Personal Dossier - Mithu Basu

 

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with himalayan kids while trekking ms mithu basu executive summary it s a dynamic world right now mithu finds herself strategically positioned to contribute to the challenging times ahead she considers her strengths to be dynamism enthusiasm entrepreneur spirit belief in herself and most importantly her inherently positive nature rather than just living every moment of her life she believes in putting life into every moment this belief has seen her grow and add a multitude of experiences into her working years armed with an ma in english literature mithu s professional journey began as a commercial artist in advertising simultaneously she trained with larry grant making her one amongst the first art and copy combined creative professionals in advertising as art director cum copywriter to creative director she served with agencies such as grant kenyan eckhardt and contract advertising she later moved as art director with cine blitz for four years at cine blitz she forayed into journalism mithu embarked independently to start `the basu agency ten exciting challenging and demanding years saw her grow professionally servicing select clients such as the taj oberoi times of india and bajaj auto amongst many others slowly but steadily a more credible and cost effective mode of communication `public relation was emerging as a new discipline she stepped into public relations as vice president of spectra a dedicated public relations agency a path breaking and redefining phase followed demanding clients like johnson and johnson world gold council and lakme amongst others utilized her expertise in the best global practices it was time to embark independently and mithu basu public relations mbpr was launched four years of pr consultancy for global clients rci jane shilton of london and dupont amongst others was an opportunity to grasp the international pr picture ten years ago india s premium hotel group the leela palaces hotels and resorts recognizing her experience and excellence appointed her as general manager pr and corporate communications from 9/11 to boom times has been invigorating with total responsibility for the group s public relations advertising marketing communications and publishing activities today with nine years of dedicated hospitality communications her accrued skills spanning over two decades and networking she is all set to explore the world of indian art and culture with the launch of her art inspired enterprise dolna which is committed to discovering opportunities to leverage and nurture artists of india she firmly believes that art culture and heritage will play an instrumental role in defining identities of countries the endevour of dolna is to keep alive such areas of strength that are unique to india beyond her commitment to art she manages to make time to teach post graduates of masscommunication public relations serve on the advisory board of ehealthpoint a social enterprise dedicated to provide healthcare to the underserved societies of rural india while accommodating art theatre cinema travel and her large warm world of family and friends into her life.

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ms mithu basu profile contact details cell phone 91 9820414732 e-mail mithu.dolna@gmail.com 3/14 saket shivdham filmcity road malad east mumbai 400097 the person a creative individual entrepreneur result oriented resourceful out-of-the-box thinker with extensive and varied expertise spanning over two decades in communications a team builder committed to the team along with a clear focus on organizational goals the value an extremely well networked individual socially and with domestic and international media expertise in the realms of marketing communications corporate communications and media relations with dual professional skills both as a `service provider as well as `the client proven abilities to nurture talent and effectively manage and lead large teams achievements · world gold council breaking ground and winning the trust to change the mindset of a very hidebound and traditional community of jewelers via innovative pr · rci india introduced transparency of purpose and simplicity of communication as a trust building strategy to reinstate faith in the concept of timeshare in india my efforts resulted in an amazing turnaround of finances and image and a very grateful client · my oil painting was selected by the president of commemorating mahatma gandhi s 60th death anniversary india for a mega event · international recognition for developing innovative communication programs for alcoholics anonymous world services inc work experience the leela palaces hotels and resorts general manager­pr corporate communications august 2006 ­ to february 2010 group head ­ corporate communications may 2002 ­ july 2006 over the last eight years at the leela my diverse responsibilities in communication have included advertising marketing communications publishing graphic design and public relations for the group s hotels in mumbai goa bangalore kerala gurgaon and udaipur and major upcoming projects in five additional locations i head a team of 14 senior communication professionals located across india internationally i am assisted by our appointed pr agencies located strategically in our key source markets i hold frequent orientation workshops specially formulated for management and management trainees.

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i am one of the key strategists in spearheading the leela group s branding via various communication channels both in the domestic and international markets my team is a significant catalyst in positioning the leela brand as the finest premium luxury hotel group in india this has been achieved amidst the most competitive and dynamic of market scenarios especially after september 11 and various setbacks of global magnitude the young and dynamic brand of indian hospitality the leela palaces hotels resorts owns and operates luxury properties in the commercial cities of mumbai bangalore gurgaon and resorts in goa kovalam udaipur with a turnover of 1.14 billion rs 582.86 crores it has marketing alliances with the us based preferred hotel group and kempinski hoteliers since 1897 and members of global hotel alliance headquartered in geneva switzerland public relations consultant 1998-2002 select clients were rci india pvt ltd western region i led the core executive team to reposition rci as trustworthy and responsible the painstaking efforts finally restored the credibility of timeshare which was completely damaged by another player and gave the industry a second lease of life in india the luxury club le royal meridien mumbai launched and built the brand as the first top-of-the-line global vacation product jane shilton uk just jane india launched and sustained india s first international entry in the branded leather bags segment spectra pr vice president ­ 1994 ­ 1997 select clients for whom i formulated strategic goal oriented pr programmes world gold council ­ promoted the geneva based council as a supportive ally of the trade fraternity thereby paving the way to meet its primary marketing objective of stimulating the demand for hallmarked gold in india modi films ­ launch of the `lion king positioning modi films as leaders in the entertainment industry johnson and johnson ­ promoted the cost effective indigenously made `stent a stateof-the-art heart care product conceived innovative pr programs without using any conventional channels as they are barred for medical products and yet ensured high visibility and continued brand awareness.

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the basu agency set up my own design studio 1985 ­ 1993 select clientele the taj group of hotels oberoi hotels mumbai artig advertising cine blitz art director and features writer 1982-84 educational qualifications ma in english literature bombay university ­ 1980 fine art workshop from santiniketan west bengal personal details date of birth nov 30th 1957 proficient in english hindi bengali other interests learning new skills exploring art creative writing and nature trail travel.

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i am keen that the world knows of ehealthpoint and the visionary men who lead it they have are committed to make the change they want to see their agenda of attracting global attention beyond helping to generate funds and partners for sustenance and scalability of enterprise is to seek the media s yeomen service to inspire its readers to emulate or support such models social entrepreneurship has the viability and power to alleviate the myriad pressing concerns of today s underserved societies the ehp initiative leads by example together with media support i believe we can propel the larger good mithu basu founder dolna communications ms mithu basu member advisor ­ ehealthpoint http www.ehealthpoint.com page_id=1161

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ms mithu basu select press clippings:

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online edition of india s national newspaper sunday mar 08 2009 international women s day power unlimited geeta padmanabhan and kankana basu let s celebrate the new age woman who scripts her own success stories who is not content to be led but prefers to lead and is learning to move beyond paradoxes indian women are so different from each other in terms of their class caste regional linguistic and religious identities that what is `old for one is `new for the other and not even on the map for yet another women are no longer hesitant or apologetic about claiming a share of space and visibility within the family at work in public spaces in the public discourse about adjustments a life full of compromises is a life of regrets says the vivacious mithu whose looks belie her 50-odd years my parents were extremely conservative in college i once got an invitation to join an overnight picnic but was terrified of asking for permission nevertheless i asked and was expectedly denied permission instead of being devastated i pursued my case and was rewarded with success it was a turning point in my life most people lose opportunities by merely imagining obstacles a valued team leader and a sparkling speaker at seminars mithu remains a role model for young beginners in the corporate world i teach them to look beyond gender limitations and bust the myth of a glass ceiling for women the vital thing in life is to ask yourself who you are and what you want out of life having identified one s goals make it your life s mission to achieve them with a failed relationship behind her mithu was once a nervous woman shaky about everything including crossing roads on her own i was holed up and moping in delhi after my relationship collapsed one day my brother handed me a set of car keys ordered me to learn driving and get my life in order he gave me just one month to do so though a nervous trainee i learnt fast and never looked back over the years i cultivated hobbies and as a marketing professional i have acquired friends from all over the globe i cherish and nurture these relationships i have nine siblings and that works out to 18 sets of shoulders to cry on if i choose to but i choose to laugh instead at the end of the day it s great to come home to peace and silence and have coffee with my favourite companion me laughs mithu contentedly an epitome of this breed is mumbai-based singleton mithu basu general manager corporate communications for the leela palaces hotels and resorts life is definitely not

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on the house mithu basu gm corporate communication and pr the leela july 10 2008 her entrepreneurial spirit urged her to start the basu agency a design studio which she ran for 10 years basu then entered the pr world as vp spectra public relations where she was exposed to the best of global practices in a field that expedited her professional growth using the experience she started mithu basu public relations where she handled global clients but by 2002 basu was looking to explore new spaces six years ago i saw in the leela offer an opportunity to test my skill it was time to shut shop and go she says adding that it was a challenge to fit into the corporate mould born into a family of five brothers and four sisters basu continues to have strong family ties and in her time off she packs in personal pursuits like art theatre cinema travel and spends time with her friends trade secret brainstorm with your team everyday it builds an open and interactive environment acknowledging and appreciating their efforts also improves interpersonal relationships mithu basu is known for her sheer grit a checkered career she s gone from being an art director and copywriter for agencies like grant kenyan eckhardt and contract advertising to working as an art director with a film magazine and dabbling in journalism.

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society november 2008 page 69 www.society.com

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publishing initiatives

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mithu basu ­ corporate spokesperson search results on google 1 search results mithu basu search results mithu basu five more properties by 2012 the leela hotels palaces and resorts group head-corporate communications mithu basu told pti www.business-standard.com/india/search_news.php cached similar 2 mithu basu rediff.com mithu basu rediff.com search rediff search hi guest results for mithu basu from rediff.com leela group to invest $500 mn in five hotels ia.rediff.com/rediffsearch/mithu%20basu cached similar 3 on the house india today latest breaking news from india world 10 jul 2008 mithu basu 50 gm corporate communication and pr the leela using the experience she started mithu basu public relations indiatoday.intoday.in/index.php cached similar 4 group about rs.2500 crore in launching five properties across india by 2012 reported the pti quoting the group s head-corporate communications mithu basu www.financialinvestmentcentre.com/tag/group cached similar 5 press releases mr vella ramasawmy appointed as general manager ms mithu basu general manager pr corporate communications the leela palaces-hotelsresorts cell 98204 14732 e-mail mithu.basu@theleela.com www.theleela.com/vella-ramasawmy-gm.html cached similar 6 press releases the leela palace kempinski udaipur a jewel by ms mithu basu general manager pr corporate communications the leela palaces-hotelsresorts cell:9820414732 e-mail mithu.basu@theleela.com www.theleela.com/jewel_udaipur.html cached similar 7 corp comm 3 jun 2009 comma consulting india pvt mithu basu general manager jayoti lahiri secretary general public relations consultants association of genesis www.scribd.com/doc/16068566/corp-comm cached similar 8 corporate communicators conclave 2009 by jfps group agenda and 4 mar 2009 kpmg kalyan s bose head ­ corporate affairs bombay stock exchange ltd mithu basu general manager pr corporate communications www.omshare.com corporate-communicators conclave-2009-by-jfps-group-agenda-and-venue cached similar 9 hotel leela to exit from offshore casino in goa hindustan times 22 jun 2009 the mdlr group to sell our offshore casino in goa leela group general managercorporate communication mithu basu told pti here www.hindustantimes.com/redir.aspx?id=dfe043ba cached similar

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10 q announcements year 2009 april apr21 hotel leelaventure ltd crd file format pdf/adobe acrobat view issued by ms mithu basu general manager public relations corporate communications the leela palaces hotels resorts www.bseindia.com/xml-data hotel_leeelavanture_ltd_210409.pdf similar 11 indolink india business news hotel leela to exit from offshore we are negotiating with the mdlr group to sell our offshore casino in goa leela group general manager corporate communication mithu basu told pti here www.indolink.com/displayarticles.php?id=062209071152 12 leela group to invest $500 mn in five hotels 1 apr 2009 we are now planning to invest $500 million to open five more properties by 2012 mithu basu head corporate communications in.rediff.com/money/2009 01leela-to-invest-in-5-hotels.htm cached similar 13 the hindu magazine lifestyle power unlimited an epitome of this breed is mumbai-based singleton mithu basu general manager corporate communications for the leela palaces hotels and resorts www.thehindu.com/mag/2009/03 2009030850180500.htm cached similar 14 welcome to dolna the movement www.dolna.in 8 jul 2010 ­ a unique initiative dolna the brainchild of ms mithu basu collaborates with relevant partners to create global platforms for artists of all genres 15 [pdf 2011 tech awards laureate by the tech museum e www.ehealthpoint.com/wp 2010 ehp_tech_museum_award.p file format pdf/adobe acrobat quick view 15 sep 2011 ­ http www.youblisher.com/p/172848-the-ehp-press-kit for more dolna communications ms mithu basu cell +91 9820414732 16 advisory board ­ india e health point www.ehealthpoint.com page_id=1161 ms mithu basu a communications strategist art enthusiast writer ideator show more results from ehealthpoint.com 17 samruddhi a snapshot www.youblisher.com/p/187768-samruddhi-a-snapshot patronage in doing so we take forward the dolna promise to discover opportunities to leverage and nurture artists mithu basu founder dolna the movement 18 dolna launches with an international art expedition to mauritius www.addpr.com/show_details.php?id=48898&option=1 3 dec 2010 ­ dolna the brainchild of ms mithu basu believes that exposure through travel can fir mauritius through the eyes of dolna

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