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social media directory the ultimate guide to facebook twitter and linkedin resources ® ® ® jeffery a riley 800 east 96th street indianapolis indiana 46240 usa

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ii 2011 social media directory copyright © 2011 by pearson education inc all rights reserved no part of this book shall be reproduced stored in a retrieval system or transmitted by any means electronic mechanical photocopying recording or otherwise without written permission from the publisher no patent liability is assumed with respect to the use of the information contained herein although every precaution has been taken in the preparation of this book the publisher and author assume no responsibility for errors or omissions nor is any liability assumed for damages resulting from the use of the information contained herein isbn-13 978-0-7897-4711-2 isbn-10 0-7897-4711-1 library of congress cataloging-in-publication data is on file printed in the united states of america first printing july 2010 associate publisher greg wiegand acquisitions editor michelle newcomb development editor mark reddin managing editor sandra schroeder project editor seth kerney copy editor cheri clark indexer trademarks all terms mentioned in this book that are known to be trademarks or service marks have been appropriately capitalized que publishing cannot attest to the accuracy of this information use of a term in this book should not be regarded as affecting the validity of any trademark or service mark cheryl lenser proofreader kathy ruiz technical editor warning and disclaimer every effort has been made to make this book as complete and as accurate as possible but no warranty or fitness is implied the information provided is on an as is basis the author and the publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damages arising from the information contained in this book mark reddin publishing coordinator cindy teeters book designer bulk sales que publishing offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales for more information please contact u.s corporate and government sales 1-800-382-3419 corpsales@pearsontechgroup.com for sales outside of the u.s please contact international sales international@pearson.com anne jones compositor studio galou llc

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iii contents at a glance introduction 1 2 3 4 5 6 7 8 9 business 7 computers and electronics 29 39 current events/political science/news entertainment food and drink education 53 67 87 family/parenting 101 129 going green/environment health 145 167 10 hobbies 11 home 181 12 religion/philosophy 13 shopping/fashion 14 sports 15 travel index 193 201 217 237 265

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iv table of contents 1 business .7 accounting branding .7 .8 careers .9 customer service .11 .11 entrepreneurship and small business franchising .15 home-based business intellectual property .17 .17 .18 international business management consulting .19 nonprofit business resources .20 office management .22 .23 patents and trademarks sales and marketing .23 trade publications videoconferencing .26 .26 women in business .27 2 computers and electronics computer manufacturers .29 .29 electronics .29 email .30 games .30 general blogging instant messaging internet security macintosh .32 .33 .33 .34 multimedia .35 music resources .35 .36 personal computing search engines software .36 .37

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table of contents v virtual worlds .38 web browsers .38 3 current events/political science/news .39 current events .39 emergency preparedness financial news government .41 .42 .43 military .44 money management .45 politics .46 science/tech news .47 state governments .48 underground news .49 .50 world affairs/diplomacy 4 education .53 colleges and universities .53 continuing education .54 distance learning .54 financial aid and scholarships .55 graduate schools home schooling .56 .56 .57 k­12 educator resources k­12 homework help .59 k­12 language arts .60 k­12 math and science .61 k­12 private education k­12 public education .61 .62 k­12 social studies .62 language and linguistics .62 libraries .63 preschool .64 .64 reference resources research help .65 tutoring .65

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vi table of contents 5 entertainment .67 actors and actresses celebrities .67 .68 comedians and humor .68 dvds .69 film festivals .69 gaming movies .70 .71 .72 independent films movie reviews .73 movie theaters music .74 .75 .76 music genres alternative music genres bluegrass .77 music genres christian and gospel .77 music genres classical and opera .78 music genres country .79 music genres hip-hop and rap music genres jazz .80 .80 music genres rock and pop .81 music genres world music science fiction and fantasy .82 .82 television .83 theater and musicals .85 6 family/parenting .87 adoption .87 .88 babies/toddlers boys .89 caregivers/nannies/babysitters .90 child abuse and missing children .90 child custody .91 divorce .91 fathers .92 girls .92

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table of contents vii mothers .94 parents .95 pregnancy and childbirth .96 schools .97 single parents .98 special-needs children .98 stay-at-home parents .99 teens .99 .99 working mothers 7 food and drink .101 bakeries baking beer .101 .101 .103 beverages .106 beverages alcoholic .107 beverages coffee and tea .109 cooking and recipes food general .110 .114 groceries .115 organic foods restaurants .116 .117 special diets gluten free .121 special diets kosher .122 special diets low carb .123 .123 special diets vegetarian and vegan wine .124 .129 8 going green/environment animal rescue biodiversity .129 .130 conservation and preservation .131 fair trade .137 global warming and climate change .138 government agencies .139 green living .140

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viii table of contents nuclear energy and nuclear waste .142 rainforests .142 recycling .143 renewable and alternative energy .143 9 health .145 alternative medicine cancer .145 .145 .146 .147 children s health death and dying dental care .147 diabetes .148 diet and nutrition .149 disabilities .150 drug information .150 exercise and fitness .151 first aid and safety .152 healthcare administration and management .152 health insurance hiv/aids .153 .154 medical education and professions .155 medical history .155 .156 medical reference and diagnosis tools men s health and issues .157 mental health .158 pain management .160 sexuality .161 substance abuse and recovery .161 travel health .163 .163 vitamins and supplements women s health .164 yoga .164 10 hobbies .167 amateur radio .167 antiques .167

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table of contents ix art .168 .169 boating books .170 .171 camping coins .172 crafts .172 crocheting .173 hiking and backpacking hunting .173 .174 knitting .175 model trains .175 photography .176 quilting .177 sewing stamps .177 .178 woodworking .178 writing .179 11 home .181 automobiles .181 banking and personal finances .182 cleaning and housekeeping .182 decorating and interior design electrical .182 .183 .184 .184 home building/construction home repairs and remodeling insurance .185 investing and retirement planning .186 lawn care and landscaping .187 mortgages and real estate .188 moving and relocation services .188 pets .189 taxes .190 .193 .193 12 religion/philosophy religion and spirituality general

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x table of contents atheism and humanism baha i .194 .195 .195 .195 buddhism christianity hinduism .197 islam .198 .198 judaism new thought .199 13 shopping/fashion accessories bargain hunting beauty .201 .201 .202 .204 career dressing .204 interior design .205 jeans .206 lingerie .206 men s fashion petites .207 .207 .208 plus size shoes .209 .210 shopping style .211 tall .214 vintage .215 14 sports .217 .217 .217 aerobatics auto racing baseball .219 .219 base jumping basketball .219 billiards bowling boxing .220 .220 .221 .221 bungee jumping

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table of contents xi climbing .221 .222 competitive eating cricket .222 curling .222 cycling .223 dance .223 diving .224 equestrian sports .224 fencing .224 fishing .224 football .225 golf .225 gymnastics handball .225 .226 .226 hang gliding and paragliding hockey .226 .227 .227 .227 kayaking lacrosse martial arts motorcycle sports .228 olympics .228 orienteering sports .229 parasailing .229 racquet sports excluding tennis .229 rafting .229 rodeo .230 rowing .230 rugby .230 sailing .231 .231 .232 scuba diving skateboarding skating skiing .232 .232 .233 snorkeling

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xii table of contents soccer softball .233 .233 surfing .234 swimming .234 tennis .234 track and field .235 volleyball .235 windsurfing .235 wrestling .236 15 travel .237 airlines .237 .239 .240 air travel amusement parks and theme parks aquariums .243 .244 bed-and-breakfasts budget travel .245 car rentals .246 cruise lines .247 cruises .248 ecotourism .249 family travel .249 foreign languages general .250 .250 hotels .253 international travel .255 museums .257 parks .259 .259 restaurants u.s travel destinations .260 vacations .262 zoos .264

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contributors xiii acknowledgments it takes a village to raise a 2011 social media directory thanks to the contributors susan hobbs jason hughey matthew hughey mike labonne kelly maish susan nixon and last but most certainly never least deborah riley thanks to the editorial and production staff michelle newcomb acquisitions anne jones design kourtnaye sturgeon marketing sandra schroeder managing editor seth kerney project editor mark reddin technical editor louisa adair layout technician cheryl lenser indexer cheri clark copy editor and kathy ruiz proofreader a special thanks to jeff taylor the national account manager at pearson who is probably the single most talented sales rep in the industry to nobody s surprise he sold the first batch of these books maybe even putting this very copy in your hands how do i know these things he pinged me on facebook of course and nothing gets done around here without the love and support of my wonderful family deborah keenan griffen and cooper veteran of the information technology publishing industry jeff has had a hand in as copy editor production editor development editor acquisitions editor executive editor and author hundreds of books covering it topics he is the author of introduction to openoffice.org prentice hall and picture yourself learning microsoft excel 2010 cengage learning as president of box twelve he manages the day-to-day operations of a content solutions firm outside hilton head south carolina you can follow his tweets at box12comm and view his linkedin profile at www.linkedin.com/in/jefferyriley contributors susan hobbs is an indianapolis writer and editor she spent several years working for macmillan publishing and has been a freelancer for more than a decade when she doesn t have her nose in a book she s active with indianapolis-area animal welfare organizations and currently fosters adoptable cats and dogs mike labonne a retired marine and vietnam veteran worked in computer book publishing as a senior project editor/team leader from 1989 to 2003 he has been a freelance copy editor since 2004 deborah riley is the coordinator of prison ministries for the diocese of charleston south carolina she is a founding partner of box twelve communications inc and serves as vice president of marketing author bio jeffery a riley president of box twelve communications inc www.boxtwelve.com earned a technical journalism degree from oregon state university in 1989 and is a former staff writer of the los angeles times a 15-year

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