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the wine merchant an independent magazine for independent retailers issue 4 july 2012 · this month · 2 bacchus 4 comings and goings 6 tried tested 8 analysis 11 david williams 12 merchant profile 19 doug wregg 20 supplier bulletin 26 business builder wine merchant readers can claim six free samples of some of the loire s most giveway in this month s issue dynamic new wines thanks to a unique this year s sauvignon blanc de loire are targeted at the uk independent retailer readers the chance to try any each with no conditions attached project and how to claim your free samples turn to pages 15-18 the wines a mixture of igp and aop sector and producers are offering 100 three wines of their choice two bottles of for full details of the ambassadors ambassadors have been chosen by an expert panel to represent the region s most progressive and expressive winemaking.

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bacchus the wine merchant july 2012 2

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the wine merchant july 2012 3

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comings and goings the wine merchant july 2012 4

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tried tested the wine merchant july 2012 6

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analysis case discount ban a proposed ban on multibuy drinks discounts in england and wales has spooked wine merchants in scotland the ban on case discounts already exists a wine merchant poll gauged its effect the wine merchant july 2012 8

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wine merchant reader poll the wine merchant july 2012 9

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magpie the wine merchant www.winemerchantmag.com 01273 900227 winemerchantmag@gmail.com twitter @winemerchantmag the wine merchant july 2012 10

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just williams with apologies to eric blair david williams describes his perfect independent wine merchant the wine merchant july 2012 11

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merchant profile the oxford wine company two years ago ted sandbach s oxford wine company had sold its two shops and was happily focused on its wholesale business and a head office showroom so why does it now find itself with four branches and an overdraft that makes its owner wince the wine merchant july 2012 12

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the wine merchant july 2012 13

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sauvignon blanc de loire ambassadors loire producers are working together to develop unique sauvignon blanc wines that reflect their region s traditions but appeal to a modern uk audience you can sample them for free the wine merchant july 2012 15

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