ZLife Q1 2016 Newsletter


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1 st Quarter 2016 ZAFCO organized 5K Walkathon for Educational Awareness ZEETEX Launches “Value for Money” Range Founder’s Day – Blood Donation Campaign 2016 Pirelli Campaign at Al-Ain Mall Digital Advancements ZEEPLEX – A New Cinematic Experience


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ZAFCO organized 5K Walkathon for Educational Awareness Dubai, UAE – Taking forward the ritual of Corporate Social Responsibility, ZAFCO organized a 5K Walkathon at Creek Park, Dubai for its employees and their families. The core aim of the event was to create awareness and support the cause of Education in our society with the theme of “E² - Education for Everyone”. The event started-off at 9:00am with Pigeon-releasing, as a gesture of freedom and right of moving forward to achieve greater goals in lives. The charismatic view alongside the lake with cool breeze was perfect enough for a morning walkathon. It was good to see everyone wearing same, branded T-Shirts and walking in a group to support this noble cause. ZAFCO has been actively involved in CSR activities for causes like health, environment, and particularly education which have yielded numerous success stories over time. ZAFCO has been supporting Smile Foundation of India for the past three years, where underprivileged children get a chance to start their education despite trying circumstances. After yet another successful CSR event, ZAFCO is keeping its spirits high and would continue aiming big – by giving out the best to its customers, stakeholders, employees, and the overall community.


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Founder’s Day – Blood Donation Campaign 2016 Our beloved Chairman, Mr. Muhammad Hussain, passed away on February 5, 2012. The commemoration of his fourth anniversary was observed with a moment of silence on Thursday, February 4, 2016 at 9:00 am in the Muhammad Hussain Auditorium, Head Office, Jebel Ali. To pay tribute to our late Chairman, ZAFCO had its 6th Blood Donation Campaign in association with Dubai Health Authority on the same day. The mobile unit of Latifa hospital came to our office premises in Jebel Ali. This year they specifically requested for more blood donors to come forward and assist them with the shortage they are facing. The turnout was pretty sound this year as 56 members from ZAFCO and its neighboring companies came forward to donate blood, of which 34 were successful donors. Adding to the community in one way or the other is always on ZAFCO’s agenda, which makes it one of those top companies that lead the CSR role from the front.


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ZEEPLEX – A New Cinematic Experience Lights. Camera. Action. Having an apt balance between work and fun is vital for employees’ productivity, which ZAFCO always takes care of. ZAFCO administration came up with an exciting initiative of ZEEPLEX – ZAFCO’s in-house Movie Cinema where second Thursday of every month a movie is shown in Muhammad Hussain Auditorium, Head Office, Dubai. The show starts at 4:00pm where employees can savor with popcorns and soft drinks during the whole course of the movie. The selection of movies is usually based on how informative and message-oriented they are. We make sure that these movie sessions yield some positive takeaways for our workforce, benefitting them in their personal and professional lives. Pirelli Campaign at Al-Ain Mall Al-Ain, UAE – Following the inauguration of SuperCarz outlet in Al-Ain, ZAFCO organized a B2C campaign in Al-Ain Mall that lasted 10 days. The underlying motive behind this campaign was to have a sell-out promotion for Pirelli where a Kiosk was setup for the walk-in people. The visitors simply had to register their names along with vehicle details and spin the wheel to win exciting prizes. The huge list of prizes included android tablet, gift hampers, free vehicle checkup, oil change, and buy 2 and get 2 Pirelli tires for free. The campaign attracted nearly 1622 visitors, out of which 1593 prizes were won by the participants during the whole course of the campaign. To cap it up, this BTL campaign yielded a massive response in promoting the brand alongside creating the customer pull to our SuperCarz outlet.


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Digital Advancements ZDEGREE When it comes to B2C business, the time spent on the website matters a lot as it is highly correlated with the desired actions from the audience. Keeping this in mind, ZDegree gave a completely fresh look to its website that makes it look more attractive and stylish. The sleek layout puts in front all those key information tools that a visitor would look forward to, such as tire finder and the services offered by ZDegree. Visitors can schedule an appointment within seconds and can even locate the stores that are nearer to their place. Kindly visit and explore http://www.myzdegree.com/ ACCELERA With a brand like Accelera, having online presence deems to be a vital part in promoting worldwide. ZAFCO launched a new website Accelera Tires, incorporating all the key tools, content, and graphical information to serve the target audience at its best. Kindly visit and explore http://www.acceleratire.com/


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ZEETEX Launches “Value for Money” Range Having a rigorous R&D process, the product development at ZEETEX remains restless as it unveils the Value for Money range for its Passenger Car tires. Continuing the expedition to tap in new markets with new products, ZEETEX makes sure that the customers are well-served with their changing needs right according to their driving environments. Target Market ZEETEX has positioned the VFM range as a budgeted, yet value-driven option for the customers who are price-sensitive and need substantial value out of the tires, be it in terms of mileage, durability, or quality driving. Geographically, ZEETEX will be introducing this range in all the regions including Europe, Asia, Middle East and Africa, except the US market. HP2000 vfm – UHP An Ultra-Silent tire with unique, asymmetrical design, engineered to enhance the vehicle stability and high speed cornering. Customers get to choose from a wide variety of 38 sizes that the pattern offers for majority of high performance cars. SU1000 vfm – SUV If you are looking for sheer driving comfort, improved vehicle stability in both wet and dry surfaces, then SU1000 vfm is the best bet for Sports Utility Vehicles. CT2000 vfm – LTRC Rugged construction of CT2000 vfm enables the commercial vans and transport vehicles to withstand heavy load. In addition, the superior compounding of the tire yields longer mileage, fuel efficiency, and unmatched road grip on both dry and wet surfaces. HT1000 vfm – 4X4 Meant for highway terrain, the ‘variable pitch’ tread design reduces road noise. Plus, it overcomes the aquaplaning phenomenon and offers outstanding braking performance on wet surfaces.


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All Set for the Exhibitions ZAFCO is all set to take part in some of the most eminent tire exhibitions, Automechanika and Reifen Show, both of which would be held in the month of May, 2016. Automechanika, Dubai 2016 The exhibition would take place from 8th till 10th of May, 2016 at Dubai World Trade Center. Just like last year, our booth will have 4 sections for 4 different brands - ZEETEX, OTANI, DoubleCoin, Accelera & Forceum. We will showcase wide range of products under each of these brands, including the new additions that were made this past year. Reifen Show, Essen 2016 ZAFCO is known to outstand other exhibitors when it comes to the creative and interactive elements of the booth design. Taking along the current portfolio, ZEETEX will be unveiling 4 new patterns of its Value for Money Range that are meant for the customers who look for value in terms of quality, price, and durability. The visitors would be engaged in an exhilarating activity at the booth, making sure that the footfall remains remarkable just like every year. Not only this, a lavish Gala Dinner would be arranged for the customers as a token of appreciation and ambition to grow together. Visit us at Hall 03 Booth 3B28 Essen - Germany 24-27 MAY 2016 UNFOLD THE MYSTERY


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