p. 1

internet transfers worth it february 2012 what s crucial to big profits defense let 2012 selling begin personal for more than 5 decades chiappa a has been making quality firearms s for hunters shooters and sportsman whether your passion is stalking big game or ripping through a case of .22 ammo there s a chiappa made to fit your style optimize turkey sales latest promotions rebates pg.20 driving sales i ta liaqualty meri c a ital ia n qu al it y a me ri ca n cr af ts ma ns hi p qual alit rica can r a f tsma nshi sma ip dealers only giveaway pg 21 www.shootingindustry.com www.mkschiappa.com

[close]

p. 2

[close]

p. 3

p224 tm classic sig with one small change fits just right in your subcompact lineup the p224tm takes all the qualities of a classic sig and puts them in a subcompact package ideal for backup off duty or concealed carry lightweight all-metal frame hammer fire design high capacity 11-round 9mm or 10-round .357sig or .40s&w cut down on size without losing an ounce of performance find out more at sigsauer.com/p224 www.shootingindustry.com february 2012 p224 shown actual size 3

[close]

p. 4

driving sales latest promotions rebates page 20 si digital bonus february 2012 · volume 57 · number 02 w dealers only ne giveaway page 21 features 26 31 35 39 personal defense j.k autry right firearm key add-ons plus training are crucial to greater sales bob delfay survey reveals increase in retailer acceptance of online firearms sales internet transfers worth it nasgw let the selling begin manufacturers distributors set business pace at nasgw expo ray oeltjen optimum turkey sales debbie thurman success demands careful planning balanced inventories pull-in promotions industry news page 26 rank the importance of the following reasons for performing internet transfers important somewhat important 27.9 28.9 not important the transfer fees provide an additional source of income doing transfers is a service to our existing customers 43.3 4.6 28.7 66.7 doing transfers brings in new customers the transfers are a source of add-on sales 0 9.9 29.1 60.9 8 9 10 11 13 14 250 industry hits 2012 with record-setting momentum charles daly returns to usa marketplace glock supports cops with $50,000 donation rsr group holds largest e-show nssf awards grants to colleges newsmakers 22.2 50 100 40.7 37.0 150 200 columns page 31 16 18 22 24 46 personal defense market sell custom holsters in your gun shop massad ayoob j.k autry lisa parsons-wraith commander gilmore russ thurman outdoor marketplace si digital bonus what influences customers purchasing habits page 35 arms and the woman internet daily deals marketing dream or nightmare back blast other hot gases hey that s one scary little penguin lady industry watch si digital hot link dealers what 2012 new products will sell departments page 39 si digital bonus visit www.shootingindustry.com to request a free subscription to si digital and view the special features in this edition follow us on facebook 4 february 2012 6 45 letters index of advertisers 43 45 new products classifieds si digital hot link www.facebook.com/shootingindustry shooting industry® issn 0037-4148 is published monthly by publishers development corporation at 12345 world trade dr san diego ca 92128 periodical class postage paid at san diego ca 92128 and at additional mailing offices subscription $25 yearly in u.s.a single copies $3 except for the december shot show issue $25 change of address four weeks notice required on all changes send old address as well as new postmaster send address changes to shooting industry® 12345 world trade dr san diego ca 92128 printing services/prepress democrat printing company contributors submitting manuscripts photographs or drawings do so at their own risk material cannot be returned unless accompanied by sufficient postage payment will be made at rates current at time of publication and will cover reproduction in any or all of the editions of shooting industry® opinions expressed in bylined articles or columns are those of the author and do not necessarily reflect the views of the magazine or its staff copyright© 2012 by publishers development corporation all rights reserved reproduction or use of any portion of this magazine without written permission is prohibited subscribe to si digital www.shootingindustry.com

[close]

p. 5

since 1955 the industry s business magazine board of directors thomas von rosen ceo thomas hollander randy moldé marjorie young publisher editor russ thurman editorial assistant roxanne smith art director eric tse advertising sales director anita carson advertising sales assistant dana hatfield production manager chad huber promotions coordinator elizabeth o neill website manager lorinda massey staff photographer joseph novelozo contributing editors j.k autry massad ayoob shari legate john morrison carolee anita boyles ray oeltjen lisa parsons-wraith fmg publications shootingindustry.com publisher editor russ thurman advertising delano amaguin 888.732.6461 email delano@shootingindustry.com americancopmagazine.com editor suzi huntington advertising phil mendelson 800.426.4470 email phil@americancopmagazine.com americanhandgunner.com publisher editor roy huntington advertising steve evatt 800.533.7988 email steve@americanhandgunner.com gunsmagazine.com editor jeff john advertising jason moreau 866.903.1199 email jason@gunsmagazine.com fmgpublications.com editor sammy reese advertising scott mcgregor 800.553.7780 email scott@gunsmagazine.com online advertising manager tracy moore classified advertising lori robbins tel 888.651.7566 fax 858.605.0205 tracy@fmgpublications.com tel 800.633.8001 fax 858.605.0247 classads@fmgpublications.com special edition fmg east coast sales sig buchmayr buchmayr associates national advertising 12345 world trade dr san diego ca 28 great hill rd darien ct 06820 tel 203.662.9740 sigbuch@optonline.net 92128 tel 866.972.4545 fax 858.605.0211 anita@shootingindustry.com customer service www.shootingindustry.com subscription services 858.605.0254 express service www.shootingindustry.com and click contacts editorial 888.315.3638 email russ@shootingindustry.com production 858.605.0210 email production@shootingindustry.com email .sng@g-glaw.com general counsel/legal affairs steele n gillaspey produced in the u.s.a www.shootingindustry.com untitled-1 1 february 2012 5 12/19/11 8:46 am

[close]

p. 6

letters letters to the editor in the january issue of shooting industry we examined what firearm dealers are doing to meet the challenges of the new year capturing success in 2012 bill dubois ceo of border tactical indoor range in el centro calif sent me this look at a much harsher challenge he and other firearm dealers are facing in california my store is in california and the major challenge california dealers will face in 2012 is a state legislature and governor who are demonstratively anti-gun they are so adamantly anti-gun that they have instituted long-gun registration in california they will continue to adopt more laws to make it so hard and bothersome but still legal to purchase and acquire firearms in the state that most people will simply give up and never become gun owners in california also beginning in 2012 the state gun email the editor russ@shootingindustry.com california anti-business registration fees dros are approved to be spent for any general fund purpose not just firearms enforcement as in the past that means the legislature will continue to increase dros fees as a revenuegenerating method not a method to enforce firearms laws as these fees rise every year potential customers will blame the dealers and fewer purchases will occur what are we doing to meet these challenges i am looking for a different state to conduct my business in california will lose all my sales tax revenue all my dros fees all my employees jobs but the legislature doesn t care lawmakers in california would rather have another 10,000 unemployed residents than to let one citizen purchase another firearm bill dubois ceo border tactical indoor range el centro calif as a longtime revolver fan i read re born re-volver with much satisfaction american handgunner jan feb 2012 i just received my own reborn revolver back from mag-na-port it started out as a mechanically sound ruger .45 new model blackhawk with a convertible cylinder but it had a very plain-looking exterior it now sports a high-gloss blue finish with satin-nickel grip frame and ejector rod as well as jeweled hammer and trigger i also had a cmore front sight added the staff at mag-na-port were great i received emails to keep me posted and i even had a phone conversation with the gunsmith to make sure he knew just what i wanted i would recommend them charles edgecomb via american handgunner magazine to read re-born re-volver in the january/february issue of american handgunner visit www.americanhandgunner.com and click digital editions 9 revolver reborn 6 february 2012 subscribe to si digital www.shootingindustry.com

[close]

p. 7

ruger american rifletm ruger distributors alabama bangers l.p birmingham 800-226-4377 sr22 pistol .22 lr tm illinois williams shooters supply inc quincy 217-222-4195 zanders sporting goods baldwin 800-851-4373 kansas simmons gun specialties inc spring hill 800-444-0220 louisiana lipsey s llc baton rouge 800-666-1333 sports south inc shreveport 800-388-3845 massachusetts camfour inc westfield 800-347-3276 minneso ta csi sports llc sauk rapids 800-328-7087 acusport corporation waite park 800-543-3150 m o n ta n a acusport corporation billings 800-543-3150 mt sports llc billings 800-243-1610 n e va da ellett brothers llc reno 800-845-3711 north carolina henry s llc morehead city 800-545-5654 ohio acusport corporation bellefontaine 800-543-3150 ellett brothers llc lakeview 800-845-3711 outdoor sports hdqtrs inc dayton 800-444-6744 w l baumler lorain 800-321-2501 oregon all-sports clackamas 800-545-5654 alaska v.f grace inc anchorage 907-272-6431 arizona davidson s prescott 800-367-4867 california acusport corporation roseville 800-543-3150 sport awr sports fresno 800-545-5654 ellett brothers llc granite bay 800-845-3711 georgia acusport corporation duluth 800-543-3150 pennsy lv ania acusport corporation morgantown 800-543-3150 ellett brothers llc downingtown 800-845-3711 jerry s sport center jenkins township 800-234-2612 south carolina ellett brothers llc chapin 800-845-3711 texas l.m burney distributors llc waco 800-737-3006 hill country wholesale inc pflugerville 800-777-2666 acusport corporation arlington 800-543-3150 lcr® .22 lr sp101® in .22 lr with 8-round capacity sp101® in .357 mag with 4 barrel bill hick s co ltd plymouth 800-223-0702 parts and accessories only for more information call your ruger distributor today join ruger and help us raise $1,000,000 for the nra visit www.ruger.com/million to benefit the nra 010612 ©2012 sturm ruger co inc.

[close]

p. 8

industry industrynews by russ thurman he firearms industry is enjoying significant sales momentum from 2011 with consumers making purchases that have reached recordsetting status the fbi reported a record number of background checks were conducted during december which capped a recordsetting year for nics in december nics conducted 1,410,938 nssf-adjusted background checks an increase of 25.5 percent over december 2010 this is the highest number of background checks for a single month in the history of nics and marked the 19th straight month of increases for 2011 nics conducted a recordsetting 10,791,275 nssf-adjusted checks an increase of 14.4 percent over 2010 a 33.5-percent increase over 2007 5-year and a 54.1-percent increase over 2002 10-year while the number of background checks does not reflect the actual number of firearms sold it is the most up-to-date indicator of what is happening in the mar sell custom holsters pg 16 industry hits 2012 with record-setting momentum t ketplace nssf adjusts the nics data by subtracting out nics purpose code permit checks used by several states for ccw permit application checks and checks on active ccw permit databases the number of firearms sales has attracted the attention of the mainstream media on jan 3 cnbc posted a story on its website www.cnbc.com titled fire as more americans embrace second amendment rights the anti-firearm movement dries up arms sales ring in 2012 with a bang uncertainty in a presidential election year warriors returning from the battlefields the comeback of the hunter these are just some of the reasons that gun experts and advocates cite as reasons why firearms makers are ringing in 2012 like gangbusters writes peter suciu the article details a number of factors that have had a positive impact on firearm sales including the significant number of americans who support the second amendment that support was dramatically reflected in the october 2011 gallup poll that reported a record-low 26 percent of americans favor a legal ban on possession of handguns in the united states gallup also reported that for the first time there is greater opposition to than support for a ban on semiautomatic guns or assault rifles this good news for the industry and gun owners has stalled the anti-gun movement in its jan 9-15 issue bloomberg businessweek features an article titled gun control a movement without followers the article subhead as more americans embrace second amendment rights the anti-firearm movement dries up while there is a lot to celebrate as the industry enters 2012 there are negative factors to consider primarily the possibility of a second term for president obama and the impact of a continuing wobbly european economy smith wesson secures m&p pistol contracts mith wesson holding corp has received contracts from the belgium federal police the massachusetts state police and the vermont state police for new duty firearms from the m&p pistol series the belgium federal police has ordered 20,000 m&p 9mm polymer pistols for delivery over a 10-year period plus simunition and dedicated training firearms based on the m&p platform the police agency a force with 12,500 officers has received an initial shipment of 2,500 pistols as part of the full department conversion to smith wesson duty firearms the massachusetts state police has ordered 2,500 m&p45 s pistols while the vermont state police has ordered 390 m&p40 pistols we are extremely pleased with these decisions to transition to the m&p pistol said mario pasantes smith wesson s senior vice president of marketing and global professional sales today over 800 law enforcement agencies have adopted or approved for duty use our m&p products our commitment to those who have put their trust in smith wesson is steadfast for more information visit www.smith-wesson.com at the rockcastle shooting center for the 2012 shooting industry masters see page 34 visit www.shootingindustry.com/masters 8 february 2012 join us subscribe to si digital www.shootingindustry.com

[close]

p. 9

industry news uncle mike s outfits haiti police officers ncle mike s law enforcement has partnered with forward edge international to supply holsters to law enforcement professionals in carrefour haiti following the earthquake in january 2010 forward edge international found that 90 percent of the carrefour police department carried firearms in their pockets or waistbands due to the lack of funding for duty gear uncle mike s law enforcement donated 50 standard retention holsters to the carrefour police department recently when i visited haiti i noticed increased professionalism and safety among the carrefour law enforcement said scott campbell forward edge international haiti coordinator the holsters give the officers a sense of pride and professionalism during this time of volatility uncle mike s law enforcement recently donated an additional 90 slimline pro-3 holsters to the carrefour pd for more information visit www.unclemikesle.com or call 1-800-423-3537 for more information on forward edge international visit www.forwardedge.org u charles daly returns to usa marketplace fter a two-year absence the charles daly brand and its tactical subsidiary cd defense have reentered the american marketplace with distribution by trans world arms llc twa of harrisburg pa we re really excited about serving american shooters once again with quality firearms under the charles daly and cd defense brands shooters familiar with these firearms lines can rest assured they are as rugged and reliable as ever said michael kassnar twa president according to kassnar the cd defense product line will include six modern sporting rifle and carbine models a trio of new shotguns and several handguns including three all-steel models and six pistols with polymer frames for more information visit www.transworldarms.com www.shootingindustry.com a visit www.shootingindustry.com to subscribe to the internet-based issue it s free no problem si digital has issues dating back to 2008 february 2012 9 want an older issue?

[close]

p. 10

industry news lock inc donated $50,000 to concerns of police survivors cops during the 2011 international association of chiefs of police conference held in chicago last fall glock regional managers warren ackerson bob radecki and larry burlingame along with company spokesman r lee ermey presented the check accepting the donation were national cops president linda moon gregory ceo mariah hughes and trustee mark hannan cops is a nonprofit organization that supports families of officers killed in the line of duty with scholarships child and teen camps counseling and programs designed for spouses and parents and support for the department in which the fallen officer served glock is proud to contribute to organizations such as cops which plays such a vital role in helping to rebuild the lives of the families of law enforcement officers killed in the line of duty said gary g glock supports cops with $50,000 donation fletcher glock vice president this marks the fifth consecutive year glock has donated to cops bringing the company s total donations to the organization to $250,000 for more information about glock visit www.teamglock.com for more about cops visit www.nationalcops.org from left mark hannan cops warren ackerson glock linda moon gregory cops national president r lee ermey glock national spokesman mariah hughes cops ceo bob radecki glock and larry burlingame glock dealers thunder ranch dvd giveaway page 21 new lower prices on two great 738fs tcp · loaded chamber indicator · double action only · 1 magazine · no holster item 1-738031fs capacity 6+1 caliber 380 bbl 2.84 sights low profile fixed pistols 709b slim · single action double action with strike two capability · 1 magazine 256 ends 03/31/2011 each 00 item 1-709031fs capacity 7+1 caliber 9mm bbl 3.2 sights adjustable rear 16300 ends 03/31/2011 each don t miss out on these great deals supplies are limited to quantities on hand www.davidsonsinc.com 10 february 2012 800-367-4867 ©2012 davidson s inc all rights reserved call today does davidson s guaranteed lifetime replacement make that much of a difference it wi ll wh e n you need it subscribe to si digital www.shootingindustry.com

[close]

p. 11

streamlight launches social media presence treamlight inc now has a facebook page twitter feed and youtube channel the company s respective social media platforms can be found at www.facebook.com streamlight www.twitter.com/streamlight and www.youtube.com/streamlighttv customers are invited to follow streamlight via social media for the latest news and updates about products marketing promotions community and corporate initiatives and special events the links also feature customer testimonials and product videos illustrating flashlight features social media will keep us connected with these existing users as well as showcase our products programs and initiatives to new audiences both in the u.s and globally said ray sharrah streamlight president and ceo for more information visit www www.facebook.com/streamlight streamlight.com s dupont starts $500 million kevlar plant upont announced in october the startup of its $500 million cooper river kevlar facility near charleston s.c with the plant overall global production capacity for kevlar will increase initially by 25 percent and is expected to grow by 40 percent over the next two years according to dupont officials this significant boost in production capacity and capability demonstrates dupont s continuing commitment to support our customers and to find solutions that help protect more people around the world said thomas g powell dupont protection technologies president the expansion created 135 jobs and was built over a period of three years using a construction workforce of up to 800 for more information visit www.dupont.com d harness the power of the world-wide-web to bring new customers to your door increase your sales offer customers a fully stocked rsr group holds largest e-show r online store now your website can offer over 10,000 products sr group reports its december 2011 e-show was the largest in the show s history hosted on rsr s website in early december the e-show featured savings opportunities and special programs from industry vendors which allowed dealers to stock their shelves quickly and competitively for the busy holiday season we would like to thank our dealers vendors and staff for making the event so successful said christina fisher rsr group senior vice president of purchasing and marketing dealers have really embraced technology and this online event which set a record as our best e-show since its debut in 2004 dealers attending the show were able to unwrap great deals including new product introductions limited-time dealer programs rsr group exclusive package deals reduced pricing on select products and daily prize giveaways for participating dealers for additional information contact rsr s marketing department at 407 677-1333 or visit www.rsrgroup.com distributor catalog atk forms new accessories division tk has announced plans to form a new accessories division inside its security and sporting group anthony acitelli atk former vice president of sales and business development will lead the new division according to atk new product introduction and increasing speed-to-market will be the focus of the division with a goal of offering customers a more diverse and complete line of products for more information visit www.atk.com www.shootingindustry.com a www.outdoorbusinessnetwork.com february 2012 11 call today for a free consultation and online demo toll free 1-800-699-0820 distributor product inventory link one-click-to-ship custom design branding

[close]

p. 12

industry news aimpoint supports african college impoint has established a sponsor relationship with the southern african wildlife college based in the limpopo province of south africa the college offers formal training programs for regional wildlife and conservation officers aimpoint s support will help to establish a professional hunter ph training and certification course at the college the first group of students is expected in june 2012 by offering training to phs trackers and their support personnel we will help to ensure a healthy future for the hunting industry in south africa and even more effective management of the region s wildlife resources said theresa sowry ceo of the southern african wildlife college for more information about aimpoint visit www.aimpoint com for more about the southern african wildlife college visit www.wildlifecollege.org.za a sportdog announces grant recipients portdog brand manufacturer of remote dog training products has announced the recipients of five conservation grants totaling $21,000 the annual grant program is part of the sportdog brand conservation fund program it s rewarding to see this program continue to grow said lance tracy sportdog brand vice president we believe it s important for us to continue giving something back to the conservation initiatives our employees and customers care about the 2011 awards include four $5,000 grants and one special $1,000 youth grant recipients are north dakota game and fish department mississippi department of wildlife fisheries and parks pheasants forever inc delta waterfowl and marion county pheasants forever youth grant for more information visit www.sportdog.com s join us at the rockcastle shooting center for the 2012 shooting industry masters see page 34 visit www.shootingindustry.com/masters 12 february 2012 subscribe to si digital www.shootingindustry.com

[close]

p. 13

nssf awards grants to colleges t potterfields donate $900,000 to sssf hrough its collegiate shooting sports initiative nssf has awarded $299,200 in grants to 41 colleges and universities to assist in the development and expansion of shooting sports programs of those schools receiving assistance 11 are developing new shooting clubs throughout the country we are seeing a surge in college students interested in the shooting sports these clubs are filling a need on campus by providing opportunities to target shoot and their members are building positive reputations for the shooting sports both on campus and in surrounding communities said zach snow nssf s manager of shooting promotions grants ranged from $10,000 an amount given mainly to schools whose programs are in the development stage to smaller amounts to schools with established programs the nssf grant has redefined the shooting experience and the entire community here at radford we have tripled the size of our team our members are outgoing and proudly represent the shooting sports we are extremely grateful to nssf we could not have done it without their generosity said blaine morgan of radford va university for more information on starting or strengthening a college shotgun rifle or pistol team or club visit www.nssf.org/college l arry and brenda potterfield of midwayusa inc recently donated $900,000 to the scholastic shooting sports foundation sssf thanks to the generous support of people like larry and brenda potterfield the scholastic shooting sports foundation will be able to introduce the clay target sports to more youths across the nation said jon mcgrath sssf chairman of the board brenda and i are proud to partner with sssf and their efforts to change the future by engaging youths through scholastic shooting programs said larry potterfield founder and ceo of midwayusa for more information about the potterfields or midwayusa visit www.midwayusa.com or call 1-800-243-3220 for more information about sssf visit www.sssfonline.org visit www.shootingindustry.com/productindex.html to view products featured in all the magazines of fmg publications ® 19.25 mil std 1913 stanag 4694 compliant rail space straight gas tube resists bending and retains better alignment with the gas key reduced temperature to rail optics and barrel rock solid aluminum forging free-floating barrel fired cartridge case deflector no loss of zero from rough handling lm8 platform design makes for a smaller slimmer lighter and more maneuverable weapon versatility of different sized rail segments allows you to attach the accessories you need for the mission at hand and sometimes its smaller it s short it s thin it doesn t weigh much it s perfect already an industry leader in monolithic rail development lewis machine tool is once again improving the way weapons are manufactured the newly designed lm8 slick octagonal rail platform redefines what a rail should be by giving you a rail that is smaller slimmer lighter and more maneuverable in short we ve reduced the amount of gun that you have to carry without sacrificing the reliability that you want and the knockdown power that you need 8 sides hundreds of configuration possibilities 1 kick-a88 gun ® b ec aus e fai lur e is not an o p t io n top rail position matches m4 and e3-type weapons phone 309-732-9527 sales@lmtdefense.com www.lmtdefense.com www.shootingindustry.com february 2012 13

[close]

p. 14

newsmakers industry newsmakers otis technology has named frank devlin as its commercial channel manager devlin joined the otis team in february 2011 as the company s key account sales manager and has led otis in developing new opportunities in the retail shooting sports and hunting markets he has more than 20 years of sporting goods and consumer product sales experience in a short time frank has shown extraordinary sales results and has taken otis to the next level in the sporting goods market said len nelson otis vice president of sales f devlin and marketing otis technology names commercial channel manager johnson brings more than 25 years of consumer products and distribution experience to usc he served as president of reynolds consumer products from 2008 to 2011 prior to that he was president of the garden group of central garden and pet co president of elmer s products inc and ceo of the hunt corp in his more than 40 years in the industry hewitt grant has always put customers and employees first which has led to great success at each company he has led hewitt will continue to serve usc and the industry as our chairman and as an advocate for the advancement of our sport johnson said tank headquartered in washington d.c he recently retired as the vice president of raytheon six sigma business excellence united sporting companies usc has named bradley johnson as its ceo johnson succeeds f hewitt grant usc s ceo since 2002 grant assumes the role of chairman of the usc board of directors united sporting companies names ceo freedom group inc has added robert rusty patterson to its executive team as corporate vice president of quality patterson has 40 years of experience with a wide variety of positions in quality operations supply chain management engineering and program management in addition to consulting on a wide range of business concepts and issues he is the chairman and ceo of nacfam a manufacturing policy think freedom group names vice president viridian green laser sights has added two new executives to its operations team tim ellis is the company s new vice president of operations and dan zaleskas has been hired as junior design engineer ellis will focus on growing viridian s manufacturing and operations capabilities he has experience with several hightech electronics manufacturing companies that serve the automotive aviation commercial industrial and consumer markets ellis holds a bachelor s degree in industrial technology with a concentration in manufacturing engineering from the university of wisconsin-stout and a mini mba from the carlson school of management university of minnesota zaleskas will focus on holster design particularly the new tacloc line of locking kydex holsters his work experience includes electronics manufacturing and amateur laser construction he earned his bachelor s degree in mechanical engineering from viridian green laser sights adds to operations team pick your favorite color cerakotetm nishes now available for all models pf-9 in od green and coyote tan shown www.keltecweapons.com 14 february 2012 subscribe to si digital www.shootingindustry.com

[close]

p. 15

minnesota state university zanders has named stefanie zanderskey as its general manager a newly created position she will oversee the dayto-day operations at zanders she brings 19 years of experience of working for the company in virtually every aspect of its daily operations from warehousing to human resources zanders priority has always been and always will be personal and individual service to each of our dealers old and new zanders-key said zanders also has named darell siebold as its national sales manager he has been with zanders sporting goods for 22 years with the new 70,000-square-foot headquarters up and running all systems are streamlined and state-of-the-art so fulfillment of your orders is faster and better than ever siebold said zanders sporting goods names managers she is responsible for managing all aspects of product development from concept to commercialization for the binocular and spotting scope categories under the bushnell simmons and tasco brands renner brings more than seven years of marketing experience and a strong background in the outdoor industry to bushnell most recently she spent five years at the coleman co as a product manager she holds a bachelor s degree in advertising and marketing from the university of nebraska bushnell also has hired tim tanker as a new senior product manager he is responsible for managing all aspects of riflescope product development for the bushnell millett simmons and tasco brands tanker s 20 years of industry expe rience include positions at remington arms and pmc ammunition his professional background includes experience in marketing product development and sales tanker received his bachelor s degree from john carroll university in cleveland ohio bushnell outdoor products has hired kate renner as a new product manager bushnell outdoor products hires product managers k renner t tanker weatherby inc has added justin moore to its marketing team as internet marketing manager the move comes in conjunction with weatherby s social media campaign launch which includes a facebook page and twitter feed moore formerly the marketing manager for nosler inc will oversee all of weatherby s online presence including weatherby nation and is tasked with running an aggressive social media campaign we clearly see the future of business growth is in incorporating a more aggressive internet marketing strategy considering justin s experience and expertise we feel adding him to our team is a key component in maintaining our competitive edge said ed weatherby company president 9 weatherby inc hires internet manager www.shootingindustry.com february 2012 15

[close]