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for selling any home in tough times in any market by george paukert mr real estate

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guerrilla tactics for selling any home copyright 2006 george paukert road to wealth inc because several books ideas sentences and chapters written by george paukert were stolen by internet gurus and regurgitated by ghostwriters hired by these gurus who make a living from stealing infmmation anyone stealing information and materials in this book will be prosecuted to the fullest extent of the law reproduction or translation of any part of this work beyond that permitted by section 107.108 of the 1976 united states copyright act without the permission of the copyright owner is unlawful forms and scripts may be reproduced photocopied or scanned by the purchaser of this book only for his or her own use but not for resale purchasers of this book may use all materials and forms included in this book without written permission of the author or publisher requests for permission for any other purpose or fmiher information should be addressed to george paukert road to wealth inc 8983 okeechobee blvd ste 202-307 west palm beach fl 33411 servi ce@roadtoweal th com disclaimer this pub ication is designed to provide accurate and authoritative information in regard to the subject matter covered however the subject of real estate is so vast and subject to different laws and regulations in every state and these laws and regulations are subject to change if legal accounting or other exper1ise is required the services of a competent professional should be sought neither the author nor the publisher are claiming any financial results because each individual is different has different approaches beliefs and abilities examples of earnings potential are for illustration purposes only please seek appropriate counsel for any tax or legal questions the information presented herein represents the view of the author as ofthe date of publication because of the rate with which conditions change the author reserves the right to alter and update his/her opinion based on the new conditions this book is for information and entertainment purposes only while every attempt has been made to verify the information in this book neither the author publisher affiliates nor partners assume any responsibility for errors inaccuracies or omissions any slights of people or organizations are unintentional if advice concerning legal real estate or related matters is needed the services of a fully qualified professional should be sought this book is not intended as a source oflegal or accounting advice you the reader should be aware of any laws that govern business or real estate transactions or other business practices in your country state or county any reference to any person or business whether living or dead is purely coincidental.

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why are you waking me up it s only 2:00 am rm · r j · · ·.· ·· · :· · · · .·f i a buyer is in front of the house !

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tab{e of contents chapter preface introduction 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 due diligence by buyer and seller things to do first your property information you must read it how to correctly appraise the value of your home the offer and acceptance disclose it or it will bite you contingent offers yes or no counter offers require skillful handling behind the scenes at the title/escrow company what makes any home sell how to stage your home should i wait for a better market traditional methods for marketing a home the real objective of a classified ad before you write your first ad tips and tricks for writing the best ad the ad that will sell your home selecting the right words for your ads secrets for making your phone ring offthe hook why you need a professional yard sign the box that works 24/7 for you let the home book do the talking target the right buyers for your open house the lazy man s way to sell a home make the internet part of your marketing plan market your home online in just 5 minutes page vl 14 33 48 58 69 82 102 106 107 109 112 117 139 142 150 152 155 161 170 182 186 188 194 206 211 214 216 iv

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27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 should you sell your home at auction can st joseph sell your home what to do when a buyer calls the #1 top secret that sells homes increase showings and offers by 50 get more than full list price million secrets mr real estate s wealth system become the bank and make a killing on the sale of your home making the numbers work how creative financing works in real life sell your home in 24 hours rent to own the biggest loophole ever why lowering the selling price doesn t work the process and the paperwork another killer loophole legal the land trust what the due on sale clause really means make yourself judgment proof why foreclosures happen the secret to stopping foreclosures how one v can stop 60 million foreclosures are you a foreign home seller subject to real estate is insane understanding the realtors system real estate bubble a media conspiracy your $1,000 bonus glossary of real estate terms 239 241 242 252 257 260 268 273 286 295 304 314 320 322 324 342 344 352 356 358 363 369 372 375 381 389 397 402 v

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preface the intent of this book is to help all home sellers sell their properties all ofthe knowledge i have accumulated in the real estate business over the years is included in this manual i am sharing with you all of the ideas i have used to sell homes as a real estate agent and as an investor the idea of buying real estate is to make money when you sell it it must be a winning situation for the seller for the buyer and if a real estate agent is involved for the agent as well this is the least expensive book and cd you ever purchased considering the kind of information you get and the awesome possible income you can generate from the sale of your home there is no other book like it on the market this book is a masterpiece not for its literary style but for the possible financial gains you could achieve this book can start you on your road to wealth in real estate investing or you can make extra income just from the sale of your home let me remind you this is a manual guiding you step-by-step from a to z through the home selling process guerrilla tactics for selling any home reveals all of the best kept real estate secrets in america but read on it takes much more than just revealing secrets there are many problems in real estate that are making life miserable for sellers and realtors many of the last century techniques for marketing homes are now obsolete yet sellers and realtors continue using them today but don t understand why some of those old techniques no longer work we are now in the 21 51 century and have new technology we have the internet pay-perclick ads ebay and more all techniques that most realtors shy away from and home sellers just don t use the time is gone when a realtor takes a listing puts it into the mls multiple listing service and then hopes and prays that another realtor sells it it just doesn t work today there are millions of houses for sale that got stuck in the mls with no chance of being sold today a realtor must be highly creative and highly imaginative the realtor must adjust his or her marketing to their market conditions and act accordingly vi

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times have changed in many areas across the country we have tough slow markets in my opinion it is the real estate agent who determines what the market is like in their area realtors of the future must use logic common sense imagination creativity and courage and they absolutely positively must embrace all the new technology the same is applicable to for sale by owners and investors knowledge of creative financing has become a must here s a true story just recently i had a business meeting with some people that we plan to do business with that has nothing to do with real estate during the conversation with the owners i discovered that they have 5 acres of horse property for sale for $500,000 and paid cash for the land they originally planned to build a house on the property but changed their minds and bought a home in another subdivision the property has been on the market lis/ted with an agent for over a year the owners were shocked when i told them i could sell it within days at full price or more and they could make a huge profit from the sale they asked how our realtor doesn t think the property is salable in today s tough market here s the problem realtors are not taught to creatively think and work the real estate market i immediately saw possibilities of running ads in appropriate publications offering seller financing either with nothing down interest only or even offering the buyer their dream house i know you are probably saying but george there is no house on the property it s just vacant land yes but you see i visualize a beautifully landscaped property with a gorgeous 5,000 square foot home i visualize a horse barn and a corral with young galloping horses and i visualize buyers waiting in line for this property because i offered it to them at $2,000,000 with nothing down with no qualifying perhaps with interest only and the home oftheir choice here is the difference i visualize thefuture and ignore the present most sellers and realtors see only the present vacant land the only future they see is unsold vacant land this is a classic example of wrong thinking now i didn t play with the details but just knowing a few facts 5 acres in a superior location fully paid for worth $500,000 must be salable just by offering termsnothing down i see the sellers getting an 80/20 construction loan $400,000 should build any dream house at builder s costs i even visualize the seller being the general contractor and getting paid $200,000 for the work involved i visualize the seller building any home the buyer wants for the right buyer vll

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