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en 2012 nous partagerons notre passion avec le monde in 2012 we will bring our passion to the world candidature olympique de rio de janeiro proposition d acceptation de candidature pour l organisation des jeux olympiques et paralympiques de 2012 rio de janeiro olympic bid candidature acceptance proposal to host the 2012 olympic and paralympic games r i o 2 012

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brasília le 17 décembre 2003 pour monsieur jacques rogge président du comité international olympique monsieur le président si la motivation et l´enthousiasme sont des critères importants pour le choix du pays qui recevra les jeux olympiques de 2012 alors le brésil mérite d être choisi le brésilien joue dés sa naissance avec un ballon il a le sport dans le sang quelle que soit la modalité du sport ­ des plus nobles aux plus populaires ­ il existe toujours un brésilien dédié à le pratiquer nous brésiliens croyons fermement au rôle du sport dans la construction d un monde plus solidaire participatif et integré comme sommet de la conquête sportive les jeux olympiques et paralympiques rassemblent ces idéaux comme aucun autre événement nous serons donc trés fiers d´accueillir le jeux olympiques et paralympiques de 2012 nous sommes persuadés que vous trouverez des collaborateurs enthousiastes pour réaliser ces olympiades a rio de janeiro chaleur humaine hospitalité et persévérance sont les traits principaux du peuple brésilien en plus deux autres points font toute la différence notre climat tropical et le cadre magnifique de la ville de rio une des plus belles villes au monde au nom de madame le gouverneur de l´État de rio de janeiro du maire et du président du comité olympique brésilien au nom de six millions de résidents de rio de janeiro et des 180 millions de brésiliens je vous assure que plus que n´importe quel autre pays nous tenons a accuellir les jeux olympiques de 2012 veuillez agréer monsieur l expression des mes sentiments les plus distingués luiz inácio lula da silva président de la république fédérative du brésil brasília december 17 2003 to mr jacques rogge president of the international olympic committee mr president if spirit and passion alone were enough for a country to be chosen as host of the 2012 olympic games brazil would certainly be the favorite brazilians are born running with a ball because sports run in their veins whatever the sport may be ­ from the most noble to the most popular ­ brazilians are playing it we brazilians genuinely believe in the power of sport to build a more whole integral and caring society as the pinnacle of athletic achievement the olympic and paralympic games embody these ideals in a way that no other event can therefore it would be our great privilege to help you further these ideals by hosting this magnificent event in 2012 we believe that in brazil and particularly in rio de janeiro you will find the perfect partners for one of the most memorable olympic games ever held warmth hospitality and persevereance are inherent characteristics of the brazilian people as if that wasn t enough we also offer a tropical climate and one of the most beautiful cities in the world i speak on behalf of the governor of the state of rio de janeiro the mayor the president of the brazilian olympic committee the six million residents of rio de janeiro and 180 million inhabitants of brazil,when i assure you that more than any other country we would be the most enthusiastic hosts of the 2012 olympic games sincerely yours luiz inácio lula da silva president of the federative republic of brazil

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i introduction motivation concept public opinion 1 introduction rio de janeiro has everything to give and everything to gain for the 2012 olympic and paralympic games we believe we offer qualities that perfectly echo the olympic spirit and that no other city or country on earth can offer in such abundance the games will also make a world of difference to rio brazil and south america long after the closing ceremonies a passion for nature rio is a city of surpassing beauty 30 kilometers of sun-drenched coastline studded with majestic peaks and carpeted in tropical rain forest a bay an ocean a mountain range and the world s largest urban park all contained within one shimmering city in rio nature has carved out an unrivaled setting for the olympic and paralympic games a passion for the environment rio has a strong longstanding concern for the environment and for the 2012 games we look forward to building on the many environmental initiatives currently underway a passion for life a city is a collection of people and it is the residents of rio or cariocas who lend the city its famously vibrant spirit and infectious sense of joy like brazilians everywhere cariocas are warm and welcoming generous and festive in 2012 brazil will welcome the world to rio in a spirit of celebration harmony and athletic achievement a passion for sport stroll along the beach in flamengo copacabana ipanema or barra or around lagoa and you will understand how deeply sport is woven into the fabric of carioca life everywhere you turn you will see runners walkers tennis and volleyball players cyclists swimmers surfers rowers hang gliders and maybe even a football player or two brazilians are also among the world s most passionate and knowledgeable fans a passion for excellence hosting the 2012 games is the culmination of many years of effort to secure rio s standing as a major destination for worldclass events building on the solid foundation of the 2007 pan american games we will host an olympic and paralympic games defined by both efficiency and passion our vision is of one city one village all competition within the city of rio proper all athletes housed in a single olympic village located in the heart of the main cluster of venues in the developing barra district an olympic ring road and rail will be linking the village to the bulk of games venues all competition venues are within a 26km radius from the olympic village a passion for the future if we have everything to offer the 2012 games we also have everything to gain from them they will leave an imprint on our city on our country and indeed on our continent that will remain indelible for generations to come venues will be developed with a strong commitment to legacy providing facilities across the city particularly for the young and underprivileged key environmental efforts will be accelerated by the games delivering measurable gains in the quality of the environment development of the transport network will connect all parts of the city with the new area of barra needier neighborhoods will house events and share substantially in the long-term benefits to the city 3 r i o 2 012

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i introduction motivation concept public opinion 2 concept one village one city one world the village is the olympic village a city-within-a-city that will house all 17,000 athletes and team officials the city is rio for the first time ever all olympic events will be held within the limits of a single city the world is our world knit together by a spirit of peace and celebration illuminated by the olympic flame animated by the abiding passion of brazil the all-city strategy we will cluster infrastructure in four distinct zones of the city which will achieve several objectives building on existing infrastructure enabling optimal transportation security and hospitality services and spreading the benefits of the games among all residents of the city barra the jewel in rio s olympic crown the barra region will comprise several facilities already under construction for the 2007 pan american games as well as a number of new facilities including a state-of-the-art 80,000-seat olympic stadium the athletes village media village and broadcasting and press centers all will be located along the olympic boulevard which will stretch from the athletes village to the olympic ring linking the venues and facilities into a beautiful linear park more than 50 of sports will be within five minutes of the athletes village barra is also the site of the ioc hotel sugar loaf rio s zona sul south zone is one of the most beloved stretches of real estate on earth copacabana ipanema the lagoa corcovado sugar loaf lined by ivory sand and blue-green waters and dotted by rocky peaks it is hard to imagine a more exhilarating backdrop for events such as the triathlon beach volleyball rowing canoeing cycling and sailing maracanà the soul of brazilian football maracanã stadium will be a key venue for olympic football with seating for 100,000 it has the capacity to handle olympic-size demands volleyball and water polo competition will also be conducted within the maracanã complex in existing venues within the maracanã zone will be two additional football stadiums one of them a handsome new 45,000-seat venue currently being built for the 2007 pan american games the joão havelange stadium deodoro deodoro is an area that offers some five million square meters of green parkland with rolling hills an ideal setting for equestrian events and shooting long-term planning our olympic strategy meshes perfectly with our long-term vision for the city barra da tijuca is the city s natural area of expansion already growing by more than 10,000 residents per year when the games are over olympic structures will become readily marketable properties leaving a positive legacy for the city moreover the games will accelerate some crucial environmental initiatives in the area such as the remediation of the lagoons the use of the maracanã and deodoro regions will provide a significant boost to the ongoing efforts to regenerate these parts of the city enhanced by festivities the streets of rio are filled with music dancing street performances parades exhibitions concerts fashion food during the olympic games this spirit of celebration will be stronger than ever providing a festive backdrop to the competition for families games guests the olympic family and residents of rio 5 r i o 2 012

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i introduction motivation concept public opinion 3 public opinion our people are passionate about bringing the olympic games to brazil a recent poll confirms that brazilians are strongly in favor of bringing the 2012 olympic games to rio de janeiro support is overwhelming in the city and state of rio de janeiro with more than nine out of ten approving of the bid to stage the games in rio independent research was conducted by ibope the premier polling firm in latin america during the months of october and november 2003 they interviewed 421 people aged 16 and over in the city of rio 1,000 people in rio de janeiro state and 2,000 people nationally respondents were asked a series of questions including the following of those providing a definite response to the questions · 94 of residents of the city of rio indicated their approval to the staging of the games in rio · 94 of residents of the state of rio indicated their · · · · · approval to the staging of the games in rio 83 of brazilians outside the state of rio indicated their approval to the staging of the games in rio 72 of residents of the city of rio indicated an interest in buying games tickets 63 of residents of the state of rio indicated an interest in buying games tickets 47 of residents outside the state of rio indicated an interest in buying games tickets 54 of residents of the city of rio indicated a desire to work as a volunteer during the games 51 of residents of the state of rio indicated a desire to work as a volunteer during the games 38 of residents outside the state of rio indicated a desire to work as a volunteer during the games · their interest in sports and the olympics in general · their level of awareness of the rio bid · whether or not they generally approved of brazil bidding for the olympics and their reasons why or why not · · · whether or not they approved of rio as the city representing brazil and why or why not · whether or not they would volunteer to work at the games · whether or not they would be interested in buying tickets for the games no opposition no formal opposition exists to rio s hosting the 2012 olympic and paralympic games the people of brazil clearly recognize the benefits the games will offer 7 r i o 2 012

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ii political support 4 government support enthusiastic support at every level federal state and city governments are united in their support of rio de janeiro s candidature to host the 2012 olympic and paralympic games all three levels of government are actively participating in all aspects of the candidature including the financing of the effort rio has in place all the governmental guarantees demanded by the ioc for the organization of the games and enjoys the direct involvement of the president of the republic of brazil the governor of the state of rio de janeiro and the mayor of the city of rio de janeiro these commitments are confirmed in the two letters of guarantee by the government of brazil and the city of rio de janeiro reproduced below a third letter of support from the state of rio de janeiro also has been obtained the country s legislature is also firmly in favor of rio s candidature with members of all parties joined in enthusiastic support they have shown this support in various legislative actions detailed further in question 6 2004 elections mayoral and city council elections will be held in all brazilian cities in october 2004 all major candidates for rio s mayoral election have already pledged their support for the city s 2012 candidature no elections are scheduled for state and national governments in the period up to july 2005 9 r i o 2 012

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ii political support 5 future candidature committee a proven success the committee for our candidature to host the 2012 games will be structured similarly to the committee that was responsible for rio s successful bid to host the 2007 pan american games the candidature committee will be co-chaired by the mayor of rio de janeiro and the president of the brazilian olympic committee responsible for its administration will be an executive committee with representatives from the brazilian olympic committee from federal state and city governments from the organizing committee of the 2007 pan american games and from brazilian ioc members the government representatives will hold cabinet level positions this structure ensures that all major entities connected with the candidature and future olympic organizing efforts will be integrated including government-level and sports administrators this guarantees that decisions made by the candidature committee will have legitimacy and final authority the candidature committee will also have a vice president and managing directors for specific areas president of brazil federal government governor of rio state government executive committee executive committee composition mayor of rio city government co-presidents c maia mayor of rio c nuzman noc president brazilian paralympic committee vice president ioc dean member ioc member noc president noc vice president secretary general vice president candidature committee secretary general pan am games 2007 member brazilian olympic committee assembly city of rio olympic bid secretary coordinator city of rio attorney general state of rio chief of staff state of rio secretary of sport government of brazil minister of sport government of brazil national secretary for high performance sports international relations games consultants managing director of workforce and finance managing director of infrastructure managing director of venues managing director of sport managing director of marketing communications managing director of operations managing director of technology managing director of environment managing director of security 11 r i o 2 012

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ii political support 6 legal aspects no hurdles there are no legal obstacles to the organization of the olympic games in brazil at any level federal state or municipal indeed this legal autonomy is guaranteed in the constitution of the republic which assures the full autonomy of sports entities and grants them complete freedom to organize competitions new laws key legal sanctions have already been granted through a series of legislative acts in april 2003 the city legislature of rio de janeiro passed legislation which expressly authorized the candidature of rio for the 2012 games this same body then enacted legislation to create the municipal fund for the support of olympic sport authorizing the application of resources towards the development of olympic sport and the candidature of the city to host the 2012 games for its part the state legislative assembly in march 2003 passed legislation which authorized the executive branch of the state to support the 2012 candidature of the city of rio de janeiro all levels of government enthusiastically support rio s bid and we are confident that as the need arises any further legislation that is needed will be swiftly enacted no referendum no referendum is required to approve a project of this nature in brazil the laws of sport a broad range of sportsrelated laws currently exist in brazil three in particular stand out · law no 9.615/98 governs all issues regarding the organization of sports in brazil · law no 10.671/03 is a recently revised statute which provides broad consumer protection to sports spectators · decree-law no 21/83 approved the text of the treaty of nairobi concerning the protection of the olympic symbol anti-doping laws a ministerial decree has been in effect since 1985 governing doping in football congress is currently drafting a comprehensive anti-doping bill in the meantime the sports ministry created the commission to combat doping with its main objective to create uniformity as defined by wada the brazilian government through its embassy in denmark signed the declaration of copenhagen on anti-doping all anti-doping procedures adopted by brazil to date follow ioc and if guidelines 13 r i o 2 012

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iii finance 7 candidature budget a generous candidature budget the rio 2012 candidature committee will be financed by cash and in-kind contributions from the city of rio de janeiro the candidature campaign will consist of two distinct efforts the bid-related activities of the various departments of rio s city government and the activities of the candidature committee itself the government efforts will be in-kind contributions while committee activities will be financed by the city of rio in cash as indicated below the category entitled entertainment includes allowance for site inspection visits by the international sports federations and the ioc evaluation commission us million applicant phase candidate phase total revenues cash in-kind total revenues expenditures salaries consultants entertainment promotional expenses · national · international travel other costs total expenditures 3.4 2.1 5.5 $10.6 7.2 $17.8 $14.0 9.3 $23.3 2.2 2.5 0.2 0.1 2.5 0.5 0.0 5.5 3.3 3.9 1.6 4.3 2.5 2.1 0.1 $17.8 5.5 6.4 1.8 4.4 2.6 0.1 23.3 15 r i o 2 012

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iii finance 8 games budget government contributions ocog budget the games budget will be structured with a mix of private and public funding the majority of revenue will be derived from the private commercial sector in the form of international sponsorships and broadcast rights as well as domestic sponsorships licensing ticket sales and other games-related revenues which will be raised by the ocog government commitments the city of rio de janeiro the state of rio de janeiro and the federal government each have committed us$50 million in government funding to the rio 2012 ocog budget non-ocog budget in addition to these cash contributions to the ocog the city state and federal governments in some cases in conjunction with private partnerships will be investing more than us$400 million in new sports venues us$360 million in new housing for villages us$3.7 billion in roads and rail infrastructure and more than us$300 million in environment initiatives in the barra region in addition to the financial subsidies from the city state and federal governments we have received all the required government guarantees as outlined in question 4 17 r i o 2 012

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iii finance 9 ocog revenue generating potential nearly us$1 billion in revenue the domestic revenue-raising capacity of rio 2012 is conservatively estimated to be us$985 million in current year values as indicated in the table below ocog domestic revenue domestic sponsors suppliers ticket sales licensing coins philately government subsidies other revenues total domestic revenue us million 450 260 50 150 75 985 ticket sales ticket revenues are projected to be us$260 million based on conservative sell-through assumptions in an effort to make the rio 2012 games available to the widest possible cross-section of brazilians ticket prices are projected to be in line with athens 2004 and lower than prices for sydney 2000 licensing royalties from collectible products coins and stamps are consistent with traditional programs of this kind discussions are already underway with the brazilian central bank and post office to implement dedicated olympic programs for coins and stamps government subsidies subsidies of us$50 million each have been committed by the city of rio de janeiro the state of rio de janeiro and the federal government of brazil other revenues based on previous games experience further revenue can be anticipated from accommodation commissions arts festival revenues merchandising and games-time concessions financial contributions from the ioc are estimated to be in excess of us$1 billion subject to further confirmation from the ioc this estimate assumes that gross receipts related to broadcast rights will be on the order of us$800 million while the expenditure budget will include approximately us$200 million in host broadcaster costs the revenue estimate for top sponsorships is estimated at us$220 million in current year values based on the reported performance of the top iv program for the sydney games domestic sponsorships and supplierships we will offer 15 exclusive market categories with the highest level sponsorship tiers attracting an average investment of us$30 million per sponsor supplierships with more limited marketing rights and benefits will be offered at a lower level of investment the estimate for suppliership revenue is based on an average value of us$2 million in product or service over a total of about 50 agreements in the case of both the top and domestic sponsorship programs we expect to receive revenue in the form of both cash and value-in-kind vik the games budget will match vik revenues to specific expenditure categories the primary categories of domestic sponsorship are expected to include such segments as telecommunications services automotive airlines finance/banking power oil and mining the brazilian advertising market alone has an approximate annual value of us$4.5 billion the domestic sponsorship revenue estimate represents only about 2.5 of the total market capacity over the quadrennium usually the presentation of major events such as the olympic games and the soccer world cup create an increase of about 5 in brazil s annual advertising market 19 r i o 2 012

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iv venues 10 competition venues where the passion will unfold we have given great forethought to the convenience security and comfort of all olympic and paralympic venues the result is a compact and efficient plan comprising world class venues grouped in four geographic zones linked by major transport routes but the olympics are about much more than convenience security and comfort they are about sport about achievement about human emotion in its most concentrated form and so we have also given great forethought to selecting those venues that will most enhance the emotional experience of the athletes spectators and television viewers around the world a football final at maracanã is more than just a football final it is dusted with the history of the world s most revered football shrine as the triathletes struggle to the finish line the image will become even more indelible when they are running alongside copacabana beach with the sugar loaf rising in the background in selecting olympic and paralympic venues we sought to give equal emphasis to the past the present and the future the tradition history will be well represented by the football stadiums maracanã são januário and moça bonita which will benefit from significant upgrades before the games helping to preserve these important elements of rio s sporting heritage the modern pentathlon and archery events will be staged in the classic flamengo sports club and brazilian jockey club and an important gift of the games will be the renovation of the rowing center on the lagoa an historic city landmark the present we are fortunate to be able to reuse in 2012 a number of the ultramodern facilities currently being built for the 2007 pan american games most notable among them is the 45,000-seat joão havelange stadium in the maracanã region it will house football games and will also be the site of an important legacy the national olympic training center in barra olympic park we are building a new 5,000-seat velodrome a world-class aquatic center and a 15,000-seat indoor arena the riocentro exhibition complex the largest in latin america will host a number of sports events in 2007 and will benefit from a major upgrade prior to the pan american games these are the first steps towards developing a spectacular sports and recreation complex among the mountains and lagoons of barra the future finally there is the future represented most notably by the new 80,000-seat olympic stadium which will be the crowning feature of barra olympic park located along the magnificent olympic boulevard for generations to come this handsome spacious facility will be both a much-used sports stadium in this fastest-growing part of the city and a glorious reminder of the 2012 games in addition the olympic village will bring an additional 17,000 residents to the area and the planned transport infrastructure will enhance access and connectivity sporting infrastructure will be supplemented with other activities to ensure the long-term sustainability of the complex the effects of this development in barra will be dramatic as a new `town center evolves creating a dynamic and diverse community surrounding barra olympic park details of our venues ­ past present and future ­ are found in chart i in the appendices to this document 21 r i o 2 012

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iv venues 11 venues ­ map a in the appendices a focus on legacy our concept comprises all 31 competition venues within a 26 kilometer radius of the olympic village they include 12 existing venues 9 planned venues built primarily for the pan american games in 2007 the national aquatic center rio olympic arena basketball and barra velodrome in barra olympic park the joão havelange stadium and the national olympic training center for table tennis and taekwondo within the maracanã zone the mountain bike facility at outeiro hill the flamengo sports club brazilian jockey club facilities for modern pentathlon the canoe slalom facility at rio water planet and the deodoro shooting center 10 additional venues constructed for the olympic games three are new permanent venues the olympic stadium national tennis center and the new gymnastics pavilion at riocentro one the brazilian jockey club for archery is an internal upgrade of an existing facility and importantly six are temporary venues venues for baseball softball and field hockey in barra olympic park as well as beach volleyball and triathlon in copacabana beach and the road cycling at flamengo park four key zones venue locations are identified on map a appended to this document the compact master plan locates all venues within the city of rio within a 26 kilometer radius of barra olympic park and the athletes village the barra zone above photo is located in barra da tijuca the city s fastest growing region and home to more than 50 of sports the legendary maracanã stadium is the centerpiece of the maracanã zone the sugar loaf zone encompasses the most famous stretch of coastline in rio and possibly in the world including copacabana beach the deodoro zone houses three competition venues ­ equestrian shooting and the moça bonita football stadium linked by transport the three primary venue zones barra maracanã and sugar loaf are conveniently linked by the olympic ring a network of major roads freeways and rail and bus systems that connect more than 90 of the venues the deodoro zone is linked to the olympic ring by rail and by the avenue brasil expressway the major non-competition venues the olympic village media village international broadcast center and main press center all are purpose-built facilities with solid financing and plans for post-games resale in place 23 r i o 2 012

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iv venues 12 olympic village/ibc/mpc we aim not just to comfort athletes but to inspire them the olympic village in the barra zone is designed to give 2012 olympic athletes the tranquility convenience and comfort they need to prepare single-mindedly for competition at the highest levels of human endeavor to that end we have designed a spacious residential complex nestled in green parklands comprising some 387,120 square meters in addition we will build adjacent to the athlete residences a 210,260 square meter international zone consisting of a logistics center commercial center restaurant and media center athletes residences athletes will be housed in modern spacious one two and three-room apartments in highly secure buildings all bedrooms will be suites with a maximum of two athletes per suite a kitchen and living room will be shared by a maximum of six athletes and as few as two there will be 4,272 apartments and 8,496 suites for 16,992 athletes and delegation members the residential zone will house a policlinic restaurants leisure centers and a conference center with buildings occupying only 5 of the land at the olympic village 95 of the space remains available for a combination of revitalizing wide-open spaces and state-of-the-science training facilities such as an athletics track swimming pools gymnasiums bike and jogging paths and tennis courts a living legacy the olympic village will be financed by public/private partnerships financed at attractive rates by federal and municipal institutions once the games are over the olympic village will become a vital olympic legacy we will convert the site into a residential condominium complex the apartments with their extensive leisure facilities and privileged location three kilometers from the beach in one of rio s most desirable neighborhoods will be much in demand on the open market a truly global village because all 2012 olympic events will be staged within rio s city limits there is no need for additional remote housing athletes will be within a few kilometers of the majority of the events with a single olympic village every athlete and official will have the chance to share in the full olympic experience furthering the olympic ideals of global harmony and community ibc mpc the broadcasting and press centers will be comfortable centrally located workplaces equipped with all the facilities and amenities broadcasters and journalists need to perform their jobs effectively the 93,500 square meters international broadcast center ibc will be located immediately opposite the 50,000 square meters main press center mpc both connected by a covered bridge these facilities will be situated on the olympic boulevard very close to the olympic and media villages and within a few minutes from all barra olympic park facilities the transportation hub for media constituents will have direct access to the olympic boulevard and the olympic ring which will be the primary routes for their dedicated transportation as for the olympic village the ibc and mpc will be financed via public/private partnerships with the aim of selling the properties as prime commercial space after the games are completed 25 r i o 2 012

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v accommodation 13 accommodation hotels rio boasts a good supply of quality accommodation in all price ranges throughout the city and its immediate surroundings details are outlined in chart ii located in the appendices to this document the olympic family hotel will be a newly constructed five-star hotel located on the barra coastline the barra zone concentrates most of the investments in new hotels with some 2500 additional rooms already planned for construction if required significant capacity exists to provide additional rooms in cruise ships docked in the rio de janeiro port area media accommodation members of the accredited press and broadcast groups will be offered accommodation in two specially constructed media villages in the barra da tijuca district comprising a total of 17,152 suites convention rates average convention rates in 2003 are as follows 5 star accommodation 4 star accommodation 3 star accommodation r 450 r 240 r 180 us$150 us 80 us 60 27 r i o 2 012

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