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Expocentre: Organizer of International Trade Shows | FURNITURE INDUSTRY | Mebel Exhibition

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Expocentre: Organizer of International Trade Shows FURNITURE INDUSTRY Mebel Exhibition


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OVERVIEW OF THE RUSSIAN FURNITURE MARKET1 In Russia over 56 million families have their own houses. They create a strong demand for new furniture. Growth in the volume of residence brought into service. Provision of housing is one of priorities of the Russian Government. It supports the construction sector and allocates sufficient funds for these purposes (up to 320 million US dollars in 2017). As a result, in recent years the number of apartments built in Russia is increasing. New housing development stimulates the demand for new furniture for both newly-built and secondary housing. New apartments are usually furnished in a few years: it means the demand for furniture will grow in 2017–2018. Number of new apartments in 2012–2016 (in thousands) 838 929 1,124 1,169 1,210 2012 2013 2014 2015 2016 Openness to new styles and trends in interior design. In Russia people buy furniture not only when they buy housing but also in order to change their interior style or just to lift the spirits. There is a growing demand for the services of interior designers. Furniture becomes a part of private space and not just a functional object. Consumers’ growing demand for quality, usability and aesthetics of modern furniture. A manufacturer should be able to satisfy these demands and keep abreast of the latest fashionable interior trends. Thus, a key to success is good and modern furniture design and a good quality/ price balance. Furniture sales Market structure Market Output capacity volume 55% Russian- 45% made Imported 82% Residential furniture 18% Office furniture $10.8 bln $2.3 bln Despite the reduction in the volume of imports in 2016 the Russian furniture market is still attractive for foreign manufacturers. Demand for high quality and beautiful furniture is still great. The Russian market offers furniture manufacturers ample opportunities for both sale of end products and localization of production and business growth. Development of economic relations within the EEU (Eurasian Economic Union) provides access not only to the Russian market but to the markets of other EEU member countries. 1 Source: Association of Furniture and Woodworking Enterprises of Russia, RBC market research


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Mebel (Furniture)1 Mebel is a major trade show which annually turns into a key event of the furniture market in Russia and Eastern Europe. Every autumn Expocentre brings together manufacturers, wholesalers, retailers and online sellers of furniture, fittings and components, and associated goods as well as interior designers and technologists from more than 500 cities and all regions of Russia. Visitors by Industry Sector Furniture manufacturing Retail trade in furniture Wholesale of furniture Wholesale of fittings and components Online trading of furniture Interior design Wholesale of associated goods Salons of curtains and home textile Stores of lighting engineering, lamps and ceiling lamps Stores of mattresses and sleeping products Other 12% 12% 10% 9% 7% 6% 6% 5% 38% 30% 49% 40,600 visitors Over 17,000 visitors from 558 Russian cities Foregin visitors from 64 countries including more than 2,000 visitors from the CIS Mebel is Russia’s only place where the whole world of design is presented under one roof. Leading global brands of the furniture industry annually showcase their products at the trade show. The trade show features a wide range of luxury and low-cost furniture for bedrooms, dining rooms, sitting rooms, children rooms, as well as kitchens, sofas, armchairs, furniture fittings, upholstery and various decor items. • Effective solutions in design and arrangement of living space • Unlimited variety of ideas and concepts • Top brands and the latest trends Thanks to these and other advantages of the Mebel exhibition, it approved itself among the industry professionals as a must-attend business event. Floor space: 72,434 sq m Exhibitors: 735 Countries: 28 Mebel is a traditional meeting point for leaders in the furniture market that offers a direct access to the target audience and a unique opportunity for business development. Job Function of Visitors • major furniture retailers and wholesalers • interior designers, architects • furniture manufacturers • corporate purchasers 84% influence purchasing decisions Mebel boosts sales and is a shortcut to new markets and outlets. Most of exhibitors confirm high ROI from participation. 89% of companies are satisfied with sales leads at the show; 99% achieved their goals at the trade show. 1 Source: Mebel 2016 survey data


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MEBEL Organized by Expocentre AO Held since 1974 Since 1997 RUEF logo event Since 1998 UFI approved event Supported by the Russian Ministry of Industry and Trade, Russian Export Center AO, Union of Architects of Russia Assisted by the Association of Furniture and Woodworking Enterprises of Russia, the Russian Union of Timber Manufacturers and Exporters Auspices of the Russian Chamber of Commerce and Industry Phones: +7 (499) 795-37-36, 795-38-82, 795-28-15, 795-38-64 E-mail:,,, 14, Krasnopresnenskaya nab. Moscow, Russia, 123100 Phones: + 7 (499) 795-37-99, 8 (800) 707-37-99 (only when in Russia, toll free) Fax: + 7 (495) 605-60-75 E-mail: Printed at Ofset Print M. © Expocentre AO, 2017



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