an image assemble a collage print photos send photos by e-mail design and upload a web album create a web page automatically transfer images to blogger make a movie from your images make a slideshow or archive cd summary chapter 7 172 172 175 178 179 179 181 185 186 187 190 192 195 196 196 197 198 200 200 202 204 206 206 207 host ads and advertise with google ads 209 210 210 211 213 214 218 219 221 221 224 226 226 230 230 232 239 240 247 increase your site s revenues with adsense how adsense works join the adsense program generating ads for your site design content ads that are right for your site choose the best page placement for your ads insert multiple ad units to increase performance use specialized ads for more impact search the web from your site increase your revenues using referrals test your success with channels specify channels to evaluate changes effectively produce site reports to keep on top of your advertising efforts review reports on your adsense advertising create custom reports to view specific activity advertise your business with the adwords program list your business with adwords summary .

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contents part iii chapter 8 xiii construct a mobile office make your web interface your own 251 252 253 254 255 256 257 257 259 262 262 264 264 265 267 267 personalize your google homepage for convenience choose a theme locate content to customize the homepage modify the gadget s appearance on the page add more tabs for storage keep track of online content in google notebook install google notebook organize and share results with others browse faster with web accelerator manage settings for custom performance manage content with google desktop display google desktop in different ways add and remove gadgets let google make recommendations based on your activity summary chapter 9 manage e-mail with gmail 269 270 270 270 271 272 272 273 274 274 276 277 278 281 281 282 283 285 287 290 create a new gmail account open a new account locate features in the program view and manage incoming e-mail read incoming messages or conversations specify whether to show images check out the file attachments send e-mail from gmail send a new e-mail from gmail respond to an existing e-mail tips for sending messages finish preparing the message use the contacts list for easy addressing choose a method for adding contacts import and export contact lists to save time edit contact information to keep it current create groups for easy e-mailing adjust the program settings to suit yourself summary chapter 10 do way more than just e-mail with gmail 291 292 292 293 294 sort your mail sort into categories sort into folders create labels for organizing messages .

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