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july august 2011

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summer music in st barth in collaboration with various hotels restaurants and non-profit associations the tourism committee of saint barthélemy has created the hottest event of the summer « st barth summer festival » e only place t barth th for great sain this summer getting to be ancing and singing d n the groove i the goal of this new cultural activity is to promote tourism by creating an event that takes place during the long summer vacation period for schools in the northern hemisphere july and august st barth summer festival is a mix of jazz caribbean and other musical styles with concerts in the open air or in beautiful natural settings the goal of the island s tourism sector is to make this event an annual occurrence that continues to grow in stature to launch this exciting new endeavor and also help promote it beyond the boundaries of the island the tourism committee has found the perfect person to serve as the patron of the event the renowned brazilian singer composer and musician gilberto gil july august 2011

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saint-barthélemy the island of saint barthélemy is located in the extreme northeast portion of the caribbean sea 15 miles to the southeast of saint martin 145 miles to the northeast of guadeloupe and 4,000 to paris capital gustavia surface 8 square miles outlying islands included official language french number of residents approximately 8,000 political status french overseas collectivity as of july 15 2007 july august 2011

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the art of being an island a small island with a long history saint barth has always been able to cultivate its uniqueness and maintain the charm that appeals to its visitors one of the most popular islands in the caribbean its 8 square miles comprise a diversity of high-quality attractions for its guests l l some of the world s most beautiful sailboats who come to compete in world-class regattas or simply enjoy the beauty of the port of gustavia an acrive artistic and cultural scene punctuated by a variety of annual festivals shopping for the best in international luxury brands as well as stylish local designers to delight fashionistas of all ages l l long white-sand beaches fringed with palm trees and seas of deep blue that blend into azure skies and temperatures that vary from 80-86° f all year long luxury hotels and charming bungalows elegant villas and discrete structures nestled in tropical gardens or in a romantic spot near the ocean restaurants that treat the senses with a cuisine that is both sophisticated and innovative with a caribbean accent l an island with a personality of its own saint barthélemy confirms its uniqueness with a single phrase « saint-barthélemy l art d être une île » l july august 2011

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new cultural synergy this new event will add to the numerous cultural activities on the island as well as unite three major musical ventures l tourism committee goals the primary goal of the tourism committee is to revitalize the summer season by way of this high-profile cultural initiative scheduled for july and august st barth summer festival is the result of a partnership between the territorial tourism committee of saint barthélemy and the new york campus of the acclaimed berklee school of music which has a long line of talented graduates est le fruit d un partenariat entre le comité territorial the official patron of the first edition of the festival in 2011 will be a celebrated musician gilberto gil former brazilian minister of culture as well as musician singer composer of and composer of traditional bossa nova who has been a success on the international scene since the 1970s summer sessions a roster of musicians who are all graduates of the prestigious berklee school of music in boston bringing a top-flight program to the island this summer l sb jam musik festival a festival of caribbean music l a big open-air concert by clé 2 soul organization gold n guest st barth summer festival takes place during the summer months of july and august in various locations on the island la plage tom beach hotel le tamarin le guanahani and the christopher hotel among others july august 2011

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factors for success develop a public relations and marketing campaign join forces with an airline and travel agencies from south america for the st barth summer festival as the clientele from south america is one of the new markets targeted by the tourism committee of saint barthélemy copa airlines is an affiliate of copa holdings s.a and a member of the international sky team alliance l 110 scheduled flights to 49 destinations in 27 countries throughout north south and central america plus the caribbean l access to connecting flights to more than120 international destinations as part of code sharing with continental airlines among others l since december 2010 a new direct route between st maarten and panama the hub for copa flights every thursday and saturday panama/st maarten departure 12:22pm ­ arrival 4:17pm st maarten/panama departure 5:30pm ­ arrival 7:44pm xtravel a high-end travel agency that specializes in sports events and business travel l based in sao paulo l 33 years of experience in the travel industry l complete worldwide travel packages l clients seeking excellence and high-quality travel experiences l contact made with the tourism committee during sao paulo travel week april 6-10 2011 july august 2011

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about the st barth summer festival on summer evenings saint barth comes alive with an array of cultural activities music is in the spotlight from august 5-15 during the summer sessions 10 days of great music followed by the sb jam festival of caribbean music a variety of internationally acclaimed musicians perform of the island for crowds comprised of st barth residents and tourists from around the world st barth summer festival also means great shopping august in st barth not only a perfect time for music but also for the island s legendary sales big names and local designers all at unbeatable prices not to be missed during the festival l the blues soul music group cle2soul will open the summer sessions during a vip cocktail party at the collectivité de st barthélemy with local officials and sponsors of the event l throughout the event an entire week will be dedicated to music during special dinners at the manapany and sereno hotels at restaurants do brazil and la plage as well as other spots l a major publicity campaign will support this event via such partners as radio st barth le journal de st barth st barth magazine as well as posters banners and other promotional materials july august 2011

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participating musicians clé 2 soul gums tanya st-val ashley rodriguez dj alex merrell josé padilla adam lasher band taïs alvarenga tom howie dj jimmy vallance alberto pra balanco trio alvaro kapaz sarina suno dj yo-one sutter ryan fardy josh fobare alfredo de la fe xiomora carimi culture july august 2011

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partners hotels le christopher la banane le guanahani le tom beach restaurants le tamarin la gloriette la plage le bonito le do brazil press radio st barth journal de st barth st barth magazine others segeco july august 2011

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2011 posters for sb jam summer sessions and summer shopping marketing communication public relations · e-marketing news on the tourism committee website as well as websites for the event s partners and x-travel in brazil · social media posting news on various blogs facebook twitter · a series of press releases press · information about the event sent to the targeting mailing list maintained by rpca communications agency · local press st barth weekly journal de st barth le news magazine radio st barth st barthélemy airport international airport in st maarten other marketing elements · printing of posters flyers banners tshirts and other promotional products july august 2011

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contacts inès choisy director 0690 55 45 93 ines.choisy@saintbarth-tourisme.com ketty romney assistant 0590 27 87 27 ketty.romney@saintbarth-tourisme.com marithé weber president 0690 53 56 04 marithe.weber@wanadoo.fr territorial tourism committee of saint barthélemy quai du général de gaulle gustavia 97133 saint-barthélemy tel +590 0590 27 87 27 fax +590 0590 277447 info@saintbarth-tourisme.com www.saintbarth-tourisme.com design florence voix photos © cttsb pierre carreau gérald tessier laurent benoit e the only plac aint barth er for great s e this summ nd getting to b dancing a singing the groove in

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