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mcvp business development and alumni 50 bd al50 date position role main achievements ocvp er special events january 2012 ­ national conference april 2012present aiesec mexico past positions market segmentation sales and sponsorship to cover the 20 of the budget logistic of special events over than $60,000 in media partnerships one of the most important editorial groups in the region and one of the most important radio station in the country over than $200,000 mxn in partnerships which affect directly at the budget of the event implement the national direction at the lc coordinate area directors to reach the local goals to represent the local committee at national s plenary and with all the external people of the organization alumni relations management reintegration strategy growth up of 25 in exchanges biggest number of exchanges in 10 years on my lc operative expansion of the lc from 2 to 5 cities over than 200 of growth in university relations coordinate area members to create market analysis and its segmentation develop local product portfolio and coordinate the selling of it establish partnerships with local and regional organization creation of local product portfolio partnership with a federal institute for 2010 imjuve partnership with auker now is national learning partner sales training for the lc the tns sales represented a growth of 6 per each tn sold in the past period we got the contacts and support for the expantion and positioning of aiesec guanajuato in the san luis potosi market support the needs of youth minister from other countries coordinate volunteers on the forum and resolve logistic problems of the event i was designate as personal assistant of one of the directors of imjuve i resolved protocols problems with countries as timor leste brazil costa rica and others ministers assistance during the forum and during countries meetings coordinate registration team during the event resolve registration and logistic problems control event access corporate announcement for a tourism project based on aiesec exchanges generation of sales materials sales training to project members and over than 20 companies interested in aiesec products 2011 aiesec mexico local committee president georgina guerrero franco april 4th 1990 guanajuato gto mexico i mexican ocvp er special events elc national conference aiesec mexico contact me +52 4731080821 skype georginagf mail georgina.guerrero@aiesec.net facebook georgina guerrero academic background jul 2008 ­ jul 2012 university of guanajuato guanajuato mexico degree administration of touristic resources june july 2009 university of guanajuato guanajuato mexico diploma in international cuisine july 2010 august 2010 imjuve onu world youth conference volunteer at government forum rally hog bajio of harley davidson registration coordinator november 2009 ­ may 2010 aiesec guanajuato responsible of the external relations area in a project july ­ december 2010 aiesec guanajuatolocal director of external relations and business development aiesec mexicomarch ­ april resolve all the logistic part for an aiesec regional congress for over than 250 2010 ocvp logistic for a regional delegates congress

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main areas of experience area key activities market analysis segmentation sales activities sales trainings public relations at events quality tools implemented tracking tools implemented results sales trainings more than 300 contacts of companies 4 tns raised over than 20 public relations events over than 12 sales meetings in san luis potosi mexico over than $200,000 mxn in partnerships for a national conference over than 25 of growth in exchanges operative expansion of the lc from 2 to 5 cities training cycle for lc plan 2011 ­ 2012 growth in university relations media partnership with university of guanajuato alumni relations lc alignment to national projects facilitation of conferences and workshops for positioning events market analysis and segmentation fundraising plan for projects sales materials product portfolio selection interviews for applicants logistic plan support in events as coffee breaks symposiums forums state conferences national conferences regional rally for 2000 people and international conferences etc languages language speaking writing spanish english french native good good native good basic oral writing understanding understanding native good basic native excellent good sales er member vp main conferences year meeting role ocvp er special events delegate delegate delegate 2012 elc guanajuato 2012 conal monterrey 2011 everest mexico city 2011 conal ­ mexico city lc development lcp projects events aiesec outside aiesec lc development training team management lc mc relation implement the national direction at the lc coordinate area directors to reach the local goals represent the local committee at national s plenary and with all the external people of the organization lc planning tracking facilitation market analysis project marketing production plan jd s design planning tracking sales financial fundraising plan logistic management oc vp logistic rrd 2010 rrd trs guanajuato delegate preference of application business development and alumni 50 bd al50 i am applying for bd al 50 for many reasons the passion that i feel for aiesec the importance of alumni for this term for me is very exciting to generate and to deliver events where we can positioning aiesec in the external market my personal and professional experience allows me to create good relations and strategies for alumni and allows me to know how to delivery high quality events i believe that this term and this position is a huge challenge for me and for aiesec in mexico simply is now or never.

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aiesec culture leadership style technical competencies and skills technical competences skills basic average good excellent project management x conference management x partnership development x management and exchange x process people development x sales and positioning x evaluation measurement x systems facilitating and training x leadership x financial management ­ x budget cash flow team management x organizational management x strategic planning and change x management myaiesec.net usage and x management what is your understanding about leadership brief yourself as a leader leadership for me is transform words into action is not just to say that everything is going to be alright is make it happen is manage and influence a the team performance is find meaning in challenging situations leadership is inspire people to do their best is to align strategy talent and culture i brief myself as a leader because if i see that something could be better i take action to make it better i would like to see in aiesec a culture of action excellence professionalism and contact why this culture action because even when the opportunities knock at our doors we have to stand up and open the door we have to take them we have to be actives excellence and professionalism because is one of our values strive for the excellence because even when we are youth we are representing to one of the most important organizations in the world and contact because if we are not in contact with our internal and external customers we can not be able to delivery the right product to foster this i believe that we need to create a processes and operative manuals to standard the performance and to avoid all the mistakes in the processes making with that excellent products establish and run an effective tracking and accountability system to identify the time of the processes in each lc how many of them run the processes what are their results we should create a tracking and evaluation system per month and per quarter redesign the jds to making them more challenging and with a specific timelines and results with this all of our membership will be active in their roles install a customer satisfaction system tn takers companies alumni and membership because if we are not in contact with them and we do not heard their feedback we can not be able to delivery our brand promise part 2 motivation leadership and management why applying my contribution what do i expect to learn from the experience as i said in the first part of the questionnaire i believe that this position in essential for this term it is a huge challenge which means a huge growth in my personal and professional experience is totally aligned to my background and i think that i have so much to give to this position at this term i am applying because is time for the 50th anniversary of aiesec in mexico is time to recognize all the things and the performance that we had in 50 years is time to recognize to all the people who makes this dream come true those who worked in their term to build the aiesec in mexico that we have today is time to shout it to the external market we are aiesecers we are changing the world and we are contributing in mexico s development my contribution in the mc team will be the team member who always contribute with new ideas and who is a big support to the rest of the team in my role as mcvp bd al50 in the part of alumni i will contribute with all my experience in sales and relations management to implement quality standards at national level for alumni relationship management in business development all my academic professional knowledge that i have got during four years in many kinds of events all my knowledge to delivery high quality events and to create an event product portfolio which could be adapted to each lc strengthens commitment proactive professional these strengthens will contribute to a successful 2012 2013 mc term because in my role and my work i search more ways to do the things and i make them with quality and on time i like to transmit the professionalism in my work and in my team s work this is very important for alumni and for the event management weaknesses patient in some situations i have not the touch to comunicate i m very exigent at work

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part 3 strategic thinking mcvp role analyze the current state of aiesec in mexico alumni network experience in recruitments university positioning strengths huge companies network experience in national i gcdp projects mexico s positioning inside and outside aiesec global network professionalism customer relationship management focus to results uniformity in lc s knowledge and performance weaknesses sales performance delivery time customer satisfaction alumni tn takers interns eps members there is not a clear and physical processes guidelines for national and local levels main bottlenecks professionalism in the delivery of our services quality of the relations and customer fidelity knowledge management strategy improve the processes guidelines to track all the processes and their specific results at national level and per lc standardize the education cycles at national level for each funtional area this to impulse an uniform growth between lcs quality administration system where we can evaluate each part of the processes to avoid all the mistakes and to ensure the quality of our final product run a tracking accountability system per month and per quarter per area and per lc we should standardize performance indicators relationship tracking system customer satisfaction system ensure the quality of our relationship involve to our internal and external customers alumni tn takers interns eps members and create a fidelity to our brand this creating first a national data base of all of our members tn takers partners alumni interns and eps secondly design and apply a satisfaction questionnaires which will be send by the mc directly to our customers and at the end evaluate the results and identify the factors of the results to create solutions to them exchange growth opportunities that aiesec in mexico has pool generating a national database where we diversification have an university segmentation with the and flexibility main programs that they offer it to recruit in of our this programs will be a requirement for the lcs programs recruitment for this we will do a list with the main transnational companies near to each lc and most important the companies who are new in external the country or in the lc region this because if investment in they are new companies the will need human the country resources and to present them a long term plan will ensure the lc health for some year to ensure the lc leverage we will use a r r system where the lcs who have this kind of partnership will have extra points lcps and lcvps should enlist the main focus of their local and estate government capitalizing in development plan with this they should government generate at least one proposal for each local opportunities focus area why because for the period of the government they will create actions to achieve this goal inside and outside aiesec global network mexico is a country which is very attractive for the companies investments and in a touristic mexico positioning way mexico is very attractive for our international network and we can capitalize it creating international cooperations for icx taking advantage of the mexico brand possible solutions

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what should be the focus for aiesec in mexico 12.13 i think that the focus should be positioning capitalizing this because in 2013 aiesec mexico has the 50 th anniversary and we have to take a huge advantage for this event for positioning capitalizing we should consider two main things alumni mapping alumni through events where we can bring together important alumni new mapped alumni and companies and at the end recollect alumni contacts create an alumni product portfolio to offer them all of our products involve them into the organization and capitalize the relations develop and execute a national alumni long term strategy to reconnect them and create an active participation generate virtual sessions imparted by our alumni in their field of work those session could be sale to companies universities and student like a virtual y2b external market fortify government relations re-connect with partners that we have had in 50 years create youth 2 business events in each lc to involve alumni partners and students create a media strategy to the 50th preevents and main event have presence in all the youth and entrepreneurial events create an stretegy to capitalize all the results of the 50th pre events and main event how would you like to see aiesec in mexico in july 2013 please identify and explain the strategies that will lead the how can the organization work towards aiesec 2015 to achieve such a growth while improving the relevance of the experiences we offer and the sustainability of our results i think that aiesec in mexico can work with a 2015 plan and it divided per year this for ensuring the focus on the final objective and being clear about the main goal that we have to achieve per year my plan proposal is organization to achieve goals today july 2013 aiesec in mexico is a huge organization recognized in all the cities where we have presence all the lcs have a similar percentage of growth with at least 60 of growth in comparison with the past period our alumni is reconnected with the organization and the 50 of the mapped alumni has an active contribution for it we are running business and youth events for our internal and external market in each city where we have presence the satisfaction of our partners alumni tn takers eps members and interns is 8/10 in the satisfaction tools strategies high quality administration creating operational manuals and implement them at national level to standard the processes and create a similar percentage of growth in all the lcs 12.13 setting a measurement goal for 2015 positioning aiesec through the 50 anniversary strategy with alumni members students companies universities etc events for external positioning create a product portfolio of events which could be adapted in each lcs events for alumni companies students universities etc alumni relation management create a strategy for alumni to reconnect them and establish win to win relationships with them we have to develop a communication and involvement plan which have to be aligned to their expectative and the personal and professional interest of the alumni gcdp projects for society development relationship tracking system customer satisfaction system ensure the quality of our relationship involve to our internal and external customers alumni tn takers interns eps members and create a fidelity to our brand this designing a satisfaction questionnaires and apply the each month 13.14 education for the new expansion and growth plan in operations and entities ensure that all the entities have the same percentage of growth in their performance 14.15 act and capitalize all the relations and the big performance of all the lcs we will get a growth in all of our numbers quality is our best guarantee of customer loyalty our strongest defense against and profits jack welch competition and the only way for growth

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what needs to be done to fully implement the aiesec programs in the experiential leadership development phase in aiesec in mexico 1 describe the 50 anniversary pre events as you conceive them what is looks like how do we make them like that gala dinner in npm summer 2012 objective to communicate to our membership active alumni and partners the events that aiesec in mexico will have in the way of the 50th anniversary the event this event will be a gala dinner in one of the nights of npm which will be hosted by aiesec up the logistic will be responsibility of the npm oc but supervised by the mc and the mc will be the responsible in things like external guest alumni invitations protocol issue and the agenda of the event the event will be a dinner where we can have the aiesec 11.12 awards 4 or 5 awards maximum to not loose the attention of the guests the launch of the 50th anniversary pre events and campaign and a speech from the alumni and from one the partners the event could have the next guest list 400 aiesec members npm delegates 150 alumni and 50 partners youth to business alumni business october 2012 objective involve the alumni of each lc in y2b events which could be positioning with students and companies the event i conceive this event more like a round of y2b forums in each city where we have presence and the main y2b will take place in mexico city for the percentage of active alumni which live in this city the events have to have an oc from the city but the tracking of the event will be support by the mc the oc have to sale all the workshops to the main companies in the city and at least one or two workshops have to be from alumni in each y2b we have to have a space for networking especially for partners of the event lc partners university directors and alumni students youth people teachers universities directors companies government and alumni could attend y2b at the end of the event we have to recollect all the contacts from the assistances from y2b and at national level we will track the relations with each one to capitalize them during the event we have to create a media space for launch the 50th anniversary main event to all the assistances gala dinner or alumni cocktail in conal 2013 objective launch of the 50th anniversary main event to our partners alumni and members the event will take place in one of the night of conal this event will be responsibility of an oc specially for the event but supervised by the mc and the mc will be the responsible in things like external guest alumni invitations protocol issue and the agenda of the event conal oc has to cover the dinner and the costs of conal delegates the event will be opened to alumni 150 places and partners 50 places and it will have a cost establish by the oc for all the pre events we need to take into account · good planning and budget with at least 8 months before the events · don t loose the main objective of the events the events are a way not the objective for the strategy · · · · · · · ensure the places and suppliers with contracts start the sales and partnerships with at least 7 months before the event positioning the events with the guests two months before the event and not one week before it ensure the tracking of the timeline at the day of the event verify all the technical and logistic details and respect the itinerary before and during the event create a national positioning plan for the 50th pre events and main event for alumni create an internal comunication plan with alumni account managers to have a better track of the alumni specific questions bd al50 tmp improve the quality of our jds with specific timelines and results personal goal and setting plan and tracking the experience of the members effective education cycles education cycles before and during tlp tracking the quality of the tlp experience jds redesign with specific timelines and results tlp create relations at national level where the tn takers can take i gip in the different cities where the company is establish quality processes with specific timelines and gip kpis to incoming and outgoing customers to ensure the time and the quality of our products at ogx we can cover the master students market this because youth people is taking master programs and that people has more professional experience create gcdp projects taking advantage of the local regional and national government development programs to offer them specific products which could be covered by the establish budget gcdp sales of gcdp tns in companies not just ngo we have to take advantage of the social and ecological responsibility companies recognition projects diversification generate specific cooperation with america s countries to increase our eps summer realizations

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3 present the plan for al 50 anniversary strategy timeline main activities hr plan possible sponsors and 2 describe the 50 anniversary main event as you conceive it i conceive the 50th anniversary event as two events in the day the first event a y2b forum and at night the gala dinner objective to reconnect the alumni and external market with the organization and involve them in future events and operations y2b i conceive it as a forum for alumni companies and entrepreneurs by the register we can divide the assistances by their interest issues and with that make clusters by interest the forum could have two or three rounds and at the end we will have a database to offer the alumni the main products that their want and make other events with people who has a similar interests this event has to be covered by communications media gala dinner i conceive it as a dinner where we can bring together alumni companies etc which have contributed to aiesec in mexico performance during 50 years this event will have a photograph session a commemorative video for the 50th alumni speech and networking time for the events we have to create a close relation with all the assistances timeline select oc general plan budget define the image of the event define media plan confirmation of places and suppliers sales promotion with alumni external promotion sending physical invitationsconfirm assistances confirm the last details execution accountability contacts tracking main activities 1 define the objective of the event and select the oc 2 establish relation with amea and ask to our alumni what kind of event they expect 3 establish alumni managers members who can be in charge of the comunication with a specific number of alumnus and their tracking before during and after the event 4 define the characteristics that event should have 5 planning and tracking of the event 6 budgeting suppliers mainly the banqueting for the main event and sign contracts 7 sales for partnerships of the events 8 promote the events with our internal and external markets 9 generate a registration system for the event which could help us to mapping all the alumni attendant to the event and their interest this for a future comunication with them 10 establish technical requirements such as audio-visual equipment decoration souvenirs photography hostess newsroom impressions etc 11 confirm the last details times and dates of installation and removal security cleaning copy services set design official suppliers opening area special guest etc 12 event execution 13 accountability 14 crm tracking of the relations obtained in the events partners main incomes main expenses budget draft apr may jun jul ag sep oct nov dec jan feb mar apr may jun xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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4 how do we increase the quality of the aiesec conferences so we can hr plan capitalize them i believe that we need two main things to capitalize our conferences quality of the event and tracking of the relations establish by the event quality national manual for conferences and events this because we need to have clear the responsibilities for each part and to take into account the experience in past events this manual could have a section for local event experiences re cost the conferences fees this because the cost are not the same as three years ago we need to ensure that the fee will cover the main requisitions for the conference good planning in the planning we have to consider the ideal time for sales and promotion of the event define the lc host and the oc of the coneferences one year before it close tracking the ocs should be tracking not just for their local ebs the mc should support this part and the timeline possible sponsors and partners · · · · · · · pwc federal government telefonica ocv of mexico city tourism office of mexico city coca cola femsa gnk taking care of the details we need to have a chek list of all the things to avoid logistic and technical problems customer satisfaction is very important to create a satisfaction test to always being improving our service and events this will help to all the future events capitalize need to create y2b forums in all the conferences and this should be opened to students companies of the region teachers and alumni bank company as banorte bancomer hsbc main incomes main expenses budget draft incomes y2b assistances gala dinner sponsorships expenses y2b infrastructure salon chairs equipment events promotion design invitations sales meetings gala dinner profit of the events $750,000 $100 assistant expecting 500 pax 50,000 500,000 200,000 560,000 40,000 20,000 5.how can you capitalize engagement with aiesec and long life connection phases of aiesec experience with the 50 anniversary strategy i believe that engagement with aiesec is not just for youth people for me this phase is adapted to all the stakeholders which is knowing the organization students teachers university directors companies governmental offices etc we can connect this phase with life long connection through y2b events that we will generate in the 50 anniversary strategy first of all we need the space to bring together all of our stakeholders this is y2b forums secondly we need to ensure the assistance through sales and main conferences and two or three of them should be facilitate by alumni in third place we need to promote our events with our target audience finally we need to track all the people who assisted and redirect them to the main area to capitalize them example all the companies with i gip students with ogx etc decoration invitations banquet service security 500,000 $500 per assistant 1000 pax $190,000

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alumni national strategy nowadays we clasifify the alumni in three main categories those who gives us contacts from companies or other alumnus those who take tns in their companies those who participate in mentorships or as learning partners the comuncation that we have is only by mails in our database we have around of 1100 alumnus only 639 accounts are active and from those active mails only 187 open the mails even when so many people have been in aiesec during 50 years we have only 1100 alumni mapped the plan of alumni is not a long term strategy my proposal 2 national education cycle supported by alumni generate an education cycle with general issues to support the operational ec that the mc gives to the lcs per area this will help us to develop general competences in all of our membership 3 create forums about determinate topics with all the alumni which could be interest on them 4 create virtual conferences for general training which will be delivery by our alumni this on-line conferences are open to all of our active alumni members and partners and the lcs could use them as a fundraising and positioning tool selling those conferences to students universities and companies physical engagement 1 build a mentorship and coaching program at national and local level where we can involve at least an alumnus per area to support the development of the vps 2 involvement in national and local conferences in each conference we have to include some sessions which will be delivery by alumni and for young alumni we can offer them positions as facilitator or chair of the conference 3 generate business meetings through the past clusters clasification that i mentioned we can create one meeting per month as a lunch or dinner where we can get together top alumni who will delivery the session alumni and companies to discuss a specific topic and to offer to our alumni a networking space for their specific interests alumni management 1 design a database with the main information as name lc years in the organization roles in aiesec field of work inside and outside aiesec mail telephone and direction for contact resident city current organization and role and mainly issues of interest with this we can create an alumnus id this to know what are the main interests of our alumni in what kind of things can they help us and what kind of product can we offer them 2 update the database with all the active alumni that we have at national and local level mapping alumni per generation through the alumni that we already have 3 create clusters of alumni who have the same interests to offer them specific products 4 assign alumni managers per interest and per lc to track the relations and mainly to manage the alumni for the 50th anniversary strategy before during and after the events create a national product porfolio for alumni with the next two strategies there is no difference between to harness the lessons of experience man and man the superiority is virtual communication engagement 1 create a virtual alumni comunity use social and professional networking tools in internet to get closer all of our alumni all of our information should be per generation and per interests thanks for reading my application

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