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the internet super highway to success by shelley lowery the internet has opened a whole new world of opportunity for even the smallest home-based business owner there are countless numbers of new self-made millionaires that achieved their newfound success on the internet these new millionaires are no different from you and i they started their internet businesses from the ground up found a niche and built their success one day at a time can i really make money on the internet the fact of the matter is that you really can make money on the internet a lot of money you simply must take the necessary steps to make it happen you must have a sincere desire to succeed and the attitude for success if you are sincerely passionate about your success you will succeed -it s that simple the true secret to creating a successful internet business is pure determination most people fail just at the moment they are about to succeed why because they give up they lack the true passion that it takes to succeed as long as you keep trying you ll never fail 1

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below is list of what i feel are the most important ingredients for internet success sincere passion in order to be successful you must be completely passionate about your business and your success if you don t have a sincere passion you won t have the necessary personal drive that it takes to succeed your own domain www.yourdomain.com businesses hosted on a free server are not taken seriously and are generally considered to be unprofessional if a company doesn t care enough about its business to get its own domain name potential customers may not feel comfortable doing business with them a company with its own domain name and a professional looking website will have a much higher rate of success when compared with most business sites hosted on free servers professional website your website is a direct reflection of you and your business creating a professional website designed to sell will take a great deal of time and effort as there is much more to take into consideration than design you must look at a much broader picture and specifically design your website to sell quality content in order to create a steady stream of traffic to your website you must give your visitors a reason to visit and continue to visit in the future you must provide your visitors with fresh content on a continual basis targeted traffic no matter how great your website is unless you re receiving quality targeted traffic it will be useless your website may receive hundreds of visitors each day however if they aren t interested in the products or services you re offering your web traffic won t mean a thing you must drive a continuous stream of targeted traffic to your website 2

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opt-in list ezine having your own publication is an absolute essential part of your success they not only provide you with a direct line of communication with potential customers and enable you to promote your products or services but they also build credibility your own in-demand product although marketing affiliate programs can provide you with a nice income true internet profits come from marketing your own indemand product killer sales copy your words are the entire foundation of your business your product website and marketing strategies all depend upon your words you must learn how to write persuasive words specifically written for your targeted customer you must feel your customers needs and write your copy with passion excitement and benefit killer marketing strategy developing a successful marketing strategy is an essential part of your online success in order to succeed you must develop and implement a strategic plan that includes all of the following a great product a website specifically designed to sell a killer marketing strategy each step plays an important role in your overall strategy and must be developed to its fullest potential if even one step fails your chances of success will be minimal instant product delivery downloadable instant access etc internet users are starving for information as that is what the internet is all about they have a sincere desire to learn and want the information they desire right now the best products to sell on the internet are those that can be instantly delivered over the internet 3

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accept credit cards if you re doing business on the internet accepting credit cards is an absolute must you must provide your visitors with an easy online ordering process and the ability to pay for their order right online credibility as an internet entrepreneur it is your personal responsibility to ensure that your visitors feel very comfortable with you and your website in order to gain your visitor s trust and confidence you must build your credibility your attitude is the most important factor in determining your success you must think positively and be willing to tackle any obstacle that comes along the fact is you can do whatever you put your mind to you simply have to believe you can and believe in yourself above all else if you are sincerely passionate about your success you will succeed to your success 4

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foreword 7 introduction 8 three step formula 11 developing your product 11 developing your website 12 developing your marketing strategies 13 developing your product 14 researching 14 brain storming 15 alternative products 17 summary 17 designing your product s website 18 title 18 description 19 keywords 19 heading tags 19 graphic alt tags 19 text 19 writing effective website sales copy 21 accepting payment through your website 24 merchant accounts 24 third party credit card processors 26 your own affiliate program 28 one tier verses two tier 28 increasing affiliate sales 29 setting up your affiliate program 29 affiliate tracking software 30 affiliate tracking companies 30 paying for traffic 32 viewing search terms 32 your ad copy 33 reviewing your reports 33 purchasing advertising 35 ezine advertising 35 pay-per programs 36 pay-per-click 36 pay-per-lead 36 pay-per-sales 37 opt-in email marketing 37 building an opt-in list 38 building your subscriber base 39 your website 39 incentive subscriptions 39 writing articles 39 free ebooks 40 5

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increase sales by building credibility 41 domain name 41 contact information 41 privacy statement 42 testimonials 42 money back guarantee 43 feedback 43 secure server 43 mini-sites ­ highly targeted sales generators 44 designing your mini-site 44 hosting your mini-site 46 drive targeted traffic to your site 46 writing ezine articles 47 writing guidelines 47 publishing guidelines 48 autoresponder courses 50 creating a course 50 setting up your course 51 creating an ebook 52 suggested uses 52 creating an outline 53 designing your interface 54 delivering your information 55 selecting an html compiler 55 cross promoting 59 customer follow up 62 autoresponders 62 customer service 63 mailing list 63 personal endorsements 64 optin lightning 64 ebook starter 64 master series professional cgi scripts 65 make your site sell 65 make your words sell 66 make your knowledge sell 66 adgrafix formerly virtualis web hosting 66 the insider secrets to marketing your business on the internet 67 e-commerce solutions 68 clickbank 68 conclusion 69 6

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foreword killer internet marketing strategies is a product of web-source.net http www.web-source.net web-source.net provides the latest internet technology for web design and development from some of the top online professionals the site assists the entrepreneur in developing a serious web presence by providing a wealth of free information resources tools and content copyright © 2001 by brajusta publishing all rights reserved worldwide no part of this ebook may be copied sold or distributed this ebook is exclusively provided to subscribers of etips killer internet marketing strategies is a complete guide to creating successful internet marketing strategies this ebook will take you step by step through the entire process you ll discover · · · · · · · the three step formula if you excel at all three you can literally guarantee your success how to create your own product to market on the internet how to design a website specifically designed to sell your product how to write killer ad copy how to accept payment online how to set up an affiliate program much more 7

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introduction if you re looking for a lucrative home-based business direct marketing may be just what you ve been looking for offering you the possibilities of making your dreams come true what is direct marketing direct marketing is offering a product or service directly to the consumer via mail order internet sales personal sales etc with no middleman involved many direct marketing companies are now being operated right out of the home home-based business is the waive of the future and can offer you a wonderful opportunity to actually be able to compete with the large well-established companies with large bank accounts that s what is so wonderful about the internet you don t have to have a large bank account in order to succeed you just have to have a little know how 10 steps to ensure your success 1 set your goals what do you want to accomplish do you want a new home do you want to save for your children s college education a new car you can have whatever you want but you must want it enough to do the things that have to be done in order to get it set your goals write them down and set a target date for reaching them set short-term reachable goals and long term higher goals yet don t set them too high this will cause you to become discouraged if you don t achieve them work consistently towards accomplishing your goals each day each week and each month until you reach your short-term goals when you have attained your short-term goals set them a little higher each time ultimately you will achieve your long-term goals goal setting is a must in every area of life 2 be self disciplined get up early each day get ready for your job as if you were working outside your home have a list of all the things you want to accomplish during the day this will give you an organized approach to each day it s amazing how much you can get done using a to do list 8

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3 be self motivated set up a schedule and stick to it be enthusiastic enthusiasm generates its own energy energy and good health are synonymous with motivated happy people achievers 4 be enthusiastic positive thinking will literally be your key to success you have to convince yourself that you can succeed at whatever you desire because you can 5 do not allow yourself to become discouraged remember the more no s you get the closer to a yes you become 6 schedule your time wisely a schedule is your roadmap to success if you have no direction you ll travel in circles and ultimately never reach your goals plan your work then work your plan 7 have a positive attitude success is 90 percent attitude and 10 percent aptitude learn the art of positive thinking you can do whatever you put your mind to it s mind over matter your attitude will either guarantee your success or guarantee your failure you re only a failure if you give up 8 set up an office area most direct marketers work from their own homes but it is still essential to set up a specified work area take pride in your business to ensure your success 9 handle your money wisely set up a written budget set aside a percentage of your business income to put back into your business this is a must failure to reinvest your money will result in the failure of your business 9

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10 take care of yourself get plenty of sleep eat right and take some time to stop and smell the roses be persistent persistence pays off don t give up most businesses fail just at the moment they are about to succeed sales is one of the highest paid of all professions give a man a fish and he ll eat for a day teach a man to fish and he ll eat for a lifetime 10

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three step formula developing a successful marketing strategy is an essential part of your online success in order to succeed you must develop and implement a strategic plan that includes all of the following · · · a great product a website specifically designed to sell a killer marketing strategy each step plays an important role in your overall strategy and must be developed to its fullest potential if even one step fails your chances of success will be minimal developing your product your first step will be to develop a great product you re probably thinking that s easier said than done but it s really not the absolute best product is one that you can develop yourself and deliver over the internet with today s technology there is absolutely no reason why you can t create your own product the knowledge you have within your own mind is extremely valuable everybody is good at something has a special talent or some specialized knowledge use this knowledge to create a product the key to developing a great product is exclusiveness your product should be unique and not be in competition with hundreds of other similar products you must give your potential customers exactly what they want develop a high-quality product that fills a void to increase your chance of success another consideration of great importance is your target market keep in mind the internet is a global marketplace develop a product with a large geographic target and a wide appeal a great product will fulfill a need or desire and provide instant gratification 11

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here are a few of the top sellers · · · · software information private sites internet services before you develop your product do some research find out exactly what people want and develop your product accordingly the most important consideration when developing your product is quality your product should not only deliver what you promise but should go above and beyond the expected and over-deliver your customer s satisfaction is of the utmost importance developing your website once you ve developed a great product your next step will be to develop a great website your website must be specifically designed to sell your product everything within your website should have one purpose getting your visitor to take action words are the most powerful marketing tool you have the right words will turn your visitors into customers the wrong words will cause them to click away and never return your words are the entire foundation of your business your product your website and your marketing strategies all depend upon your words fancy graphics don t make sales words do every word sentence and headline should have one specific purpose -to lead your potential customer to your order page write your website copy as if you are talking to just one person identify a problem and validate that one visitor s need for a solution continue to write and explain why your product is the solution to their problem tell them exactly what your product will do for them why it will solve their problems and how pack your copy with benefits and more benefits write to persuade -that s the bottom line 12

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developing your marketing strategies your marketing strategy is the final process of your plan your plan must include both short-term and long-term strategies in order to succeed short term marketing strategies are those that bring you a temporary boost in traffic although these techniques are very important to your over-all plan they are only a temporary traffic source and must not be solely relied upon short-term marketing strategies include · · · purchasing advertising bulletin boards search engines long-term marketing strategies are those that bring you a steady stream of targeted traffic over time these strategies will continue to produce results even years down the road long-term marketing strategies include · · · opt-in lists freebies content by creating and implementing a balanced marketing strategy using both short-term and long-term strategies you will drive a steady stream of targeted traffic to your website if you use this simple formula when creating your internet marketing strategy and excel at all three you can literally guarantee your success 13

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developing your product developing your own product to market on the internet isn t as difficult as you may think today s technology has opened a whole new world of opportunity for even the smallest home based business owner the knowledge you have within your own mind is all you ll need to develop a successful product everybody is good at something you don t have to be a rocket scientist in order to create your own product if that were the case most of us would fail maybe you have a special talent or some specialized knowledge use this knowledge to create a product researching before you begin developing your product make sure you ve done your homework research the market to determine exactly what people want and develop your product accordingly if your product doesn t have a market it won t be successful your product should not only fill a void but should also be unique the less competition you have the better if you enter a market in which you re competing against hundreds of other products similar to yours your chance of success will be minimal develop a high-quality product that fills a void and provides people with exactly what they want another consideration of great importance is your product s delivery method the best form of product delivery on the internet is automated internet users want the product they order as soon as their purchase is complete this can be accomplished in a number of ways depending upon the type of product for example if your product is software or information it can reside on your server and be instantly downloaded via a link if your product is a private site you can provide instant access as soon as your customer s payment has been processed 14

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not only does instant product delivery benefit your customer but it will also benefit you by completely automating your product s ordering and delivery process you can spend your time performing more important tasks such as making more sales brain storming the most difficult part of creating your own product is deciding upon the product itself first of all you ll need to decide what type of product you would like to develop some of the top internet sellers include · · · · software information private sites internet services once you have determined the type then you can focus your attention on the subject matter if you would like to develop a software program but aren t capable of writing it yourself consider hiring a professional if you would be interested in developing a desktop software program simply visit a search engine and search for software developers if you would like to develop software that resides on a server search for scripting services although this type of product will be the most expensive to develop it can be very profitable information is a big seller on the internet and is also the most inexpensive to develop your information can be in the form of a report an ebook or even a private site internet users are starving for information as that is what the internet is all about they have a sincere desire to learn and will search for the information they desire the best form of information is how-to information that teaches or informs in regard to a specific subject even if the subject is very unique the internet is a great market for even the most niche products 15

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