The ASA Annual Report 2010-2011


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Details the years goals and objectives and the outcomes from the year.

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annual report and accounts 2010-2011 getting more people swimming more often and having more fun the asa


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contents chairman s report chief executive s report learn to swim health and participation athlete development facilities workforce development governance structures and partnerships key performance indicators report and financial statements 3 4 5 13 20 32 36 42 48 50 2000 2 the asa annual report and accounts 2010 2011 over learn to swim providers 200 200 thousand promotion over work closely in business partnership with the asa to use the national plan swims have for teaching swimming been taken as result british organisations powered by britisha gasof theswim gas free family


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chairman the first year of chairing the asa board has been very busy with some significant challenges and much success that you will read in this report john crowther chairman the asa board takes its stewardship of english swimming seriously and is engaged with the important issues it has approved a strategy that is being implemented against a backdrop of strained national finances we have set ourselves the task of providing leadership to all those who are involved with swimming from members clubs to local authorities pool operators and those promoting health through physical activity with lower numbers participating in swimming as measured through the active people survey the asa has reorganised its workforce to provide the resources and responsibility to the regions through commissioning arrangements to grow the sport this has re-energised the delivery network and underlined the importance of partnerships as the new arrangements get bedded down the board is determined to do whatever it can to nurture confidence and trust between the regions and the centre in the last year much energy and time has been spent in pushing forward the boundaries of best practice in swimming development by seeking input from the professionals in related areas and disciplines i am satisfied that the asa is doing what it reasonably can within the resources it has and its efforts will be complemented by the launch of the big splash which will provide a very public campaign of bringing the benefits and enjoyment of swimming `into people s front rooms coupled with this campaign is a stronger focus of attracting new income into our sport so as to make the asa less reliant on public funding over time underpinning these efforts is a determination by the board to ensure that the sport is administered within a framework of excellent governance and we attract top quality people both as volunteers and staff by being at the forefront of best practice i would like to thank all the people in swimming and the asa who work tirelessly and in particular to my colleagues on the board who provide the knowledge experience and time selflessly to this end i am sure that the whole of swimming was delighted by the award of an obe to david sparkes in the queen s birthday honours and would wish to join me in congratulating him in david s acknowledgement he said that he could not have achieved it without the unstinting support of everyone who contributes to swimming in this country finally while there are tough financial times ahead we have a lot to look forward to in the next year leading up to the london olympic games and i wish all of you involved in swimming at every level and discipline the very best of luck the asa annual report and accounts 2010 2011 3


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chief executive as we close another successful year for our sport and reflect on some triumphs for our athletes in the commonwealth games in delhi it seems appropriate to consider the challenges and opportunities during the next 12 months whilst looking forward to the olympics in london just beyond then chief executive david sparkes obe do feel they have turned the corner as attendances have increased and the financial performance of pools has improved despite the tough economic climate this may suggest less people are swimming more often which could be a recognition that the pools are meeting the expectations of their regular customers but if we are to achieve our target of growing the number of people swimming we now need to focus on acquiring new participants through engagement with the emerging physical activity agenda driven through health initiatives the difficult financial situation at the moment and in particular within local authorities will have its impact on swimming with pools under threat of closure refurbishment and rebuilding projects delayed and inevitable increases in fees for pool hire it is important therefore that the asa works with its clubs at an early stage to support them in finding solutions to these challenges and our team stand ready to help similarly we need to build the skills in our workforce both our employees and those who volunteer through training as teachers and coaches we recognise that the cost of training is high and the demands we put on our work force are increasing however whilst the asa does what it can to reduce training costs particularly for volunteers we do feel that our clubs need to build a training cost into their annual budget the beneficiaries of this improved training for our teachers and coaches are after all the athletes to conclude we reflect with pride on our achievements but recognise that massive challenges remain in the year ahead as we get closer to the arrival of the world s best swimmers for the olympics in 2012 the england talent programme continues to find and nurture talent across all our sports and the beacon programme is starting to develop into an extrusion press for talent for the future many leading figures within sport have complimented us on the success of this programme which brings talented athletes to talented coaches who have the time and resources to develop them to their full potential the challenge for us now is both to move these programmes on to be self-sustaining in order that new programmes can be established and to ensure that we have a robust monitoring and evaluation process that ensures all programmes reach their full potential one particular challenging aspect of the work of the asa has been to increase or `grow the number of people swimming despite a growth in male participation this has been dwarfed by a fall in the number of women and consequently the active people survey shows less people swimming overall however our partners the pool operators 4 the asa annual report and accounts 2010 2011


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learn to swim learn to swim vision to ensure everyone has the opportunity to learn to swim 10 thousand pupils have participated in the british gas pools 4 schools programme the asa annual report and accounts 2010 2011 5 over


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learn to swim 95 deliver swimming as part of the pe curriculum 6 the asa annual report and accounts 2010 2011 of primary schools


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learn to swim 53 school swimming improvement programme for many young children school is the first time they will be involved in organised sport and often their first visit to a swimming pool will be through school swimming lessons during the 2010/11 period two major changes took place with regards to the school swimming improvement programme the english programmes restructuring saw the disbandment of the school swimming advisors team with some officers taking up regional and national roles and the announcement of the final year of funding for school swimming improvement the other significant change was the reduction in funding to the school sports partnerships infrastructure that was key to the delivery of this programme the principles of the school swimming improvement programme still remain as the consistent guide to schools · ensuring that teaching is of a high quality · reducing the pupil to teacher ratios · increasing the frequency of lessons the national schools sport survey for 2010 showed an increase in links to aquatic clubs to school swimming interventions swimming improvement grant all school sports partnerships receive a flat rate grant based on the number of primary age year six pupils within their partnerships this funding is used to implement the partnership s school swimming improvement plan we have continued to work with these partnerships during times of uncertainty to ensure that this funding is used to develop school swimming outcomes during 2010-11 the school swimming improvement programme has continued to contribute to the key performance indicator of 85 per cent of primary age pupils being able to achieve key stage 2 attainment levels data collected as part of the audit process for school sport partnerships shows an attainment level of 83 per cent of pupils achieving key stage 2 the number of primary and secondary schools delivering swimming as part of the pe curriculum has remained 95 per cent and 75 per cent respectively the programme continues to impact on a considerable number of primary school pupils and deliverers of school swimming directly with the cancellation of the national school sports survey we will be establishing our own school swimming survey to obtain key performance data relating to school swimming school club links the school club links programme is delivered through asa regions regions have been encouraged to target specific schools and clubs to provide a stepping-stone from school/lessons through a structured link programme to a swim21 club this can be in the form of british gas pools 4 schools the asa continues to work in partnership with total swimming and british gas in funding the installation of portable pools in areas of aquatic deprivation eight projects have been delivered during 2010/11 and currently the key stage 2 attainment achievements are around 75 per cent with british gas supporting the pools 4 schools programme it has enabled a more enhanced community access programme over 10,000 pupils have participated in the programme by the end of the summer term 2010 additional funding is being sought for delivery beyond july 2011 g the asa annual report and accounts 2010 2011 7


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learn to swim case study 309 3600 with over courses schools staff attending astonishing results gwenda lappin of the bulmershe with wokingham school sport partnership tried something different this year with the school swimming improvement programme gwenda challenged the swimming instructors to teach a group of non-swimmers using aquasplash for a week the results were astonishing the swimming instructors of bulmershe leisure centre selected games from the aquasplash resource pack and created some of their own for half an hour each day these nervous non swimming children ­ some visibly shaking with fear at the start of the week played games in the water they did not realise that they were learning to swim teaching assistants were left amazed children with special educational needs and behavioural challenges who needed one to one support back at school were engaged and learning to swim the transformation by the end of the week was incredible with children now swimming the look of sheer amazement on one little girl s face was unforgettable she stood up from playing `simon says and turned to her teachers shouting at the top of her voice `i can swim look look i can swim organised for the national curriculum training programme national curriculum training programme the certificate for teaching school swimming key stages 1 and 2 is part of the asa national curriculum training programme nctp and is recognised by the department of education and by the professional development board for physical education the training is open to any person working within a primary school swimming programme e.g school teacher classroom assistant learning support staff nursery nurse qualified swimming teachers parent other helpers etc in addition students involved in initial teacher training may also attend the number of courses organised between april 2010 and march 2011 was 309 with over 3,600 school staff attending with the disappearance of the school swimming advisors the asa regions through the commissioning process have begun promoting the nctp through their networks each region has been allocated a number of courses that can be supported by national funding to pay tutor fees and resources that support the courses factivity sessions or partnership working alongside the school in delivery of school swimming funding was used to meet the needs of all young people whether they want to get involved in developing their skills for social or recreational reasons maintain or develop their fitness or as a young leader or coach the national school sport survey for 2010 showed an increase in links to aquatic clubs to 53 per cent improvements going forward from april 2011 aim to focus the funding towards priority areas identified by the regions but primarily the beacon programmes and development of swim 21 networks curriculum review the coalition government announced a review of the national curriculum in january 2011 the asa responded to the call for evidence as part of this review and will be working closely with the department for education to ensure that school swimming and water safety remains part of the national curriculum at primary school 8 the asa annual report and accounts 2010 2011


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learn to swim case study the asa national plan award school clubs link tynedale asc how was the link established at the beginning in 2008 tynedale asc accessible squad was set up as a school-club link programme for young disabled swimmers funded through pesscl via aqua splash festivals working closely with the school sport partnerships ssp and competition managers aqua splash festivals were rolled out across northumberland aimed at year 4 pupils clubs and leisure centres are now delivering multi-aquatic sessions for schools how long has the link been established two years what are the three greatest achievements of your school club link · seven swimmers became members of the club and competed in the club s annual championships · a 5-6pm pool session was made available at the wentworth swimming pool · a new coach has been hired by the club what are the three key reasons your link was successful · the ssp continued to attend the sessions to support the swimmers in the transfer from school lessons to club sessions · the local authority swimming action group has set up academies to talent id potential swimmers and to develop links into clubs · the swimming development officer has worked together with the competition managers to create school club links through a renewed school competition structure and the northumberland counties school swimming championships stage 1 asa the the asa l nationa d ar plan aw stage 3 the national plan awar d asa stage 7 in the last 12 months networks have been developed with various universities to embed the national curriculum syllabus into various university courses leeds metropolitan university is the first university to deliver a nctp with 21 students achieving `the certificate for teaching school swimming key stages 1 and 2 discussions about partnership working have also been held with universities in canterbury northampton liverpool and bath but these are not as advanced as leeds work has also been developed with various local authorities and local education authorities by up-skilling members of staff to deliver the nctp courses buckinghamshire is the first area to organise and deliver courses in this way meetings have already taken place with suffolk milton keynes and birmingham to develop a similar training programme for them asa national plan for teaching swimming national plan for teaching swimming powered by british gas npts and the kellogg s asa awards scheme the national plan for teaching swimming powered by british gas npts and the kellogg s asa awards scheme continues to grow and develop it is now three years since the re-launch of the national plan for teaching swimming npts 2007 the programme continues to be the most popular scheme of its kind in british sport and over 2,000 learn to swim providers and 200 organisations including the 10 largest public and private pool operators in the country work closely in business partnership with the asa to use this successful learn to swim framework to form the basis for their lesson plans in the last year alone 375 new sites have converted to the npts 2007 including serco and esporta and almost two million kellogg s asa awards have been given through our learn to swim programmes this is a good achievement for learn to swim providers and the asa staff who have supported this process particularly as 2010/11 g the asa annual report and accounts 2010 2011 9


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learn to swim kellogg s asa swimtastic awards the outstanding aquatics achievers of the year were celebrated at the annual kellogg s asa swimtastic awards dinner the swimtastic finalists enjoyed a swim with the stars session with a number of great britain s top aquatic athletes before the gold silver and bronze awards were handed out at a glittering oscar-style ceremony in stratford-upon-avon the winners achievements were as impressive and inspirational as ever double olympic medallist david davies who was among the star swimmers said `swimming has played a large role in my life and i m sure people get as much enjoyment out of swimming as i do which is why the kellogg s asa swimtastic awards are so great the event has highlighted to me heart-warming courageous and motivational stories and it was great to celebrate what the sport has done for different people at different levels 10 the asa annual report and accounts 2010 2011


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learn to swim vicky carter receives her top teacher award at the kellogg s asa swimtastic evening from elite diver nick robinson-baker 500 have been distributed case study over swim 21 cd roms fproved challenging as mid-year we switched responsibility for developing the npts and kellogg s asa awards programme from the dissolved county swimming co-ordinator network to the newly created regional aquatics officer teams despite the obvious distraction of this change the regional teams rose to the challenge with three regions exceeding targets and the others improving performance in the second half of the year this year we have been present at several exhibitions including the education show isrm conference specialist sports colleges conference bsca conference and leisure industry week these events gave the team the opportunity to raise the profile of the asa and its key learn to swim providers amongst not only our current but also prospective customers however success cannot be measured by the sales of resources and awards alone and during the last 12 months the asa learn to swim team has focused its efforts on trying to improve the quality of delivery and implementation to ensure the underlying principles of the plan are reflected in the programmes and swimmers get the best possible learn to swim experience work has been completed to develop a core journey through the learn to swim stages 1-7 of the national plan for teaching swimming powered by british gas aimed at recognising and rewarding the achievement of our learners and improving retention throughout the whole programme a priority for the aquatics officers in 2011 is to work with our partners on increasing retention rates through the programme resulting in improved swimmers to do this the learn to swim team have had two main objectives over the last 12 months firstly to improve communication with npts providers and secondly to provide resources to ensure teachers tutors and swimming co-ordinators have a better understanding of how to implement the npts the recent restructure within the team has allowed for more officer time to be dedicated to visiting swimming co-ordinators centres and organisations delivering the npts to help identify the strengths and weaknesses in their programmes and improve implementation at local level this has been further supported by the continued commitment in the regions to support learn to swim and npts development and this local level support remains a clear priority if improved implementation is going to happen significant steps have been made to encourage teachers to use a enjoyed intensive courses blackburn council launched a local extended schools learn to swim programme by offering intensive crash course swimming lessons during school holidays these lessons were offered at a discounted rate to local schools but were also open to full paying customers too they had a total of 408 children attend the lessons with 350 coming through the schools programme fortyone of these children were slotted into after school lessons as a direct result of these courses including one child who is a double-amputee one hundred and forty eight of the children achieved a kellogg s asa award ranging from stage 1 to 3 all parents and children commented on how much they enjoyed the lessons and a good proportion of them have attended all four sessions and learnt to swim through the scheme g the asa annual report and accounts 2010 2011 11


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learn to swim 59 have swim21 accreditation case study pools bespoke lessons for muslim girls pendle leisure trust tackled the poor numbers of muslim girls in swimming by offering a bespoke lesson programme based on the npts marketing the programme through schools mosques and word of mouth they went into schools to promote these classes and advise on swimwear to be worn at the pool promoting female only lessons available to all nonswimmers they had attendance from babies to adults with one family having three generations attending and learning together kaheel mahmood said `i ve been coming on a friday morning for 14 months i look forward to this session i was a non-swimmer i took advantage of the swimming lessons and can now swim confidently up and down the pool i enjoy swimming and enrolled both my children in private lessons at pendle wavelengths my nineyear-old son i now trust to swim alone with his friends at wavelengths my six-year-old daughter i take on a sunday evening to the fun session which we both love and have some quality time together the staff are welcoming and nothing is too much trouble for them the instructors have a lot of patience especially teaching me to swim as i was terrified they did a fantastic job and we had lots of fun fgames based approach to learning to swim in october 2010 the asa npts games pack was launched and a cpd to support this resource was also developed to help teachers understand the use of games to teach the core aquatic skills both resources have been hugely popular and over 250 games packs have been sold in the last six months the packs also have the added advantage of showing how games can be used not only in learning to swim but also in school swimming programmes the swim21 learn to swim and swim21 school swimming accreditation process has continued to provide a valuable benchmarking tool for any learn to swim or school swimming deliverer to help ensure they are providing the best possible experience they can and continue to underpin the asa s npts principles over 500 swim21 cd roms have been distributed 100 centres have been actively working towards the principles and 59 pools are currently accredited the learn to swim team has continued to use the support of the asa learn to swim technical group to help review and develop npts resources group members have helped develop continuing professional development cpds schemes of work case studies and consulted on a variety of issues to help shape further developments moving forward the asa learn to swim team remains committed to improving the quality of learn to swim delivery however to do this successfully we are very dependent on asa teachers and asa tutors to acknowledge that our sport is developing and changing and to show a commitment to improve delivery at local level we have every confidence that the national plan for teaching swimming powered by british gas is the best framework for learn to swim delivery and look forward to engaging with more providers in 2011/12 to help them realise its full potential 12 the asa annual report and accounts 2010 2011


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health and participation health and participation target 270,000 more over 16s swimming once a week by 2013 vision the asa is committed to ensuring everyone has the opportunity to enjoy swimming or water based activities for health and fun throughout their lifetime the asa annual report and accounts 2010 2011 13


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health and participation 532 health and participation is about how to get more people swimming more often based on substantial research and insight we have combined the academic evidence with the consumer market research to focus on specific customers the initial focus has been on women particularly those who have either participated regularly in the past or those who have expressed a wish to start swimming the active people survey has consistently reported a decline in participation for swimming in most regions with the significant drop being amongst women responding to the urgent need to tackle this decline we have worked to improve our products on offer in the pool in conjunction with how they are being delivered when they are being delivered and how they are being promoted the concept of creating a women s swimming network has been tried and tested in some regions it encourages pools to provide quality relevant aquatic sessions and a positive customer experience for women and enables women across the country to become part of a social aquatic network and find their nearest women s swimming network pool in a nutshell this network aims to be a platform to get more women regularly enjoying aquatics and improve the offer provided to women by our pools twelve women have started swimming once a week as part of a women s swimming initiative at oxley sports centre sherborne british gas swimfit packages distributed 14 the asa annual report and accounts 2010 2011


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health and participation imogen and amelia hall have achondroplasia and enjoyed their disabled family swim lessons 19 kellogg s champions over thousand british gas swimfit members signed up case study let s get swimming ­ disabled family swim lessons the objective of this course is to provide a participation pathway for the whole family to enjoy and improve their skills together north tees nhs physiotherapy department worked in partnership with the asa north east region to identify families to take part in a 12week set of sessions where two teachers worked in the water with the families following the pool session a `coffee and chat was offered to allow the families to socialise and share their experiences the hall family s experience was to support their children who have achondroplasia in the water but they also had time to develop their non-disabled son s swimming skills the result was that the children enjoyed themselves and got lots of benefit from the exercise without realising it their son then progressed to the local swimming club these sessions were also an opportunity to identify potential talent in both disabled and non-disabled who otherwise may have been missed kellogg s champions success we have mobilised a network of partners ranging from private and national pool operators to local authority leisure providers and external organisations these partners are actively communicating the messages about swimming and how it can contribute to an active lifestyle a series of structured sessions have been programmed into pools to support people getting back into the pool exercising and having fun in august 2010 nine members of the cresswell leisure centre near bolsover derbys pool community completed the kellogg s aquatic champion workshop all nine champions received a kellogg s aquatic champion polo shirt and referral pad at the workshop and were briefed to offer a free aquatic session to any activity their key roles are now · promote swimming/aquatic activity · promote current sessions at creswell leisure centre · understand people s barriers · act as the eyes and ears for improvements to facility new ideas overall satisfaction · to be involved with future programming ideas · to buddy new clients in sessions · to liaise with aquatic advisor once per month following this success leicestershire council are looking to follow this model and therefore the region will be training up further champions to assist and support the project kellogg s and the asa worked in partnership with local partners to recruit kellogg s champions these champions were individuals identified through local community networks a nominated volunteer activity officer or even employed by a pool facility they motivated people to attend swimming sessions and sometimes accompanied the local community group to a structured session they were passionate about swimming and their local community while at the same time inspirational leaders who could motivate and encourage people to take up swimming one hundred and seventy five kellogg s aquatic champions were trained and seven kellogg s swim active projects were delivered within the regions the asa annual report and accounts 2010 2011 15



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