p. 1

may 2012 100 volume 03 issue 04 strategy next100 winners are winning in their careers 27 interview unisys s bob on how cloud is transforming workplace 56 boss talk managing time tactfully 05 big q obsessed with green it pg 65 use innovative methods and smart management to meet project goals pg 12

[close]

p. 2

[close]

p. 3

editorial imbibing best theories one has of late found it managers becoming more focussed towards their professional growth i find in them a renewed interest to acquire new skills and qualifications surprisingly the driest topics such as project management is drawing their interest despite being the most disliked subject amongst the community the reason for their newfound zeal for project management is that they have discovered it is imperative to understand the intricacies of project management processes and methodologies if they intend to take up larger roles in their career the interesting thing about project management is that it teaches the art of juggling between critical factors such as time management budgeting and quality and believe me this is the most crucial aspect of a business that every it manager must know there is a strong reason why it managers loath project management and associated responsibilities firstly it falls out of the purview of their core competencies and the it manager feels s/he will be held responsible for any discrepancy that creeps into the project which would harm their progress but now nothing is a challenge for it managers who are open to imbibe new learning they only need to pick up tricks of the trade and understand the nuances project management institute of india along with ficci in one of its studies on project management quotes machiavelli 1446-1507 italian statesman and philosopher it must be considered that there is nothing more difficult to carry out nor more doubtful of success nor more dangerous to handle than to initiate a new order of things it next cover feature in the current edition `hit the target gives the intrinsic value of understanding project management methods and suggests certain best practices and theories to achieve this learning these innovative practices be it with regard to preparing a concept retaining a project defining the scope addressing operational bottlenecks etc would help in opening up better growth opportunities it managers only need to pick up tricks of the trade and understand the nuances of project management geetha nandikotkur blogs to watch project management salaries show earnings growth career potential http www.way2pm.com blog p=1832 top 9 it skills in demand for 2012 http www.itcareerfinder.com brain-food/blog/entry/top-9-itskills-in-demand-for-2012.html project management courses likely to be included in curriculum http www.minglebox com/article/cbse/projectmanagement-courses-likely-tobe-included-in-curriculum top 10 project management trends for 2012 http www.computerweekly com/opinion top-10-projectmanagement-trends-for-2012 project management links http project-management alltop.com m a y 2 0 1 2 itnext 1

[close]

p. 4

content for the l atest technology updates go to itnext.in m ay 2012 volume 03 issue 04 facebook http www.facebook com/home.php group php?gid=195675030582 twitter http t witter.com/itnext linkedin http www.linkedin.com groups?gid=2261770&trk=myg ugrp_ovr page 12 cover story boss talk interview 12 keep it simple and clear keeping the concept simple and clear using wbs framework 16 don t let the project slip away comprehensive project evaluation mechanism 18 scope triangle 3 pillars of project management the pillars can make or break a project if not handled meticulously 21 business and operational bottlenecks the top management s concerns are around effective utilisation of resources and funds allocated future technology leaders 05 big q obsessed with green it pg 65 26 reasons for project failure reactions from may 2012 100 volume 03 issue 04 strategy next100 winners are winning in their careers 27 interview unisys s bob on how cloud is transforming workplace 56 boss talk managing time tactfully use innovative methods and smart management to meet project goals pg 12 cover illustration manav sachdev design anil vk 05 do more with less tactfully dr ph rao fellowiimb ceo of stem on tactful time management 56 bob supnik vp&gm engineering and scm cto unisys on how cloud is transforming the work environment itnext.in hitthe ta rget volume 03 issue 04 2 itnext m a y 2 0 1 2

[close]

p. 5

itnext.in management managing director dr pramath raj sinha printer publisher vikas gupta editorial page next100 leadership 27 next100 winners are on a winning spree and are motivated by the positive changes they are seeing in their professional life post the awards 53 financial insights group editor r giridhar executive editor geetha nandikotkur consulting editoronline sanjay gupta senior assistant editor manu sharma managing editor desk sangita thakur sub editors radhika haswani mitia nath insight design sr creative director jayan k narayanan art director anil vk associate art director atul deshmukh sr visualiser manav sachdev visualisers prasanth tr anil t shokeen saifi sr designers sristi maurya nv baiju designers suneesh k shigil n charu dwivedi raj verma prince antony peterson prameesh purushothaman c midhun mohan chief photographer subhojit paul sr photographer jiten gandhi 36 innovative tech for web content understanding finance is critical for professional growth effective cms blended with clustered sql and high end servers for improved reliability and data storage streaming the big q 65 green is an obession our opinion 06 analytics business differentiator ajay sharma panel of experts recommend a few steps which would enable it managers to make green all pervasive in the organisation director users data analytics yahoo r&d india tells how analytics help in improving business performance cube chat 60 hard work all along sales marketing brand manager siddhant raizada 09873555231 senior vice president krishna kumar 09810206034 national manager-events special projects mahantesh godi 09880436623 national manager -print online events sachin mhashilkar 09920348755 south satish k kutty 09845207810 north deepak sharma 09811791110 west saurabh anand +91 9833608089 assistant brand manager swati sharma ad co-ordination/scheduling kishan singh 15-minute manager 49 byod is a reality how it managers should deal with the byod trend that is blended with corporate it culture 50 healthy habits tips to bal for archie jackson who was promoted as gm-it recently there is much one can achieve with hard work off the shelf 70 speakers rock the house with zebronics 5.1 speakers ance professional and personal life for a healthy living production logistics sr gm operations shivshankar m hiremath manager operations rakesh upadhyay asst manager logistics vijay menon executive logistics nilesh shiravadekar production executive vilas mhatre logistics mp singh mohd ansari regulars editorial 01 inbox 04 industry update 08 open debate _69 my log _72 advertiser index dell ifc lenovo facing ifc cisco 07 microsoft bc office address nine dot nine mediaworx pvt ltd a-262 defence colony new delhi-110024 india certain content in this publication is copyright ziff davis enterprise inc and has been reprinted under license eweek baseline and cio insight are registered trademarks of ziff davis enterprise holdings inc published printed and owned by nine dot nine mediaworx private ltd published and printed on their behalf by vikas gupta published at a-262 defence colony new delhi-110024 india printed at tara art printers pvt ltd a-46-47 sector-5 noida u.p 201301 editor vikas gupta © all r ights reserved reproduction in who le or in part w ithout written permission from nine dot nine mediaworx pv t ltd is prohibited page 38 please recycle this magaz ine and remove inserts before recycling m a y 2 0 1 2 itnext 3

[close]

p. 6

inbox first of all let me congratulate the entire it next team for bringing out such a wonderful and informative magazine for future it leaders i have been reading the magazine regularly since its launch the articles published are exhaustive and interesting as they portray views of experienced professionals including cios and senior it managers the details covered of challenges faced by them during implementing of technologies and the solutions that they have sought are definitely insightful i would appreciate if it next could cover stories of actual it implementations at organisations and benefits they have derived and serialise it as a monthly case study topics on dr storage project management vendor management their sla monitoring which are directly linked to it services can be covered elaborately technologies and topics related to business intelligence bi cloud computing virtualisation big data mobility open source technologies social networking and project management interest me and i wish to contribute articles on these subjects to the magazine once again let me thank and congratulate the entire team ranganathan n manager-it mahindra mahindra financial services ltd itnext.in april 2012 100 volume 03 issue 03 strategy business analytics on a test drive mode 36 boss talk evangelising is crucial to product management 05 interview oracle s sundar ram on how big data drives big decisions 46 big q piloting business analytics pg 51 masteringhott ec hnologi es amit phadke head systems technology kale consultants ltd best ways to get enterprise deployments right pg 12 volume 03 issue 03 april 2012 it next thanks its readers for the warm response www.linkedin.com groups?gid 2261770&trk myg_ugrp ovr300members it next values your feedback we want to know what you think about the magazine and how we can make it a better read your comments will go a long way in making it next the preferred publication for the community send your comments compliments complaints or questions about the magazine to editor@itnext.in it was good to see my profile in the cube chat section of april 2012 edition of it next it was articulated very well i would like to thank you for this i would like to contribute to it next in some form be it articles or any other content please let me know if i can be of some help to you especially in subjects related to it project management information security risk management and networking which are my core focus areas sandeep singh walia assistant general manager-it ht media ltd read this issue online http www.itnext in/resources magazine i am working as head-it for world s largest ngo i am a phd scholar in information security i have 17 years of it experience in various industries and have implemented several projects i regularly read it next so to say am addicted to it i am impressed with all the articles and features that are carried every month i especially like the editorial page which provides great information for it managers i always recommend it next to my peers and have made so many people subscribe to it to be honest the magazine is 100 per cent worth for it people starting from administrators to cto/cio and head-it level i am keen to participate in the next100 awards this year and would like to build up the necessary expertise being part of an ngo we have implemented state-of-the-art technologies to enhance our employees strength and enable them to use it effectively akshaya patra as we are known feeds 1.3 million children across india every day as the it support we enable faster and effective communication between headquarters and our 24 branches we have virtualised almost all of our servers having said that i would love to contribute to it next harsha e head it hkm group thank you for mailing me a copy of it next magazine wherein my bylined article was published let me know if there is any other writing opportunity i write on saas for other media publications and also for mindtree blogs my other areas of interest are analytics globalisation e-discovery and agility itnext

[close]

p. 7

boss talk dr ph rao do more with less tactfully timeman ag ementa ll of us bill gates narayana murthy you and me have 24 hours in a day not a second less or a second more why can t we all achieve what they have achieved in the available 24 hours time management is more about managing ourselves to make use of the time available and less about managing time acquiring such skills can lead to personal as well as professional success it professionals are paid comparatively better than most of professionals from other sectors this also means that they generate more revenue per day/month compared to others collaborating with partners located in diverse geographical areas and constant deadline often calls for changes in lifestyle like sleeping and eating at odd times and sitting in front of a computer terminal/laptop for long hours this gives raise to a variety of health problems recent evidence indicates that burnout rate is high among it professionals it is also observed that an it professional in india spends longer hours compared to those in countries like the usa for similar kinds of assignments an it professional in india spends longer hours compared to those in countries like the usa on similar kinds of assignments good scheduling is key fifteen minutes of planning can produce an extra hour of time for utilisation schedule the most important but not urgent at the beginning of the day keep the lesser important and lesser urgent towards the end of the day the ubiquitous `outlook on our computer can be gainfully used to schedule your activities for each day with reminders once you schedule your activities for the day stick to them focus on the end results rather than on being busy this also involves ability to ward off distractions and manage interruptions suggestion box avoid muda fundamental principle of improving quality of time utilisation is to identify and avoid muda a japanese term for waste pareto principle which means that 20 per cent of the activities we carryout produce 80 per cent of the output/results can be usefully applied here the remaining 80 per cent of the activities account for about 20 per cent of the outputs or results this is where muda lies prune them ruthlessly using an important-urgent matrix plan to move to high productivity and proactive tasks important not urgent quadrant from urgent­important not important­urgent quadrants and eliminate not urgent­not important tasks virtually connected all said and done we are taking on too much is there no limit to what a person can achieve within a stipulated time the key to come out of such situations is to learn how to say `yes to a person but `no to work tactfully with the advent of it the physical and geographical barriers are broken down delegation of work is key this could also facilitate teamwork askyour self these three questions what do i want to do when do i want to do how well do i want to do the author is a fellow iim-b and ceo of centre for symbiosis of technology environment management stem photo gra ph y s radhakri sh na for such a conceptually oriented book it made simple and enjoyable reading title seven habits of highly effective people writer stephen kovey m a y 2 0 1 2 itnext 5

[close]

p. 8

opinion money wise ajay sharma director users data analytics yahoo r&d india data integration b analytics:business differentiator usiness insights deduced from data can act as a catalyst to business growth and be a proven trend deriving wisdom based on history events and actions can tell you a story of business evolution and help in setting the tone for the future if you get answers to all your questions that tell you the reason behind a particular outcome you can use that learning to take corrective actions avoid pitfalls and pursue proven ones due to increased digitisation more and more data is compiled every day there is a need to make sense of this data and derive appropriate information for companies to sell their products and services as companies move up the value scale of data they start reaping bigger benefits the so called big data while posing challenges also throws up opportunities for it managers to capture value and outweigh competition inherent challenges with increased use of new media platforms the volume and the speed at which data is generated has thrown up several challenges this compels the it managers and business groups to give a serious thought to innovative and affordable approaches to deal with data deluge before jumping into analytics an organisation has to consider ways to manage the data volume time and the cost component analytics is creating waves why do we need to reiterate this it is nothing but business analytics that is drawing organisational attention and becoming a key business differentiator for growth in my opinion analytics can be applied to every aspect of the business right from marketing analytics customer analysis operations optimisation performance measurement to business forecast data patterns are difficult to determine if both structured and unstructured unless there is a well-proven statistical tool in such a case business analytics tool will use algorithmic and statistical techniques to classify the useful and accessible and non-accessible data in today s world use of analytics to assist data driven decisions is essential for success of any business recommended solution before jumping into analytics consider ways to manage the data volume time and the cost component business performance the use of these tools will enable the organisation to have competitive edge and provide insights into market pulse from time to time one can analyse customer behaviour lifestyle and life events to provide targeted product and services sentiment analysis can provide customer feedback about product and brand it will help in analysing campaigns to determine its effectiveness and optimise it for best performance one can also make predictions about customer behaviour preferences and needs based on analysis of historical data creating the framework how can analytics help the it managers analytics makes extensive use of data statistical techniques and prediction models to provide insights into it is no longer one size fits all game as it was once believed to be when big companies embarked upon building massive relational data warehouses expecting it to answer any business question today we need a well thought out multifaceted multi-tool analytical data store approach to address the data challenges and analytical needs technology is available to provide right architecture that can scale to deliver costeffective and timely business insights for example one need not buy expensive server boxes to run a data mining algorithm when one can cheaply rent the space and processing power by making use of cloud providers the chosen data infrastructure should also be able to meet business demands of `time to value though benefits of analytics are well understood and published the onus is on the technical teams to provide a solution which meets business demands at an affordable cost 6 itnext m a y 2 0 1 2

[close]

p. 9

[close]

p. 10

update industry update trends deals products services people bsnl to provide cloud services through idcs tech trends bharat sanchar nigam limited bsnl a telecom services provider and dimension data dd an it services and solutions provider have jointly announced the `going live of their bsnl internet data centres bsnl idc kapil sibal minister of communications and information technology inaugurated these data centres bsnl will offer co-location hosting and cloud services through these idcs that are built operated and managed by dimension data for bsnl the firm will offer a wide range of cloud services through these idcs data e centr why does senior management support data protection this survey reflects business priorities as interpreted by it compliance with regulations response to a data breach news of peer data breach protection of assets protection of reputation 0 10 20 30 40 50 60 source best practices in data p rotection octo ber 2011 ponemon institute 8 itnext m a y 2 0 1 2 i mage photos .co m the chart shows that ceos and it managers are most concerned about their company s reputation located in mumbai faridabad ahmedabad jaipur ludhiana and ghaziabad the six data centres are country s first uptime institute certified tier iii level data centres these data centres have been certified to meet tier-iii quality standards by the internationally reputed uptime institute of usa which signifies true high availability as the data centres are designed to be fully redundant with no single point of failure bsnl idcs offer a highly secure scalable and simple to use environment for cloud computing needs of their clients and incorporate the latest technologies in power management cooling and it infrastructure performance sibal said the increasing commitment of government towards healthcare education banking rural development and other e-governance initiatives will drive significant adoption of cloud computing across the country commenting on the activation of the idcs rk upadhyay chairman and managing director bsnl said leveraging on our extensive and unparalleled telecommunications network bsnl has embarked on a transformation journey to offer the latest in it services to our clients across india with the launch of our idcs we can now offer secure hosted services and cloud services to support various government initiatives as well as to our enterprise clients we have already signed contracts with three leading government organisations

[close]

p. 11

the new ipad apple has come out with not ipad 3 but `the new ipad it features retina display an a5x chip humming at its heart a 5 mp camera with isight and 4g lte price rs 25,00035,000 canon e0s 5d mark iii much-awaited successor to the 5d mark ii it sports a new digic 5 imaging processor a full frame cmos 22.3 mega pixels sensor and more modes and frame rates for hd recording price rs 1.79 lakhs nvidia gtx 680 nvidia has announced its latest and greatest graphic card the kepler gpu sporting geforce gtx 680 packed with 1.536 shaders pcle 3.0 support gpu boost adaptive vsync txaa and more price rs 33,000-35,000 ezeecloud s new product suite for travel hospitality tech trends ezeecloud infoserves pvt ltd a fully owned subsidiary of ezeecloud global pvt ltd singapore has announced the launch of a novel ecosystem for the travel and hospitality sector as part of the ecosystem the company has launched packago.com hoteldealtonight.in b2c portals travelcorp360.com b2b portal and a hospitality product suite all the ezeecloud products that constitute the ecosystem are offered on the cloud as software-as-a-service saas with pay-as-you-go or pay-asyou-earn revenue models the cloud technology ezeecloud products are on the saas with pay-asyou-go or payas-you-earn provides a fresh approach to business software by eliminating the hassles involved in it infrastructure management that is witnessed within the hospitality/travel industry rajesh kumar kotta ceo and cto of ezeecloud said we will provide information flow which will be in real time and synchronised to benefit all the stakeholders involved in the hospitality segment namely the hotels travel agents corporate clients and most importantly the hotel guests we intend to integrate all the solutions for the stakeholders and aspire to create an equitable hospitality ecosystem which is cloud based explaining the significance of ezeecloud s crs travelkosha and its ezeeconnect channel manager ashish jain coo and co-founder of ezeecloud said there is an intense consumer demand for electronic bookings and no one can afford to ignore this explosive growth opportunity around the world quick byte google fined $25,000 for impeding fcc probe google inc has been fined $25,000 for impeding a us investigation into the web search leader s data collection for its street view project which allows users to see street level images when they map a location the federal communications commission imposed the fine late on april 13 2012 saying google had collected personal information without permission and had then not cooperated with the fcc s investigation google refused to identify any employees or produce any emails source reuters v balakrishnan member of the board and chief financial officer of infosys infosys is going through tough times since the economic volatility is too high and most of our revenue comes from us and europe m a y 2 0 1 2 itnext 9

[close]

p. 12

update symantec appoints anand naik as md india saarc tech trends symantec has announced the promotion of anand naik as managing director sales india and saarc responsible for leading the india sales operations to drive strategic business growth and enhance profitability for customers and partners with symantec s portfolio of products and services naik s appointment follows ajay goel s decision to leave the company he has been with symantec for over six years and most recently served as director technology sales india and saarc and director sales for west region he brings in-depth understanding of the business environment and active participation in strategic planning and execution with customers and partners india continues to be the strong engine of growth for us and the strength comes from our comprehensive portfolio of interview sanjay manchanda director business division microsoft india it next how is indian market reacting to office 365 a year after its launch naik brings in-depth understanding of the business environment and active participation with customers services and solutions that enable customers to build business advantage around emerging strategic it trends and challenges said eric hoh vice president asia south region symantec naik has expertise in transforming customers business challenges into solutions manchanda office 365 is microsoft s flagship product and since its launch last june in india it has been attracting many customers from small businesses to large enterprises schools to universities some of the major indian customers include dabur india adhunik group of industries acme tele power limited etc what are the key verticals that you are focussing on we are seeing traction right from smes to large enterprises some of them have as few as 500 users while some have several thousand we are seeing adoption across multiple industries like manufacturing banking ites fmcg etc how do you see cloud based-solutions reflecting on it manager s role shifting to saas means less button pushing and more interfacing with stakeholders to tailor the service to their specific needs moving from on-premise solutions to cloud would enable them to spend less time on the mundane internal it issues how is office 365 able to compete against other products i feel office 365 is probably the only product that provides the full range of productivity applications as an integrated suite having the full set of capabilities by manu sharma ibm launches puresystems tech trends ibm has announced a the prime challenge facing companies worldwide is the need major step forward in a new simpler to spend 70 per cent or more of era of computing with the introduction it budgets on operations and of a new category of expert integrated maintenance leaving little to invest in systems this new family is the first innovation given that 55 per cent of it with built-in expertise based on ibm s decades of experience running it oper managers are experiencing downtime alok ohrie director systems and ations for tens of thousands of clients technology group ibm india in 170 countries south asia says clients the company s expert want end results faster time integrated systems family to value and the ability to puresystems is the result innovate ibm has literally of $2 billion in r&d and 3g embedded the technical acquisitions over four years an connections know-how from thousands of unprecedented move by ibm by 2014 in india client engagements to integrate all it elements bsnl data both physical and virtual million 10 itnext m a y 2 0 1 2 photo graphy jayan k narayanan 15

[close]

p. 13

update tvs motors adopts ibm s software solution ibm s ilog transportation analyst solution will help reduce costs on delivering finished products to dealerships talisma s1 are strategic partners talisma corporation pvt ltd a fully owned subsidiary of campus management corp a player in enterprise software and services for education institutions has announced a strategic partnership with s1 consulting australia s leading consulting practice in the higher education sector through this partnership s1 consulting will offer talisma crm to australian higher education institutions martin halmarick managing director at s1 consulting said the collective strength of s1 and talisma corporation in the higher education sector will bring immense value to all educational institutions in australia our joint proposition is based on a mutual understanding of the market and synergies in terms of the solutions footprint and consulting expertise raj mruthyunjayappa managing director talisma corporation apac said it is essential for higher education institutions to offer a differentiated experience to students institutions are looking at technology to address key challenges and engage students and other stakeholders effectively tech tidings tech trends ibm has announced that tvs motors co a two-wheeler and three-wheeler manufacturer has selected its software solutions to optimise its transport planning and assets utilisation tvs motors has selected ibm s ilog transportation analyst solution to map the most cost-effective trucking routes for timely delivery to its various dealerships headquartered in chennai tvs motor co is the third-largest twowheeler vehicle manufacturer in the country the company employs more than 40,000 people and serves more than 15 million customers across the country in 2009 its annual revenues exceeded $1 billion tvs has a widespread dealer network across the country to despatch its products from its manufacturing plants on a regular basis these products need to be delivered on time to ensure further timely delivery to the customer the company therefore was looking to arrive at better transportation routes which would further improve delivery efficiency while saving on costs ibm s ilog transportation analyst software helps determine the best possible pickup and delivery dates based on various constraints related to route and distance i llustrat ion shigil n news blog web globalisation report card for 2012 google surpasses facebook as best global website of 2012 google has overtaken facebook and has been declared the no 1 global website of 2012 facebook barely managed to grab first place last year and now it s dropped down to second the results are part of the 2012 web globalisation report card the eighth edition put together by web globalisation firm byte level research the company reviewed 105 websites source zdnet.com/blog m a y 2 0 1 2 itnext 11

[close]

p. 14

cover story project management 12 itnext m a y 2 0 1 2

[close]

p. 15

target project management is the most loathed subject amongst senior and junior it managers i would say the entire it team it puts huge pressure on the it team as the management holds it responsible for discrepancies and deliveries by ngeetha illust r at i on s by m a nav sac hdev hit the m a y 2 0 1 2 itnext 13

[close]