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born in milpa alta mexico df on march 8th 1989 my current position national alumni manager i studied comercial relations at ipn esca tepepan 07/04 06/11 nationality mexican tel 55 5847 3051 skype deibit.rs mail david.ramoss@aiesec.net conal culiacán 2010 delegate anp up 2010 ­ delegate conal ipn 2011 ­ delegate everest itam 2011 delegate conal monterrey 2012 ­ delegate mcvp bd/alumni application form ­ david ramos suarez 1

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alumni relations the best local alumni relations performance on national network 715 of growth on local database collaborate in national long term strategic plan organizing committee smi of 3 different lcs almost 150 delegates local award i m motivating p members 2010 successful event without debts but with a limited budget business administration recent pyme entrepreneur creation of business plans social responsibility finance administration all these experiences will help me capitalize alumni contacts accord to the long term strategy in national level my experience as nst er will be my main contribution as mcvp alumni because i m closely connected with the strategy and understand every little step that we need to take for the 50th anniversary one of the best experiences that i have done in aiesec is the ocp role because is an extreme activity where we can demonstrate our capability of planning organizing and execution in a very short time that helped me to develop my skills in team management and strategic thinking my team were boys of different lcs throughout my life i have worked in different business projects one of my biggest challenges was save my brother business with debts of hundred thousand pesos transforming red numbers into black another was the development of a social project in oaxaca s mountain range based on the use of quarry and the last one the creation of my own sme where i can offer 4 employment opportunities task force chair compendium 2010 this was my first official leadership role and we achieved to update specify and extend the local compendium from 13 pages to 31 it was my first international team with the participation of yulia krasnoperova thank to this i know a lot about legislation in local and national level local alumni relations director 2010-2011 aiesec in politécnico i applied for lcvp tm position but i was elected as lcvp alumni relations i accepted because this area needed a new perspective and i think it has a great potential to impact to become a key piece in the local committee having a permanent database and constantly updated efficient communication with the alumni and making them engage with the local committee as never before ocp smi 2010 ipn+ulsa+unam this is by far one of the strongest experience that i have taken because i had members of different lcs and different ways to work we have got a limited budget but the event was incredible and successful nst er ­ national alumni manager my position as nst has allowed me to develop other vps in the national level also i have helped develop the national alumni long-term strategy and its implementation creating the future great impact from this functional area project management conference management partnership development management and exchange process people development sales and positioning evaluation and measurement system excellent basic good average excellent good good facilitation and training leadership financial management team management organizational management strategic planning and change management myaiesec.net usage and management basic good good good good excellent good mcvp bd/alumni application form ­ david ramos suarez 2

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1 why are you applying for mcvp 12.13 what will be your contribution and what do you expect to learn for experience rather than apply for a position i am looking to maximize my positive impact in national level i decided to take this step because i trust in aiesec in mexico and i am th sure 50 anniversary will be the key of success for this and next terms i have worked strongly in the first and second part of alumni national long term strategy and i firmly believe in the alumni relations potential in mexico because this is the moment to act and start a new age of win to win relations and be the best gcp in the global network we can make it i have got a lot of passion in everything what i do and i want to share my dreams and work with you my biggest contribution will be demonstrating how people like me with flaws and weaknesses can achieve great things and convince others that each of us has the leadership and potential impact that aiesec mexico needs and this positions gives us the opportunity to make it real 2 what is your understanding about leadership brief yourself as a leader leadership is a set of virtues than people can get born or practicing a peculiar vision of the right way to act and achieve common goals the courage to take the risk to fulfill it and share leadership is inspiring others to act for a better world not just taking decisions for others i consider myself a leader in continuous growth i can learn a lot yet but i understand my role developing others and enjoying the participation with others we are leaders and leaders create new leaders let s do it right 3 what culture and leadership style would you like to see aiesec having what would be your key strategies to foster these i think the leadership of aiesec in mexico could have got more influence to other organizations and society we often encourage leadership just on internal perspective i am saying that we limit ourselves to leadership ourselves we need to understand leadership in aiesec as a generator of fresh ideas activating aiesecers as external young people i would like an aiesec with strong social responsibility creating social projects based on exchanges and taking advantage of opportunities that will enable us to achieve for example the support and advice from our alumni the real change agents only with concrete actions and clearly visible to society we will earn the respect that we deserve as organization i think we can change the idea of an aiesec leader works for society because we should be aiesec leaders are who make society work for itself and thereby increase and maximize the real impact that our world needs 4 share with us 3 of your strengths on which you will leverage during your mc year and how they will contribute to a successful 2012-2013 mc term as well as tell us 3 of your weaknesses on which you would like to work on during the term strengths motivating this will help me to spread motivation for lcvps alumni relations to develop their corporate skills and achieve our results committed i really focus on goals and work to finish them i can make great things happen with the minimum of resources and enjoy working on teams reliable i like work in team i think this mc has the potential to be one of the best of aiesec in mexico s history and i want to be part of that weaknesses first contact i have got some troubles giving my confidence to other people normally i am so reserved at first time but this is solving with commitment trust and team work speaking i have got some troubles with my diction sometimes i forgot words and is a bad knack but i am working on that couching and faci work will force me to improve this hassle distracting normally when i talk with someone and mentioned something interesting i start to analyze other scenarios and lose the conversation i am learning to listen properly mcvp bd/alumni application form ­ david ramos suarez 3

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1 analyze the current state of aiesec in mexico and then list its weaknesses and strengths what do you see as the main bottlenecks and what strategies/solutions would you propose to them weaknesses positioning we are not recognized as a top desirable partner in mexico we should be aiesec undefined members don t understand clearly aiesec way and core of organization and they lose values informality in process execution especially with partners relationship strengths one aiesec in mexico the currently feeling of strong organization the improved communication between lcs and mc this is very motivating defined processes we have got the bases for running processes and just do it leadership bonus like demographic bonus concept i think the current generation of leaders of aiesec in mexico has the ability to maintain a sustainable growth of local committees and while working as a team they can hold an event with a magnitude like 50th anniversary bottleneck solutions standardize local portfolios creating a base portfolio with possibility to adequate local reality and needs explain to local sale forces about what we can promise with our different kind of partnerships properly use of new crm system and capacitate membership about it work with comm&im to create the national brand 12.13 to use in every contact with our different partners companies students and universities at local level work in mc/lc relation to ensure the correct transition for next term 2013 at national level ensure the correct transition with mc on to finish that before the beginning of new term send nst applications before july to start with a complete national team create an lcp lds after elections to refresh them their type of leaderships and learn about management processes and other useful skills costumer relationship transition 2 list the exchange growth opportunities that aiesec in mexico has how would you ensure lcs leverage these opportunities to increase aiesec in mexico s exchange performance 50th anniversary from my perspective the 50th anniversary will allow us to grow as an strong organization in every way i will explain my proposal below but i want to highlight that this event will be holistic not just a simple celebration party but an event connected to all processes could be benefited especially sales crm and positioning i want to create planning in 3 stages organization a preliminary stage to get partners and organize the chain of events execution the celebration of 50th anniversary as such ensuring the delivery of promises made to partners and continuity create an action plan to keep the alliances made for the event and ensure continuity in the relationship mcvp bd/alumni application form ­ david ramos suarez 4

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ipm output linked to 50th anniversary celebration the output from the ipm will allow us to know what are the experiences were worked and we can reuse and what we shouldn t fail with this analysis we can refine our strategy and direct it to benefits to local committees méxico is a tourism 1 great power and government includes some advantages in national development 2 plan about tourism and 3 external politic 3 what would be the focus for aiesec in mexico 12.13 explain growth and leadership development probably i am not being original with this answer but i think we need focus in the core of organization explore and develop leadership potential the current mc are making a great job consolidating processes and giving us stable growth it s not fair to lose this advantage with bad implementation if we understand our real impact as leaders if we leave the individualism thinking on little crews per area and lc and if we start to think in aiesec as a unique team we are sentenced to growth and success 4 how can the organization work towards aiesec 2015 to achieve such a growth while improving the relevance of the experiences we offer and the sustainability of our results linked with my previous answers our mission as aiesec mexico must dare to be the most important leading youth association in the country open to new possibilities beyond our borders and our comfort zone how we will do it internally using predefined processes and implementing continuous improvement programs especially key processes such as sales finance and expansion initiatives externally get noticed as a professional organization that influences other ones if we are recognized as such we can positioning ourselves as a top desirable partner this can facilitate us scope on more and more ambitious partnerships ensuring more projects challenges sustainability and credibility that we need of course these ones will not only me from my position mcvp bd/alumni is a work of each and every one of aiesec in th mexico entities and 50 anniversary strategy is going to be the way to achieve this 5 how would you like to see aiesec in mexico in july 2013 please identify and explain the strategies that will lead the organization to achieve goals i will love to see a united aiesec in méxico proud to be actively involved improving our country i believe we will be respected and be invited to most important forums as active voice of youth in mexico with thousands of applicants awaiting the recruitment of autumn with companies and alumni interested in becoming partners of aiesec i want to see mc 12.13 as an mc of records on exchanges finance and partners appearances in mass media the current official extensions becoming local committees and initiate expansion to cities like hermosillo pachuca torreon merida colima tepic and others i don t see fights between lcs and mc with mutual respect with tangible results demonstrating the aiesec values and ready to start a new professional way of doing aiesec without leaving the fun of course 1 2 http www.fonatur.gob.mx/es/inversiones/oportunidades_inversion.pdf http pnd.calderon.presidencia.gob.mx/economia-competitiva-y-generadora-deempleos/turismo.html 3 http pnd.calderon.presidencia.gob.mx/democracia-efectiva-y-politica-exterior-responsable/lapolitica-exterior-palanca-del-desarrollo-nacional.html mcvp bd/alumni application form ­ david ramos suarez 5

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6 what needs to be done to fully implement the aiesec programs in the experiential leadership development phase in aiesec in mexico mention at least 3 action steps per program team member program mc ­ close relationship with new members tm/ogx/comm recruitment planning weekend tm ­ track to trackers campaign tm ­ matrix allocation for new members icx/ogx ­ continuous learning with trainees and returnees experiences alumni ­ local capacitation by alumni im ­ correct administration of groups and teams in myaiesec.net team leader program mc ­ expand aiesec in mexico influence in forums events etc tm/ntt ensure an excellent team management on new roles tm/icx gcdp recruit profiles directly to lead social projects mcvps monthly tracking sessions for local leaders alumni local supervisory group global internship program icx/er/bd ­ analyze market trends icx/er/bd ­ reinstate old partners previous analysis icx/ogx ­ effective pool analysis ogx/comm ­ professional recruitment campaign ogx ­ targeting of eps students close to graduate graduated degree masters bd/icx ­ sales process standardization bd ­ create basic portfolio and advice in local products bd ­ local youth to business forums bd ­ standardize cocktails and alumni events alumni ­ develop corporate profile in local alumni relations membership er ­ excellent account management and crm process er/icx ­ change the profile of salesmen to account executives global community development program icx create social project based on exchange icx develop aiesec s social responsibility icx ­ universities as partners ogx ­ leaders go on summer exchange project ogx/fnz ­ installment payment plan for tl experiencies ogx ­ specific students recruitment 1 describe the 50 anniversary pre-events as you conceive them what it looks like how do we make them like that youth to business ­ alumni to business october 2012 target alumni 80s and 90s companies with social responsibility profile goal get contacts and partnerships description forum hosted in the city of october congress but simultaneous events along the country focused in entrepreneurial outlook this event let us take advantage and approach universities and potential partners we need create the simultaneous agenda and appoint coordinators in each city th gala dinner in npm summer 2012 target alumni 60s 70s and 80s and current partners th goal launch 50 anniversary celebration description gala dinner with prominent alumni from th different decades 50 anniversary presentation th and official starting of 50 anniversary sales season this should be an emotive event to engage th every aiesecer in the mood of 50 anniversary we need support sales for npm and ensure the participation of most important partners we also need create for membership some sessions into npm for brainstorm the celebration mcvp bd/alumni application form ­ david ramos suarez 6

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cocktail/gala dinner conal 2013 target all alumni and hot potential partners goal capitalize contacts and close approaching and sales description a spectacular event to close important alliances in january explaining the importance of th 50 anniversary for society and make sponsors feel safe to invest i need to work with er closely to ensure an excellent account management 2 describe the 50 anniversary main event as you conceive it th the main objective of the 50th anniversary will be position aiesec in mexico as the most important young people voice and a top desirable partner in the country by creation of strong partnerships and maximizing our positive impact on society i propose a huge event divided into three important sections host mexico city proposed date june 1st and 2nd 2013 target stakeholders major companies most important ngos government and young people from mexico and other countries goal position aiesec in méxico as the most important youth voice with wide draw power description create a space of dialogue about the most important mexican problems and the contribution from each sector making commitments for real change and promotion of social participation special guest president of mexican united states social development secretary founders of aiesec international and aiesec in mexico pai prominent alumni from mexico and different countries and the most important partners host mazatlán puerto vallarta cancún los cabos or acapulco host mexico city proposed date june 2nd 2013 target the whole alumni network and partners proposed dates may 24th 25th and 26th 2013 target most evolved alumni goals planning new alumni relations based on cooperation and official launch of amea description during three days aiesec leaders and prominent alumni will work togheter developing a new plan for alumni relations defining strategies to improve our collaboration create principles for amea association and election of executive board goal celebration of 50th anniversary close alliances and networking description gala dinner in one of the most exclusive places of mexico city celebrate our history and motivate to action close relations with our partners and government mcvp bd/alumni application form ­ david ramos suarez 7

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3 present the plan for the al50 strategy a timeline and main activities 2012 2013 dec jan feb mar apr may jun activity final portfolio 50th anniversary sales training communication strategy involvement strategy capitalization planning sales season invitation logistic organization npm dinner planning oc requirements promotion sales season organization alumni to business planning sales season organization conal dinner applications oc 50th selection process oc presentation oc planning weekend promotion and sales tools promotion first stage mass promotion sales season organization aiesec nas international leadership forum gala dinner reports transition to new mcvp b hr plan gala dinner npm 2012 1 coordinator from lc host responsible for logistics supported by oc y2b mar apr may jun jul aug sep oct nov gala dinner conal 2013 alumni to business 2012 1 oc coordinator 2 oc logistics 2 oc partner servicing 10-19 lc coordinators 1 coordinator from lc host responsible for logistics supported by oc y2b th 50 anniversary of aiesec in mexico 1 ocvp logistics ilforum and the gala 2 oc partner servicing 2 oc delegate servicing 5 oc logistics 1 ocvp logistics aiesec nas 2 oc delegate servicing 5 oc logistics 3 oc special events 1 ocvp promotion 1 oc marketing planner 1 oc mass media 1 oc public relations 1 oc information systems 1 oc brand and design 1 ocvp external relations 5 oc corporate account executives 2 oc social account executives support from every local sales force 1 ocvp finances 1 oc finance monitoring 1 oc accountability and internal control 1 oc income and outcome monitoring mcvp bd/alumni application form ­ david ramos suarez 8

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c possible sponsors and partners sedesol heriberto félix guerra current secretary is an alumnus of aiesec conacyt sectur and others using our politician contacts like gerardo priego tapia banamex coca-cola visa amex aon toyota y unilever are the top global sponsorship companies with presence in mexico pwc telefónica silanes gnk bosch and our current partners centro internacional de exposiciones y convenciones wtc cámara de comercio axtel grupo modelo telcel coca-cola de méxico fedex alpura and hir expo international are responsible for wtc convention center grupo bimbo grupo lala casas ara grupo aeroméxico tvc e interprotección .are the top mexican sponsorships companies and some of the most important companies in méxico 2011 according expansion magazine d budget draft 50th anniversary of aiesec in mexico scenario description best optimal mnp mnp expenses 1970,760.00 1790,360.00 incomes 2505,000.00 2150,000.00 total surplus 534,240.00 359,640.00 expenses best optimal administration 104,600.00 100,600.00 printing costs 14,000.00 14,000.00 paper 3,000.00 3,000.00 business cards 4,000.00 4,000.00 marketing materials 50,000.00 50,000.00 banking costs 3,600.00 3,600.00 merchandise 10,000.00 6,000.00 oc expenses 20,000.00 20,000.00 alumni especial guest expenses 67,000.00 67,000.00 accomodation 27,000.00 27,000.00 flights 40,000.00 40,000.00 events 1620,000.00 1460,000.00 alumni to business 50,000.00 50,000.00 gala dinner npm 30,000.00 50,000.00 gala dinner conal 30,000.00 50,000.00 ilforum 710,000.00 510,000.00 the gala 400,000.00 400,000.00 aiesec nas 400,000.00 400,000.00 total expenses 1791,600.00 1627,600.00 contingency 10 179,160.00 162,760.00 1970,760.00 1790,360.00 incomes best optimal income from delegates 715,000.00 670,000.00 alumni to business 0 0 gala dinner nmp 17,500.00 22,500.00 gala dinner conal 17,500.00 22,500.00 ilforum 90,000.00 25,000.00 the gala 240,000.00 200,000.00 aiesec nas 350,000.00 400,000.00 sponsorships 1760,000.00 1460,000.00 alumni to business 150,000.00 150,000.00 gala dinner npm 50,000.00 50,000.00 gala dinner conal 60,000.00 60,000.00 ilforum 1000,000.00 700,000.00 the gala 200,000.00 200,000.00 aiesec nas 300,000.00 300,000.00 merchandising 30,000.00 20,000.00 final total incomes 2505,000.00 2150,000.00 total surplus 534,240.00 359,640.00 worst mnp 1341,010.00 1312,000.00 -29,010.00 worst 77,100.00 14,000.00 3,000.00 4,000.00 25,000.00 3,600.00 7,500.00 20,000.00 22,000.00 10,000.00 12,000.00 1120,000.00 100,000.00 60,000.00 60,000.00 200,000.00 300,000.00 400,000.00 1219,100.00 121,910.00 1341,010.00 worst 632,000.00 75,000.00 11,000.00 11,000.00 0 135,000.00 400,000.00 670,000.00 100,000.00 20,000.00 50,000.00 200,000.00 100,000.00 200,000.00 10,000.00 1312,000.00 -29,010.00 cheap mnp 859,760.00 965,000.00 105,240.00 cheap 34,600.00 3,000.00 1,000.00 2,000.00 15,000.00 3,600.00 5,000.00 5,000.00 17,000.00 5,000.00 12,000.00 730,000.00 20,000.00 30,000.00 30,000.00 100,000.00 200,000.00 350,000.00 781,600.00 78,160.00 859,760.00 cheap 643,000.00 0.00 14,000.00 14,000.00 0 255,000.00 360,000.00 320,000.00 50,000.00 5,000.00 5,000.00 100,000.00 80,000.00 80,000.00 2,000.00 965,000.00 105,240.00 mcvp bd/alumni application form ­ david ramos suarez 9

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4 how do we increase the quality of the aiesec conferences so we can capitalize them i think we have got enough experience to know how the conferences are planning about organization sales and execution we must create portfolios containing basic inputs from oc members of the most successful conferences in recent years such as xm veracruz everest of itam and conal in monterrey these should be supported with y2b with the option to adapt to local realities we must create a standardized advertising plan to capture the attention of local community student months before its execution and it should be attended not only by aiesec members but by students of local university we could evaluate the possibility to extend to one year the period of organization since announcement of lc host elected to execution at least the two major conferences and sellable conal and npm we must coordinate to sell local conference package smi planning weekend paho ttt etc for example each of 22 entities of aiesec in mexico has a smi and the event attracted 30 young people we are talking not about a small event but a chain of events with an audience of 630 young people with a specific profile throughout the country during the current period several conferences have been created local regional and thematic ones which i think are good initiatives by membership but we must standardize the way to sell and make more attractive products to companies and provide detailed characteristics of events and give them right promises 5 how you capitalize engagement with aiesec and life-long connection phases th of aiesec experience with the 50 anniversary strategy 50th anniversary strategy will fail if it doesn t work for aiesec impact as i explained we need an event of huge dimensions it means mass promotion and participation of every members engaging stakeholders as students universities companies and ngos this event is going to be the strategy to become aiesec as a famous ngo like greenpeace teleton or rotary international if we expect get the top desirable partner status we need start to thinking big and impact every young people in the world st the culmination of alignment with life-long connection phase in mexico will be the 1 aiesec national alumni summit with the generation of work field and synergy between aiesec in mexico and amea this allow us get a new age of corporate or/and social cooperation with benefits in both ways this is the dream of every local alumni relations area has had since i remember mcvp bd/alumni application form ­ david ramos suarez 10

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