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mailing address office address phone e-mail p.o box 153 glens falls ny 12801 15 ridge st glens falls 518 792-1126 · fax 793-1587 chronicle@loneoak.com dear prospective advertiser as the founder-publisher-editor of the chronicle i personally invite you to put our locally owned locally committed weekly newspaper to work for your business we started the chronicle from scratch in 1980 now in our fourth decade we ve built our enterprise on excellence and with a steadfast long-term commitment to our readers to our advertisers to our community we hope you ll soon find out for yourself how uniquely effective the chronicle is in communicating your message to the vibrant market of greater glens falls-lake george the audience is prime the customers you want are reading the chronicle please feel free to contact me if you have questions or seek more information good luck and we hope to have you aboard soon sincerely mark frost publisher editor president lone oak publishing co inc.

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mailing address office address phone e-mail address p.o box 153 glens falls ny 12801 15 ridge st glens falls 518 792-1126 · fax 793-1587 ads@loneoak.com chronicle 2011 theme magazine special issues jan 13 1367 jan 20 1368 jan 27 1369 feb 3 1370 feb 10 1371 predictions travel adirondack family magazine winter 25th annual bridal issue health fitness quarterly winter home issue lg winter carnival 2/5-2/27 july 7 1392 july 14 1393 july 21 1394 july 28 1395 lake george chronicle summer home issue lake george chronicle lake george chronicle valentine s day issue prime-time seniors insurance and investing chronicle summer dining magazine health fitness quarterly lake george chronicle aug 4 1396 aug 11 1397 aug 18 1398 aug 25 1399 sept 1 1400 sept 8 1401 sept 15 1402 sept 22 1403 resort real estate lake george chronicle feb 17 1372 feb 24 1373 mar 3 1374 mar 10 1375 mar 17 1376 mid-winter madness couples families in business saratoga home show 2/25-2/27 prime time seniors lake george chronicle south glens falls marathon dance march madness washington county chronicle washington county fair week is aug 22-28 glens falls visitors guide st patrick s day issue 3/17 nysphsaa basketball tourney 3/18-3/20 back to school · lake george chronicle lake george chronicle north creek chronicle adirondack family magazine autumn labor day issue 9/5 autumn preview lake george car show 9/8-9/11 mar 24 1377 mar 31 1378 apr 7 1379 apr 14 1380 apr 21 1381 apr 28 1382 may 5 1383 may 12 1384 may 19 1385 may 26 1386 great upstate boat show 3/25-3/27 garden flower show troy 3/25-3/27 north country home show 3/25-3/27 women in business spring issue adirondack living home show 4/8-4/10 autumn bridal couples families in business taste of the north country 9/25 adirondack balloon festival 9/22-9/25 health fitness quarterly spring home issue · easter issue administrative professionals/secretaries day 4/27 sept 29 1404 oct 6 1405 oct 13 1406 oct 20 1407 oct 27 1408 nov 3 1409 nov 10 1410 nov 17 1411 nov 23 1412 one day early adirondack family magazine spring mother s day issue · lawn garden prime time seniors · lake george chronicle health fitness quarterly autumn home issue columbus day issue 10/10 autumn splendor destination downtowns lake george chronicle women in business fall issue pre-election · halloween memorial day issue exploring washington county magazine lake george chronicle election issue 2011 chronicle book fair issue fair is nov 6 prime time seniors · election results here come the holidays june 2 1387 june 9 1388 june 16 1389 june 23 1390 june 30 1391 excursions · pre-americade elvis fest 6/2-6/5 · lake george chronicle americade chronicle 6/6-6/11 lake george chronicle thanksgiving issue 11/24 black friday father s day chronicle 6/19 lake george chronicle dec 1 1413 dec 8 1414 dec 15 1415 dec 22 1416 updated 2/16/11 chronicle gift guide christmas in warrensburg chestertown chronicle high school graduation chronicle lg restaurant week 6/19-6/25 lake george chronicle july 4th issue adirondack/lake george visitors guide lake george chronicle new year s eve issue north creek chronicle `buy local gift ideas christmas album issue additional spotlights every month real estate monthly 1st week of the month auto 3rd week of the month independent funeral homes 4th week of the month pets last week of the month this schedule subject to change talk to your sales rep the customers you want are reading the chronicle call 518 792-1126 or e-mail ads@loneoak.com

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faster easier higher quality go digital the chronicle s production is completely digital are you if you want to send us advertising materials electronically please read this entire page e-mailing we prefer materials to be e-mailed to ads@loneoak com please keep the size of each e-mail below three megabytes 3mb if you have more material to send please send it in multiple e-mails sending complete ads best send a pdf portable document file use adobe acrobat to convert your ad to an acrobat 4.0-compatible pdf make sure you embed the fonts sending a complete ad as image instead of a pdf higher resolution is better for clarity 600 dpi is best if possible please separate the text and graphics photos and logos/shapes/lines/gradients into two separate files the text should be 600 dpi the graphics 300 dpi text only graphics only submitting digital media if you wish to supply material on storage media of any type i.e cd usb flash drive memory card please call ahead and ask about what media we can read sending text only please e-mail us text for your ad right in the body of the e-mail if you had it formatted just the way you wanted in word or some other word processing software send that as well but it may not arrive at our computer as you intended we have clients send text in the body of an e-mail because it is a universal text format the great van sale we ve got vans of all shapes and sizes stop by ft ann autos today sending images only all images should be sent at 150 dpi or higher resolution 300 dpi is preferred because logos often include text these should be sent at 600 dpi complete ad the great van sale we ve got vans of all shapes and sizes stop by ft ann autos today jpeg eps pdf or tiff formats only please what about using digital photos photos from digital cameras at resolutions of three megapixels or higher should be fine please be sure to set your camera to its highest possible quality and highest resolution before you take your photos as with any photo please be sure the subject of your photo is well-lit in clear focus and fills as much of the frame as possible without extending out of the frame not usable microsoft publisher sorry we cannot use publisher pub files reach for the quality we re here to help call 518-792-1126 or e-mail ads@loneoak.com

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the chronicle 2011 sample ad sizes pricing 1/2 page is the size of this outer box price $600 dimensions­ vertical shown 7.444 w x 10 h horizontal 10 w x 71/2 h this is a 1/4 page ad price $300 vertical shown 2 columns by 71/2 horizontal 3 columns by 5 dimensions­ vertical shown 4.8889 w x 71/2 h horizontal 7.444 w x 5 h full-page ad price $1,140 dimensions are 10 inches wide by 16 inches tall the chronicle is tabloid-size actual full-page ad is twice the size of this sheet this is a 1 column by 2 inch ad price $42 dimensions­ 2.333 w x 2 h this is a 1/8 page ad price $157.50 vertical 1 column by 71/2 horizontal shown 2 columns by 33/4 dimensions­ vertical 2.333 w x 7.5 h horizontal shown 4.8889 w x 33/4 h this is a 1/16 page ad price $78.75 vertical 1 column by 33/4 horizontal shown 2 columns by 17/8 dimensions­ vertical 2.333 w x 33/4 h horizontal shown 4.8889 w x 1.875 h questions we re eager to help 518 792-1126 e-mail ads@loneoak.com front-page box actual size price $86 ask about availability copiers keeping faxes you printers connected color 793-7761 518 792-1126 · ads@loneoak.com

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sample ad sizes ad prices the chronicle runs 4 columns across 60 column inches per page 1 column x 1 inch $21 1 column x 3 inches 1 column x 2 inches open rate $21 per column inch $63 $42 1 column x 4 inches $84 details on column widths the chronicle employs a 4-column format on tabloid pages total image area is 16 inches high by 10 inches wide 1 column­ 2.333 inches 14 picas 2 columns­ 4.8889 inches 29p3 picas 3 columns­ 7.444 inches 44p8 picas 4 columns­ 10 inches 60 picas call or e-mail for more information 518 792-1126 ads@loneoak.com 2 column x 2 inches $84 3 column x 2 inches $126

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chronicle magazines advertising rate sheet 2011 black white ads ads are in size modules that range from 1/9th page to full-page full-page $800 7 wide 9 7/8 deep for ads with bleeds page size is 8 wide 10 7/8 deep bleed size is 1/4 live area is as stated above half-page $440 7 wide 4.8333 deep or 3.4167 wide 9 7/8 deep quarterpage $265 3.4167 wide 4.8333 deep size `a size `b size `j size `c 4/9ths $395 4.6111 wide 6 3/4 deep 3/9ths $310 2.2222 wide 9 7/8 deep 2/9ths $210 4.6111 wide 3.167 deep or 2.222 wide 6 1/2 deep or 1/9th $115 2.2222 wide 3 1/8 deep size `f size `h size `e size `g size `d full-color add $375 special availabilities below inside front cover $1,200 inside back cover $1,200 double truck if available 2-page center spread $2,200 back cover $1,400 call 518 792-1126 reach or e-mail ads@loneoak.com for the quality

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the numbers 30,000 summer · 28,000 winter showcase magazines ask for the magazine rate card the chronicle advertising ratecard effective jan 1 2011 localized chronicles reach for the quality 31st year · weekly lake george chronicle · washington county chronicle bolton breeze more · health fitness quarterly · spring home · autumn home · prime time seniors · student-athlete of the week · let s go boating · investing insurance · outdoors · lawn garden · small business · real estate focus issues weekly themes greater glens falls-lake george region schroon lake · rt 9 · north creek · brant lake chestertown · warrensburg · · bolton landing warren washington saratoga counties ny · whitehall · granville · fort ann · hartford · hudson falls · fort edward · argyle · salem · greenwich · cambridge · lake george · queensbury · glens falls · south glens falls reach the customers you want in · lake luzerne · hadley · corinth i-87 glens falls-lake george ny and surrounding warren washington and northern saratoga counties in beautiful historic enterprising northern new york state · saratoga springs 30,000 summer circulation 28,000 winter circulation bigger impact best results now in our 31st year since 1980 lone oak publishing co inc 15 ridge st · p.o box 153 · glens falls ny 12801 editorial e-mail chronicle@loneoak.com advertising e-mail ads@loneoak.com 518 792-1126 · fax 518 793-1587 518 792-1126 · fax 518 793-1587 ©2011 lone oak publishing co inc.

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about the chronicle · stature founded in 1980 in glens falls n.y locally owned locally committed small business of the year in 1992 as awarded by the adirondack regional chamber of commerce · frequency every thursday except a two-week break at new-year s special events and holidays occasionally cause us to publish on other than a thursday · circulation 30,000 summer 28,000 winter · distribution free through hundreds of outlets in warren washington northern saratoga counties and southern essex counties also paid mail subscription · deadline 7 days prior to publication camera-ready ads can be accepted later if space reservation has been made advertising rates · $21.00 per inch for ads smaller than 1/4-page · $20.00 per inch for 1/4-page ads up · $19.00 per inch for full-page ads sample ad prices at the open rate full page 60 column inches $1,140.00 3 /4-page 45 column inches $900.00 1 /2-page 30 column inches $600.00 1 /4-page 15 column inches $300.00 1 /8-page 7.5 column inches $157.50 1/16-page 3.75 column inches 78.75 contract volume discounts commitment per column inch gross dollars open rate $21.00 40 inches $20.00 $800 100 inches $19.50 $1,950 200 inches $19.00 $3,800 350 inches $18.50 $6,475 500 inches $18.00 $9,000 650 inches $17.50 11,375 850 inches $17.00 14,450 1,150 inches $16.50 18,975 1,600 inches $16.00 25,600 2,200 inches $15.50 34,100 3,000 inches $15.00 45,000 6,000 inches $14.50 87,000 about color inserts ad agencies etc 1 color $125 per added color $375 for 4-color subject to availability 2 photos $9 per photo that we must screen 3 inserts classifieds box ads at bottom of page one ask for prices 4 ad agencies advertising in the chronicle is commissionable at the rate of 15 to recognized agencies provided the following conditions are met ad must be totally camera-ready and payment must be received within 30 days of issue date separate cameraready discount does not apply 5 camera-ready ads 10 discount offered on ads that do not require any typesetting or production work on our part grays and color separations should be 65 to 85-line screen 6 special placement we attempt to be fair to all our advertisers thus we have established the following policy on special placement requests we do our best we don t charge extra we make no guarantees on placement 7 payment terms ads must be paid for at time of order unless credit relationship has been established 8 cash discounts 2 discount available for ads paid in cash at time of order 9 late payment charges balances beyond 30 days are subject to finance charge of 11/2 per month 18 per year the fine print policies restrictions 1 chronicle s discretion the chronicle reserves the right to accept or reject any advertisement 2 rights reserved ads substantially designed typeset and/or executed by the chronicle are copyrighted for use only in the chronicle there is a fee to use chronicle-produced ads elsewhere 3 loophole for complexities stated rates are for ads requiring an average amount of typesetting and/or camera work if an ad requires unusually lengthy or difficult typesetting designwork or camerawork it is subject to an added charge it s only fair 4 our mistakes we try our best but sometimes mistakes get made if we omit your ad altogether obviously we won t charge you for it if we make an error in an ad that substantially cuts its value we ll make it up with equivalent free space next issue if our error destroys the total effectiveness of the ad we ll run the whole ad correctly the next issue without additional charge 5 editorial independence we want our relationship with our advertisers to be smooth and hassle-free for all concerned please understand that the editorial side is separate free and independent from the advertising side it s the chronicle s integrity that makes it such an effective credible ad medium 10 discount · camera-ready ads see facing page · ads that repeat without changes page one boxes limited number of ads available at bottom of the front-page $80 ea w 11 picas 113/16 d 7.5 picas 11/4 credit cards accepted size specifications visa mastercard payment accepted on both display ads classified ads subject to availability the chronicle employs a 4-column format on tabloid pages image area is 16 inches deep by 10 inches wide column widths 1 column 21/4 inches 14 picas 2 columns 4.8889 inches 29p4 picas 3 columns 7.444 inches 44p8 picas 4 columns 10 inches 60 picas classified ads please ask for details these ads are on a 6-column measure also available on community bulletin board page reach for the quality reach for the chronicle phone 518 792-1126 · e-mail ads@loneoak.com

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