Using Moodle for Business

 

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From Business Case to Mature Product: A step-by-step guide to Using Moodle in Your Business. Presented at the 2011 Midwest Moodle Moot, Goshen, IN. July 22, 2011.

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penny for your thoughts simplifying e-learning for business using moodle for business from business case to mature product a step-by-step guide to using moodle in your business.

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about this presentation this presentation was prepared for the midwest moodle moot july 2011 for lots more visit my blog penny for your thoughts simplifying e-learning for business at pennymondani.com © 2011 all rights reserved albany analytical inc pennymondani.com using moodle for business page 2

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what i hear from people i don t want my competitors to know i use moodle i don t want people to be able to steal my content i don t want students to have to create their own accounts at my moodle site i don t want students to have to pay for courses at the moodle site i want everyone in my contact list to have a user account i don t want students to know they ve left my company site and gone to a moodle site i don t think my clients can navigate moodle i think moodle looks plain and old school i want my moodle site to look like xyz site which is not a standard installation i m not very tech savvy i m not sure i want to use moodle it can t be seo d i heard wordpress has an elearning widget © 2011 all rights reserved albany analytical inc pennymondani.com using moodle for business page 3

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what i don t hear very often i have a curriculum written i have taught this before face to face and want to put it online i have a course layout or at least know what features i want i have done some research on my potential student population i understand their needs and limitations i have training objectives written i have a marketing plan i have a multi-year plan for growth i have viewed demos of moodle and other lms © 2011 all rights reserved albany analytical inc pennymondani.com using moodle for business page 4

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common mistakes lack of objectivity lack of planning lack of a budget both time and money thinking that using moodle will be free not understanding elearning as a product not understanding potential student needs not taking the time to learn to use moodle and other applications that go with it thinking you can do it all © 2011 all rights reserved albany analytical inc pennymondani.com using moodle for business page 5

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uc sproduct launch major steps of every ful ess c 1 2 3 4 5 6 business case plan concept design/test build sell maintain service upgrade © 2011 all rights reserved albany analytical inc pennymondani.com using moodle for business page 6

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an elearning site is no different the major steps are the same with every product or service but the details vary depending upon your business objectives audience what they want need will pay for resources time money skill you must have some idea of what these are ­ and the time to understand them better ­ if you want this to be a successful part of your business © 2011 all rights reserved albany analytical inc pennymondani.com using moodle for business page 7

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penny for your thoughts simplifying e-learning for business 1 defining the project business case plan is elearning right for your business at this time?

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spend the time to create a business plan for your entire business business plan pro is a good product create a marketing plan for elearning alone marketing plan pro is a good product © 2011 all rights reserved albany analytical inc pennymondani.com using moodle for business page 9

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business case for elearning prerequisites preliminary market research says your clients expect it want it will use it will pay for it you can define your target market well enough to do more research you ve done some initial research on options features costs pros cons you have a defined and realistic budget © 2011 all rights reserved albany analytical inc pennymondani.com using moodle for business page 10

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angel s wings is not a business plan even if you have narrowed your search and have decided on moodle it can cost you from a few hundred dollars to many thousands know what you must have know what you can afford not just money but in terms of time start there © 2011 all rights reserved albany analytical inc pennymondani.com using moodle for business page 11

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example business case there is an increased interest in remote learning replacing traditional classroom training this is being driven by tighter budgets less time available for employees to spend in training and technology advances although resources are constrained the need for rapid effective knowledge transfer is increasing there is a worldwide market in emerging third-world countries where traditional classroom training is virtually impossible © 2011 all rights reserved albany analytical inc pennymondani.com using moodle for business page 12

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example multi-generation product plan the mgpp for elearning might include for each generation vision platform technology processes materials marketing topics/curriculum products features pricing budget timeline payments enrollments pdf and full post on mgpp available at http pennymondani.com/2010/12/mgpp-for-elearning-development © 2011 all rights reserved albany analytical inc pennymondani.com using moodle for business page 13

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six blocker at a glance plan business case opportunity statements based on market research data goals should be smart ·team needs a leader ·do a raci chart ·do more meet less © 2011 all rights reserved albany analytical inc ·scope based on mgpp ·out of scope as important as in scope plan should ·be reasonable ·support goals ·support scope pennymondani.com using moodle for business page 14

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penny for your thoughts simplifying e-learning for business 2 concept a new product or service that your customers want and are willing to pay for you have the skill and resources to deliver

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