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dear retailer hummel at hummel spain portugal our passion is to make the best products possible for our many clubs and retailers around the world we have a team of designers who live and breathe sports ­ it is their passion to improve conditions not only for the players wearing our products but also millions of viewers that it is in fact possible to change the world through sports as is the case for all companies in the world we of course also have a passion tunately we have done so consecutively for the past 15 years achieving an annual growth of more than 20 throughout the last four years we have managed to triple our turnover and have seen our bottom line grow even more we are investing that to secure you even better terms of delivery despite growing by more than 30 in 2010 and 2011 we do not focus nearly as much on our own growth as we do on our most important assets ­ you our retailers we look forward to sharing our passion with you for many years to come and hope that you want to join the karma united movement and help us change the world through sport best regards w e have been servicing teams since 1923 and will continue to do so for a long time to come for which reason we share the utmost respect for the tireless work being carried out by volunteers in all clubs ­ big and small ­ across the world that volunteer work is the very foundation of teamsport and a great part of hummel s raison d être we call this karma united and we invite you to join this movement and help us change the world through sports working with rethink fabrics and the black eyed peas has taught us that we must take a responsibility in securing that the world will continue to have resources in the future and that way of thinking goes for all product development in hummel we are constantly looking for ways to improve our products such as the brand new technical x collection in order for them to meet the rising technological and ethical demands from the industry on top of that a number of factories have integrated our unique express supply system which allows us to produce and deliver the playing kits that your local club desperately need for next weekend s game in due time seeing global celebrities like jennifer lopez paris hilton robbie williams to name just a few wearing our products through pride it has also sparked our brand awareness in a way no money can buy this increased awareness has helped us get into prominent stores across europe with our sport fashion textile and footwear and there is no doubt that this has helped you our sports retailers sell hummel sports products even better while we enjoy the media attention from the sport fashion segment let me assure you that sport has and will always be our core business and main focus hummel spain portugal manuel j recio ceo these volunteers these people ­ they change the world through sports exactly that ­ changing the world through sports ­ has been our internal mission statement at hummel for more than a decade this mission was last realized about a year ago when millions watched the afghan women s national football team live out their passion by playing a team of female nato soldiers in kabul in a match between friends only a few years ago under taliban rule these same women would have been killed for doing sports but in the match in kabul they showed `what goes around comes around is probably the best known mantra within karma ­ with those words in mind we began developing a range of products made from recycled plastic bottles and cups did you know that you can make a high quality polyester jersey from just 12 plastic bottles ku_880x1800mm.indd 1 5/19/11 9:54 am 2 3

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we are proud to introduce karma united ­ a movement to create change through sports for hummel sport is more than a physical activity it is a universal culture religion and beliefs we trust that we can make a real change in the world by using sport to create borderless understanding respect and unity from afghanistan to sierra leone we support projects that help people live out their passion for sport in a connected world we believe this will act as a boomerang of positive change for all of us we are on the same team afghanistan under taleban rule playing football in afghanistan could be punished with public execution at the national stadium today afghanistan has a national football association that has been sponsored by hummel since june 2010 by arranging football festivals together with the afghan football federation we try to give the afghan youth a possibility to nurture friendship with football change the world through sport sierra leone the home of blood diamonds bears the scars of years of insecurity and civil war hummel is pleased and proud to support not only the national team the leone stars but also the entire population of sierra leone in its pursuit of a better life freedom and happiness together with partners we arrange football matches in villages and districts were the wound from the civil war is still visible by facilitating community gatherings and donating footballs we contribute to the creation of peaceful societies where children can exercise their right to play 4 5

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from 1923 to today from germany to denmark from messmer to stadil we take a trip down memory lane and give you an insight into the exciting history of one of the oldest teamsport brands in the world 1923 after having watched a football match in the pouring rain young shoemaker albert messmer has ever seen in the aftermath he founds the company messmer co with his brother michael ludwig messmer in the hamburg suburb of eppendorf weiss dankersen gwd minden as the club is called today is still sponsored by hummel making the cooperation one of if not the longest in sports history heritage 1974 after participating in the handball world championships in germany danish national team players jørgen vodsgaard and max nielsen found vn sport aps and begin market hummel products in denmark the brand is an instant success shown live in the evening news on the sole danish television channel at the time 1987 hummel expands its activities in all of europe and promotes itself through sponsorships in ma-jor european clubs among these tottenham hotspurs norwich hontved budapest verona feyenoord and the danish swedish and the norwegian national teams to name just a few tion the olympic games in athens turn out a huge success for the danish company ­ not only does the whole danish olympic delegation wear apparel and footwear the danish royal family also shows up wearing the hummel chevrons more success follows in august 2004 when sports-wear international names hummel best athletic women s collection 2009 teams wear hummel footwear and apparel at the men s handball world cup in croatia in january the same event sees the pre-launch of the company s biggest handball campaign to date ­ the unusual characters just prior to the tournament hummel signs one of the best handballers in the world and later world champion daniel narcisse aka air france 1988 hummel signs a sponsorship deal with mighty real madrid ­ and with the club s biggest star danish football s nightmare emilio butragueño the deal sees the sale of hummel products hit the roof across europe 2010 hummel enters into an agreement with one of the biggest bands in the world black eyed peas and their partner reth¿nk to support the of the company s recycling campaign october as sierra leone draw 0-0 against south africa 2005 hummel enjoys an excellent start to 2005 when the company is named sportswear brand to watch 2005 by probably the world s most recognized trend and lifestyle agency worth global style network time later that month the afghan s women s national football team defeats a team of female nato soldiers 1-0 in a historical match that attracts worldwide media attention 1968 1927 fering everything from hiking boots to medicine balls and bathing caps football club duisburg from the 2nd german bundesliga 1992 1977 hummel signs danish star forward henning jensen who has just moved to major european club real madrid from borussia mönchengladbach the danish national football team wins the european championship ­ wearing hummel since ted only 10 days before the beginning of the tournament at the expense of former yugoslavia problems arise concerning delivery of playing kits to the team in accordance with denmark s unexpected success national team jerseys are ripped of the shelves in sports stores across the country 2006 hummel owner christian stadil receives the hbh award 2006 for personal branding and untraditional marketing 1979 the danish football association 2011 wearing hummel s rebel recycled shoes partly made from recycled plastic bottles danish handball star mikkel hansen becomes top goalscorer at the men s handball world cup in sweden netting no less than 68 times and dashing out an impressive 34 assists enough to earn him a spot in the tournament s all star team in may hansen and his teammates from ag københavn team become danish champions in front of more than 36.000 spectators in parken stadium as of 1st of june hummel signs rot weiss oberhausen from the 2nd german bundesliga and the following month sees team saxo bank sport hummel chevrons at the tour de france later that year hummel enters norwegian football by signing brann bergen from tippeligaen 1935 due to bankruptcy the messmer brothers have to let go of their company which is taken over by their lawyer hermann christian knibbe and his two business partners jürgensen and tigges 1945 allies at the end of world war ii viktoriastraße where the company is located is literally swept 1969 wear promotional sponsorships help sales and the company enjoys massive success later that year the hummel logo the bumblebee is created in a somewhat rounder version 2007 way possible by winning the global sportstyle award for premium winterstyle fashion at the men s handball world cup hummel sponsors no less than 7 national teams and 65 individual players as part of the company s extensive back in black campaign 1946 hummel reopens in the new premises outside hamburg the company now focuses on producing football boots handball shoes and skates 1980 jørgen vodsgaard and his business partners become owners of hummel the company is now 100 danish 1999 present owner christian stadil enters the company and hummel begins the introduction of fashion wear based on a re-launch of old tracksuit designs from the 1970es the clothes are an instant and huge success just in time for the retro wave that runs across the fashion world in the years to come 1956 bernhard weckenbrock from kevelaar near the border to holland acquires hummel and moves production to southern germany 1984 hummel s tracksuit is selected as the tournament s most attractive uniform at the european championships in 1984 when denmark reaches 2008 in january 2008 hummel launches characters ­ the company s biggest handball campaign ever at the men s handball european championships in norway besides equipping the polish and montenegrin teams hummel has footwear contracts with some of the biggest names in handball ­ among these four players from the danish national team that wins the title a few months later hummel team aab wins the danish superliga championthrough to the champions league 2001 hummel s popularity rises to new heights when international celebrities such as jennifer lopez paris hilton robbie williams and jessica simpson take a liking to the danish brand 2003 hummel signs a major sponsorship deal with the danish national sports association the deal means that the whole danish olympic delegation will wear hummel apparel at olympic games in athens the year later 1972 1964 sponsorship contract with handball club grün hummel is sold in most european countries ­ and in bahrain where an arab emir suddenly needs shoes worth 125.000 euros from one day to the other in the world of football hummel signs its 1986 the playing kits for the 1986 world cup in 2004 hummel celebrates its 25th anniversary as apparel sponsor of the danish football associa 6 7

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serbian federation serbia polish federation poland sg flensburg handewitt germany germany Århus hÅndbold denmark team tvis holstebro denmark vive kielce poland montenegrin federation montenegro gorenje velenje slovenia a1 bregenz germany hsg blomberg lippe germany rk zagreb croatia rk cimos koper slovenia bm valladolid spain ormi loux greece ag hÅndbold denmark tv endingen switzerland besiktas turkey ukrainian federation ukraine chambery savoie france svg celle germany turkish federation turkey toulon france czech rep federation czech republic 152 australian federation australia rhein neckar lÖwen germany 153 sponsorships handball team sponsorships check out www.hummel.net for the full sponsorships list greek federation greece trierer miezen germany hc odense denmark dutch federation holland

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manuel spÄth germany anders eggert denmark arnud bingo france jacob heinl germany alexander petersson iceland oliver roggisch germany markus baur germany kiril lazarov macedonia mikkel hansen denmark holger glandorf germany ivan nikcevic serbia guillaume marroux france carsten lichtlein germany johannes bitter germany daniel narcisse france slawomir szmal poland uros zormann slovenia lasse svan denmark mads christiansen denmark florian kehrmann germany nikola eklemovic hungary lars christiansen denmark steffen weinhold germany jacob green denmark karel nocar czech republic silvio heinevetter germany henrik toft denmark blacky schwarzer germany thomas mogensen denmark heykel megannem tunisia check out www.hummel.net for the full sponsorships list 154 joachim boldsen denmark 155 sponsorships handball personal sponsorships renÉ toft hansen denmark lars jØrgensen denmark

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sc07 bad neuenahr germany yokohama fc japan fcr 2001 duisburg germany lithuanian football federation lithuania st mirren fc scotland bsk borca serbia rot weiss oberhausen germany agf denmark fc vysocina jihlava czech rep dennis rommedahl denmark fc senica slovakia football new south wales australia polonia warszawa poland fabio morena fc st pauli germany ac horsens denmark inac kobe leonessa japan armenian football federation armenia vejle boldklub kolding denmark mersin idman yourdu turkey wacker burghausen germany go ahead eagles holland cork city ireland ff usv jena germany dennis malura germany korona kielce poland atromitos athens greece 156 157 sponsorships football sponsorships check out www.hummel.net for the full sponsorships list jeonbuk hyundai motors fc korea central coast marineers australia derry city football united kingdom prainsa zaragoza spain

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vt aurubis hamburg germany dongbu promy korea national beach volleyball team denmark rwe volleys bottrop germany vkp bratislava slovakia cajasol basket spain landstede volleyball holland uhc uster floorball switzerland dresdner sc germany national field hockey team korea nagashima shun takaaki ichihara japan vbc steinhausen volleyball switzerland 158 cb murcia basketball spain 159 sponsorships other sports sponsorships check out www.hummel.net for the full sponsorships list ciencias rugby spain

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