Dooky 2017

 

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Dooky 2017

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2017 catalogue

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EXCELLE NT UV / SUN PRO 40+ SPF UVA / UVB TECTION Dooky has been developed as a better alternative to a habit almost all parents have: they cover their baby in a pram with a coat, jacket, blanket, towel etc. Why do parents cover their baby with a coat or blanket? Many parents cover their baby in a pram with a coat, jacket, blanket, towel etc. to protect their child from light, noise, wind, sun and other surrounding influences. Same as they would do at home, when they close the curtains to create a dark, quiet and peaceful environment for their baby. Why parents should not do this Covering a baby using a blanket, towel, coat etc. is strongly discouraged. The baby may get overheated if the material used is too thick, or if there is not enough ventilation. Sudden infant death syndrome (SIDS) is the first leading cause of death among infants aged 0–12 months. Around 6000 SIDS deaths occur every year*. It is estimated that around 25% is caused by overheating. On the back of the Dooky packaging are 2 photos showing this bad habit, for parents to recognise their own behaviour. * Source: World Health Organisation The solution The registered design of Dooky is the answer. It creates a peaceful environment for a baby. It can be rolled up and down so when the baby is asleep it is dark. When rolled up slightly, extra ventilation can be created, and parents can check upon their baby. When rolled up when the baby is awake, it keeps direct sunlight out of the baby’s face. Another advantage: sun protection In addition to the above solution, Dooky can also be used as sun protection. The big advantages compared to traditional parasols: - No need to adjust the parasol when you change walking direction: Dooky always blocks direct sunlight. - Dooky is not affected by winds. On windy days, umbrellas are a nightmare to use. - Dooky has a Sun Protection Factor (SPF) of 40+, which is rated as Excellent UV Protection. - Dooky creates a dark impulse free environment. 2

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create peace and comfort for your child Durable & Fashionable The fact that Dooky is universal and can also be used on an infant carrier and push chair means Dooky can be used for many years. Dooky comes in a range of colors which perfectly match any pram. Consumers clearly prefer a nicely matching Dooky to a messy looking towel or coat. Why Dooky sales are sky high Parents clearly see all the advantages of Dooky. Dooky was launched in The Netherlands in 2010, and each store selling Dooky received an instore demo Dooky. This is a printed version with bullet points of the unique selling points. Because the demo Dooky is presented on a pram in the stores, consumers buying a pram, often also purchase a Dooky with it. Parents spend a lot of money on buying a nice, fashionable pram. And they easily buy a Dooky to go with it, as they clearly see the advantages and the need for the product. The Dooky Snowball Effect Then the snowball effect started: people starting walking the streets and inside shopping centres with their pram and a Dooky attached to it, attracting a lot of attention from other parents who still walk around with a silly looking coat or blanket. This resulted in a huge demand in each town where people are walking around with Dooky. The Netherlands is a small country with 16 million inhabitants and only 190.000 babies being born per year. Over 45.000 Dooky’s were sold in The Netherlands in 2016. This is a market penetration of almost 25%! In The Netherlands you will see people using Dooky in streets and shopping centres (even indoors) every day. It has become a common image in the streets today. The opportunity There is no question that Dooky will also become a best seller in your market. All it needs is a little consumer awareness and retailers presenting Dooky on a pram in their stores. You will quickly see the snowball effect spreading all over the country… Take advantage of this ground floor opportunity today, and jump into the success Dooky has to offer you. 3

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With the Original Dooky you can easily create a quiet and peaceful environment for your child without being bothered by light, wind, sun, noise, light rain and oter surrounding influences. The Dooky is universal and easily fits in seconds to any infant carrier, stroller and pushchair. Because of its unique and registered design, the Dooky is easily adjustable in height. Simply roll your Dooky up and down using the Velcro strips, keeping the sunlight away from your child’s face. When your child is asleep, simply roll it all the way down to create a dark and quiet environment. With the additional strings on the bottom you can easily fasten the Dooky, ensuring it is not affected by strong winds. 126706 126705 Dooky is a registered Design. All rights reserved. 126700 4 126702

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• Universal: fits in seconds easily to any infant carrier, stroller and pushchair • Easy adjustable in height, simply roll your Dooky up and down • Protects your child against sun, wind, light, cold, noise, light rain • 100% breathable cotton creates sufficient ventilation Dooky is hand washable and has an excellent UV-protection factor of UPF40+, which will block over 95% of harmful UVA and UVB rays. Reversible 126620 EXCELLE NT UV / SUN PRO 40+ SPF UVA / UVB TECTION Dooky video 5

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Design 126617 126618 126616 126607 EXCELLE 126604 NT UV / SUN PRO 40+ SPF UVA / UVB TECTION Reversible 126621 6 Dooky is a registered Design. All rights reserved.

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enjoy variation

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Instore Presentation Each store selling Dooky should receive an instore demo Dooky. This is a printed version with bullet points of the unique selling points. Because demo Dooky is presented on a pram in the stores, consumers buying a pram, often also purchase a Dooky with it. Available in many languages. In addition to the Instore demo Dooky we offer countertop display units, brochures, banners and complete instore brand-units. 126781 Instore Demo Dooky 126966 Dooky Instore Video Player 125510 Instore demo BuggyBar 126798 Dooky Display unit empty 8

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Brand Unit 126794 Dooky Brand unit spinner on wheels 9

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Special Editions • Creates maximum ventilation • Ideal for hot summer days • Made from 100% cotton (muslin) • Protects against winter cold, snow and wind • 100% fleece and easy to clean • Keeps your baby warm 126710 Lace 126761 126760 126725 126604 • Luxurious look and feel • 100% cotton 10

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DELUXE Special Editions 126725 • Made from fashionable Waffle fabric • Luxurous look and feel • 100% cotton YOUR OWN DESIGN OR LOGO HERE? Private label We can customize your Dooky with any print, logo or design. 11

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Mint Grey A Reversible B C Reversible D Dooky Mint Grey series • A 126380 Dooky Hoody • B 126620 Dooky Cover uni reversible • C 126818 Dooky Seat Cover 0+ • D 126621 Dooky Cover design reversible • E 126520 Dooky Blanket E Dooky is a registered Design. All rights reserved. 12

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it’s reversible 13

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Grey Star AB C DE F Dooky Design Grey Star series • A 126366 Dooky Hoody • B 126616 Dooky Cover • C 126816 Dooky Seat Cover 0+ • D 126466 Dooky 3 in 1 Changing Pack • E 126316 Dooky Zero+ • F 110616 Dooky Banz • G 126916 Dooky Dribble Bib • H 126506 Dooky Blanket Dooky is a registered Design. All rights reserved. H 14 G

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reach for the stars... 15

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