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2011 congress agenda chicago illinois u.s.a october 25th 28th 2011

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2011 congress agenda tuesday october 25th 2011 9:00 am 5:00 pm tuesday exhibitor move in registration schaumburg foyer north 9:00 am 2:00 pm medical tourism associationtm member workshops 9:00 am 11:00 am schaumburg e roundtable consumer markets mta members only highlighting this year s theme patients in emerging markets this roundtable discussion will focus on some of the upcoming largest growth areas of medical tourism in russia ukraine cis countries china japan the middle east gcc regions and africa buyers of healthcare in these regions will provide insight into these emerging consumer markets and discuss their need to send patients abroad while these countries strive toward developing an inbound healthcare opportunity there is still a need for development in the healthcare fields towards higher specialty procedures medical tourism associationtm members will have the opportunity to discuss with buyers of healthcare their experience in handling outbound patient flow 11:00 am 12:30 pm schaumburg e roundtable adr and legal issues mta members only this roundtable discussion will allow members to address the many legal issues involved in the medical tourism industry members of the international law firm squire sanders public advocacy will discuss the preliminary strategic analysis of u.s government legislative that they have conducted and regulatory proposals their potential impact of these proposals on the medical tourism industry this analysis also includes the development of an initial advocacy plan to secure the extension of medicare eligibility to patients receiving medical services outside the united states 12:30 pm 2:00 pm schaumburg e mta members networking lunch mta members only 12:30 pm 2:00 pm ministerial summit and luncheon by invitation only innovation room ministers trade commissioners consul generals and vip international government officials will have the chance to collaborate in a roundtable session to share information about existing programs or the development of emerging ones some of the topics that will be covered are the following trade and investment opportunities in healthcare public private partnerships international healthcare legal issues retirement and ageing investment chairman · renée-marie stephano speakers · fred hagigi · william rowland · tracy mabry · patrick doyle · scott edelstein · martin arias · don williams · tracy swinburn 2:15 pm 3:00 pm general mta member meeting all attendees welcome schaumburg e this year s annual mta member meeting shall provide information on 2011 achievements and 2012 projections members will have an opportunity to give feedback and offer insight as to how the mta can continue to expand its consumer awareness programs educate insurers and employers and continues its growth of the industry the meeting will also provide detailed information about the re-launch of www.medicaltourism.com and the medical tourism magazine s destination guides branding programs healthcare cluster development programs and certification programs agenda continues on the next page 41

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tuesday 42 2011 congress agenda 2:00 pm 5:00 pm leed for healthcare workshop healthcare 251 understanding the leed for healthcare rating system schaumburg h learn about the unique challenges of implementing green building practices to sustainable healthcare facilities this workshop will present the background for the development of the leed for healthcare rating system as well as a strong business case for the use of leed for healthcare participants will learn about key credit intents and requirements the pilot credits relevant to leed for healthcare and how this new rating systems differs from leed for new construction learning objectives · define the unique needs and issues for applying green building in the healthcare industry · describe the background for the development of the leed for healthcare rating system · distinguish between leed nc and leed for healthcare · discuss the value/business case for the use of leed for healthcare · summarize key credit intents and requirements · understand pilot credits relevant to leed for healthcare leed ap s and architects can receive the following continuing education credits · gbci ce hours 3.5 · gbci ce hours leed bd+c specific 3.5 · aia/ces lu 3.5 5:00 pm 6:00 pm advisory board council mta advisory board and regional representatives only schaumburg h 3:00 pm 6:00 pm medical tourism workshops all attendees welcome creating a world class international patient department schaumburg e 3:00 pm 4:30 pm setting up an international patient care ipc department for inbound patients is the first step to developing and executing a comprehensive medical tourism program for any healthcare provider the requirements are many from clinical to administrative to a cultural understanding of the international patient base that is then infused into the healthcare center and hospital while a comprehensive marketing plan is important in detailing the necessary actions that will be required to strategically attract a regional and/or global base of patients from around the world it is the ipc department that will be delivering on the perceived promise of high quality healthcare and medical services from a particular healthcare center and hospital workshop participants will be provided with information on how to set up an ipc department as well as examples and best practices from leading medical tourism providers on successful programs operating in different regions of the world · bill cook operations and marketing manager hospital clinica biblica s international patient department becoming a medical tourism facilitator innovation room this introductory medical travel facilitator workshop will cover all aspects of starting and running a medical tourism facilitator business it will discuss how to set up the actual business how to select hospitals how to contract with hospitals and how to coordinate care for patients traveling overseas it will also discuss how to market to and service patients insurance companies and employers · mark semple president passport medical

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2011 congress agenda 3:00 pm 6:00 pm tuesday medical tourism workshops all attendees welcome continued the future of medical tourism marketing marketing to win schaumburg e 4:30 pm 6:00 pm tomorrow s winners in the medical tourism industry will be those who master marketing and public relations today patrick goodness ceo of the goodness company medical tourism marketing specialists and a marketing consultant with fox business news cnn washington post dallas morning news and other media channels will demonstrate the importance of effective marketing and offer practical tips and tactics that will drive successful results learn professional marketing strategies that will give you a competitive edge and receive practical advice on how to make every marketing dollar count gather successful web site development tips learn strategies for guaranteed positive public relations publicity tap effective social media strategies and discover the most cost-effective ways to ride the new wave of online video marketing patrick goodness will energize you with ideas that will inspire you and drive new business to your door to succeed every business will need to master the new marketing landscape don t miss this chance to sharpen your marketing skills with one of the most recognized names in medical tourism marketing · patrick goodness ceo the goodness company 6:00 pm 7:30 pm exhibit hall grand opening and welcome reception agenda continues on the next page 43

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2011 congress agenda wednesday october 26th 2011 6:00 am 7:00 am wednesday morning activities all attendees welcome morning yoga imagination room morning boot camp connection room tara lyons renowned celebrity yoga fitness instructor will facilitate a yoga session with the chicago yo-fi wellness team pete thomas one of the winners from season 2 will facilitate an invigorating combination of cardio and resistancetraining exercises to increase overall fitness and mental clarity as well as increase agility and strength 7:00 am 9:00 am registration schaumburg foyer north 7:45 am 8:30 am 7:30 am 8:30 am networking coffee tea in exhibit hall introduction to medical tourism 101 schaumburg grand ballroom translation provided in spanish sponsored by this introductory session will be covering the basics of medical tourism for new entrants participants to the industry it will explain what medical tourism is why patients are traveling where they are traveling to and for what procedures it will also provide an analysis of why the medical tourism market is growing and where it is headed in the future this session is intended for beginners in medical tourism insurance agents brokers consulting firms employers and others who are new to this growing industry · dr prem chartered consultant speaker author ­ drprem.com 8:30 am 9:45 am opening introduction keynote speech crossover session with the employer healthcare congress schaumburg grand ballroom translation provided in spanish innovation and expansion of international healthcare · renee-marie stephano esq president medical tourism association · jonathan edelheit president global benefits association and ceo medical tourism association the future of healthcare and healthcare reform in america the affordable care act represents the first comprehensive attempt to overhaul the organization and delivery of care and to extend coverage to the uninsured dr wilson s remarks will discuss the forces driving the passage of the affordable care act what is positive in reform efforts what is negative and what needs to be improved · dr cecil wilson president american medical association ama agenda continues on the next page 45

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wednesday 2011 congress agenda 9:45 am 10:00 am global benefits leadership awards schaumburg grand ballroom 10:00 am 10:40 am keynote speech schaumburg grand ballroom translation provided in spanish building an international surgical practice · dr robert rey world renowned plastic surgeon featured on e-tv s dr 90210 10:40 am 11:00 am medical tourism magazine leadership awards schaumburg grand ballroom translation provided in spanish 10:00 am 10:50 am educational sessions chairman karen timmons current trends in multinational pooling crossover session with the employer healthcare congress schaumburg e track 1 multinational pooling has been in use since its creation some 40 years ago it has evolved today into a commonly used method to simultaneously manage the risk of employee benefits plans and reduce costs in order to provide critical information back to corporate hq this session will cover real life case studies through a panel discussion it will also cover newer elements of pooling including small groups pools captive reinsurance and harmonization of current pools · phil borden us compliance and international benefits kohler co · maureen kennedy-harlan director global benefits joy global · david bryan norfolk mobility benefits · jack heisler international compensation benefits executive zebra technologies track 2 10:30 am 10:50 am schaumburg a case study narayana cayman university medical center quality affordable healthcare at cayman islands dr devi shetty is looking to revolutionize the healthcare industry with his plans to build and run a 2,000-bed general hospital in cayman islands an hour s plane ride from miami procedures both elective and necessary will be priced at least 50 lower than what they cost in the u.s and he hopes to draw americans who are uninsured or need surgery their plans don t cover · dr devi shetty heart surgeon and founder of a new healthcare facility in the cayman islands 11:00 am 11:50 am educational sessions employer perspectives on medical tourism cross border healthcare crossover session with the employer healthcare congress schaumburg grand ballroom translation provided in spanish track 1 with rising healthcare costs employers are looking at new cost-saving approaches by allowing employees to travel to other hospitals within the country and in some cases outside the country employers can achieve more affordable costs for surgical outcomes learn why employers are implementing or looking to implement medical tourism and how the ethnic employee plays a major role in this determination process · jack norton human resources manager blue lake casino · avi smith benefits manager b h photo · missy jarrot director of human resources chatham steel corporation 46

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2011 congress agenda 11:00 am 11:50 am wednesday educational sessions continued establishing u.s medical centers of excellence schaumburg a track 2 for decades patients from all around the world have been flocking to academic medical centers throughout the u.s in search of the specialized research advanced technology and innovative surgical techniques which may not be available in their home countries and/or communities rather than a trend this segment of medical travelers represents a market with little to no fluctuation as the demand for these specialized services is expected to always be there consumers that tend to be well-educated research oriented and considerably more affluent are far more inclined to travel where they perceive the best care is available than the average consumer patients traveling within or into the u.s for healthcare treatment help stimulate the economy of the community in which the healthcare facility is located boosting funding for continuing research and technological advancement and ultimately benefiting the american healthcare system as a whole · bill ruschhaupt chair global patient services cleveland clinic · martha coleman msn rn ocn nurse manager international center · dr ana viamonte director of physician relations baptist health south florida md anderson cancer center track 3 latin america and caribbean healthcare and insurance analysis schaumburg e this session will examine the current status of health insurance healthcare and benefits in latin america and the caribbean key leaders in these regions will provide their insights into current and future trends and where they believe this marketplace is headed in the future board nassau bahamas · dr kevin t bowe deputy director/vp-medical services claims the national insurance · linda merritt jp chairman bermuda health council · luciano garrido director of sales for latin america caribbean bupa latin america 10:55 am 11:00 am sustainable healthcare leadership awards schaumburg b track 4 sustainable healthcare from vision to reality the energy stars of healthcare schaumburg b over the past decade the healthcare sector has embraced the measurable benefits of high performance healing environments new tools and resources are available that reinforce and track these compelling strategies this presentation will describe these 21st century operating principles for healthcare buildings and provide examples energy star® certified hospitals use 35 less energy and emit 35 less carbon pollution on average than typical hospitals learn how the u.s environmental protection agency s epa voluntary energy star® program is helping hospitals identify energy waste reduce energy consumption and demonstrate environmental leadership session attendees will discover how hospitals are using the epa s energy performance scale to improve the energy efficiency of new building designs and benchmark existing hospitals enter national competitions to spur additional savings and earn energy star® certification · gail vittori co-director center for maximum potential building systems · clark reed director healthcare facilities division energy star® u.s environmental protection agency agenda continues on the next page 47

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wednesday 2011 congress agenda 11:00 am 11:50 am educational sessions continued healthcare services private equity investments where the smart money is placing their bets schaumburg g track 5 the panel will cover private equity investments in the healthcare service space where these experts will discuss investment trends new opportunities and the effects of us healthcare reform on investments in this area · ira coleman partner mcdermott will emery · timothy sullivan managing director madison dearborn partners track 6 asian healthcare and insurance regional analysis schaumburg f this session will examine the current status of health insurance healthcare and benefits in asia key leaders in these regions will provide their insights into current and future trends and where this marketplace is headed in the future · kenneth mays senior director hospital marketing business development · andrew thorburn president/ceo global benefits group inc bumrungrad international track 7 traditional and evidence based wellness what is the future looking like for spa and wellness in central-eastern european countries schaumburg h traditional health tourism including spa long cures and health treatments came into being in central europe in the 19th century when austrian-hungarian monarchy was market leader recently the importance of medical aspects of spa treatments are increasing even an evidence based medicine approach has appeared based on this and the local traditions we try to calculate the spa industry development trends · dr tamas varhelyi phd professor szolnoki foiskola hungary · alex romanovich cmo eurospaclub international 11:55 am 1:00 pm 1:00 pm 1:50 pm 1:00 pm 1:50 pm pre-arranged networking meetings in exhibit hall mta employers luncheon invitation only buyers lunch invitation only private room networking lunch in exhibit hall exhibit hall showcase 12:30 pm 12:50 pm exploring the american mind through cutting edge research and technology · dr jim kitchens ceo the kitchens group sponsored by 1:00 pm 1:50 pm sponsored by · rudly raphael vp of research solutions survey analytics 1:00 pm 1:20 pm what is eb-5 and how can it help me fund my business · nader kameli chief operating officer chicagoland foreign investment group llc 1:30 pm 1:50 pm introducing the international law firm of greenberg traurig gt meet my law firm · tracy j mabry attorney board certified in health law greenberg traurig 48

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2011 congress agenda 2:00 pm 2:50 pm wednesday educational sessions canadian medical tourists schaumburg grand ballroom translation provided in spanish track 1 medical tourism is an emerging global trend and an estimated forty billion dollar industry canada s future direction in this largely unregulated environment is still being set in the meantime canadian governments collectively spend almost a quarter of a billion dollars sending canadians abroad for treatment as canadians of all genders ages and ethnicities self-fund travel far and wide for orthopedic cardiac cosmetic and fertility treatments among other services ­ it is critical to understand the factors influencing the growth of medical tourism its implications for canada and international players · lisa purdy partner national health services leader deloitte inc track 2 domestic and international medical tourism research schaumburg a the first panelist will present the 2011 medical tourism association global research report the medical tourism association surveyed individuals in all over the world in different aspects of the industry including buyers of healthcare international hospitals medical tourism facilitators governments and other industry players find out what trends are emerging in this dynamic industry the second panelists will present a more focused study of domestic medical tourism to date the literature on medical tourism has focused almost exclusively on americans who traveled abroad to developing countries for medical services however there is a growing number of u.s patients who travel for medical care within their own country medical tourism experts have suggested that competition introduced from abroad combined with healthcare reform may stimulate improvement in health care offerings in the u.s and lead to an increase in such medical tourism this presentation will examine domestic medical tourism in the u.s the attitudes towards such tourism as well as the potential impact of domestic medical tourism on regional economies and medical communities in the u.s · dan cormany adjunct professor florida international university · simon hudson endowed chair in tourism and economic development · matthew j raymond director of intellectual property rush university medical center university of south carolina columbia track 3 financial management of global employee benefit programs schaumburg e continuing turmoil in the financial markets and the never-ending pressure on multinational organizations to reduce employee benefit costs to remain competitive has resulted in a need for effective and proper management of the many risks associated with employee benefit programs around the world peter godfrey will discuss some of the approaches multinational organizations are taking to properly manage benefit risk and generate additional cost savings from its worldwide benefit plans the discussion will encompass the use of multinational pooling of risk-related benefits and the effective use of captive insurers global brokerage arrangements and proper governance of global benefits · peter l godfrey fia ea international benefits actuary and principal aon hewitt · irina nekliudova hr manager tupperware cis agenda continues on the next page 49

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wednesday 50 2011 congress agenda 2:00 pm 2:50 pm educational sessions continued funding hospital and healthcare projects in a difficult market schaumburg g track 4 the objective of this session is to review and discuss some of the best practices that healthcare companies can pursue that will lead to the successful development of financing the presentation will focus on both new and existing hospitals/healthcare projects in emerging markets economies several case studies will be provided to demonstrate some general guidelines · don williams president ceo princeton healthcare · philip pfrang lead partner of the health care life sciences merger acquisitions transaction services group deloitte touche llp track 5 the green revolution in health it greencda a standard for sustainable health records schaumburg b the presentation will address standards development in health information technology and the benefits to its adoption when designing information architecture in the u.s and globally specifically it will touch on the latest standards coming out of the hl7 organization namely greencda · liora alschuler chief executive officer lantana consulting group track 6 the challenges of manufacturing sourcing and building hospitals with nontoxic alternative materials and the impacts of hazardous chemicals schaumburg h the environmental and health issues associated with the production and use of building materials are numerous and include toxicity embodied energy pollution and resource depletion within this network of often conflicting concerns there are few guidelines for designers and even fewer regulations including for those chemicals classified as detrimental to the health of humans or of the environment the united states environmental protection agency has identified approximately 82,000 chemicals of concern yet only 200 have been subject to mandatory hazard testing and only five of these restricted from use however there was a 19-year lag in legislation following the identification of health and environmental risk posed by asbestos in 1970 similarly there was a 21-year gap for lead paint and a 10year gap for regulation in the use of ddt despite the lack of regulatory action there are several companies that have taken on initiatives aimed at eliminating harmful chemicals and materials from their products architecture interiors furnishings etc because of its large commercial buying power the building industry can measurably enhance the human health social and environmental benefits associated with building materials through informed selection and specification of healthy building materials · chris youssef interior designer perkins will · peter syrett perkins will

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2011 congress agenda 2:00 pm 2:50 pm wednesday educational sessions continued buyers perspective russia ukraine and cis countries as emerging consumer markets schaumburg f track 7 this session will provide insight into the consumer markets russia ukraine and cis countries and related to their need to send patients abroad while countries emerging in healthcare strive toward developing an inbound healthcare opportunity there is still a need for development in the healthcare fields towards higher specialty procedures this panel of buyers of healthcare will provide their experience in handling outbound patient flow · oxana lutsenko founder medvoyage ukraine · paata ratiani founder mednetberlin mednet georgia 3:00 pm 3:50 pm educational sessions accreditation what does it mean and why is it important schaumburg grand ballroom translation provided in spanish track 1 before selecting a hospital many patients look at an external quality evaluation against consensus healthcare standards accreditation ensures the traveling patient of standardized healthcare practices regardless of whether a facility is located in the united states costa rica malaysia or anywhere else in the world the experts on this panel will discuss how accreditation integrates with quality healthcare and what the differences are between different accreditation systems is one accreditation system better than another what are the differences between accreditation systems what does accreditation and quality really mean all these questions will be answered in this exciting fast paced open forum discussion · sebastian audette ceo accreditation canada · sherry kaufield executive director international services joint commission international jci track 2 mayo clinic and rochester minnesota building the world s premier destination medical community schaumburg a the president of the chamber of commerce and the mayo clinic will speak about their project for developing a medical destination community they will explain how the integration with public and private interests in promoting a healthcare city is a very valuable initiative · john wade president rochester area chamber of commerce · lisa clarke division chair public affairs mayo clinic track 3 women s health in the work-force around the world crossover session with the employer healthcare congress schaumburg e in this session we will explore the important role of benefits as a way to attract and retain talented women in the workforce and in particular how typical benefits around the world address the particular health needs of women · robyn cameron senior partner/global leader of international consulting group mercer · lorna friedman partner global health management mercer · muna almuallem manager international benefits mary kay agenda continues on the next page 51

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2011 congress agenda 3:00 pm 3:50 pm wednesday educational sessions continued using offsets and public private partnerships to finance medical tourism infrastructure schaumburg g track 4 the expansion of medical tourism will depend on the availability of world-class healthcare infrastructure to support the growing demand for services in many cases this will entail replacing upgrading or building new facilities navigating the practical financial obstacles in developing medical tourism facilities can be particularly challenging in the current uncertain global economy the speaker will discuss creative solutions to structuring and financing medical tourism projects such as the use of offsets and public private partnerships ppps · scott edelstein squire sanders dempsey llp · paul gallese director alvarez marsal healthcare industry group llc track 5 health wellness tourism how it can boost medical tourism updates from around the world schaumburg h as the medical tourism industry is taking shape and gaining in stature and leadership it seems like a good time to address the topics of health tourism and wellness tourism in relationship to medical tourism the spa industry can be tapped as a feeder market for medical travel this could be looked at from a variety of viewpoints hospitals facilitators doctors insurance companies etc there is a lot of potential to help increase the amount of people seeking medical tourism by tapping into a niche market that is already traveling to improve their health and beauty · stacy dreyfus founder orchid resorts escapes · colleen coetzee ceo wellness south africa track 6 3:00 pm 3:40 pm schaumburg b sustainable solutions for healthcare environments two case studies why should hospitals be green this session will give a quick peek into the connection between healthier hospitals healthier patients and a healthier city it will also explore the adventures of successfully getting a sustainability program off the ground at smbd jewish general hospital a growing body of research evidence demonstrates that environmental conditions affect the well-being of patients family members and staff perhaps nowhere in the healthcare environment is this more important than in the neonatal intensive care unit nicu where fragile infants fight for survival in response to increasing evidence regarding the relationships between the physical environment and infant well-being the joe dimaggio children s hospital in hollywood fl constructed a nicu addition designed to improve safety and quality · ilan elbaz sustainable development manager jewish general hospital · tamara bledsoe director wasie neonatal intensive care unit joe dimaggio children s hospital track 6 3:40 pm 4:00 pm schaumburg b opportunities and challenges in building green hospitals this session will provide an architect s perspective of designing facilities while keeping the environment in mind · colin rohlfing sustainable design leader hellmuth obata kassabaum inc hok agenda continues on the next page 53

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