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25 january 2012 welcome welcome to the first newsletter of the year and we take this opportunity to wish you a fantastic 2012 this month we will present some new products and will give you the latest news from our branch in panama and other information that we are sure you will find interesting thank you for the trust you place in sumex and we look forward to working with you in the coming year martin tur director of marketing martin@sumex.com ion is edit in th mr kleen in line with the evolution of our sub-brands our design department has updated the look of the mr.kleen range of cleaning products juan carlos caballero team leader on mtv tuning españa will be present on one of the principal stands of the next motor show festival taking place in zaragoza on the 3rd 4th and 5th february don t miss the stand for this well-know tv show where among other things you can see cars that have been pimped in this year s run as well as being able to see many products from butzi and race sport ge in motor show festival aña sp the sumex branch in panama has introduced 2 new models of alloy wheels exclusive for the caribbean market for 4x4 vehicles trade fairs as a marketing tool trade fairs constitute an important and dynamic meeting point between clients and suppliers we offer some advice for those clients thinking about setting up their own stand juan carlos 4x4 in panama caba llero ,t ea m lea de ro nm tv n tu

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we remind you that we have developed two new online services that are available 24/7 system http acqua.sumex.com · butzi wheel stock in www.mybutzi.com private area for further information please visit our blog www.sumexnews.com or get in touch with us · acqua application new emblems 70x50 mm mr kleen in line with the evolution of our sub-brand our design department has updated the look of the mr.kleen range of cleaning products we would like to thank all of our clients who have helped in the process of choosing the new designs and giving us practical assistance our head designer ricardo díaz explains the thinking behind the change for several years mr kleen has been a sub-brand designed to represent the cleaning products within our car brand sumex now has a sufficiently large range of cleaning products for us to give mr kleen its own identity and the protagonism it deserves by making it a front-line sumex brand with this in mind we have given a new focus to the design and have looked for a balance between the essence of the existing logo and the latest market trends by adapting its colour scheme and visual structure design allows us to make something attractive out of something functional and we believe we have achieved that with mr kleen our collection of decorative accessories is now a little larger thanks to the addition of three new references based on the flags of three north african countries the chromed emblems are 70 x 50mm and are available with the national flags of tunisia morocco and algeria new old

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i alloy wheels 5x105 for butz new pcd we believe it is important to inform you about the new pcd setting 5x105 and the commercial opportunity that it could represent this setting is now used on the following vehicles already on the market · chevrolet cruze petrol engines · new opel astra 1.3 diesel 1.4 and 1,6 petrol as there is still only a small offer for these wheels on the market we decided to include them in some of our best-selling butzi models in 15 16 and 17 we believe that many of you are familiar with internet forums a market full of potential customers who cannot find a many models with this pcd on the market and could take advantage of this opportunity offical car dealers and or wholesalers in vehicles could also be an excellent sales channel these are the current alloy the sumex branch in wheels panama has introduced 2 new models of alloy wheels exclusive for for 4x4 i the caribbean market n for 4x4 vehicles the panama new models are bzx01 and bzx02 both coming in pcd 6x139 and with the corresponding maximum load tests as required by the frequently demanding surfaces of the roads and highways in central america stock options for 5x105 wheels · vendetta and vendetta evo in 6.5x15 7x16 y 7.5x17 · scuderia 6.5x15 · avant 6.5x15 · gt-c 7.5x17 vendetta scuderia avant gt-c

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trade fairs as a marketing tool trade fairs constitute an important and dynamic meeting point between clients and suppliers and are more and more frequent at a local level as well as national and international we know that many of our clients already participate in events in the sector and with very positive results for those of you who still don t have direct experience of having a stand here we offer you some advice to give you some encouragement · the structure and the colours of a stand must attract the attention of the visitor and reinforce the image of the brand giving value to the products on display · the best option is to have an open space well-lit clean organized to allow possible clients to move around and to encourage good communication placing signs can help to quickly identify the company and so they must be clear with large graphics and as little text as possible leaving the details for a pamphlet catalogue · it shouldn t be forgotten that gifts always play an effective role to attract visitors as well as acting as excellent advertising especially if they are useful items such as pens or bags the visit tand ex s nika sum echa tom at au and 2012 ow a sh sem 2012 the most important trade fairs in the sector and dates spain motor show festival zaragoza 3 5 february 2012 www.motorshowfestival.com motortec automechanika ibérica madrid 13 16 march 2013 www.motortec-automechanika-iberica-news.com galiexpo vigo dates not confirmed www.galiexpo.net expomóvil comercial barcelona 15 17 march 2012 www.expomovilcomercial.com lleida tuning lleida 24 25 april 2012 motorastur 2012 gijón ­ 20 25 may 2012 international essen motor show essen germany 1 9 december www.essen-motorshow.de automechanika frankfurth germany 12 16 september 2012 www.automechanika.de paris motor show paris france 29-sep to 14-oct-2012 www.mondialautomobile.com geneva international motor show geneva switzerland 8 18 march 2012 www.salon-auto.ch taipei ampa taiwan 11 14 april 2012 www.taipeiampa.com.tw sema show las vegas usa 30 oct 2 nov 2012 www.semashow.com tokio auto salon tokyo japan 13 15 jan 2012 www.tokyoautosalon.j recommende d reading trade fair marketing strategy by fernando navarro garcía with over a decade s dedication to trade fair marketing fernando navarro garcía has put his experience down in words in this manual where he analyses the main factors to consider to plan satisfactorily participation in a commercial fair from the choice of fair to the definition of the objectives and strategies to achieve them including the choice of decoration and how to best communicate the corporate image this book can be extremely useful to those who already have some experience as it will deepen their knowledge in some areas and also for those who want to find out how to participate in a fair for the first time.

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