HairToxx_Apostila_Ingles_Baixa

 

Embed or link this publication

Description

HairToxx_Apostila_Ingles_Baixa

Popular Pages


p. 1

Multi Benefits + Lipophilic Complex FULL PROTECTION TREATMENT AND SAFE BLEACHING FOR YOUR HAIR The multiuse haircare line that protects and regenerates DISCOVER THE FROZEN FLAT IRON TO BOOST THE HAIR.TOXX FULL TREATMENT RESULTS

[close]

p. 2

SUMARY HOW DO CHEMICAL PROCEDURES AFFECT THE HAIR’S STRUCTURE? HAIR.TOXX THE PROTECTION YOU DESERVE! WHY IT HAS TO BE HAIR.TOXX THE ICE-COLD TREATMENT AND HOW IT FRIZZES OUT THE DAMAGED HAIR LIPOPHILIC COMPLEX AND HYALURONIC ACID PROFESSIONAL PRODUCTS DESCRIPTION HOME CARE PRODUCTS DESCRIPTION FROZEN FLAT-IRON AS ICE-COLD TREATMENT HAIR.TOXX AS A FULL TREATMENT HAIR.TOXX AS A SHIELD DURING BLEACHING HAIR.TOXX AS A SHIELD DURING COLORING HAIR.TOXX AS A SHIELD DURING CHEMICAL STRAIGHTENER HAIR.TOXX AS A SHIELD DURING CHEMICAL PROCEDURES 3 4 5 6 7 9 11 12 13 14 15 16 17

[close]

p. 3

HOW DO CHEMICAL PROCEDURES AFFECT THE HAIR’S STRUCTURE? Coloring Bleaching Straightening THE HAIR’S STRUCTURE FUNCTION The cuticle is the outer layer of the hair strand. It is covered by a small layer of natural oil, called sebum, which, together with the cuticle, forms a shield to protect the cortex and the medulla, the hair’s inner layers. These inner layers must be protected due to their important functions, including giving hair its color and form. NATURAL DAMAGE The hair is damaged daily by many everyday factors. Sun, salt and other harmful elements in the environment accelerate the natural aging process, leaving the hair limp and brittle. They also speed up the surface oxidation, reducing hydration and leaving hair dry and dull. CHEMICAL DAMAGE Beyond exposure to natural elements, which all experience, many women also subject their hair to chemical procedures, such as straightening, coloring and bleaching. These treatments many times modify the hair’s inner layers and severely damage its outer layers. When it come to chemically based straightening treatments, many will effectively break the disulfide bonds present in hair (which gave hair its shape and body). This, in turn, reduces keratin levels and depletes nutrients in hair that may already be vulnerable due to the naturally harmful elements previously mentioned. 3

[close]

p. 4

THE PROTECTION YOU DESERVE! Hair.Toxx has arrived to make it possible to protect hair while still bleaching, coloring, and straightening it all you want. Hair.Toxx’s formula, combining Açaí, Hyaluronic Acid and a proprietary Lipophilic Complex, creates an effective shield around hair follicles. When used as part of a daily care routine, this shield helps protect against daily damage while restoring hair’s natural beauty and bounce. Hair.Toxx creates a natural defense against damage by creating disulfide sulfur bonds in the hair and buffering existing ones through the action of the Bleaching and Coloring Revitalizing Serum. This revolutionary product, used at any point in a hair care treatment, delivers stronger, healthier hair through enhanced softness and suppleness. It has truly become a must have product for any hair care professional that offers bleaching and coloring treatments. Compatible with all services and treatments; No change in bleach, colour or treatment applications No change in processing time; No change in peroxide or coloring agent % No change in the lifting or depositing process Deeper penetration of color pigment; Adds elasticity, strength and suppleness. 4

[close]

p. 5

WHY IT HAS TO BE HAIR.TOXX The perfect combination of natural ingredients and state-of-the-art molecular research. A winning strategy in the battle for strong, healthy hair. 5

[close]

p. 6

THE ICE-COLD TREATMENT AND HOW IT FRIZZES OUT THE DAMAGED HAIR Our innovative Ice-Cold Treatment -5ºC is the coolest way to freeze out damaged hair. This subzero treatment provides an incredible boost to the Hair.Toxx Treatment, making them more effective and quicker acting. The Hair.Toxx Full Treatment is so potent because it not only shields the hair against damage (natural and chemical), it also recovers destroyed hair cuticle fibers, especially ones damaged through chemical procedures like bleaching. Where does the Ice-Cold Treatment come into play? It helps speed up the transfer of nutrients to the hair and more importantly it increases the hair’s absorption potential, allowing hair strands to capture higher levels of critical nutrients from the Hair.Toxx Full Treatment. 6

[close]

p. 7

LIPOPHILIC COMPLEX,THE BOND CREATOR AND PROTECTOR FOR A HEALTHIER RECONSTRUCTION The Hair.Toxx Lipophilic Complex is made of a protein coated collagen membrane. Its small size and polarity allows the Lipophilic Complex to penetrate deep into hair fibers, down to the level of individual cell membranes. This deep penetration allows the serum to actively interact with the oils present in hair’s capillary structures. When combined with the high level of essential vitamins (provide by the Açaí fruit), this process leads to a complete multilevel reconstruction. This cutting-edge molecular technology has a high photochemical compatibility with hair´s capillary structures and increases lubrication between and within hair strands. An undamaged hair strand is naturally hydrophobic (repels water), while damaged or aged hair becomes hydrophilic (absorbs water). Another function of our Lipophilic Complex is to restore and maintain hair´s natural barrier against water, making it a true breakthrough in professional haircare. HYALURONIC ACID:THE WEAPON AGAINST DULL HAIR Hyaluronic Acid, the collagen protein naturally produced in the healthy hair, repairs the gaps between the cortex and the cuticle through an infusion of hyaluronic acid, filling in imperfections and actively reconstructing the damaged cortex. In healthy hair, the cortex (where most of the hair´s pigment is stored) and the cuticle (the outer-most layer of the hair) are strongly bound together. When hair is exposed to chemicals, environmental stress (such as the sun or the wind), excessive physical manipulation, or simply the passage of time, these bonds weaken and begin to break, leaving hair frizzled, dull, and damaged. 7

[close]

p. 8

AÇAÍ BERRY: ANTHOCYANIN POWER A Brazilian fruit, the Açaí Berry is rich in anthocyanin, which provides a natural protective mechanism against environmental stressors. This protection is a key element in the shield that Hair.Toxx creates around hair cuticles. The anthocyanin power present in the Açaí Berry protects hair from photo degradation (sun damage) through its high levels of antioxidants. The UV radiation present in sunlight can be a catalyst for serious hair damage, including melanin oxidation, amino-acid degradation, and fading color. Beyond this, the oxidation of lipids in the hair´s capillary structures creates a chain reaction in which the hair´s surface becomes coarse and cracked, exposing its cuticles and cortex to further damage. In addition, Açaí is also rich in proteins, vitamins A and B1, and essential fatty acids, including linoleic acid (omega-6) and oleic (omega-9) acid. This high nutrient density is what allows Hair.Toxx to rejuvenate damaged, lifeless hair, leaving it new again. ALL AMAZONIA ORIGINAL PRODUCTS This product was formulated and produced using sustainable alternatives. It is salt-free and parabens free. 8

[close]

p. 9

PROFESSIONAL PRODUCTS DESCRIPTION Hair.Toxx Kit 2.300ml* | Kit 1.120ml** Gentle Clarifier 1000ml | 500 ml Protective Masque 1000g | 500g Revitalizing Serum 300ml | 120 ml *Provides up to 50 applications **Provides up to 25 applications (full treatment) Hair.Toxx Bleaching and Color- Revit.* Revitalizing Serum 300ml *Provides up to 30 applications (medium/long hair) Hair.Toxx Ice-Cold Treatment Frozen flat-iron 9

[close]

p. 10

GENTLE CLARIFIER DEEP CLEANSING PRE-TREATMENT SHAMPOO The Hair.Toxx Gentle Clarifier Shampoo completely removes all residues and buildup, without harming or weighing down the hair. It prepares hair to receive a Hair.Toxx treatment. PROTECTIVE MASQUE RECONSTRUCTIVE AND REGENERATIVE TREATMENT The HairToxx Protective Masque joins together the cuticles of the hair fibers, promoting texture, softness, and elasticity. It leaves hair radiant and soft to the touch. REVITALIZING SERUM NOURISHING AND PROTECTION The Hair.Toxx Revitalizing Serum revitalizes the hair, acting directly on the cortex to provide the rejuvenation and protection that prevent hair from becoming dull and lifeless. The serum also renews the hydration levels of the hair’s lipids. It contains an advanced restorative power to its lipophilic nature. The serum interacts with the capillary structures in hair, replenishing the natural lipid layer lost to environmental and chemical damage. Even the highest levels of capillary degradation can be reversed through treatment with the Revitalizing Serum. The serum strengthens weakened, damaged hair, fortifying the hair´s structure from the inside-out. And there’s more: beyond nourishing and protecting hair, the Revitalizing Serum allows the hairdresser to let chemical procedures like coloring and bleaching act longer without damaging hair. Because of this, you can achieve stronger, more vibrant colors, reaching the platinum blond your client’s always wanted with the safety they deserve! HAIR.TOXX ICE-COLD TREATMENT PUT DAMAGE HAIR ON ICE Ice-Cold Treatment is the coolest way to freeze out damaged hair. This subzero treatment is a boost for the Hair.Toxx Full treatment by frozen the nourishment and protein inside the hair strand what makes it last longer and acts deeper. 10

[close]

p. 11

HOMECARE PRODUCTS DESCRIPTION Hair.Toxx Vitality Shampoo 300ml With a touch of Acai Berry from the Amazon, Hair.Toxx Vitality Shampoo helps to protect hair from external damage and chemical processes and helps maintain the effect of in-salon Hair.Toxx treatments with no mineral oil, paraben or sulfate. Hair.Toxx Vitality Masque 250g With a touch of Açaí Berry from the Amazon, Hair.Toxx Vitality Masque helps seal in moisture in the cuticle and acts as a shield against external damage and chemical processes. It also helps maintain the effect of in-salon Hair.Toxx treatments. Hair.Toxx Kit one month treatment Gentle Clarifier 80ml Revitalizing Serum 15ml Protective Masque 3 x 15g 11

[close]

p. 12

FROZEN FLAT-IRON AS ICE-COLD TREATMENT The Hair.Toxx Full Treatment can be speeded up and boosted with our innovative Frozen Flat-Iron. While the Revitalizing Serum and the Protective Masque provide the essential nutrients to restore damaged hair to a healthier state, the Frozen Flat-Iron provides an incredible boost to the results. It freezes important nutrients directly to the strand, providing an extra level of absorption of the Açaí, Hyaluronic Acid and Lipophilic Complex benefits. Check out below the coolest way to protect and repair your hair: -5ºC STEP 1 Remove the thermal boards from the flat iron and put them on the freezer for 2 hours; STEP 2 Wash the hair with Gentle Clarifier Shampoo. Repeat if desired; STEP 3 Remove the water excess from the hair with a towel; STEP 4 Mix 5ml of the Hair.Toxx Revitalizing Serum with 20g of Hair.Toxx Protective Masque using the syringe to help with the Revitalizing Serum measure and the bowl to help with the Protective Mask measure. STEP 5 Apply the mix section by section in therapy form; STEP 6 Remove the thermal boards from the freezer, put them on the flat iron and immediately start the Ice-Cold Treatment by passing 3 times on each hair section; STEP 7 Rinse with cold water; STEP 8 Finalize blowing dry the hair; STEP 9 Done! The damaged hair is freezed out! BEFORE AFTER 12

[close]

p. 13

HAIR.TOXX AS A FULL TREATMENT BEFORE AFTER When used before any chemical process, the Hair.Toxx full treatment should be regularly applied every 10 days for best results. It guarantees the regular reposition of nutrients and proteins lost to environmental damages (like sun exposure, pollution and salt water) and shields the hair against them. This guarantees shine, movement and elasticity. STEP 1 Wash hair with the Gentle Clarifier. If necessary, wash twice; STEP 2 Softly towel dry hair; STEP 3 Place 5ml of the Revitalizing Serum in the syringe and deposit it in the bowl; STEP 4 Add 20ml of the Protective Masque to the bowl. For fine hair, use only 15ml of Protective Masque + 5ml of Revitalizing Serum STEP 5 Divide the hair into sections and apply the mixture uniformly to each section; STEP 6 Cover hair with a plastic film and let the mixture act for 15 minutes; STEP 7 Remove the plastic film and thoroughly rinse hair, removing all traces of the mixture; STEP 8 Dry hair with a soft towel and finish by brushing while blow-drying. 13

[close]

p. 14

HAIR.TOXX AS A SHIELD DURING BLEACHING Bleaching High Lifts Balayage Ombré We believe that no woman should have to choose between platinum blond hair and healthy hair. Using the Hair.Toxx Revitalizing Serum during bleaching, highlights, balayage, ombré, or other bleaching processes guarantees a safe transformation, avoiding problems like dryness, opacity and brittleness. STEP 1 Mix 10ml of Revitalizing Serum with 200ml of the bleaching (bleaching powder + peroxide); STEP 2 Proceed normally with the bleaching; STEP 3 Once the desired color has been reached, thoroughly rinse hair to remove all bleaching powder; STEP 4 If needed, or desired, apply a hair toner to adjust the final color to the client’s taste (opitional); STEP 5 Apply the Protective Masque and let act for 15 minutes. After, thoroughly rinse to remove the remaining product; STEP 6 DONE! The result is healthy and beautiful hair in whatever color, even platinum blond! BEFORE AFTER 14

[close]

p. 15

HAIR.TOXX AS A SHIELD DURING COLORING Between bleaching and coloring, most people believe that the first one is more dangerous to the hair. However, we cannot forget how potentially harmful the second one can be. The Hair.Toxx Revitalizing Serum provides you with total security, giving you creative freedom to proceed with direct color applications immediately after the bleaching service. STEP 1 Mix 1,5ml of Revitalizing Serum with 100ml amount of haircolor (dye/toner + peroxide); STEP 2 Proceed normally with the color treatment; STEP 3 Once the desired color has been reached, thoroughly rinse hair to remove all dye; STEP 4 Apply the Protective Masque and let act for 15 minutes. After thoroughly rinse hair to remove the remaining product; STEP 5 DONE! The result is healthy and beautiful hair in whatever color! 15

[close]

Comments

no comments yet