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georgina guerrero mcvp icx gcdp application questionnaire aiesec mexico 12.13 mexi can apri l 4 th 1 9 90 gu anaj u ato gto mexi co lcp aiesec guanajuato mexico i telephone 52 473 1080821 skype georginagf i mail georgina.guerrero@aiesec.net academic background jul 2008 ­ jul 2012 university of guanajuato guanajuato mexico degree administration of touristic resources june july 2009 university of guanajuato guanajuato mexico diploma in international cuisine year 2011 2011 2011 2010 2010 meeting everest anp ­ mexico city aiesec itam rrd mexico city aiesec unam conal mexico city ­ aiesec ipn xm/lds ops october ­ aiesec guadalajara anp /ops june ­ aiesec up role delegate delegate delegate xm delegate anp delegate the world is in the hands of those who have the courage to dream and running the risk of living their dreams

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date position role main achievements implement the national direction at the lc coordinate area directors to reach the local goals to represent the local committee at national s plenary and with all the external people of the organizatio growth up 25 in exchanges operative expansion of the lc from 2 to 6 cities biggest number of exchanges in 10 years on my lc increase of the tmp retention rate to 80 23 of growth in team leader experiences over than 200 of growth in university relations coordinate area members to create market analysis and its segmentacion develop local product portfolio and coordinate the selling of it establish partnerships with local and regional organizations creation of local product portfolio partnership with a federal institute for 2010 imjuve partnership with auker now is national learning partner sales training for the lc support the needs of youth minister from other countries coordinate volunteers on the forum and resolve logistic problems of the event i was designate as personal assistant of one of the directors of imjuve i resolved protocols problems with countries as timor leste brazil costa rica and others ministers assistance during the forum and during countries meetings corporate announcement for a tourism project based on aiesec exchanges generation of sales materials product portfolio completed sales trainings to project members and over than 20 companies interested in aiesec products media appearance for the project resolve all the logistic part for an aiesec regional congress for over than 250 delegates past positions 2011 aiesec mexico local committee president aiesec guanajuato july ­ december 2010 local director of external relations and business development august 2010 imjuve onu world youth conference volunteer at government forum aiesec guanajuato november 2009 may 2010 responsible of the external relations area in a project aiesec mexico ocvp logistic for a regional congress march april 2010 preference of application incoming exchange for global community development program why · · · · projects development at national level sales and partnerships social impact support in the society development of my country passion for aiesec by other hand by my lcp experience i confirmed the potential of mexico as an aiesec member i know we can do so much more than we are doing now and i know the general part of the operation of each lc that make my actions more inclusive making actions which can benefit other areas and many lcs i like icx gcdp because you can develop a lot of projects for changing lives not just interns lives with icx gcdp you can generate a real direct impact in the society you can give opportunities to people who don t have it projects when the interns can educate and make people more competitive with gcdp projects the intern can participate in the education of mexican society the education is basic for resolve many society problems and i would like to contribute in the bigger way as possible in my country development i am applying for icx gcdp because my experience inside aiesec is very close with icx when i joined to aiesec my first area was external relations we sold the tns for the lc there i learned a lot about marketing sales customer service and for me to sale tns is one of the most challenging and rewarding things is challenging because every meeting and every customer is different they have different needs and you have to find the ideal proposal for both parts and is rewarding because when you receive interns you are changing lives.

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area key activities · market analysis segmentation sales activities sales trainings public relations at events quality tools implemented · · · · · · · · lc development training team management lc mc relation implement the national direction at the lc coordinate area directors to reach the local goals represent the local committee at national s plenary and with all the external people of the organization lc planning tracking facilitation · · er sales · · · · lc development lcp · · · · · · · · · · results main sales trainings more than 200 contacts of companies and sales meetings in over than 6 cities when i was er member in 2010 i sold the 40 of all the icx realized in my lc 150 growth in number of active partners participating with the lc over than 20 public relations events over than 25 of growth in exchanges operative expansion of the lc from 2 to 6 cities training cycle for lc plan 2011 ­ 2012 base for 2015 plan 200 growth in university relations media partnership with university of guanajuato with this we will have media appearances in the 10 most recognized newsletters in the region alumni relations and involvement in the 20 of them lc alignment to national projects facilitation of conferences and workshops for positioning events biggest number of exchanges in 10 years on my lc increase of the tmp retention rate to 80 23 of growth in team leader experiences sales materials product portfolio finished selection interviews for applicants fundraising plan for projects they were approved by government offices to invest in them positions projects aiesec outside aiesec market analysis project marketing production plan jd s design planning tracking sales financial fundraising plan · · · technical competences skills project management conference management partnership development management and exchange process people development sales and positioning evaluation measurement systems facilitating and training leadership financial management ­ budget cash flow team management organizational management strategic planning and change management myaiesec.net usage and management xxxxxxxxxxx basic average good x x x excellent technical competencies

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why i m applying i m applying because in the future i would like to work in the development of touristic projects which could impact directly in the mexican society and in its development this position in the mc will allow me to start generating this kind of projects with huge impact in all the country through the aiesec network i m applying because i want to contribute in my country development and aiesec gives me the opportunity to do it in a national level i want to do it because i love aiesec and the way we change lives i want to impact people and contribute to members development in the biggest way as possible and this mc experience give me the chance to do it for this position and the mc terms my contribution will be innovative ideas for initiatives projects not just for icx gcdp area put all my skills in practice to do actions which involves other the areas and all the lcs commitment to development my work and an objective measurement of the results and of course my personal commitment for doing my work in the best way as possible strive me for the excellence i expect to learn how to manage a national team to run efficiently national projects and how to improve my facilitating skills part 2 motivation leadership and management my understanding about leadership leadership for me is transform words into action is not just to say that everything is going to be alright is make it happen is manage and influence a the team performance is find meaning in challenging situations leadership is inspire people to do their best is to align strategy talent and culture i brief myself as a leader because if i see that something could be better i take action to make it better aiesec culture leadership style in aiesec i would like to see a culture of excellence professionalism an effective leadership with a smart strategy this for generate more leaders and get the performance maximization doing more with less i would like that aiesec mexico reaches the combination of participative and delegate leadership style i would like that all members works together in the creation and execution of the projects this to involve al hierarchy levels for generate more effective actions the delegate style because if you delegate you are empowering membership and with that creating more leaders to foster this is necessary the contribution of all the association leaders to made it happen the key strategies would be 1 the involvement of all hierarchy levels for general issues decisions 2 delegation for empowering members 3 recruitment of persons who already has a strengthens · commitment · proactive · professional these strengthens will contribute to a successful 2012 2013 mc term because in my role and my work i search more ways to do the things and i make them with quality and on time if i transmit that to the lc vps icx gcdp the area s work will have a successfully weaknesses · impatient · in some situations i have not the touch to communicate · i m very exigent at work team spirit is the ability to work together in view of a common goal the ability to direct individual accomplishments towards corporate objectives it is the fuel that allows common people to achieve objectives uncommon.

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analyze the current state of aiesec in mexico and then list its strengths and weaknesses what do you see as the main bottlenecks and what strategies/solutions would you propose to them strengths · motivation and number of members · huge network of partners and alumni · internal initiatives for capitalizing in our huge external market weaknesses · · · there is not uniformity in lc s knowledge and performance not all lcs has an active participation in national initiatives realization of exchanges numbers part 3 strategic thinking mcvp role what should be the focus for aiesec in mexico 12.13 i think that the focus should be positioning capitalizing this because in 2013 aiesec mexico has the 50th anniversary and we have to take a huge advantage for this event for positioning capitalizing we should · ensure the quality and development of our member · fortify government partners relations · we should looks like an active and important factor in the social development we have to create more youth 2 business events and have presence in all the youth and entrepreneurial events main bottlenecks · · realization rates in exchanges retention rate in partners eps members i think those bottlenecks depend of two main things · before de sale we should ensure the alignment of our future members and partners with the aiesec vision and we have to clear the role and responsibilities of aiesec in the relation · after the sale is necessary to improve our tracking system for ensuring the realization the quality of the relation and the customer fidelity main strategies · ensure lcs participation in national initiates through a rewards recognition system this for ensure the lcs alignment to the national vision · create or improve a welcome package for members eps tn takers and other partners when they will sign the policies to ensure a clear knowledge of the aiesec role this will be necessary for the auditory of each quarter · create a relationship tracking system to know how many of our stakeholders have a contract know the policies and to know how many of them have been taken another aiesec program or product this system will help us to know the quality of the relationship i do what you can not and you do what i can not together we can do great things teresa of calcuta

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how can the organization works towards aiesec 2015 to achieve such a growth while improving the relevance of the experiences we offer and the sustainability of our results i think that aiesec in mexico can work with a five years plan and it divided per year this for ensuring the focus on the final objective and being clear about the main goal that we have to achieve per year this master plan should consider each year · membership education to consolidate the base of our operations · expansion plan to increase our activities based in goals and financial perceptions · a measurement way to ensure the relevance and satisfactions in the experiences that we offer to all of our stakeholders list the exchange growth opportunities that aiesec in mexico has how would you ensure lcs leverage these opportunities to increase aiesec in mexico s performance · pool diversification and flexibility of our programs generating a national database where we have an university segmentation with the main programs that they offer it to recruit in this programs will be a requirement for the lcs recruitment · external investment in the country for this we will do a list with the main transnational companies near to each lc and most important the companies who are new in the country or in the lc region this because if they are new companies the will need human resources and to present them a long term plan will ensure the lc health for some year to ensure the lc leverage we will use a r r system where the lcs who have this kind of partnership will have extra points · capitalizing in government opportunities lcps and lcvps should enlist the main focus of their local and estate government development plan with this they should generate at least one proposal for each local focus area why because for the period of the government they will create actions to achieve this goal · pymes leverage in mexico the government is creating more projects to ensure the success and the professionalism in pymes little and middle companies we can create a icx project for this sector and to approach all the benefits and programs that the government give to them · specific icx cooperation s make cooperation with countries which have migration facilities to come to mexico how would you like to see aiesec in mexico in july 2013 please identify and explain the strategies that will lead the organization to achieve goals aiesec mexico is now 2013 a recognized brand in all the cities where has representation is an organization that involves itself in the national reality and cooperate for the development of this the aiesec members are recognized leaders they make ambitious plans and work hard to achieve those goals with the best tools and strategies strategies · growth in structure and operations to empower membership and create more leaders solid and strong plans · creation of tracking them to achieve more goals and create a r r system to ensure the consolidation and sustainability of our goals · be always present at youth and entrepreneurial events for positioning · gcdp projects for society development

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what needs to be done to fully implement the aiesec programs in the experiential leadership development phase in aiesec in mexico mention at least 3 action steps per program tmp · workshops to develop tmp skills to students who are not in aiesec · improve our recruitments to recruit the exactly people that we need accord to our plans expansion issues and the current stage of the lc · make a program where each member has a main area but s/he has a staff position in other areas to develop more functional skills and knowledge tlp · for those local positions where we have not a responsible we can make a recruitment specially for those positions · generate education circles to leaders get in touch with all the presidents of students organizations of the universities where aiesec has presence we can give them training and develop leaders skills make more professional their processes etc as benefit they can promote aiesec in their network · prepare team leaders with all the knowledge and skills that they need before that the run the leader position for example ebs will receive lessons of organizational development gip · define the characteristics or requirements to ep/tn gip to create standard products · make a re cost of the tn fees to have a direct relation with the duration of the internship · we need to create more in kind national partners to support eps expenses for their internship gcdp · create projects to different sectors · generate specific cooperation with america s countries to increase our eps summer realizations · sales of gcdp tns in companies not just ngo we have to take advantage of the social and ecological responsibility companies recognition

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specific questions 3 strategies by ensuring growth in results the increase of the capacity and the capitalization on the external opportunities of mexico · projects and sales diversification development of strategic projects which have a big impact all of them can be supported by the host family program to aid the organizations in the cost · summer camps · impacting development of complete projects for ngos education and professionalization we will sale the entire program · eduaction · global citizen program · from zero to hero other projects accord lcs realities · buddy language · implement sales to csr corporate social responsibility having a partnership and the certification of cemefi · develop projects and proposals accord to the national development plan have a partnership for sedesol programs · gcdp space create a weekly meeting with all the gcdp members this space will be use for tracking training share national articles news or information which can help in the projects development and will help to create a more cooperative relation between lcs · fundraising nst we can create a nst position with finance who will be looking for fundraising opportunities for gcdp projects this person will be in charge of the procedures to obtain them evaluate the icx gcdp performance in mexico in the past 3 mc terms under light the main strategies implemented the main challenges faced and the results obtained in aiesec mexico icx gcdp is almost new before 2010 dts tns had not a big impulse because we thought that they were not financial sustainable that because aiesec did not received a monthly payment for the services at october 2010 there was a change of mind about the dts and impacting was launched for almost free for the ngos impacting looks to make more professional the processes of the ngos but the lcs had some financial problems for the low cost of the tns for the 11 12 mc term impacting is in the 3rd round but now we have a financial balance for the tns costs there are 17 lcs joining and more than 30 tns raised the 1st round ngos are re raising but new some of them think that there is too expensive to cover it cost in this term aiesec mexico is in a new stage where are developing more local projects accord the lcs reality and one example is the campaign from zero to hero where there is one lc joined 5 lcs planning the project and 5 tns in available i think that in all the situations the main challenge is selling because for the organizations which have a directly social have not money.

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ai is running the campaign simply impactful name a detail analysis involvement opportunities that aiesec mexico has how should be the national strategy adapted to it results expected simply impactful is a campaign which want to generate sustainable growth on gcdp for this campaign the base of the successful is the financial sustainability the campaign takes a look of the crs tendency in the world at my point of view is an amazing opportunity for a sustainable growth in gcdp this because where generating impactful experiences in social development but instead of do it with the ngos who have not money we will offer gcdp to companies as another way to have the csr distinctive in mexico the cemefi is the responsible of this distinctive at this year there are 572 companies who have a recognized of crs and the cemefi each year launch the applications to get the distinctive also the cemefi recognize the better projects created by the companies this is a huge opportunity to aiesec in mexico what we will do we are going to do two main actions · investigate the programs of the companies who already have the distinctive csr and the lcs will sale directly gcdp to the companies with this the goal will be to offer aiesec to at least 150 companies · in the other hand the mc vp icx gcdp role will be generate a better relation with the cemefi at national level to obtain the aiesec program promotion as a opportunity to develop csr quality projects of course by icx gcdp design preparation plan for the local chapters that you will implement as part of the education cycle and training given to the lcs at the gcdp space where are going run the next actions for the below subjects · knowledge implementation of xpp the first home work will be that all the icx gcdp members will read the xpp the next session will be virtual to comment the xpp and to ensure the right implementation in the gcdp space each week the mc or nst will put a practical case and the members have to solve it those people who has a right solution based on the xpp will gain a star in the r&r system · respect the national procedures for icx gcdp ensure legal stay as the previous example we are going to use a r r system first session of the issue will be the understanding of the responsibilities and processes they will have a training about how to work with them and after that the lcs who respect the national procedures and have not problems with the legality monthly auditory will have points in the r&r system · understanding implementation of national strategies we will launch a session where we are going to give some training about national projects strategies and how to adapt them to local level after the session we will giving support to the implementation of the strategies.

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new national project tourism impact why tourism because is one of the most powerful and biggest industries in the world it is a recognized economic and social development driving in mexico is the 3rd source of currency the sectur tourism secretary has created a national agreement for the tourism this document involves 101 actions in charge of more than 10 federal secretaries those actions will support the development of the tourism in all the country to make from mexico the 5th most important destiny in the world those actions will support and develop different ways of tourism educative business cultural ecological social massive and rural tourism mexico has a big potential in tourism and to develop it there are many transnational companies but there are million of national companies from all size which have not professional processes today all the tourism secretaries in the country are developing many projects to take advantage of their natural cultural and rural resources they are supporting the creation of new companies and the training for those who are already establish the project is based on the support of the little tourism companies generating education in their administrative people and with this make that the community can take advantage and have a good administration of their own resources my propose is to approach all the initiatives for tourism development and offer icx gcdp to · make an analysis for generate and implement an improvement proposal for the company to have a better management of their resources · training and education of micro little and medium companies to make more professional their activities in human resources financial management sales customer tracking marketing organizational culture · help to government in the creation and development of new projects which benefits the community development the tns realized for one year will be at least 15 per state making a final number of 225 tn realized jul projects investigation at local level project packing sales realizations q1 ag sep x x x oct q2 nov dec jan x q3 feb x mar apr q4 may jun xxxxxxxx fundraising opportunities · pyme found by economic secretary se · found for cultural projects ­ conaculta · fonaes by economic secretary · semarnat for some examples of projects click here at national level we can work with · fonatur national found for tourism · cptm council or touristic promotion of mexico · cdi national commission for the indigene community development · inah national institute for anthropology and history

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