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australian birds values and attitudes survey discovery centre sydney survey

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dear visitor i invite you to participate in a research project i am conducting as a doctoral student at charles darwin university cdu northern territory australia the ultimate aim of this research is to improve the ways we conserve birds and their habitats the purpose of this survey is to understand your values and attitudes towards australian birds it also seeks your feedback on birds australia discovery centre educational displays and materials the survey takes about 10 minutes to complete it is for people aged 18 years old and over only participation in this study is voluntary even if you decide not to participate you are welcome to see the results of the research which will be published later in 2011 if you do participate you always have the option of withdrawing your survey and the data you have provided will not be used in the project there are no risks to you in participating in this research for example participation is anonymous you will not be identifiable in the results and your information will remain confidential please contact me at gill.ainsworth@cdu.edu.au if you have any questions or concerns about the survey or this project you can also find out more about this research on my website http www.cdu.edu.au/ser/profiles/gillainsworthprofile.htm if you have any concerns after completing the questionnaire for instance about how the data will be used you may contact the executive officer human research ethics committee charles darwin university nt australia by phone 61 8 8946 7064 by email cdu-ethics@cdu.edu.au any concerns will be passed on to appropriate officers within the university my ethical clearance reference number is h10030 thank you gill ainsworth ms school for environmental research charles darwin university darwin nt australia t +61 8 8946 7762 f +61 8 8946 7720 e gill.ainsworth@cdu.edu.au w www.cdu.edu.au this research is supported by the birds australia stuart leslie bird research award 2010 printed on 100 recycled paper with thanks to discount printing sydney

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australian birds values and attitudes survey discovery centre sydney thank you for agreeing to participate in this survey please proceed only if you are aged 18 years or over if you are part of a group visiting the discovery centre today record only your own opinions not those of the group the natural environment and birds q1 why did you visit the discovery centre today tick all that apply 1 2 3 4 5 6 7 to learn more about birds to use the eagle cam it s a fun experience i have been before and wanted to visit again e.g came to a workshop i was already in the area it was recommended to me other please specify q2 thinking about your daily life how much do you agree or disagree with these statements please circle one option for each statement neither strongly disagree agree nor disagree disagree i pay attention to birds wherever i go 1 2 3 i can identify common birds in my area 1 2 3 seeing a new bird fills me with excitement 1 2 3 agree 4 4 4 strongly agree 5 5 5 1 2 3 q3 are you currently or have you ever been a member of birds australia tick one yes no

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q4 have you ever been or are you currently a member of any of these types of organizations please circle 1 2 3 4 5 6 7 8 9 10 a conservation group e.g world wildlife fund or a local group a national bird group other than birds australia a local or regional bird association e.g birding nsw a zoological association e.g `friends of a zoo group a museum society or group a hunting group or association e.g sporting shooters association a scientific society e.g australian ecological society an animal welfare or animal rights society e.g rspca animal liberation a field naturalists group other please specify yes yes yes yes yes yes yes yes yes no no no no no no no no no q5 have you ever taken part in any of these nature-based activities please circle 1 2 3 4 5 6 7 8 9 birdwatching bushwalking /visit national parks /go on tours with an environmental component water sports e.g sailing canoeing windsurfing etc go to the beach fishing or hunting watch wildlife programs purchase nature books or magazines rescue or help injured wildlife undertake formal study on animals or some aspect of nature visit zoos or wildlife sanctuaries other please specify yes yes yes yes yes yes yes yes no no no no no no no no q6 have you ever taken part in any of these activities run by birds australia 1 2 3 4 5 6 7 8 9 discovery centre workshop/events/school programs birds in backyards program armchair twitchathon organized bird tours volunteer programs e.g habitat restoration bird box building etc birds australia conferences or congresses bird surveys and counts including the atlas of australian birds donate money to birds australia other please specify please circle yes yes yes yes yes yes yes yes no no no no no no no no

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q7 if you take part in these types of nature-based activities from q4 and q5 above who do you most often do them with tick only one 1 2 3 4 5 6 7 i do them on my own with my partner with my child children with other family members with members of a conservation group do not do these kinds of activities other please specify q8 imagine you are sitting in the bush when a large and colourful bird appears and comes walking towards you what might you feel please tell us by stating how much you would agree or disagree with these statements please circle one option for each statement neither strongly agree strongly don t disagree agree disagree nor agree know disagree 1 2 3 4 5 dk 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 dk dk dk dk dk dk dk dk dk 1 i would probably pay little attention to it 2 i might tick the bird off my birdwatching list 3 i might feel closer to nature 4 i might feel frightened or annoyed 5 i d be happy such a bird exists 6 i d feel affection for the bird 7 i d want to learn about the bird s behaviour 8 i d want to learn about the bird s habitat 9 i might collect some feathers for decoration 10 i d just enjoy watching it or listening to it

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discovery centre bird information display q9 please tell us about your experience of the bird information display please circle 1 did you visit the bird information display today 2 have you seen this same display before 3 when the display is changed in 2011 will you come and see the new one yes yes yes no no no dk dk dk q10 thinking about your experience of the bird display today how much do you agree or disagree with these statements please circle one option for each statement neither strongly disagree agree nor disagree disagree 1 2 3 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 agree 4 4 4 4 4 4 4 4 4 4 strongly agree 5 5 5 5 5 5 5 5 5 5 1 the display was interesting 2 i learned new things about birds in general 3 i understand better the role birds play in the environment 4 i learned more about a particular bird i like 5 i understand more why we need birds e.g their role in pest control 6 my knowledge about bird conservation has grown 7 i understand better why birds need our help 8 i am clear about what i could do to help birds 9 i was reminded that birds appear on many everyday items 10 my affection for birds has grown

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q11 what other information or items would you like to see included in the display please specify endangered species many of australia s birds are endangered 1 in 5 species often because the area where they usually live has been developed for people to use it is very uncommon to see an endangered bird in the wild q12 thinking about how you would feel if you knew you had seen an endangered bird how much do you agree or disagree with these statements please circle one option for each statement strongly disagree disagree 1 i might feel privileged or spiritually uplifted 2 i might add it to my birdwatching list 3 4 5 6 i might regret that humans had caused the bird to become endangered i might think it s a moral obligation to protect the bird i might feel it s a nuisance when an endangered bird stops development i might think the bird has a right to live only if it s beautiful or unusual 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 neither agree strongly don t agree nor agree know disagree 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 dk dk dk dk dk dk dk dk dk dk 7 i might want to learn more about the bird 8 9 i might feel the needs of people come before those of endangered birds i might think government is responsible for the bird s survival not me 10 i might feel upset if the bird became extinct

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q13 as a result of visiting the discovery centre today are you any more likely to take part in these activities 1 2 3 4 5 6 7 8 9 birds in backyards program birds australia armchair twitchathon birds australia organized bird tours volunteer conservation programs e.g habitat restoration etc birds australia conferences or congresses bird surveys and counts donate money to a bird conservation organization go bushwalking or camping go hunting fishing yes yes yes yes yes yes yes yes yes yes yes no no no no no no no no no no no please circle dk dk dk dk dk dk dk dk dk dk dk 10 buy a pet bird 11 purchase a book about birds 12 other please specify q14 as a result of visiting the discovery centre today are you any more likely to do these things to help protect birds 1 2 3 4 5 6 7 8 9 make my garden bird-friendly join a bird conservation volunteer program contact my local mp join a protest march sign a petition buy environmentally friendly products e.g sustainable timber use natural cleaning products reduce reuse and recycle my waste encourage my friends and family to support bird conservation please circle yes yes yes yes yes yes yes yes yes no no no no no no no no no dk dk dk dk dk dk dk dk dk 10 other please specify:

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q15 if you wanted to receive information about bird conservation from the discovery centre which three ways would you prefer to receive it please rank your preferred options from 1 to 3 brochures handouts community presentations focus groups discovery centre bird display field days community events discovery centre newsletter electronic media e.g website email e-newsletter print media e.g newspaper adverts television radio other please specify q16a some bird species are likely to become extinct over the next 10 years unless they get more support from the public to help protect them of the money you might donate to any kind of cause charitable conservation etc would you be willing to pay at least $50 per year into a bird conservation fund tick one yes no don t know q16b what is the maximum you would be willing to pay q16c if you answered q16b as $0 could you tell us why tick all that apply 1 2 3 4 5 6 7 8 i support bird conservation in other ways e.g volunteering land management change my behavior to consider other species i m a member of a bird conservation group e.g birds australia local bird group i already donate to a threatened bird conservation fund my taxes already support protection of endangered birds i cannot afford to donate any money to a bird conservation fund i already donate to another cause i would not donate to any fund like this other please specify:

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q17a are there certain endangered birds that should be supported by a bird conservation fund rather than others tick one yes no don t know q17b thinking about a bird you would feel most sad to lose which five of these features might it have tick only five 1 2 3 4 5 6 7 8 9 it is familiar to me unique behaviour colourful feathers large size association with time of year or day e.g appears in summer or at daybreak live in an interesting habitat e.g on a beach or in a rainforest scarcity e.g few in number lovely or distinctive song aerial acrobatics 10 rare or unusual appearance 11 other please specify q18 what other thoughts or comments do you have about bird conservation in australia?

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about yourself if you are in a group please answer these questions about yourself only q19 who are you visiting the discovery centre with today tick all that apply 1 2 i am visiting by myself with my partner 4 with my child children 5 with friends or other family members 6 with a conservation group 7 with a school group 3 other please specify how many in the group q20 are you tick one female male q21 what was your age last birthday tick one 18-30 years 31-40 years 51-60 years >60 years 41-50 years q22 where do you live write in city/town postcode country if not australia q23 what is the highest level of education you have completed tick one 1 year 12 or below 2 trade certificate 3 bachelor degree or equivalent 4 5 postgraduate degree msc phd etc other please specify q24 how would you describe your current work situation tick one 1 conducting own business 2 a wage or salary earner 3 a helper not receiving wages 4 retired semi-retired 5 6 7 a student homemaker other please specify:

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q25 what is your gross income from all sources including pensions and allowances tick one 1 up to $20,000 per year 2 $21,000 to $40,000 per year 3 $41,000 to $60,000 per year 4 $61,000 to $80,000 per year q26 where were you born tick one 1 2 3 4 australia england scotland new zealand 5 6 7 8 italy greece viet nam other please specify 5 6 7 $81,000 or more per year don t know prefer not to say other please specify enter our competition to win a prize or receive more information about birds australia you may leave these questions blank if you do not wish to give us your contact details yes please enter me in the prize competition phone no and/or email yes please send me information about birds australia activities phone no and/or email we will not use your contact details for any purposes other than those you have agreed to above thank you for participating hand in completed surveys at the discovery centre if you would like to find out the results of this research please contact the discovery centre in future months.

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