DOLNA- Event Summary Report

 

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17th august to 21st august we ideate to bring innovative curated art projects into non-gallery style spaces with corporate support and collaboration in doing so we take forward the dolna promise to discover opportunities to leverage and nurture artists mithu basu prepared by

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the event the brief concept select pictures guest speak the dolna team collaterals partners · lakme fashion week 2011 event · burn from the house of coca cola · fountainhead promotions events pvt ltd · dolna contact details

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dolna art installatuion at event lakme fashion week 2011 date 17th 21st august 2011 venue grand hyatt mumbai

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brief to bring to life with burn cans and installation art the marketing tagline of burn ­ fuel the fire concept to capture the positive spirit of burn dolna conceptualized live installation art that would have a common theme but a new interpretation daily dolna would invite high profile guests to participate in the mounting of the installation art and leverage the moment as a photo op for burn s publicity purposes all artists of dolna to be specifically attired to build an identity for the activity target audience trendy and socially active young adults concept interpretations day 1 burn ignites the fire in you installation art depicts fire in the belly concept day 2 burn inspires the dare to dream installation art depicts the grit and determination of a man focussed on his goal day 3 burn ­ power that drives ambition installation art visual depicts the phoenix rising from the ashes day 4 burn ­ passion to reach for the stars installation art depicts the drive and passion to stretch one s borders day 5 burn bullseye installation art depicts the concentration and precision that hallmark winners

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the opportunity offered by burn took forward dolna s commitment to explore the innovative platform of lfw to discover opportunities to leverage and nurture artists day 1

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day 2

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day 3

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day 4

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day 5

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ms mithu basu founder ideator conceptualizer ms anu thomas event coordinator mr indrajit prasad artist mr abhinav yagnik artist ms astha malu artist ms durga shirshkhane artist

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posters

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lakmé fashion week lfw is a mega biannual event by lakmé the no.1 cosmetics and beauty services brand in india conceived and created with a vision to redefine the future of fashion and integrate india into the global fashion world burn the energy drink from the coca-cola stable is a high sugar high caffeine content energy drink with a citrus flavor that comes in a 8.3 250 ml or 16.9 oz 500 ml cans fountainhead with a track record of staging quality events for the last 16 years has emerged as a market leader it recognizes that every brand is unique fountainhead takes into account brand objectives of visibility sampling and sales to create tailor-made solution for the brand it has a strong network position to execute events across the country dolna the movement is committed to discover opportunities to leverage and nurture an artistic explosion the brainchild of ms mithu basu her commitment is to collaborate with relevant partners and create global platforms for artists of all genres dolna specializes in exploring innovative concepts through customized events and travel programs to further art and artists dolna is passionate to do all it can to see art integrate and thrive in daily life.

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press contact ms anu thomas manager communications dolna the movements cell +91 9049363975 email dolna.info@gmail.com regd office 3/14 saket shivdham filmcity road malad e mumbai 400 097 india tel 022 28410820 snapshot link :

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