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providing perspective a way to raise your profile while creating a sustainable future at principled learning we are aware of the massive shift in the delivery of education the task of thinking differently about the way in which it is delivered falls to you and with commercial pressures financial cuts and a constantly moving set of targets to meet we will empower you.

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for more information contact us at lesleyg@principledlearning.co.uk attracting students is of paramount importance to the long term future of any school ensuring that the education delivered is relevant to today s challenges requires a mindset change ­ a transformation in the way you think to deliver the highest quality teaching and learning here at principled learning we will ensure that your school stands out from the crowd your school will be in the media for the right reasons you will manage your message effectively through increased awareness of the ways in which you can spread the word be respected in your field be confident that you have the all tools required to promote your school your achievements and your students effectively in today s digital world the course costs £100.00 per person please pay by cheque made out to principled learning ltd if you need to provide a purchase order please add it to your email if you are interested in any of the courses outlined overleaf please get in touch and email to register your interest telling us which course you prefer we will then forward you details together with the course cancellation policy our courses are designed to help you to see yourselves as others see you how to gauge your reputation in the education marketplace and how to change or enhance perceptions from the moment a member of your staff answers the telephone to dealing with a crisis and the ensuing media scramble it s all here the first full courses for head teachers business managers internal communications managers and governors will take place at close house on tuesday 1 march the subject will be crisis management ­ what constitutes a crisis the correct procedures the media and how to manage the crisis internally and externally there are morning and afternoon courses from 9.30-12noon and 1.00-3.30pm if you would like to attend please select am or pm on your email to lesleyg@principledlearning.co.uk we offer a menu of training options one to one support tailored twilights at your school exclusive masterclasses full or half day central venue courses or you can host a half day or full day inset course for a cluster in your area free taster sessions at close house hotel wylam on tuesday 21st february select either morning or afternoon where you can find out how principled learning can help you and your school to raise its profile the morning session starts at 9.30am and finishes at 11am followed by a networking hour with light refreshments the afternoon session starts at 1.30pm and finishes at 3pm followed by a networking hour with light refreshments places are limited so if you would like to come along to one of these two free sessions please email lesley gosling by 7 february indicating your preferred session lesleyg@principledlearning.co.uk course fees are subject to vat which will be charged at the applicable rate.

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course index recommended for communication management brand identity and strategy social media twitter for teachers blogging benefits social media for cpd increasing your digital footprint reputation management what is your unique selling point the private sector benefits pitfalls crisis management dealing with the media copy writing for internal or external use press release what makes a good story effective news for website newsletters choosing using a photographer courses suitable for teachers tend to be in-house tailored school courses t ht l sbm sg recommended for in-house photography training advertising brochures newsletters your website your best advert seo does your school come up first t ht l sbm sg communication audits presentations training skills conference speech writing event organisation inviting celebrities marketing through your students nlp tools for teachers coaching conversations in schools training facilitators of learning middle leadership development designing adult learning to maximise cpd customer service mystery shopper fund generation adding value our courses are designed to help you help yourselves t teachers schools teaching schools national support schools ht head teachers school academy leaders l leaders national local specialist leaders of education leading governors sbm business school business managers bursars marketing managers sg governing school governors

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experts in our fields joyce matthews has 24 years of experience in education in a wide range of settings a teacher head of dept advisory teacher lecturer and partnership development manager at newcastle school sport partnership now an independent consultant working with a range of partners accredited lead facilitator with the national college for school leadership tyne and wear county sport partnership newcastle school sport network she is a master practitioner in neuro linguistic programming and mother of two international rugby league sons highlights of her work with lesley include a regular radio slot on bbc newcastle being consulted by the scottish parliament features in national trade magazines international coverage in the los angeles times speaking at national conferences and being a youth sport trust regional innovation award winner together or individually we provide an insight to the `what why of internal and external communications and more importantly `how to do it yourself lesley gosling has spent most of her working life in the communications business mainly in public relations she has worked for cumbrian newspapers in-house with a scottish manufacturer and national retailer many years in the north east s top integrated advertising pr agency and as an independent consultant for the past seven years four of which have been with joyce matthews and the newcastle school sport partnership she has worked with many household names and award winning clients including the alnwick garden bellway blacks leisure turning the tide on the durham coast teesside tec and the open university in the north she is also a director of her own company `what s special about ltd which provides cd audio drive guides to northumberland narrated by ne local historian and broadcaster john grundy john tait is the founder managing director of lazy grace ltd a full service design agency that has delivered brand solutions websites marketing campaigns for businesses directing clients such as glaxosmithkline and the alnwick garden john was also one of the original founder directors for culturelabel providing an online outlet and consultancy for worldwide cultural and heritage businesses regularly featured in vogue financial times wall street journals and grazia culturelabel has been picked as one of courvoisier s future 500 businesses as one of the top 50 people making a difference in design and shortlisted for website of the year 2011 john brings a pragmatic commercial view to our services with specific insight into the use of digital media brand positioning and development.

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