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f irenze 11-12novembre2011 cultural.development artistic c r e at i o n economic.growth

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cultural development artistic creation economic growth center for contemporary italian studies stony brook university ­ palazzi florence university of the arts squola ­ ccis via dell oriuolo 43 firenze for info info@squola orence.com tel +11 39 055 033 24 24

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stony brook university ­ palazzi florence university of the arts cultural development artistic creation economic growth 11 12 novembre 2011 commissione prof w arens dean of academic a airs stony brook university prof m b mignone distinguished professor stony brook university prof a morena stony brook university dr l soave dean of academics palazzi ­ apicius intl school of hospitality dr d mazzanti dean of academics palazzi ­ florence university of the arts squola ­ ccis via dell oriuolo 43 firenze

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©copyright 2011 in italy by ingorda for florence campus publishing house all rights reserved isbn 978-88-96231-11-1 december 2011 edited by antonio morena phd harvard university zachary nowak ma middlebury college

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our digital renaissance a preface » 8 panel i ­ innovators innovations » 16 la rappresentazione della conoscenza nella creazione di prodotti digitali per le imprese culturali il caso xl-knowledge nuove tecnologie per rivivere il passato social network per vivere il presente lo stato dell arte in italia del rapporto attraverso la rete tra istituzioni e cittadino a virtual italian community italianness and transnational identities in the digital age panel ii ­ digital philology » 60 tracing the historical development of news discourse in electronic corpora dialettica tra tradizione e innovazione la nuova filologia dantesca dell era digitale panel iii ­ pedagogy teaching language and culture in the digital age » 87 il ruolo delle tecnologie di rete nell apprendimento insegnamento e formazione professionale in italiano la scrittura all università percorso di scrittura accademica per studenti stranieri in scambio cartoon dai bambini panel iv ­ the digital archive » 138 archivio digitale del teatro napoletano digitizing the grand dukes the medici archive project enters the second decade of the 21st century with digital images online panel v ­ our digital renaissance socioeconomic considerations » 166 the third decade of online education what have we learned cultural heritage valorization via collaborative platform and europeana rip intellectual property la caduta della proprietà intellettuale

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panel vi ­ tourism in the digital age » 205 homo turisticus nell era digitale eccentrics in tuscany literature food wine new perspective on tourism panel vii ­ digital reactions of arts » 234 new media art studio drawing the figure with the mind of michelangelo software la poesia italiana in ambito digitale programmi e prospettive panel viii ­ fashion in the digital age » 255 avatar s fashion ­ giochi di ruolo e moda virtuale quale abito fa il monaco trends advantages and challenges of digitalization in the fashion industry panel ix ­ our digital gastronomy » 286 the digital globalization of local food a sustainable paradox design of food interaction emotions technologies and cultures starved for culture the potential role of food blogs in the study abroad experience conclusion » 312 acknowledgements » 324

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0 preface

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antonio morena our digital renaissance a preface europe were to be reconstructed i would begin with culture rather than the economy -jean monnet a sustainable relationship in an article titled postdisciplinary liasons science studies and the humanities mario biagioli professor of the history of science at harvard university makes a very strong case for a strategic alliance between the humanities and science studies biagioli notes that both the humanities and the sciences have not been spared from serious cuts in federal funding he then goes on to state that the humanities look less sexy in their post-theory phase they produce few goods one can attach a dollar sign to and they rely on a narrower range of external support mostly private foundations and individual donors biagioli concludes given what the future may have in store it would seem wiser for the humanities to embrace a strategy of expansion rather than retrenchment i believe that biagioli s approach can inspire all humanists in creating a sustainable relationship between the humanities and web studies new media open source communities etc the opportunities seem endless as indeed mario biagi oli concludes the pace of development in these areas guarantees that there will be an indefinite large amount of topics for humanities-trained scholars 1 the digital humanities a defintion this international conference explores such opportunities first a brief definition digital humanities is an umbrella term for a wide array of interdisciplinary practices for creating our digital renaissance n 8

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applying interpreting interrogating and hacking both new and old information technologies these practices whether conservative subversive or somewhere in between are not limited to conventional humanities departments and disciplines but affect every humanistic field at the university and transform the ways in which humanistic knowledge reaches and engages with communities outside the university digital humanities projects are almost always collaborative engaging humanists technologists librarians social scientists artists architects information scientists and computer scientists in conceptualizing problems designing interfaces analyzing data sharing knowledge and engaging with a significantly broader public than traditional academic research in the humanities at the same time digital humanities is an outgrowth and expansion of the tradition scope of the humanities not a replacement or rejection of humanistic inquiry 2 according to the digital humanities manifesto 2.0 www.humanitiesblast.com/manifesto/manifesto v2.pdf the digital humanities is not a unified field but rather an array of convergent practices that explore a universe in which 1 print is no longer the exclusive or normative medium in which knowledge is produced and/or disseminated 2 print joins forces with multimedia configurations 3 digital tools techniques and media have altered the production and dissemination of knowledge in the arts human and social sciences our digital renaissance n 9

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other events have preceded us the alphabet clay tablets the epic poems of the greeks and romans once preserved in rolled scrolls those clay tablets were replaced by papyrus which gave way to vellum to parchment and then to paper the manuscript paved the way for the book as we know it today the book led to the industrial revolution the modern age eventually led to the society of the spectacle so eloquently described by guy debord the current crisis has certainly made us reconsider the role of the intellectual in a sense the author is now called up to produce but whom will he/she serve just as the industrial revolution had changed attitudes towards collecting and analyzing data so too now we find ourselves at a turning point according to tom scheinfeldt managing director at the center for history and new media at george mason university academia has moved into a posttheoretical age in that the moment is similar to the late 19th and early 20th centuries when scholars were preoccupied with collating and cataloging the flood of information brought about by revolutions in communication transportation and science 3 knowledge workers represent the creative class and it is on this platform that the humanities and the social sciences are able to come to an understanding the new generation of students furthermore comprehend this media we can assume that in a matter of years not decades the gap between the new generation and their professors will be eliminated we live in the third age of humanity.4 the first age the agricultural age was one in which wealth was signified by the ownership of land in the industrial age wealth was best represented by our digital renaissance n 10

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capital in our age knowledge has now joined forces with innovation and capital and wealth is best represented knowledge the university has not been excluded from such progress for example e-learning by itself an ambitious economic enterprise is a new field that incorporates social networks media and even the cloud online and distance learning furthermore will radically change the structure of the university transforming it into a global enterprise in short a blended approach is preferred blended approaches however can incorporate experiments usually privately funded with the potential of digital media to enrich research and teaching in the humanities countering those who cassandra-like announce the demise of the humanities stanley fish being the most vocal younger voices embrace digital tools they believe capable of regenerating the humanities which they feel have been weakened by decades of conflict over issues relating to the canon multiculturalism interdisciplinarity and a critique of humanism 5 our digital renaissance in january 2011 a report on the future of the digital humanities in europe was issued by the comite des sages.6 conclusions were reached this conference considers these conclusions and is encouraged by these recommendations member states should promote ways to turn digitisation into new development opportunities for european firms for example through regional our digital renaissance n 11

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clusters of businesses in partnership with cultural institutions knowledge partnerships between cultural institutions and universities or through strategic partnerships at european or international level in the area of new technologies and applications in relation to cultural heritage the report is a point of reference potential interest groups are also identified professionals archives museums libraries as well as geographers and scholars of literature libraries museums archives and cultural institutions and universities are likewise called upon to engage with the public the middleman is eliminated and the ambitions of such a change seem endless for example crowdsourcing has encouraged the public at large to participate in scanning texts and preparing them for digital research the podcast furthermore has been for some time now an open education resource the e-book allows us to re-present a text in a new way in that readers are now permitted to add comments and even participate in a virtual community with other readers the text it seems now has the potential to engage in a true dialogue with its readers spatial humanities projects are also possible for example geographic information systems can recruit the public to assist in transcriptions and statistically analyze the literature of an entire historical period this conference has an open-ended purpose it presents an overview of some recent developments within the digital humanities and explore the role of the digital humanities in academia today it aspires to build a gateway to the future bring together some conclusions and consider possible future developments how can we create a dialogue between our digital renaissance n 12

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traditional and humanities and digital media how can we create new products these questions are not restricted to a group of individuals for it is in this context that advocates of e-learning even in the for-profit mode and of the digital humanities and open education come together to challenge the institution of the university the situation creates strange bedfellows we hear the same web2 discourse from university of phoenix uc berkeley summer sessions humanities professors from elite institutions the founders of hastac and the authors of the digital humanities manifesto as well as the macarthur foundation 7 rappresentare la conoscenza rappresentare firenze we are the direct descendants of the florentine renaissance as americans in florence we feel that it is our responsibility to give back to the city of florence we believe moreover that we must engage our american universities and our alumni networks in a renewed dialogue with the city ours is not a revolution but a digital renaissance and in a society that has become commodified and perhaps even governed by spectacle we have decided to represent fight the spectacle with the vivid representation of knowledge this conference has addressed some of the issues considered by the comité des sages we seek to instantiate a dialogue between past present and future it is our hope that this can lead to the creation of infrastructure that interconnects florence and the world a media lab accessible to all that would maximize creativity a digital travel course of studies to be appreciated at low cost on an international level a continual educational curriculum for the older demographics can also be developed and our digital renaissance n 13

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even high-speed wi-fi and bluetooth across the city which would permit participants to upload curatorial projected and audio information into tablets ipads and pdas.8 a final note a final note our e-book titled our digital renaissance will be presented at the conclusion of this conference naturally we hope that our version 1.0 may prompt commentary and the beginning of a new age for florence antonio morena antonio.morena@post.harvard.edu endnotes mario biagioli postdisciplinary liaisons science studies and the humanities critical inquiry 35 2009 816­32 816 2 comparative literature in the age of digital humanities on possible futures for a discipline in a companion to comparative literature edited by ali behdad dominic thomas malden:waley-blackwell 2011 195-196 3 http www.nytimes.com/2010/11/17/arts/17digital.html r=1 4 m savage the fifth generation management co-creating through virtual enterprising newton ma butterworth-heinemann 1996 5 suzanne guerlac humanities 2.0 e-learning in the digital world representations volume 116 issue 1 113-114 november 2011 6 http ec.europa.eu/information_society/activities/digital_libraries comite_des_sages/index_en.htm 7 suzanne guerlac humanities 2.0 e-learning in the digital world representations volume 116 issue 1 113-114 november 2011 8 i thank philip baldwin for these concrete examples and for his encouraging words 1 our digital renaissance n 14

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