Gorizont Media Kit


Embed or link this publication


Gorizont Media Kit & Contract

Popular Pages

p. 1

GORIZONT Colorado Russian community newspaper P.O. Box 4551. Englewood, CO 80155 :: gorizont.com :: info@gorizont.com :: 720-436-7613 :: F. 866-559-2923 Local community newspaper opens the window of opportunity for the local market MEDIA KIT Read us on the paper, on the web or on your device, read us like the others from around the World.


p. 2

“Gorizont” Printed Advertising Rates & Data 2015 Rates (# of contracted weeks) 4 Full Page Price per 1 week (PPW) $200 (PPW) $100 One-Half Page (PPW) $50 One-Quarter Page (PPW) $25 One-Eighth Page 12 $180 $80 $40 $20 24 $150 $75 $30 $15 48 $120 $60 $20 $10 96 $100 $50 $15 $7.5 STANDARD SIZES Ad Type Full Page 1/2 Horizontal 1/4 Standard 1/8 Standard Size (W x H) inches 9.5 x 13.1 9.5 x 6.4 4.6 x 6.4 4.6 x 3.1 ABOUT OUR NEWSPAPER The First Russian Newspaper in Colorado, “Gorizont” (“Horizon” in Russian) is the periodical that addresses all of the advertising and media needs of over 70,000 Russian-speaking community members of our state since 1995. The main purpose of “Gorizont” is to inform and educate the Russian community about the American lifestyle in general, as well as to notify our readers about new businesses, stores, services, and other offers that could be available to them. Although many of our readers no longer struggle with English, our Russian language based publication still makes it easier to grasp major local news, information about community events, and other important data such as listings of doctors, dentists, lawyers, real estate agents, mechanics, repair shops, dealerships, stores, restaurants, and entertainment centers. Our cultural group is often unable to obtain such vital information elsewhere. As Denver and the entire state of Colorado grows, the Russian community in Denver expands as well. Russians from major cities across the United States are still moving to Denver to raise their families. Increasing numbers of Russian professionals and their relatives are coming from Russia and former Soviet Republics to live in Colorado. They are all our readers. They learn about the US from our outstanding INTERNET ISSUE of “Gorizont” at www.gorizont.com Demographics: Our readership consists of approximately 42% men and 58% women, and as it is natural in the Russian and East European Jewish communities, they are well educated professionals who typically own homes, and report an average household income of $95,000+ Read Gorizont Online at www.gorizont.com SPECIAL POSITIONS Upon availability (per months) Cover (one time only).........................$200 Page 2...............................................+25% Guaranteed Position..........................+$20 COLOR Four-Color Process............................+20% Four-Color Internet version only........FREE INSERTS (FLYERS IN THE PAPER) Size Cost Per 1,000 11 x 8.5...............................................$180 5 x 8.5.................................................$150 Inserts provided by client, insert price is not included IN STORE DISPLAY NETWORK Upon availability News Stand Ad (per store/ per month)..........$15 Digital Display Ad (per store/ per month).......$25 ADVERTISING IN “GORIZONT” IS THE BEST WAY TO INTRODUCE YOUR BUSINESS TO THE LARGER RUSSIAN-SPEAKING COMMUNITY OF COLORADO. Publication: Weekly (4 times a month), In town: on Fridays Format: Tabloid (17” x 10.5”), newsprint, 120 pages four color and b&w Circulation: 9,000 - 12,000 / mo + Internet Distribution: Russian Grocery Stores, Restaurants, Shops, Offices, Salons, Saunas, Libraries, Apartment Complexes, Adult Day Cares and more in Denver Metro + Internet worldwide.


p. 3

“Gorizont” Classified Advertising Rates & Data 2015 ONLINE RATES Gorizont Web Site Slide Show...................$10/mo Designated Web page...............................$80/mo E-mail Newsletter one time insertion.............$100 Classified on-line at gorizont.com/ads.........FREE “GORIZONT” CONTENT Our newspaper features editorials and analytical articles on various subjects, including current events, economy, employment, worldwide and local news including developments from USA, Russia, Israel, and Eastern Europe, interviews with politicians and celebrities, interviews with members of our community, recreational pages, “What to Do in Denver”, “Colorado News with a Smile”, complete TVguide (up to 13 Russian TV channels), movie and play reviews, poetry and short stories by local authors, real estate news, crosswords, horoscopes, ongoing literature contests, photo beauty tournaments, and much more. We work directly with major Russian newspapers and reliable news sources that provide us with exclusive articles and other information. We also publish advertising (both display ads and classified ads). We cover over 85% of the entire Russian Business market of Colorado. Featuring articles about businesses we advertise, “Gorizont” provides the Russian community with important facts and explicit information concerning the advertiser’s business. The articles as well as the advertisement can be provided by advertisers or, upon request, could be created by the outstanding staff writers and graphic designers of “Gorizont”. “Gorizont” supports various cultural events, such as festivals, concerts, literature contests, beauty pageants, and sport tournaments. CLASSIFIED RATES (IN PRINTS) Regular.........................$15 <4> Обычное объявление через интернет или по телефону - $15 ____________________________ In Bold..........................$20 <4> Объявление жирным - $20 ____________________________ In Frame.......................$25 ОБЪЯВЛЕНИЕ в рамочке - $25 ____________________________ In Black.........................$30 <4> ОБЪЯВЛЕНИЕ ЖИРНЫМ ЧЕРНЫМ - $30 ____________________________ DEADLINES Tuesday by 10 am ADVERTISING AND COPY RULES Advertorials. Advertising simulating editorial content must carry the word “advertisement” in 8 point type. Alterations. An additional charge will be made for typesetting or alterations. Approval of advertising. All advertising is subject to publisher’s approval. Since “Gorizont” does not endorse products, we may (but not have to) limit ads to those products that have been evaluated and listed by third party independent safety testing laboratories. We do not publish materials promoting hate or those that could be considered as a potential cause of damage to our advertising clients or readers unless stated different by US Court. Billing. Bills are rendered at the time of publication. Cancellation dates. Cancellations accepted only prior to closing date. All cancellations must be in writing. Covers and preferred positions are non-cancelable (unless agreed to on special occasions by Gorizont representative). Contract Rates. Insertion orders or contracts should specify a definite schedule of insertions, issues, and sizes of space to qualify for a specific rate. A contract year begins with the first ad and extends for 12 months. When ad frequencies set forth in the contract schedule are not completed, the advertiser/agency will be re-billed at the actual rate earned for all advertising during the contract year. In lieu of a signed contract, ads will be billed at open rate. Financial Responsibility. Advertisers are financially responsible for the account upon agency’s failure to pay. Indemnity. It is understood that the advertiser agrees to indemnify and protect “Gorziont” from any claims or expense resulting from the unauthorized use of any name, photo, sketch, design or words protected by copyright or registered trademarks, or labels in connection with the advertising referred to in this order. Publisher copy protective clause. Advertisers and advertising agencies assume liability for all content (including text, representations, illustrations, or of any sketch, map, labels, trademark or other copyrighted matter) or advertisements printed, and also assume responsibility for any claims arising there from made against the publisher. The publisher reserves the right to reject any advertising that does not conform to publication standards. Rate protection policy. Advertisers will be protected at their contract rates for the duration of present contract. Contracts may be cancelled at the time rate changes become effective without incurring short rate adjustment, provided the contract rate has been earned up to the date of cancellation. Regulations covering acceptance of advertising. As indicated under Contract and Copy regulations appearing in Standard Rate and Data Service (SRDS) Business Publication Edition. Storage. Any materials will be stored by publisher for 1 month and then destroyed unless otherwise advised by the advertiser or the agency. ADDITIONAL PROMO TOOLS • Gorizont Cover Page placement • Russian Denver Cover Page placement • Gorizont Business Telephone Directory • Facebook Ad placement • gorizont.com web site placement • iPhone and Android Apps placement • Subscribe.ru e-mail list distribution • Column in Colorado News section (including placement on facebook + Russian Denver Wordpress blog + Subscribe.ru e-mail list distribution + Gorizont News App for Smart phones). • Event ticket sale at www.gorizont.com • Coupons via Apps for Smartphones • Newsstands ad placement • Ads on in-stores Digital Dislpays


p. 4

“Gorizont” Display Network Advertising & Data 2015 NOTE: You can always place the ad order online. For dysplay ad - www.gorizont.com/po ; for classified - www.gorizont.com/submitad.html ALL CONTRACTS MAY EXTEND Please note: All contracts may extend automatically after the last day of the set agreement. To stop advertisements contact us by email: info@gorizont.com or by phone 720-436-7613 ADVANCED ADVERTISING SERVICES & INSTRUMENTS Weekly ads in print  Display Ad  Classified Ad Weekly on-line issue & archive  Display Ad  Classified Ad Weekly Social Media updates  Display Ad  Newspaper website  Smartphone Feed Coupons and Sales  Coupons in print  Newspaper website  Smartphone Feed Colorado News  Weekly in the paper  WordPress Blog  SubscribeRu Blog  Newspaper website  Smartphone Feed Classified Ads  Weekly in the paper  WordPress Blog  SubscribeRu Blog  Newspaper website  Smartphone Feed Editorials & Interview  Business Review  Promoting Articles  Educating Columns  Thank You letters  Testimonials  Caricatures  Crosswords with promoting content  Pools and Research Internet Radio & “Большое ухо”  Phone podcasting  Internet podcasting Side ads & posters  Posters  Business cards  Flyers and Inserts  Ads on event tickets Digital Displays  Arvada Market  Black Sea  Europe Deli  Gastronom  Joe’s Barber II  Medstuff Pharmacy  M&I International  Royal Deli  Solomon Deli  RT Cafe  Masha & The Bear Phone directory  Weekly in the paper  iGorizont.com  YelpRU (GRYP)  Smartphone App Social Networking  Connecting clients  Facebook  VKontakte  Twitter  Pinterest  Odnoklassniki  Meetup Graphic Design  Display Ads  Digital Ads  Posters  Booklets  Business Cards  Books Translation Service  Ads translation  Business-client communication  Cultural Diversity Advisory  Notary Public IN STORE DISPLAY NETWORK PO Upon availability PLEASE PLACE MY AD AT FOLLOWING LOCATIONS: (one time paid yearly contract) News Stand Ad (per store/ per month).........$15  Arvada Market  Black Sea  Europe Deli  M&I International  Royal Deli  Solomon Deli Subtotal_____ locations x $15 = ________ Digital Display Ad (per store/ per month).....$25  Arvada Market  Black Sea  Europe Deli  Gastronom  Joe’s Barber II  Medstuff Pharmacy  M&I International  Royal Deli  Solomon Deli  RT Cafe  Masha & The Bear Subtotal_____ locations x $25 = ________ One time setup fee $50 (FREE for 4+ locations) TOTAL ______ Start on___________ stop on _____________ __________________ __________________ Agent’s Signature Advertiser’s Signature _______________ Date ________________ Date


p. 5

Colorado Internet Radio “Gorizont” Advertising & Data ADVERTISE ON RADIO GORIZONT RADIO ADS Types and Rates Information spot Dialogue Monologue  9:00; 13:00; 17:00; 21:00; 01:00 PROMO up to 2 min $100 per week Commercial Jingle A creative approach to delivering information about the advertised product. It will detect advertising, among other radio ads.  5 times a day up to 45 sec $50 per week Music Jingle  Used to attract more attention. Often a part of the common culture or a specific promotion strategy commercial sponsorship  5 times a day up to 1 min $150 per week Indirect advertising For this purpose the purchase sponsorship packages thematic programs, weather forecasts, news program.  Once a day up to 1 min $25 per program Radio Gorizont Advertisement is free for active Newspaper Clients* * Complete Audio track prerecorded by an authorised company (like DenverOK, etc) is required. One time stat screenshot as an example Number of instant listeners may vary and is not guaranteed


p. 6

“Gorizont” Delivery & Distribution Map (Major Locations) DELIVERED ON FRIDAYS RUSSIAN STORES  Arvada Market  Black Sea  Europe Deli  European Mart  Gastronom  M&I International  Royal Meat & Deli  Solomon’s Deli  Russian Books AMERICAN CHAIN SUPERMARKETS  Safeway  Walmart  Big Lots PHARMACY STORES  Medstuff Pharmacy  Cherry Creek Pharm  Havana Pharmacy  PharmaCare CAFE SHOPS  RT Cafe  Masha & The Bear  Sparks Cofe & Tea BARBER’S SHOPS  Face-2-Face  Wise Guys  Joe’s Salon II  Joe’s Salon III RUSSIAN SCHOOLS  Science, Art, Sport  Adeleen’s Dance  Olga’s School  Colorado Ballet DOCTOR’S OFFICES LAWER’S OFFICES DENTAL OFFICES INSURANCE AGENTS HOME/HEALTHCARE ADULT DAY CARE COMPACT LIVING AND MANY MORE


p. 7

Advertising Contract and Placement Order Date: Advertiser (Business name): Contact: □ Check if advertising agency Billing Address: City Fax State/Province: E-mail: Zip Phone: 1. Contracted as: ❑ Month-to-month (or check desired months below) Start my ad on ________ Year ❑ January ❑ February ❑ March ❑ April ❑ May ❑ June ❑ July ❑ August ❑ September ❑ October ❑ November ❑ Dec Year ❑ January ❑ February ❑ March ❑ April ❑ May ❑ June ❑ July ❑ August ❑ September ❑ October ❑ November ❑ Dec. 2. Frequency: ❑ 4 weeks ❑ 2 weeks* ❑ once a month* ❑ 1/4 page (*special permission required) ❑ Classified ❑ Banner 3. Space size: ❑ Full page ❑ 1/2 page 4. Special placement: 5. Color requirements: 6. Bleed: ❑ No ❑ Yes 8. Special instructions: 9. Cost: Price per size B&W + 4 color (20%) ❑ 1/8 page ❑ 1/2 page (vertical) ❑ Double full page ❑ Center spread ❑ Cover page ❑ Inside back cover ❑ TV Guide ❑ Black & White ❑ 4-color 7. Position guaranteed: ❑ No ❑Yes + special placement + other + position guaranteed (-) Specials/discounts Advertiser’s Initials = TOTAL AMOUNT DUE PER MONTH (in US Dollars) 9. Billing: ❑ Direct to advertiser; ❑ Through the agency if listed above (check one) ❑ Online payment ❑ Paid online ❑ CC Auto Pay ❑ Will pay later 10. Preferred method of payment: ❑ Check by mail 11. Initial payment: ❑ By Check ❑ By Credit Card for $ I understand this initial payment is non-refundable. Gorizont Russian American Publication. P.O.Box 4551. Englewood, CO 80155. Ph. 303-759-2291. Fax. 866-559-2923 □ If payment enclosed. Check #___________


p. 8

CREDIT CARD PAYMENT (optional) Charge my credit card ❑ one time only for the initial payment, ❑ monthly as for CC Auto Pay Card Number Please enter the name as it appears on the card. Exp.Date Card Holder Name: _______________________________________ Security Code Billing Zip Code: Authorized Payment Amount: ______________. I understand that in case I select “CC Auto Pay” method above, this amount will be charged every month in accordance with the above contract. I agree and understand that unless I make other arrangements via subsequent and mutual agreement, the balances due for this PO will be billed or automatically charged to my account on a monthly basis for _________ months. I authorize Gorizont (Horizon Media Sale) to charge my credit card for the balance listed above. Signature of authorized cardholder’s_____________________________ Date_________________ 1. By ordering an advertisement in GORIZONT the advertiser agrees to accept the said conditions of business. 2. The signed contract is binding. 3. Orders cannot be cancelled after the booking deadline (one week before printing) for that issue. 4. Advertising material must conform to the specifications given in the rate card above. Typesetting as well as creation or upgrading of artwork may be a subject to additional charge. 5. If the advertiser, for whatever reasons, fails to supply material or instructions in time for publication, payment of the account in full must still be made. GORIZONT reserves the right to insert a previous advertisement if the advertiser falls to supply copy instructions prior to the deadline 6. Materials will not be returned to Advertiser unless specifically requested by Advertiser. Materials will be discarded after two (2) months. 7. GORIZONT reserves the right to decline any advertising. 8. All space booked under the frequency discount plan should be used within the period specified on the contract. 9. All payments should be made to GORIZONT (check) or to HORIZON MEDIA SALE (credit cards). Accounts should be settled within 30 days from the date of invoice. The American Russian Publication GORIZONT reserves the right to require payment in advance of publication. Advertising privileges will be suspended on accounts over 90 days past due. GORIZONT reserves the right to cancel this Agreement at any time upon Advertiser's failure to pay any bill when due. Invoices which remain unpaid for 48 days or more will bear a delinquency charge of 1.5% per month. All expenses and legal fees incurred in collecting outstanding invoices will be paid by the Advertiser. In the event GORIZONT must employ an attorney to collect sums due hereunder or to enforce compliance by Advertiser with any of the terms of this Agreement, Advertiser shall pay to GORIZONT attorney's fees and other costs incurred by GORIZONT in connection with any legal actions and appeals thereof. 10. Every effort shall be made by GORIZONT to fulfill the terms of the contract, but no responsibility can be undertaken for events beyond the control of GORIZONT or HORIZON MEDIA. GORIZONT shall not be liable for any damages for failure to fulfill an order for any reason whatsoever, including but not limited to labor disputes, strike, war, riot, insurrection, civil commotion, fire, flood, accident, storm, act of God, or any other circumstances. 11. GORIZONT shall have the right to omit any advertisement when the space allotted to advertising has been filled. Unintentional or inadvertent failure to publish advertising invalidates the insertion order for that issue only. Failure of GORIZONT to insert any advertisement shall be considered immaterial and shall not constitute a breach of this Agreement, nor shall GORIZONT be liable for damages advertisement not inserted. Advertisements already run shall be paid for at rates in the Rate Card. GORIZONT reserves the right to require any advertising to be labeled "advertisement." 12. Any specification or order for the use or non-use of any particular page or position where the advertisement is to be inserted shall be treated as a request only, and GORIZONT shall not be obligated to comply with said request. In the event said request for position is granted, Advertiser shall pay an additional position charge. 13. Advertiser shall indemnify GORIZONT and hold GORIZONT harmless from any and all loss, cost, expense and damages on account of any and all manner of claims, demands, actions and proceedings that may be instituted against GORIZONT on grounds alleging behalf of Advertiser violates any copyright or any proprietary right of any person, or that it contains any matter that is libelous or scandalous, or invades any person's right to privacy or other personal rights. Advertiser agrees at Advertiser's own expense, to promptly defend and continue the defense of any such claim, demand, action or proceeding that may be brought against GORIZONT, provided that GORIZONT shall promptly notify Advertiser with respect thereto. The Advertiser shall reimburse GORIZONT for any amount paid by GORIZONT in settlement of claims or in satisfaction of judgments obtained by reason of publication of such advertising copy, together with all expenses incurred in connection therewith, including but not limited to, reasonable attorney's fees and court costs. 14. This writing contains the entire Agreement of the Parties. No representations were made or relied upon by either party, other than those expressly set forth in this Agreement. No representative of either party is empowered to alter any of the terms hereof, unless done in writing and signed by a duly authorized officer, employee or other representative of the respective parties. 15. Should any part of this Agreement, for any reason, be declared invalid, such decision shall not affect the validity of any remaining portion, which remaining portion shall remain in force and effect as if this Agreement had been executed with the invalid portion thereof eliminated and it is hereby declared the intention of the parties hereto that they would have executed the remaining portion of this Agreement without including therein any such part, parts, or portion which may, for any reason, be hereafter declared invalid. 16. This Agreement shall be construed under the laws of the State of Colorado. Venue for any legal actions regarding this Agreement shall be in Colorado, that their sole recourse against GORIZONT for any exclusion pursuant to this policy shall be refund of monies paid for advertising or exhibit space. / understand and accept this Term & Conditions________(initial) ________________________ Date _________ Newspaper Rep Signature ________________________ Date _________ Advertiser’s Signature Gorizont Russian American Publication. P.O.Box 4551. Englewood, CO 80155. Ph. 303-759-2291. Fax. 866-559-2923



no comments yet