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offline super cash offline super cash page 1

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legal notice the publisher has strived to be as accurate and complete as possible in the creation of this report not with standing the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the internet while all attempts have been made to verify information provided in this publication the publisher assumes no responsibility for errors omissions or contrary interpretation of the subject matter herein any perceived slights of specific persons peoples or organizations are unintentional in practical advice books like anything else in life there are no guarantees of income made readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly this book is not intended for use as a source of legal business accounting or financial advice all readers are advised to seek services of competent professionals in legal business accounting and finance field copyright notice information offline super cash page 2

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32 the offline super cash with the internet many of have learned to develop profitable businesses that involve little start up costs fewer production costs and very little if any overhead we all got caught up on just how easy it was to build a business online and having the global outreach to be able to connect with thousands if not millions of potential customers all over the world certainly made us sit up and pay attention but just how easy is it to build a successful online company in every market and industry you re swarmed with competition even ranking in google for your chosen keywords can be a time consuming and frustrating process that s not to say that you can t make a living online with a website and product line of your own you can but we ve become so narrow minded with believing that in order to become a successful entrepreneur our main focus should always start and end with the internet it s simply not entirely true think of all the countless businesses in your local area how many of those people would benefit by having a web presence now think again about the sheer number of mom pop shops that don t have a presence and calculate how much money you could make if you were the bridge that connected their business with the world wide web offline super cash page 3

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when you think about how many customers are right there at your fingertips and you begin to focus on how you can build a profitable business just by helping them expand their own business you will quickly discover the quick and easy recipe to success with offline business there is far less competition unlike online markets where you are forced to elbow your way through the massive crowds just to get your food in the industry with offline marketing you are your only competition there is likely to be less resistance as well since these companies see you as their connection to broadening their outreach and taking their business to a whole new level plus by being able to connect with someone personally rather than having to outsource or hire the work out to an anonymous company or service online you will be able to offline super cash page 4

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develop sincere relationships with your clients who will come to rely on you for helping their business grow in a whole new way but it s certainly not new to you right you already know how lucrative having an online presence can be and even if you don t know how to do all of the different services that you will begin to offer local businesses you already know exactly how to outsource this to seasoned professionals and freelancers you know of the marketplaces the forums the freelance communities and all you have to do is secure the project pass the work over to a freelancer and cash in the offline insider guide was written by a group of us who decided to give these strategies a real shot we decided to focus 2 months of our time on penetrating the offline market to see just how viable it really was i ll be honest with you none of us really expected that our business would grow so quickly in fact we were all looking at the process as an interesting experiment more than a life and business changing endeavour what we discovered however is that there are literally hundreds of businesses in every town and city across the world that have yet to connect to the global outreach that the internet provides offline super cash page 5

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while many of these companies know that they should get online few of them have any idea how worse it s extremely intimidating for these businesses to even consider hiring a service provider online to develop their websites and help them get their message out to their market because they simply don t know whether the price quotes they are given are reasonable or whether they truly need specific services that are being offered in a carousel of up-sells and ridiculous offers that will never truly help their business grow but when someone comes along who is available to them locally who seems to have a solid business plan created and who appears to genuinely want to help their business expand and reach out to new customers they suddenly start to feel hopeful again to envision how much larger their business could be when given this fresh new online audience you will be able to generate more interest and build a larger client list in a short amount of time than nearly any other opportunity available to you just by connecting with local businesses and offering them something they know they already need an online presence the offline goldmine will show you exactly how to build a profitable business following simple yet proven strategies that will solidify your place in your local area and help you generate ongoing business by taking offline businesses online let s get started offline super cash page 6

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having an offline business plan creating your business plan is the first step in being able to connect with offline clients you don t need to spend a lot of money developing your service plans and you really don t need to even rent out office space when you are just getting started most of your meetings will take place at your clients business but you can also communicate through phone regularly once you have sealed the deal but first do you remember how difficult everything seemed to be when you first started building an online business remember how frustrating and outright daunting building that first blog or website felt offline super cash page 7

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if you had someone come along and offer you an affordable solution where you didn t have to lift a finger and they would set up a fully functional optimized website for you wouldn t you have considered taking them up on that incredible deal you need to keep that mindset when building your business plan and service offers these offline businesses understand how important it is that they build an online presence but many of them won t understand exactly what they need you also want to come down to the beginner level with terminology as well if you approach a local business who is not familiar with the business terms used online like seo or ppc you will find it harder to land the project because these people will only end up confused and unsure as to whether they are cut out for this whole complicated online thing offline super cash page 8

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you need to simplify it to thoroughly explain the benefits of every service that you are offering and in the event that one of your services doesn t fit a client s business it should never be part of the presentation that means that every service offer you present to a potential client needs to be custom tailored to what you believe their business needs in order to expand their outreach and maximize their profits catering to offline businesses involves far more than just developing their websites although this is usually the first step in a variety of service agreements that you can build with each client but think outside of the obvious first step after their website is developed what next what else can you offer that will make a genuine difference in their ability to promote their brand and company online what about traffic generation strategies optimizing their websites for the search engines generating back-links to their website developing online promotional material and creatives or incorporating an affiliate program to help them generate fresh leads you really need to evaluate the business first before contacting them to determine exactly how to approach them in such a way that they will feel as though you have taken a personal interest in helping their business expand because you have done your offline super cash page 9

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homework you know their business you understand their concerns you know what they want and need and can deliver it to them you may be concerned that this process will become overly time consuming and in reality it can be chiselled down so that it only takes a few hours to customize each presentation for every local business you intend on approaching you first develop your service listing this will include every service that you plan to offer to a variety of businesses you also develop your price structure and overall business plan then with each new business that you communicate with you adjust this service offer to suit their needs cutting out what is not needed or adding in a handful of services that would directly benefit each company so this is where you need to begin by defining your service offers assigning price points to each service and ironing out the small details you can also expand on your service offers or modify them later on if needed but your first step is to write down everything that you believe you could offer to a local business offline super cash page 10

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explore the industry for average prices for each service offer and create a solid business plan that you can use when approaching each company this doesn t have to be time consuming you can simply dedicate a few days to evaluating the market and researching what other people are currently offering to online businesses and then adapt this information into creating a rock solid irresistible offline offer offline super cash page 11

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few ideas on services that you could offer web development developing their websites and blogs silo structures email campaigns training after you develop their online business you could offer personal training services where you show them how to maintain their websites update their pages etc content development create articles for marketing purposes website article updates brochures press releases etc you need to create a service page on a professionally designed website that clearly outlines the different service packages you are offering along with an estimated price structure or even better giving visitors the opportunity to fill in a form in order to request a custom quote promotional material creation you could offer to integrate an affiliate program provide affiliate creatives and so on email marketing one service every business needs but few actually have is email marketing most companies that build websites don t offer this service to their clients so even companies that already have websites aren t usually using it offline super cash page 12

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it s also an unbelievably important tool every business relies on repeat business to sustain it if customers don t come back a business can t survive very long especially in smaller markets using email marketing a company can keep customers coming back again and again they can send out messages for special offers coupons announcements updates and special events this keeps customers reminded that they exist and also bring customers back in to the location to take advantage of special offers you could offer to simply set up the email marketing system for the client or you could charge a monthly fee for managing their email system each month this is yet another potential source of recurring income site building and/or renovation obviously the most common service will be building or revamping a website many companies don t have a website at all and a lot of those that do have sites that were built by amateurs and are too hard to update i recommend using wordpress to build the website for most companies it s flexible easy to use and makes it very easy for the client to update if he doesn t want to pay you a monthly fee to do so hosting offline super cash page 13

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every website must have hosting and there are a couple of ways you can make money from your clients with it the most obvious is to simply host their site yourself and charge them a monthly fee for it if you re not up for the responsibility of hosting your clients sites yourself you can sign up as an affiliate for various web hosting companies and send your clients to them through an affiliate link companies like hostgator pay up to $100 or more for every customer you refer so this could be quite lucrative if you get a lot of clients seo and traffic service obviously the websites you build will need traffic which means you will need to do some search engine optimization and other traffic work you ll need to generate backlinks for the site get the company listed in various online directories including google s local search and more you can charge for the initial setup and optimization as well as any ongoing monthly services like backlink building this could be a great additional source of income each month offline super cash page 14

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maintenance some websites require very little maintenance and others must be updated with sales and specials or inventory on a very regular basis additionally seo may also require some ongoing maintenance in the form of tweaking pages and getting backlinks it takes a bit of work to get to the top and stay there these are services you could charge a monthly fee for you could ask your client what type of updates they would need and then price your service accordingly this is a critical step of the process even if you intend on advertising your services entirely offline because once you ve snagged a few new customers they might want to verify that you yourself have an online presence and know exactly what you re talking about if you are intending on offering design services consider creating a sample portfolio that showcases designs that you have completed for past clients or if you intend on offering online marketing campaigns you should outline exactly what is included with each package as well as any available case studies you have at your disposal showcasing exactly what you can do if you are planning to outsource the majority of the work also keep in mind the costs associated with hiring freelancers and make sure that you will be able to generate a profit based on different price structures once you have begun to work with a handful of offline businesses you will have a better offline super cash page 15

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