media_kit_2017

 

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media_kit_2017

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Reasons to 5 advertise with El periodico bilingue de la comunidad since 2004. 1 - Results Jambalaya News Louisiana connects you to latino readers across south Louisiana, enabling you to strengthen and, or build your customer base in the Hispanic community. This is your opportunity to leverage the growing buying power of Hispanics consumers that is estimated to reach over $1.5 trillion dollars. 2 - Experience you can trust Jambalaya News Louisiana has been providing news coverage to the bilingual Hispanic community since 2004. More than 700 businesses have advertised with Jambalaya News Louisiana over the past 14 years. We understand our readers, their behaviors and needs because we share the same culture and language; this allows us to deliver the best advertising packages of our customer’s products of services to optimize results. Readers have come to expect honesty and trust us to deliver unbiased news coverage and information. 3 - Informative Content Our number one priority is keeping our community informed and connected. Our format includes features about local state, and national politics, economy, sports and education. We take pride in our newspaper’s community section, in which we include stories about local leaders and events impacting ourregion. 4 - Distribution Jambalaya News Louisiana is a biweekly publication that is distributed throughout 12 parishes to more than 450 distribution sites. With a circulation of 35,000 monthly copies, we estimate our readership to be 120,000 (approximately 3.7 readers per copy). 5 - Competitive Pricing for Multiple Medium When you advertise with Jambalaya News, you get more than just print ads, you will have access to web ads, social media coverage, and spots on our online radio. We create the ideal advertising mix sure to work for you! Advertisement available through Jambalaya News Louisiana print media, i.e., newspaper, Networking Directory, Live Radio Spots, Web, and Social media Join existing customers such as: For information: info@jambalayanews.com Call: 504-305-4545 www.jambajayanews.com | (504) 305-4545 ATTORNEYS AT LAW Miguel A. Elias A Professional Law Corporation

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El periodico bilingue de la comunidad since 2004. The Newspaper is available Throughout Southeastern Louisiana in the following cities Kenner, Metairie, Laplace: 7,000 70001, 70002, 70003, 70005, 70006, 70062, 70065, 70068 Baton Rouge y Gonzalez: 6,000 70726, 70802, 70806, 70809, 70810, 70815, 70816, 70817 Slidell, Chalmette, New Orleans: 7,500 70032, 70043, 70112, 70113, 70115, 70116, 70118, 70119, 70121, 70122, 70125, 70126, 70127, 70128, 70129, 70130, 70139, 70458 Algiers, Harvey, Gretna, Barataria, Westwego: 6,500 70053, 70054, 70056, 70058, 70094, 70114, 70131 Lafayette, New Iberia, Morgan City, Amelia, Thibodeaux, Cutt Off, Raceland, Houma, Hammond : 8,000 70301, 70340, 70363, 70380, 70501, 70508 Hispanic Population by Parish: East Baton Rouge _ _ _ _ _ 17,395 Iberia _ _ _ _ _ _ _ _ _ _ _ 2,882 Jefferson _ _ _ _ _ _ _ _ _ 58,000 Lafourche _ _ _ _ _ _ _ _ _ 4,116 Lafayette _ _ _ _ _ _ _ _ _ 10,603 Orleans _ _ _ _ _ _ _ _ _ _ 21,137 St. John Baptist _ _ _ _ _ _ 2,274 St. Mary _ _ _ _ _ _ _ _ _ _ 3,296 St. Tammany _ _ _ _ _ _ _ 12,783 Tangipahoa _ _ _ _ _ _ _ _ 4,827 Terrebonne _ _ _ _ _ _ _ _ 5,099 West Baton Rouge _ _ _ _ _ 6,773 www.jambalayanews.com | 504.305.4545 For information: info@jambalayanews.com Call: 504-305-4545 PRINT | ONLINE

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Your premier media source for reaching the Latino market in South Louisiana. Jambalaya News Louisiana is your premier media source for establishing or strengthening your presence in the Hispanic community throughout south Louisiana. As the oldest and largest Hispanic bi-lingual newspaper in Louisiana, we pride ourselves in understanding the Latino culture, values, and buying behaviors of our readers. Why market to the Hispanic Community? According to a report by Nielsen “In 2015, Hispanics will reach $1.5 trillion in buying power, a staggering 50 percent increase from 2010:” Companies who market their products and services to Hispanic consumers of Louisiana and the Gulf Coast will build a loyal following with first and second generations as well as those to follow. Jambalaya News Louisiana can help you grow, build, or maintain visibility within the fastest growing segment of prospective customers in the marketplace, Hispanic consumers. Why Jambalaya News Louisiana? Jambalaya News Louisiana provides an opportunity for customers to build and strengthen brand visibility within the Hispanic market. Through our firsthand knowledge and experience we are better suited for placing and or crafting your message to maximize your investment. We leverage: • Bi-lingual staff who understand and share the Hispanic culture and values. • Multi-faceted market approaches that will help you build customer loyalty and trust amongst local Hispanic consumers. With Jambalaya News Louisiana you'll have the access to advertising through the Following: • Biweekly publication (17,500 copies every two weeks) • Networking Directory (25,000 copies ones a year) • Social Media (FB, Twitter and Instagram) more than 7,000 followers • Website (www.jambalayanews.com) more than 3,000 visitors per week • Back to School Fair: Annual community program for 500 kids in elementary school • Annual Job Fair: Companies from every were looking for employees • Annual Health Fair • Futbolito Soccer League Language • 73% of Latinos ages 5 and older speak Spanish at home • 33.2 million Hispanics in U. S. speak English proficiently • In 2013 just 5% of foreign-born Hispanics spoke only English at home. http://www.nielsen.com/us/en/insights/news/2014/engaging-the-evolving-hispanic-consumers.html http://www.nielsen.com/us/en/insights/news/2015/younger-and-living-longer-multicultural-consumers-offer-brand-longevity.html For information: info@jambalayanews.com Call: 504-305-4545 www.jambalayanews.com | 504.305.4545 PRINT | ONLINE

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Market Demographics “The future U.S. economy will depend on Hispanics by virtue of demographic change and the social and cultural shifts expected to accompany their continued growth” (Nielsen, 2012). Growth • As the fastest growing minority group in America, the Latino demographic is gaining attention for its exponential growth which accounts for nearly 17 percent of the American population. • According to the Census Bureau, the Hispanic population has reached 54 million and this population is expected to represent 19 percent of the total U.S. population by 2020. • Hispanics reach a purchasing power of $1.5 trillion in 2015 • The Census Bureau projects Latino population to be over 100 million by 2050 – almost 1 in 3 residents in the entire United States, further increasing that purchasing power. Media Consumption: • 17.2% Hispanic/Latinos read newspapers in a 28-day period • 38.5% listen to radio • 69.3% access internet (Doublebase Mediamark Research & Intelligence, 2009) • 55% Hispanics reported reading Newspapers – to keep themselves informed and up- to-date (Doublebase Mediamark Research & Intelligence, 2009) • Hispanics lead the population above all other ethnic groups in Social Media usage: 80% of Hispanic adults use social media compared to 72% for country overall according to Pew Research Center's Internet Project • 35% of Hispanic consumers share content via social media • Minority newspapers are an inseparable part of the local community. They deliver what no other mass medium can – news that is specifically geared to the needs and concerns of individual minority communities (Sonderup,2010) • Newspaper readership skews to adult 34-54 age group with an average household income of $40K+ (Sonderup,2010) www.jambalayanews.com | 504.305.4545 For information: info@jambalayanews.com Call: 504-305-4545 PRINT | ONLINE

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El periodico bilingue de la comunidad since 2004. Full Page 10x13.64 $ B/W $750.00 Frecuency Discounts 8-15 Issues: 16-up Issues: 5% 10% COVERS: Front Cover (Banner only) $750 Inside Front Cover $900 Page #3 $1,200 Inside Back Cover $1,000 Back Cover $1,500 Rule Half (Horizontal) $10.38x6.75 B/W $475.00 Fourth $5.07x6.75 B/W $250.00 AD SIZE Full page Half page Fourth Eight Tenth COLOR FEES PROCESS COLOR $50 $35 $25 $10 $10 CALL FOR SPECIALS - Networking Directory Rates - Christmas Rates - Valentines Day Rates - Mardi Gras Rates - Mothers/Father Day Rates & - Summer Specials Eighth $5.07x3.25 B/W $170.00 Tenth 5.07x2.5 $ B/W $120.00 Art work must be sent to ads@jambalayanews.com: Art work supplied by clients must be in the correct ad size. Ad art work can be sent in the following Formats: PDF, JPG and TIFF (all files must be CMYK, 300 dpi) No Cancellations after deadline! Classified #1 $1.96x2.89 B/W $100.00 Classified #2 $1.96x1.37 B/W $75.00 www.jambalayanews.com | 504.305.4545 FSI RATES (Insert) Local (Single Sheet): $75 per 1000 National (Single Sheet): $85 per 1000 Minimum: 3,000 Zoning Fee: $100 Print: Circulation: 17,500 Circulation Date: Bi-Weekly Distribution Sites: more than 500 Readers: 70,000 every two weeks Estimated 3.7 readers per copy PRINT | ONLINE

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